Marriott International (MAR) AI Stock Analysis

• Market Cap: $85.79B
• Dividend Yield: 0.84%
• Average Volume (3M): 1.36M
• Price to Earnings (P/E): 33.8
• Beta (1Y): 1.08
• Revenue Growth: 4.68%
• EPS Growth: -1.10%
• Country: US
• Employees: 418,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Travel Lodging
• EPS (TTM): 2.47
• Shares Outstanding: 268,351,800
• 10 Day Avg. Volume: 1,478,254
• 30 Day Avg. Volume: 1,358,530
• PEG Ratio: -1.83
• Price to Book (P/B): -26.50
• Price to Sales (P/S): 3.16
• P/FCF Ratio: 39.66
• Enterprise Value/Market Cap: 1.18
• Enterprise Value/Revenue: 3.90
• Enterprise Value/Gross Profit: 18.01
• Enterprise Value/Ebitda: 21.49
• 1Y Price Target: $332.31
• Price Target Upside: 3.94% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 13
• EPS Forecast (FY): 11.37
• Revenue Forecast (FY): $27.63B

• Rating: 65 Neutral
• Price Target: $349.00 ▲(9.16% Upside)

The score is held back primarily by balance-sheet risk (negative equity and high leverage) despite strong operating performance and improving cash generation. Technicals are supportive with a strong uptrend, while valuation (P/E 34.315 and ~0.81% yield) is a headwind. Earnings call takeaways were positive on growth initiatives and fee income, but tempered by modest RevPAR trends and regional softness.

Positive Factors

Strong operating margins and cash generation

Robust TTM revenue growth with high EBIT/EBITDA margins and improving free cash flow demonstrates durable operating leverage. Sustained margin levels and rising FCF provide capacity to reinvest in the business, fund development, and support strategic initiatives over the medium term.

Large, growing loyalty and fee ecosystem

A ~260M-member loyalty base and rising co‑brand card fees create a structural competitive advantage. Membership scale drives repeat bookings, higher direct-channel share and stable fee income, supporting recurring, low-capex revenue streams and margin resilience across market cycles.

Record development pipeline and portfolio expansion

A large, growing pipeline and record signings underpin long-term net room growth under an asset-light model. Franchise and management expansion scales fee income with limited capital deployment, enhancing return on invested capital and supporting multi-year revenue visibility.

Negative Factors

High financial leverage and negative equity

Significant leverage and negative equity limit financial flexibility and raise refinancing risk. Persistent high debt levels constrain discretionary investment, heighten sensitivity to interest rates and downturns, and may force capital-raising or asset strategies that dilute long-term shareholder returns.

Soft RevPAR trends in key markets

Tepid RevPAR, especially in the U.S./Canada and Greater China, signals demand headwinds where premium pricing power matters most. Prolonged softness can compress franchise and management fee growth, pressure margins on owned/managed assets, and slow recovery of full earnings potential.

Execution and partner risk from third-party relationships

Dependency on third-party partners for rapid room additions exposes the company to counterparty and execution risk. Partner defaults or terminations can stall net rooms growth, reduce expected fee streams, and complicate pipeline visibility, undermining the scalability of asset-light expansion.

Marriott International Business Overview & Revenue Model

Company Description

Marriott International, Inc. operates, franchises, and licenses hotel, residential, and timeshare properties worldwide. The company operates through U.S. and Canada, and International segments. It operates its properties under the JW Marriott, The Ritz-Carlton, Ritz-Carlton Reserve, W Hotels, The Luxury Collection, St. Regis, EDITION, Bulgari, Marriott Hotels, Sheraton, Delta Hotels, Marriott Executive Apartments, Marriott Vacation Club, Westin, Renaissance, Le Méridien, Autograph Collection, Gaylord Hotels, Tribute Portfolio, Design Hotels, Courtyard, Residence Inn, Fairfield by Marriott, SpringHill Suites, Four Points, TownePlace Suites, Aloft, AC Hotels by Marriott, Protea Hotels, Element, and Moxy brand names. As of February 15, 2022, it operated approximately 7,989 properties under 30 hotel brands in 139 countries and territories. Marriott International, Inc. was founded in 1927 and is headquartered in Bethesda, Maryland.

How the Company Makes Money

Marriott International generates revenue primarily through its hotel operations, which include room bookings, food and beverage sales, and meeting and event services. The company operates on a franchise model, where a significant portion of its revenue comes from franchise fees paid by independent hotel owners who operate under Marriott's brand. Additionally, Marriott earns management fees for hotels that are managed on behalf of owners. The company's loyalty program, Marriott Bonvoy, plays a crucial role in driving customer retention and repeat bookings, contributing to its overall revenue. Furthermore, partnerships with travel agencies, corporate clients, and other businesses enhance its earnings by providing a steady flow of guests and increasing brand visibility.

Marriott International Financial Statement Overview

Summary

Strong operational metrics (TTM revenue +91.1%, EBIT margin 28.88%, EBITDA margin 33.04%) and improving free cash flow (+19.63%) support performance, but the balance sheet is a major risk with negative equity and very high leverage (debt-to-equity -5.58; ROE -135.92%), limiting the score.

Income Statement

Marriott International shows strong revenue growth with a TTM increase of 91.1%, indicating a robust recovery in the travel lodging sector. The company maintains healthy EBIT and EBITDA margins at 28.88% and 33.04%, respectively, reflecting operational efficiency. However, the negative gross profit margin suggests potential cost management issues or accounting anomalies that need addressing.

Balance Sheet

The balance sheet reveals significant financial leverage with a high debt-to-equity ratio of -5.58 in the TTM period, indicating high reliance on debt financing. Negative stockholders' equity and return on equity (-135.92%) highlight financial instability and potential risks. The equity ratio is also negative, suggesting a need for capital restructuring.

Cash Flow

Cash flow analysis shows a positive trend with a 19.63% growth in free cash flow, indicating improved cash generation capabilities. The operating cash flow to net income ratio of 0.30 suggests moderate cash conversion efficiency. However, the free cash flow to net income ratio of 0.79 indicates that a significant portion of earnings is being converted into free cash flow, which is a positive sign.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	25.93B	25.10B	23.71B	20.77B	13.86B	10.57B
Gross Profit	5.62B	5.10B	5.12B	4.56B	2.80B	1.46B
EBITDA	4.71B	4.34B	4.38B	3.92B	1.90B	457.00M
Net Income	2.61B	2.38B	3.08B	2.36B	1.10B	-267.00M
Balance Sheet
Total Assets	27.83B	26.18B	25.67B	24.82B	25.55B	24.70B
Cash, Cash Equivalents and Short-Term Investments	678.00M	396.00M	338.00M	507.00M	1.39B	877.00M
Total Debt	16.89B	15.24B	12.76B	11.10B	11.24B	11.20B
Total Liabilities	30.95B	29.17B	26.36B	24.25B	24.14B	24.27B
Stockholders Equity	-3.12B	-2.99B	-682.00M	568.00M	1.41B	430.00M
Cash Flow
Free Cash Flow	2.22B	2.00B	2.72B	2.03B	994.00M	1.50B
Operating Cash Flow	2.70B	2.75B	3.17B	2.36B	1.18B	1.64B
Investing Cash Flow	-1.12B	-734.00M	-465.00M	-297.00M	-187.00M	35.00M
Financing Cash Flow	-1.30B	-1.96B	-2.86B	-2.96B	-463.00M	-1.03B

Marriott International Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 319.70
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAR, the sentiment is Positive. The current price of 319.7 is above the 20-day moving average (MA) of 319.07, above the 50-day MA of 305.96, and above the 200-day MA of 272.59, indicating a bullish trend. The MACD of 4.64 indicates Positive momentum. The RSI at 54.61 is Neutral, neither overbought nor oversold. The STOCH value of 44.58 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAR.

Marriott International Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
HTHT	74 Outperform	$15.13B	29.11	32.28%	3.60%	5.70%	9.53%
IHG	70 Neutral	$20.65B	28.86	―	1.21%	8.89%	23.20%
WH	67 Neutral	$5.85B	17.81	57.98%	2.13%	3.38%	38.04%
HLT	67 Neutral	$69.29B	43.20	―	0.21%	6.68%	48.03%
MAR	65 Neutral	$85.79B	33.77	―	0.84%	4.68%	-1.10%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
H	56 Neutral	$15.55B	-177.52	-2.45%	0.36%	2.61%	-106.74%

Marriott International Corporate Events

Marriott International announces major global leadership realignment

On January 9, 2026, Marriott International announced a major leadership reshuffle and regional realignment, highlighted by the retirements of long-time executives Liam Brown, Group President, U.S. and Canada, and Brian King, President, Enterprise Transformation & CALA, who will step down from their roles at the end of March 2026 and retire at the end of June 2026. Effective March 28, 2026, the company will unify its U.S., Canada and CALA operations under Satya Anand, currently President of EMEA, who becomes Group President, U.S., Canada and CALA, while Neal Jones will be promoted to President, EMEA, and Federico “Fede” Greppi will become President, CALA, with Brown and King remaining in advisory roles through June to ensure a smooth transition. The moves underscore Marriott’s reliance on experienced internal talent to sustain growth, deepen owner relationships and sharpen regional execution across nearly 80 countries in EMEA and more than 500 properties in CALA, while consolidating the Americas under one leadership structure to enhance alignment and operational efficiency during the company’s next phase of global expansion.

The most recent analyst rating on (MAR) stock is a Buy with a $370.00 price target. To see the full list of analyst forecasts on Marriott International stock, see the MAR Stock Forecast page.