Revenue Growth
Total revenue increased to $125.8 million, up from $122.2 million in the second quarter of 2024. Company-operated restaurant revenue increased by 2% to $104.3 million.
Traffic Growth
Return to positive system-wide traffic growth, driven by innovation and targeted discounting strategies.
New Product Launches
Fresca Wraps and Salads, as well as new premium chicken quesadillas in two bold flavors, were introduced, receiving positive guest feedback.
Digital Sales Growth
Digital business, including kiosks, grew to 25.5% of sales compared to 17.1% in the second quarter of last year.
Unit Economics Improvement
Restaurant level operating profit margins improved to over 19%.
Expansion Plans
Plan to open at least 10 new restaurants in 2025, with the goal to almost double this pace in 2026.
Remodeling Effort
Expectation to remodel between 55 to 65 system-wide restaurants in 2025, with 20 completed by the end of the second quarter.