Menu And Marketing InitiativesShift to value-focused marketing and new burger offerings boosted transactions and produced measurable sales improvement, supporting a top-line recovery narrative.
Operational Leadership And ExecutionHiring an executive chef and increased emphasis on operations can lift food quality and service consistency, helping to improve guest experience and traffic.
Profitability And Balance-sheet ImprovementGreater visibility into sales initiatives, sustained traffic gains, higher profitability, and debt reduction combined with rising free cash flow could narrow the valuation gap with peers.