Record High Global Users
Ended Q4 2025 with 619,000,000 MAUs, up 12% year-over-year, marking the 10th consecutive quarter of record high users; UCAN MAUs reached 105,000,000.
Massive Search and Commercial Intent
Platform recorded over 80,000,000,000 monthly searches (majority visual) and generated 1,700,000,000 monthly outbound clicks; company notes more than 50% of searches are commercial in intent.
Strong Engagement Momentum
Engagement metrics (queries, boards created, clicks to advertisers) are growing faster than users; WAU/MAU ratio has held steady year-over-year while engagement per user deepens.
AI & Model-Driven Product Gains
Introduced OmniSage (drove a 450 basis point lift in sitewide saves) and PinFM (drove a 240 basis point increase in saves); Navigator 1 framework cut cost by ~90% vs a leading third-party proprietary model for certain use cases.
New AI Product Traction
Launched Pinterest Assistant (beta in Q4); users ask ~25 percentage points more commercially oriented questions versus traditional text search; roughly 50% of new code is AI-generated.
Revenue Growth and Geographic Strength
Q4 2025 revenue was $1,319,000,000, up 14% year-over-year (13% constant currency). US & Canada revenue: $979,000,000 (+9%); Europe: $245,000,000 (+25% reported, +18% cc); Rest of World: $96,000,000 (+64%).
Ad Supply & Click Growth
Paid clicks to advertisers have increased roughly fivefold over the last three years; ad impressions grew 41% year-over-year in Q4.
Strong Profitability and Cash Generation
Q4 adjusted EBITDA was $542,000,000 with a 41% adjusted EBITDA margin (up 20 bps year-over-year); full-year 2025 free cash flow increased 33% to $1,250,000,000 with free cash flow conversion of 99% vs 2025 adjusted EBITDA of $1,270,000,000.
Balance Sheet and Capital Allocation
Ended year with $2,500,000,000 in cash, cash equivalents, and marketable securities; repurchased $500,000,000 in Q4 and $927,000,000 for full year 2025 (30,000,000 shares), contributing to a ~1.6% year-over-year decline in diluted share count.
Margin Progress & Medium-Term Targets
Adjusted EBITDA margins expanded nearly 700 basis points from 2023 to reach ~30% in 2025; company maintains medium-term adjusted EBITDA margin target of 30%–34% and expects 2026 margins roughly in line with 2025 (~30% stand-alone, ~29% including TV Scientific).
Product & GTM Initiatives
Launched Pinterest Performance Plus improvements (ROAS bidding, New Customer Acquisition beta delivering +64% new customer conversions in tests) and progressing measurement integrations; acquisition of TV Scientific to enable connected TV performance and off-platform monetization.