Brand RelaunchManagement reiterated that FY25 is a year of meaningful culinary innovation which will be amplified by the upcoming May brand relaunch that focuses on repositioning the brand around food that is craveable, affordable, and better for you.
Culinary InnovationCEO Liz Williams characterized FY25 as a year of tremendous culinary innovation, focusing on brand repositioning around food that is craveable, affordable, and better for you.
Franchise InterestThere is an acceleration in interest from the franchising community in the El Pollo Loco concept, driven by improvements in the operating model and lower build costs.