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ServiceNow (NOW)
NYSE:NOW
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ServiceNow (NOW) AI Stock Analysis

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NOW

ServiceNow

(NYSE:NOW)

Rating:79Outperform
Price Target:
$1,080.00
▲(25.10% Upside)
ServiceNow's overall stock score is driven by strong financial performance and positive earnings call results, which highlight robust growth and strategic advancements. However, the high valuation presents a potential risk, and technical indicators suggest mixed short-term signals.
Positive Factors
AI Execution
AI execution is driving deeper consolidation and expanding AI budget share, positioning ServiceNow to meet its FY26 $1B AI ACV target.
Earnings
ServiceNow reported better-than-expected results with total revenue increasing by 22.5% YoY, surpassing consensus estimates.
Strategic Growth
Strategic verticals in Transportation, Retail, Energy, and TMT are showing over 50% NNACV growth.
Negative Factors
Federal Comps
Several near-term factors keep analysts on the sideline for now, including tough comps ahead in Federal.
Guidance
The FY25 guidance raise was underwhelming, reflecting continued conservatism as management noted an overall unchanged macro environment.

ServiceNow (NOW) vs. SPDR S&P 500 ETF (SPY)

ServiceNow Business Overview & Revenue Model

Company DescriptionServiceNow, Inc. is a leading provider of cloud-based digital workflow solutions designed to streamline and automate business processes across various sectors including IT, human resources, customer service, and security. Founded in 2004, ServiceNow's platform enables organizations to improve operational efficiency and enhance service delivery through its suite of applications and services, such as IT Service Management (ITSM), IT Operations Management (ITOM), and IT Business Management (ITBM). The company's innovative solutions cater to a diverse range of industries, empowering businesses to transform their operations and drive digital transformation.
How the Company Makes MoneyServiceNow primarily generates revenue through a subscription-based model, where customers pay for access to its cloud platform and associated services. The main revenue streams include subscription fees for its various products, such as ITSM, ITOM, and customer service management solutions. Additionally, the company earns revenue from professional services, which encompass consulting, implementation, and training services that help organizations effectively deploy and utilize their solutions. ServiceNow has established significant partnerships with technology giants and system integrators that enhance its market reach and service capabilities, contributing to its overall growth and profitability.

ServiceNow Key Performance Indicators (KPIs)

Any
Any
Large Customers
Large Customers
Tracks the number of large enterprises using ServiceNow's platform, indicating market penetration, customer retention, and potential for upselling.
Chart InsightsServiceNow's large customer base has consistently expanded, surpassing 2,000 by the end of 2024, reflecting strong market penetration and customer trust. The latest earnings call underscores this growth, highlighting a record-breaking performance with significant deal closures and strategic AI advancements. The company's focus on AI, with a 150% growth in Pro Plus AI offerings, positions it well for future expansion. Despite challenges like federal business seasonality and FX headwinds, ServiceNow's strategic partnerships and robust financial outlook suggest continued momentum in acquiring large customers.
Data provided by:Main Street Data

ServiceNow Earnings Call Summary

Earnings Call Date:Jul 23, 2025
(Q2-2025)
|
% Change Since: -9.74%|
Next Earnings Date:Oct 22, 2025
Earnings Call Sentiment Positive
ServiceNow delivered an outstanding quarter with significant overperformance across all key metrics, robust growth in new customer engagements, and continued success with AI products. Some uncertainty remains in the U.S. federal market and regarding the timing of the Moveworks acquisition, but these are minor compared to the overall positive performance and strategic advancements.
Q2-2025 Updates
Positive Updates
Subscription Revenue Growth
Subscription revenue growth was 21.5% in constant currency, 2 points above guidance.
CRPO Growth
CRPO growth was also 21.5% in constant currency, 2 points above guidance.
Operating Margin and Free Cash Flow
Operating margin was 29.5%, over 2.5 points above guidance. Free cash flow margin was 16.5%, up 3% year-on-year.
Significant Deal Activity
89 deals greater than $1 million in net new ACV, with 11 deals over $5 million.
AI Product Success
Now Assist net new ACV beat expectations. Key AI Pro Plus deal count was up over 50% quarter-on-quarter.
New Product Announcements
Announced Agentic Workforce Management and acquired data.world for innovative data governance.
Strong Industry Performance
Transportation and logistics delivered net new ACV over 100% year-over-year. Technology, media, and telecom grew over 70% year-over-year.
Record New Customer Engagement
Landed 11 deals over $1 million in net new ACV, including 2 over $5 million, growing average new logo ACV over 100% year-over-year.
Negative Updates
Federal Market Uncertainty
U.S. federal agencies are navigating changes from tightening budgets and evolving mission demands.
Potential Moveworks Acquisition Timing
Moveworks acquisition is expected to close late in the second half of 2025 or early 2026, adding some uncertainty.
Company Guidance
During the ServiceNow Second Quarter 2025 Earnings Conference Call, the company provided robust guidance for future quarters, reflecting strong performance metrics and growth prospects. Subscription revenue saw a year-over-year increase of 21.5% in constant currency, significantly surpassing guidance by 200 basis points. The remaining performance obligations (RPO) grew by 25.5% year-over-year in constant currency, with current RPO at $10.92 billion, also exceeding guidance by 200 basis points. Operating margin reached 29.5%, over 250 basis points above expectations, and free cash flow margin improved to 16.5%, up 300 basis points year-on-year. The company also reported 89 deals exceeding $1 million in net new annual contract value (ACV), with 11 deals over $5 million. For the full year 2025, ServiceNow raised its subscription revenue guidance to a range of $12.775 billion to $12.795 billion, expecting 20% growth year-over-year, and maintained its operating margin target at 30.5% and free cash flow margin at 32%. The guidance reflects the company's confidence in sustained demand, particularly driven by its AI capabilities and platform differentiation.

ServiceNow Financial Statement Overview

Summary
ServiceNow demonstrates strong financial performance with consistent revenue growth, improved profitability, and a solid balance sheet. The company effectively manages its cash flow, supporting strategic growth initiatives and reducing leverage.
Income Statement
90
Very Positive
ServiceNow demonstrates strong performance in the income statement with consistent revenue growth from $4.52B in 2020 to $12.06B TTM. The gross profit margin is healthy at approximately 78.5% TTM, and the net profit margin has improved to 13.8% TTM from 2.6% in 2020, showing significant profitability growth. EBIT and EBITDA margins have also shown consistent improvement, indicating operational efficiency.
Balance Sheet
85
Very Positive
The company's balance sheet reflects solid financial health with a debt-to-equity ratio declining from 0.75 in 2020 to 0.08 TTM, indicating reduced financial leverage. The equity ratio has improved to 49.6% TTM from 32.5% in 2020, strengthening the company's capital structure. ROE has increased to 15.2% TTM, showcasing effective utilization of equity to generate profits.
Cash Flow
88
Very Positive
ServiceNow's cash flow statement indicates robust operational cash flow growth to $4.70B TTM, supporting a strong free cash flow position. The operating cash flow to net income ratio is 2.83 TTM, suggesting efficient conversion of income into cash. The free cash flow to net income ratio is 2.32 TTM, highlighting the company's ability to generate cash for reinvestment and debt reduction.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue10.98B8.97B7.25B5.90B4.52B
Gross Profit8.70B7.05B5.67B4.54B3.53B
EBITDA2.23B1.59B768.00M729.00M452.93M
Net Income1.43B1.73B325.00M230.00M119.00M
Balance Sheet
Total Assets20.38B17.39B13.30B10.80B8.71B
Cash, Cash Equivalents and Short-Term Investments5.76B4.88B4.28B3.30B3.09B
Total Debt2.28B2.28B2.23B2.21B2.13B
Total Liabilities10.77B9.76B8.27B7.10B5.88B
Stockholders Equity9.61B7.63B5.03B3.69B2.83B
Cash Flow
Free Cash Flow3.42B2.70B2.17B1.79B1.35B
Operating Cash Flow4.27B3.40B2.72B2.19B1.79B
Investing Cash Flow-2.50B-2.17B-2.58B-1.61B-1.51B
Financing Cash Flow-1.34B-803.00M-344.00M-506.00M597.00M

ServiceNow Technical Analysis

Technical Analysis Sentiment
Negative
Last Price863.30
Price Trends
50DMA
970.53
Negative
100DMA
938.79
Negative
200DMA
975.09
Negative
Market Momentum
MACD
-34.18
Positive
RSI
30.09
Neutral
STOCH
15.15
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NOW, the sentiment is Negative. The current price of 863.3 is below the 20-day moving average (MA) of 926.60, below the 50-day MA of 970.53, and below the 200-day MA of 975.09, indicating a bearish trend. The MACD of -34.18 indicates Positive momentum. The RSI at 30.09 is Neutral, neither overbought nor oversold. The STOCH value of 15.15 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for NOW.

ServiceNow Risk Analysis

ServiceNow disclosed 27 risk factors in its most recent earnings report. ServiceNow reported the most risks in the "Tech & Innovation" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 3 New Risks
1.
We may not be able to protect or enforce our intellectual property rights. Q4, 2024
2.
Incorporating AI technology into our offerings may result in operational, legal, regulatory, ethical and other challenges. Q4, 2024
3.
Our industry and business may be harmed by global economic and political conditions. Q4, 2024

ServiceNow Peers Comparison

Overall Rating
UnderperformOutperform
Sector (57)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$177.51B108.6616.95%21.12%43.91%
77
Outperform
$221.47B36.2310.31%0.69%7.97%14.85%
72
Outperform
$57.30B123.185.70%15.38%-67.58%
67
Neutral
$41.59B-21.58%19.66%15.17%
65
Neutral
$44.97B371.894.45%26.00%-25.64%
64
Neutral
$64.42B-40.16%27.50%-49.96%
57
Neutral
HK$14.37B9.53-0.60%4.38%7.06%-38.12%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NOW
ServiceNow
850.86
18.75
2.25%
CRM
Salesforce
233.37
-27.88
-10.67%
WDAY
Workday
221.92
-9.64
-4.16%
TEAM
Atlassian
164.39
17.56
11.96%
DDOG
Datadog
124.52
8.19
7.04%
SNOW
Snowflake
196.87
69.82
54.95%

ServiceNow Corporate Events

M&A TransactionsRegulatory Filings and Compliance
ServiceNow Files Prospectus for Share Resale Post-Acquisition
Neutral
May 30, 2025

On May 30, 2025, ServiceNow, Inc. filed a prospectus supplement with the SEC related to the resale of shares by certain stockholders. These shares were acquired through ServiceNow’s acquisition of Logik.io Inc., indicating a strategic move to integrate and expand its technological capabilities.

The most recent analyst rating on (NOW) stock is a Hold with a $960.00 price target. To see the full list of analyst forecasts on ServiceNow stock, see the NOW Stock Forecast page.

Executive/Board ChangesShareholder Meetings
ServiceNow Shareholders Approve Key Governance Amendments
Neutral
May 27, 2025

At the 2025 annual meeting of shareholders held on May 22, 2025, ServiceNow, Inc. announced that shareholders approved amendments to the company’s Certificate of Incorporation, which include reflecting Delaware law provisions regarding officer exculpation and eliminating supermajority voting provisions. Additionally, the shareholders elected directors, approved executive compensation, and ratified the appointment of PricewaterhouseCoopers LLP as the independent auditor for 2025. The meeting also saw shareholders voting against proposals related to the right to cure nomination defects and removing the one-year holding period for calling special meetings, indicating a preference for maintaining existing governance structures.

The most recent analyst rating on (NOW) stock is a Hold with a $960.00 price target. To see the full list of analyst forecasts on ServiceNow stock, see the NOW Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 01, 2025