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Potbelly Corp (PBPB)
NASDAQ:PBPB
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Potbelly (PBPB) AI Stock Analysis

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PBPB

Potbelly

(NASDAQ:PBPB)

Rating:67Neutral
Price Target:
$14.00
▲(12.36% Upside)
Potbelly's overall stock score is driven by strong financial recovery and positive earnings call sentiment. The technical analysis supports a positive trend, though valuation concerns due to a high P/E ratio and lack of dividend yield weigh on the score. The company's strategic focus on growth and digital expansion is promising, but cost management remains a key area to watch.
Positive Factors
Franchise Growth
Potbelly added a record 40 units of franchisee commitments in 1Q25, indicating strong interest and momentum in franchising.
Menu Innovation
New menu introductions, such as the Prime Rib Steak sandwich, are driving incremental visits and brand trials, helping differentiate Potbelly from competitors.
Sales Performance
Potbelly's second-quarter same-store sales rose 3.2%, above guidance and consensus as trends progressively improved.
Negative Factors
Operational Costs
Higher-than-expected G&A costs were nearly $2 million above estimates.

Potbelly (PBPB) vs. SPDR S&P 500 ETF (SPY)

Potbelly Business Overview & Revenue Model

Company DescriptionPotbelly Corporation (PBPB) is a fast-casual restaurant chain based in the United States, primarily known for its toasted sandwiches, salads, and a variety of soups and sides. Founded in 1977, Potbelly operates in the quick-service restaurant sector, offering a unique dining experience characterized by its eclectic decor and community-focused ambiance. The company serves a diverse menu that includes signature sandwiches, milkshakes, and desserts, catering to both dine-in and takeout customers across its numerous locations.
How the Company Makes MoneyPotbelly generates revenue primarily through the sale of food and beverages at its retail locations. The company operates a franchise model, where a portion of its revenue comes from franchise fees and royalties. Key revenue streams include in-store sales, online orders, and catering services, allowing for a broad customer base that includes individuals, families, and corporate clients. Additionally, Potbelly has developed partnerships with delivery services to enhance its reach and convenience, contributing to its earnings. Seasonal promotions and limited-time menu offerings also play a significant role in driving sales and attracting customers.

Potbelly Earnings Call Summary

Earnings Call Date:Aug 06, 2025
(Q2-2025)
|
% Change Since: 8.25%|
Next Earnings Date:Oct 29, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong sales growth, digital expansion, and franchise development, reflecting a positive trajectory for Potbelly. However, there are some concerns regarding expense management and mix decline. Despite these issues, the overall sentiment is largely positive due to the strong performance and increased financial guidance.
Q2-2025 Updates
Positive Updates
Sales Growth and Shop Openings
Same-store sales grew by 3.2% with positive traffic. Potbelly opened 8 new shops in the quarter, surpassing expectations of 6 new shops, with plans to open at least another 8 in the third quarter.
Adjusted EBITDA Performance
Potbelly achieved an adjusted EBITDA of $9.6 million, reaching the high end of their guidance range and showing a 13% year-over-year growth.
Digital Sales Increase
Digital business represented over 41% of total shop sales, an increase of approximately 140 basis points compared to last year.
Franchise Growth Acceleration
Potbelly added 54 new franchise shop commitments, marking their strongest quarter ever, bringing the total open and committed shop count to 816.
Financial Guidance Increase
Potbelly increased their full-year 2025 guidance, anticipating same-store sales growth of 2.0% to 3.0%, unit growth of at least 38 openings, and adjusted EBITDA of approximately $34.0 million to $35.0 million.
Negative Updates
Mix Decline
There was a slight mix decline of 0.6%, with average check increase not fully covering the gross price increase of 2.7%.
Labor and Operating Expenses
Labor expenses remained flat year-over-year at 28% of sales, and other operating expenses held steady at 18.4% of sales.
General and Administrative Expenses
General and administrative expenses were 8.7% of system-wide sales, an increase of 50 basis points year-over-year due to payroll costs and nonrecurring consulting and legal settlement costs.
Company Guidance
During Potbelly Corporation's Second Quarter 2025 Earnings Call, the company provided guidance for the full year, projecting same-store sales growth of 2.0% to 3.0%, unit growth with at least 38 openings, and adjusted EBITDA of approximately $34.0 million to $35.0 million, up from the previous range of $33.0 million to $34.0 million. For the third quarter specifically, guidance included same-store sales growth of 3.25% to 4.25%, unit growth of at least 8 units, and adjusted EBITDA of $9.0 million to $10.0 million. The call highlighted Potbelly's continued sales momentum, driven by a 3.2% increase in same-store sales, which included a 1.1% rise in transactions and a 2.1% increase in average check. The company also reported an adjusted EBITDA of $9.6 million for the second quarter, reaching the high end of their guidance range, and emphasized their strategic focus on menu innovation, digital enhancements, and shop expansion as key drivers for their ongoing success.

Potbelly Financial Statement Overview

Summary
Potbelly shows strong financial recovery with improving profitability and cash flows. The income statement reflects healthy profitability with a net profit margin of 9.2%. The balance sheet indicates strengthening equity, though moderate leverage remains a risk. Cash flow performance is solid, with a significant free cash flow growth rate, though free cash flow relative to earnings is limited.
Income Statement
72
Positive
Potbelly has shown a positive trajectory in revenue and profitability. The TTM (Trailing-Twelve-Months) gross profit margin stands at 31.3% and the net profit margin at 9.2%, indicating healthy profitability. The revenue growth rate from 2024 to TTM is modest at 0.5%, reflecting stability. However, the slight decline in gross profit margin from 33.2% in 2024 suggests some cost pressures.
Balance Sheet
65
Positive
The company's balance sheet shows improvement in equity with a debt-to-equity ratio of 2.53 in TTM, down from 2.65 in 2024. Return on equity is strong at 73.1%, driven by improved profitability. However, the equity ratio of 22.1% indicates moderate leverage, posing potential risk in downturn scenarios.
Cash Flow
70
Positive
Potbelly's cash flow performance is solid with a free cash flow growth rate of 92.2% from 2024 to TTM. The operating cash flow to net income ratio of 0.64 suggests efficient cash generation relative to net income. Despite this, the free cash flow to net income ratio is 0.17, indicating limited free cash flow relative to earnings.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue465.13M462.60M491.41M451.97M380.05M291.28M
Gross Profit145.64M153.66M162.05M126.19M94.10M47.00M
EBITDA24.50M21.29M21.90M44.07M-6.58M-51.30M
Net Income43.00M40.29M5.12M4.34M-23.62M-65.67M
Balance Sheet
Total Assets265.76M263.15M252.46M245.17M253.24M283.36M
Cash, Cash Equivalents and Short-Term Investments14.76M11.66M33.79M15.62M14.35M11.13M
Total Debt148.64M154.74M186.99M196.91M214.69M240.76M
Total Liabilities207.40M205.20M238.37M240.90M255.65M277.86M
Stockholders Equity58.87M58.39M14.69M4.48M-2.32M5.77M
Cash Flow
Free Cash Flow7.29M379.00K2.44M4.05M-13.92M-22.53M
Operating Cash Flow27.60M19.66M19.49M12.48M-4.87M-11.61M
Investing Cash Flow-20.27M-19.08M-10.77M-8.43M-9.05M-10.92M
Financing Cash Flow-5.23M-22.64M10.20M-2.78M17.15M14.85M

Potbelly Technical Analysis

Technical Analysis Sentiment
Positive
Last Price12.46
Price Trends
50DMA
12.03
Positive
100DMA
10.64
Positive
200DMA
10.52
Positive
Market Momentum
MACD
0.13
Negative
RSI
52.95
Neutral
STOCH
65.38
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PBPB, the sentiment is Positive. The current price of 12.46 is above the 20-day moving average (MA) of 12.29, above the 50-day MA of 12.03, and above the 200-day MA of 10.52, indicating a bullish trend. The MACD of 0.13 indicates Negative momentum. The RSI at 52.95 is Neutral, neither overbought nor oversold. The STOCH value of 65.38 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PBPB.

Potbelly Risk Analysis

Potbelly disclosed 58 risk factors in its most recent earnings report. Potbelly reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Potbelly Peers Comparison

Overall Rating
UnderperformOutperform
Sector (56)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$315.55M12.499.46%1.85%-0.99%
67
Neutral
$388.85M35.8119.65%-1.72%-70.31%
66
Neutral
$424.49M17.99-102.54%1.94%6.38%9.98%
56
Neutral
HK$25.46B5.05-2.69%5.69%-0.43%-53.15%
50
Neutral
$109.25M92.02%-3.09%-30.16%
46
Neutral
$111.97M36.29-5.04%0.88%10.67%-181.88%
42
Neutral
$50.54M-978.37%-1.23%-68.38%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PBPB
Potbelly
12.46
4.58
58.12%
NATH
Nathan's Famous
103.80
32.25
45.07%
RRGB
Red Robin Gourmet
6.08
1.24
25.62%
NDLS
Noodles & Co
0.72
-0.89
-55.28%
LOCO
El Pollo LoCo
10.52
-2.66
-20.18%
GENK
GEN Restaurant Group, Inc. Class A
3.40
-5.17
-60.33%

Potbelly Corporate Events

Executive/Board ChangesShareholder Meetings
Potbelly Corporation Holds 2025 Annual Stockholders Meeting
Neutral
May 16, 2025

On May 15, 2025, Potbelly Corporation held its 2025 Annual Meeting of Stockholders where key decisions were made, including the election of eight directors, ratification of KPMG LLP as the independent auditor for 2025, approval of executive compensation for 2024, and an amendment to increase shares in the Long-Term Incentive Plan. These decisions are expected to impact the company’s governance and financial strategies, potentially influencing its market position and stakeholder interests.

The most recent analyst rating on (PBPB) stock is a Buy with a $14.00 price target. To see the full list of analyst forecasts on Potbelly stock, see the PBPB Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 08, 2025