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ServiceNow Inc (NOW)
NYSE:NOW
US Market
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ServiceNow (NOW) Ownership - Who Owns ServiceNow?

15,631 Followers

ServiceNow (NOW) Ownership Overview

0.14%18.43%17.12%28.00%36.32%
17.12% Other Institutional Investors
28.00% ETFs
36.32% Public Companies and Individual Investors
The ownership structure of ServiceNow (NOW) stock is a mix of institutional, retail, and individual investors. Approximately 63.55% of the company’s stock is owned by Institutional Investors, 0.14% is owned by Insiders, and 36.32% is owned by Public Companies and Individual Investors.
The ownership structure of ServiceNow (NOW) stock is a mix of institutional, retail, and individual investors. Approximately 35.55% of the company’s stock is owned by Institutional Investors, 0.14% is owned by Insiders, and 28.00% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date
Name
Activity
Value
Jun 01, 2026
xxxxxxxxxxxxx
$173377
May 18, 2026
xxxxxxxxxxxxx
$1482352
Apr 28, 2026
xxxxxxxxxxxxx
$799859
Dec 02, 2025
xxxxxxxxxxxxx
$214708

Recent Hedge Fund Trading Activity

Top Shareholders

Holder
# of Shares
Type
% Holding
Value
90,603,579Institution8.79%8,610,964,148
72,456,115Institution7.03%6,886,229,170
64,831,971Institution6.29%6,161,630,524
42,342,831Institution4.11%4,024,262,658
26,696,829Institution2.59%2,537,266,628
18,829,775Institution1.83%1,789,581,816
17,616,800Institution1.71%1,674,300,672
10,955,792Institution1.06%1,041,238,472
8,032,952Institution0.78%763,451,758
7,974,915Institution0.77%757,935,922

Top Mutual Fund Holders

Holder
# of Shares
Type
% Holding
Value
72,456,115Institution7.03%6,886,229,170
17,616,800Institution1.71%1,674,300,672
10,955,792Institution1.06%1,041,238,472
6,402,745Institution0.62%608,516,885
6,130,754Institution0.59%582,666,860
5,071,265Institution0.49%481,973,026
3,931,465Institution0.38%373,646,434
3,572,731Institution0.35%339,552,354
3,187,435Institution0.31%302,933,822
2,583,243Institution0.25%245,511,415

Top ETF Holders

Holder
# of Shares
Type
% Holding
Value
33,294,711Institution3.23%4,140,863,207
27,385,727Institution2.66%3,405,962,867
13,436,611Institution1.30%1,249,739,189
12,433,107Institution1.21%1,451,316,580
12,356,524Institution1.20%1,174,364,041
11,506,202Institution1.12%1,431,026,343
8,665,217Institution0.84%823,542,224
7,036,697Institution0.68%875,154,006
5,402,409Institution0.52%502,478,061
4,164,473Institution0.40%387,337,634

FAQ

Who Owns ServiceNow Inc (NOW)?
According to the latest TipRanks data, approximately 17.12% of the company's stock is held by institutional investors, 0.14% is held by insiders, and 36.32% is held by retail investors.
    What percentage of ServiceNow Inc (NOW) stock is held by institutional investors?
    According to the latest TipRanks data, approximately 17.12% of ServiceNow Inc (NOW) stock is held by institutional investors.
      What percentage of ServiceNow Inc (NOW) stock is held by retail investors?
      According to the latest TipRanks data, approximately 36.32% of ServiceNow Inc (NOW) stock is held by retail investors.
        Who owns the most shares of ServiceNow Inc (NOW)?
        Vanguard owns the most shares of ServiceNow Inc (NOW).
          What is the significance of the ownership structure for a publicly traded company?
          The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.