ServiceNow (NOW)
NYSE:NOW
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ServiceNow (NOW) Ownership Overview
0.07% Insiders
19.26% Mutual Funds
6.97% Other Institutional Investors
27.03% ETFs
46.67% Public Companies and Individual Investors
The ownership structure of ServiceNow (NOW) stock is a mix of institutional, retail, and individual investors. Approximately 53.26% of the company’s stock is owned by Institutional Investors, 0.07% is owned by Insiders, and 46.67% is owned by Public Companies and Individual Investors.
Recent Insider Trading Activity
Date | Name | Activity | Value |
|---|---|---|---|
Apr 28, 2026 | xxxxxxxxxxxxx | $799859 | |
Dec 02, 2025 | xxxxxxxxxxxxx | $214708 | |
Nov 19, 2025 | xxxxxxxxxxxxx | $249353 | |
Sep 02, 2025 | xxxxxxxxxxxxx | $1003867 |
Recent Hedge Fund Trading Activity
Date | Firm | Activity | Value |
|---|---|---|---|
Dec 31, 2023 | xxxxxxxxxxxxx | $588695996 | |
Dec 31, 2023 | xxxxxxxxxxxxx | $325818279 | |
Dec 31, 2023 | xxxxxxxxxxxxx | $1815302 | |
Dec 31, 2023 | xxxxxxxxxxxxx | $7905064 |
Top Shareholders
Holder | # of Shares | Type | % Holding | Value |
|---|---|---|---|---|
| 88,635,431 | Institution | 8.59% | 8,081,778,599 | |
| 71,183,772 | Institution | 6.90% | 6,490,536,331 | |
| 64,397,604 | Institution | 6.24% | 5,871,773,533 | |
| 41,268,621 | Institution | 4.00% | 3,762,872,863 | |
| 20,218,915 | Institution | 1.96% | 1,843,560,670 | |
| 18,900,752 | Institution | 1.83% | 1,723,370,567 | |
| 17,616,800 | Institution | 1.71% | 1,606,299,824 | |
| 10,869,083 | Institution | 1.05% | 991,042,988 | |
| 10,460,637 | Institution | 1.01% | 953,800,882 | |
| 8,032,952 | Institution | 0.78% | 732,444,563 |
Top Mutual Fund Holders
Holder | # of Shares | Type | % Holding | Value |
|---|---|---|---|---|
| 71,183,772 | Institution | 6.90% | 6,490,536,331 | |
| 17,616,800 | Institution | 1.71% | 1,606,299,824 | |
| 10,869,083 | Institution | 1.05% | 991,042,988 | |
| 6,528,373 | Institution | 0.63% | 595,257,050 | |
| 6,450,142 | Institution | 0.63% | 588,123,948 | |
| 5,071,265 | Institution | 0.49% | 462,397,943 | |
| 4,919,436 | Institution | 0.48% | 448,554,174 | |
| 4,443,560 | Institution | 0.43% | 405,163,801 | |
| 3,777,191 | Institution | 0.37% | 344,404,275 | |
| 3,222,815 | Institution | 0.31% | 293,856,272 |
Top ETF Holders
Holder | # of Shares | Type | % Holding | Value |
|---|---|---|---|---|
| 33,227,543 | Institution | 3.22% | 3,473,939,621 | |
| 26,636,185 | Institution | 2.58% | 2,784,813,142 | |
| 13,541,824 | Institution | 1.31% | 1,234,743,512 | |
| 12,499,404 | Institution | 1.21% | 1,169,819,220 | |
| 12,433,107 | Institution | 1.21% | 1,451,316,580 | |
| 11,424,625 | Institution | 1.11% | 1,194,444,544 | |
| 8,083,029 | Institution | 0.78% | 756,490,684 | |
| 6,947,119 | Institution | 0.67% | 726,321,291 | |
| 4,867,337 | Institution | 0.47% | 443,803,788 | |
| 4,173,116 | Institution | 0.40% | 380,504,717 |
FAQ
Who Owns ServiceNow (NOW)?
According to the latest TipRanks data, approximately 6.97% of the company's stock is held by institutional investors, 0.07% is held by insiders, and 46.67% is held by retail investors.
What percentage of ServiceNow (NOW) stock is held by institutional investors?
According to the latest TipRanks data, approximately 6.97% of ServiceNow (NOW) stock is held by institutional investors.
What percentage of ServiceNow (NOW) stock is held by retail investors?
According to the latest TipRanks data, approximately 46.67% of ServiceNow (NOW) stock is held by retail investors.
Who owns the most shares of ServiceNow (NOW)?
Vanguard owns the most shares of ServiceNow (NOW).
What is the significance of the ownership structure for a publicly traded company?
The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.