Analyst Jonathan Matuszewski of Jefferies reiterated a Buy rating on Academy Sports and Outdoors (ASO – Research Report), boosting the price target to $59.00.
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Jonathan Matuszewski has given his Buy rating due to a combination of factors that suggest potential growth and value in Academy Sports and Outdoors. Despite a cautious consumer environment, the company is trading at an attractive valuation, approximately 6.5 times the expected earnings for 2026. This is supported by a shift towards value-driven purchases, which is expected to benefit the company as young families with tight budgets find its offerings appealing.
Furthermore, the company’s strategic initiatives, such as enhanced merchandising and loyalty programs, are anticipated to drive future growth. Recent store openings have shown promising results, and management’s increased advertising spend is likely to boost demand, particularly among higher-income households. The loyalty program, still in its early stages, is expected to increase customer engagement and spending, contributing to the company’s long-term growth prospects.
In another report released today, Loop Capital Markets also reiterated a Buy rating on the stock with a $60.00 price target.
ASO’s price has also changed moderately for the past six months – from $52.580 to $44.600, which is a -15.18% drop .

