Record-Breaking User Growth
Pinterest ended Q2 2025 with 578 million MAUs, marking an 11% year-over-year increase and setting a new record high for users.
Revenue Growth and Strong Performance
Pinterest reported Q2 2025 revenue of $998 million, up 17% year-over-year, driven by stronger conversion and awareness objectives, and showing resilience despite macroeconomic challenges.
Gen Z Engagement
Over 50% of Pinterest's monthly active users are from Gen Z, indicating strong engagement with the next generation of users.
AI-Driven Improvements
Significant investments in AI have led to a 230 basis point lift in search fulfillment rate and improved personalization, benefiting both user experience and ad performance.
International Revenue Growth
Revenue from Europe grew by 34% and from Rest of World by 65%, showcasing strong international growth and market share gains.