Franchising MomentumPotbelly added a record 40 units of franchisee commitments in 1Q25, indicating strong interest and momentum in franchising.
Growth And ExpansionManagement meetings reaffirm an accelerating growth story at Potbelly.
Marketing StrategiesPBPB is expanding marketing tactics, including connected TV and influencer marketing, supported by growing systemwide revenues.
Operational PerformancePotbelly reported strong acceleration in traffic and SSS trends in March, beating consensus estimates across the board.