Digital StrategyThe digital mix reached 18.5% in F3Q and is on track towards the 20% target, which can support value efforts and potentially boost sales.
Management StrategyA new management team of returning JACK veterans is committed to the success of the brand and is actively working on the ongoing turnaround.
Menu InnovationManagement is focusing on better value initiatives to improve performance, such as introducing the Bonus Jack combo and menu innovation like Spicy Chicken Strips.