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ServiceNow Inc (NOW)
NYSE:NOW
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ServiceNow (NOW) AI Stock Analysis

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NOW

ServiceNow

(NYSE:NOW)

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Neutral 69 (OpenAI - 5.2)
Rating:69Neutral
Price Target:
$122.00
▲(23.51% Upside)
Action:Downgraded
Date:07/23/26
The score is driven primarily by strong financial fundamentals (scaling revenue, high margins, and robust cash generation) and a constructive earnings update with durable demand signals and modestly raised guidance. These positives are tempered by weak technicals (price below key moving averages with negative momentum) and a premium valuation that leaves less margin for error, plus watch items around higher debt and near-term margin/FCF variability.
Positive Factors
Scaled Subscription Revenue
Multi-year revenue scaling reflects durable demand for ServiceNow’s cloud subscription model and strong enterprise adoption. Recurring contracts and multi-year deals support predictable cash flows, while scale enables continued investment in product and sales without reliance on one-time transactions.
Negative Factors
Rising Total Debt (TTM)
A material near‑term increase in total debt reduces financial flexibility and raises interest and refinancing risk if sustained. Higher leverage can limit strategic options and elevate sensitivity to cash flow variability, particularly if growth or margins soften versus expectations.
Read all positive and negative factors
Positive Factors
Negative Factors
Scaled Subscription Revenue
Multi-year revenue scaling reflects durable demand for ServiceNow’s cloud subscription model and strong enterprise adoption. Recurring contracts and multi-year deals support predictable cash flows, while scale enables continued investment in product and sales without reliance on one-time transactions.
Read all positive factors

ServiceNow Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Splits revenue across regions, showing where ServiceNow is strongest and where it faces growth opportunities or risks from economic conditions and currency swings. Geographic trends help assess exposure to regional slowdowns and the company’s success in international expansion.
Chart InsightsNorth America is the clear dollar growth engine—powering most of the recent upside and partially boosted by an on‑prem federal timing pull‑forward—so expect some quarter-to-quarter lumpiness as timing normalizes. EMEA and APAC are accelerating faster percentage-wise, signalling genuine international adoption of AI and platform wins that are diversifying revenue. Large AI and enterprise deals should sustain CRPO/ACV momentum, but hyperscaler consumption costs, higher S&M and M&A integration could pressure near‑term margins and cash conversion despite solid top‑line momentum.
Data provided by:The Fly

ServiceNow (NOW) vs. SPDR S&P 500 ETF (SPY)

ServiceNow Business Overview & Revenue Model

Company Description
ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such ...
How the Company Makes Money
ServiceNow primarily makes money by selling subscriptions to its cloud software platform and related workflow applications. Revenue is predominantly generated from (1) subscription and support fees, where customers pay recurring charges (typically...

ServiceNow Earnings Call Summary

Earnings Call Date:Jul 22, 2026
(Q2-2026)
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% Change Since: |
Next Earnings Date:Oct 28, 2026
Earnings Call Sentiment Positive
The call presented a strong set of operational and financial results with broad-based demand, accelerating AI monetization, large deal momentum and profitability outperformance. Management raised FY guidance modestly while calling out that part of the beat was timing-related (on‑prem pull‑forward) and acknowledged short-term gross margin pressure from hyperscaler and AI consumption ramps. Key risks include near-term margin variability, integration and headcount impacts from recent acquisitions, and general competitive/market noise, but management emphasized durable renewal rates, platform differentiation and robust AI/security tailwinds.
Positive Updates
Strong Subscription Revenue Growth
Subscription revenues of $3.877 billion in Q2, up 23% year-over-year in constant currency and ~150 basis points above the high end of guidance.
Negative Updates
Short-term Gross Margin Pressure from Hyperscaler & AI Consumption Ramp
Management acknowledged short-term pressure on subscription gross margin driven by faster-than-expected hyperscaler ramp and increased AI consumption. Guidance assumes mid-term improvement but near-term margin headwinds exist.
Read all updates
Q2-2026 Updates
Negative
Strong Subscription Revenue Growth
Subscription revenues of $3.877 billion in Q2, up 23% year-over-year in constant currency and ~150 basis points above the high end of guidance.
Read all positive updates
Company Guidance
ServiceNow modestly raised full‑year 2026 subscription revenue guidance by $15 million at the midpoint to $15.770 billion (about 21% year‑over‑year constant‑currency), and expects FY subscription gross margin of 81%, non‑GAAP operating margin of 31.5%, free cash flow margin of 35% and GAAP diluted weighted‑average shares of ~1.04 billion; for Q3 the company guided subscription revenue of $3.975–3.980 billion (≈20% YoY CC), CRPO growth of 20% CC, an operating margin of 31% and ~1.05 billion GAAP diluted shares. The raise follows a strong Q2 beat (subscription revenue $3.877 billion, +23% YoY CC and ~150 bps above the high end of guidance; CRPO/current RPO growth 21.5%/21.5% CC with RPO ≈$29B and current RPO $13.2B; non‑GAAP operating margin 29.5% and Q2 free cash flow margin 16%), alongside deal and adoption momentum (123 deals >$1M, +40% YoY; 658 customers >$5M ACV; 98% renewal rate; ServiceNow AI ACV >$1B and tracking to $1.5B by year‑end; agentic AI in production up 9x in 9 months; and AI pegged to reach ~30% of ACV by 2030, with early tracking ahead).

ServiceNow Financial Statement Overview

Summary
Strong multi-year revenue scaling and consistently high gross margins support a high-quality software profile, with improved operating profitability versus earlier years. Cash generation is robust, but TTM free-cash-flow growth has slightly cooled and the sharp TTM debt increase is a notable balance-sheet watch item.
Income Statement
86
Very Positive
Balance Sheet
74
Positive
Cash Flow
79
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue14.73B13.28B10.98B8.97B7.25B5.90B
Gross Profit11.02B10.29B8.70B7.05B5.67B4.54B
EBITDA3.49B3.00B2.23B1.59B768.00M749.00M
Net Income1.67B1.75B1.43B1.73B325.00M230.00M
Balance Sheet
Total Assets31.67B26.04B20.38B17.39B13.30B10.80B
Cash, Cash Equivalents and Short-Term Investments4.66B6.28B5.76B4.88B4.28B3.30B
Total Debt8.45B2.40B2.28B2.28B2.23B2.21B
Total Liabilities19.15B13.07B10.77B9.76B8.27B7.10B
Stockholders Equity12.52B12.96B9.61B7.63B5.03B3.69B
Cash Flow
Free Cash Flow4.58B4.58B3.42B2.70B2.17B1.79B
Operating Cash Flow5.31B5.44B4.27B3.40B2.72B2.19B
Investing Cash Flow-8.15B-1.69B-2.50B-2.17B-2.58B-1.61B
Financing Cash Flow2.24B-2.34B-1.34B-803.00M-344.00M-506.00M

ServiceNow Technical Analysis

Technical Analysis Sentiment
Positive
Last Price98.78
Price Trends
50DMA
105.62
Positive
100DMA
102.27
Positive
200DMA
124.92
Negative
Market Momentum
MACD
-1.36
Positive
RSI
45.70
Neutral
STOCH
15.98
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NOW, the sentiment is Positive. The current price of 98.78 is below the 20-day moving average (MA) of 105.86, below the 50-day MA of 105.62, and below the 200-day MA of 124.92, indicating a neutral trend. The MACD of -1.36 indicates Positive momentum. The RSI at 45.70 is Neutral, neither overbought nor oversold. The STOCH value of 15.98 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for NOW.

ServiceNow Risk Analysis

ServiceNow disclosed 27 risk factors in its most recent earnings report. ServiceNow reported the most risks in the "Tech & Innovation" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

ServiceNow Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$148.00B21.2214.95%1.30%10.98%34.24%
77
Outperform
$95.60B696.393.78%29.54%-21.11%
72
Outperform
$39.05B49.8010.41%13.70%76.27%
69
Neutral
$113.81B69.0913.77%22.19%0.19%
66
Neutral
$103.32B-83.32-57.21%31.07%16.46%
62
Neutral
$24.90B-121.57-16.70%24.74%49.81%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NOW
ServiceNow
111.23
-73.37
-39.75%
CRM
Salesforce
184.02
-66.18
-26.45%
WDAY
Workday
160.34
-64.78
-28.78%
TEAM
Atlassian
101.02
-84.68
-45.60%
DDOG
Datadog
267.97
128.84
92.60%
SNOW
Snowflake
293.28
84.80
40.68%

ServiceNow Corporate Events

Business Operations and StrategyExecutive/Board ChangesShareholder Meetings
ServiceNow Shareholders Approve Expanded Equity Incentive Plan
Positive
May 22, 2026
On May 21, 2026, ServiceNow held its 2026 Annual Shareholders Meeting, where investors approved amendments to the company’s 2021 Equity Incentive Plan, increasing the available share reserve by 38,000,000 shares to support ongoing equity-bas...
Private Placements and FinancingRegulatory Filings and Compliance
ServiceNow Completes $4 Billion Multi-Tranche Debt Offering
Positive
May 15, 2026
On May 15, 2026, ServiceNow, Inc. completed a $4 billion multi-tranche debt offering, issuing notes maturing between 2028 and 2056 at coupon rates ranging from 4.250% to 6.300%. The issuance was conducted under an existing shelf registration and s...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 23, 2026