Digital StrategyInvestment in digital platforms and data analytics, including an updated app and website, aims to enhance the customer experience and is a focus for Potbelly.
Franchise GrowthThe company’s strong development visibility is highlighted by a growing pipeline of commitments for new franchised locations and attractive unit economics generated by recent franchised openings.
Operational EfficiencyPotbelly is driving operational efficiencies through its prototype, labor optimization, and targeted consumer engagement, boosting loyalty member frequency and attracting new customers.