Marriott International (MAR) AI Stock Analysis

• Market Cap: $79.49B
• Dividend Yield: 0.87%
• Average Volume (3M): 1.59M
• Price to Earnings (P/E): 31.3
• Beta (1Y): 1.10
• Revenue Growth: 4.68%
• EPS Growth: -1.10%
• Country: US
• Employees: 418,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Travel Lodging
• EPS (TTM): 2.47
• Shares Outstanding: 268,351,800
• 10 Day Avg. Volume: 1,537,038
• 30 Day Avg. Volume: 1,592,624
• PEG Ratio: -1.83
• Price to Book (P/B): -26.50
• Price to Sales (P/S): 3.16
• P/FCF Ratio: 39.66
• Enterprise Value/Market Cap: 1.10
• Enterprise Value/Revenue: 3.36
• Enterprise Value/Gross Profit: 15.51
• Enterprise Value/Ebitda: 18.51
• 1Y Price Target: $298.39
• Price Target Upside: -1.88% Downside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 13
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 62 Neutral
• Price Target: $289.00 ▼(-4.97% Downside)

Marriott International's overall stock score reflects strong operational performance and positive technical indicators. However, financial leverage concerns and a high valuation pose risks. The company's strategic focus on international growth and luxury offerings is promising, but challenges in key markets like the U.S. & Canada and Greater China could impact future performance.

Positive Factors

Global Portfolio Expansion

The expansion of Marriott's global portfolio enhances its market presence and competitive edge, supporting long-term revenue growth and brand recognition.

Technology and AI Integration

Investments in technology and AI enhance operational efficiency and customer experience, positioning Marriott for sustained competitive advantage in the hospitality industry.

Co-branded Credit Card Growth

Growth in co-branded credit card fees indicates strong customer loyalty and additional revenue streams, bolstering Marriott's financial performance.

Negative Factors

Financial Leverage Concerns

High financial leverage poses risks to Marriott's financial stability, potentially impacting its ability to invest in growth and weather economic downturns.

RevPAR Growth Challenges

Sluggish RevPAR growth, especially in key markets like the U.S. & Canada, could hinder Marriott's revenue growth and profitability in the near term.

Challenges in Greater China

Economic challenges in Greater China may limit Marriott's growth prospects in the region, affecting its overall international expansion strategy.

Marriott International Business Overview & Revenue Model

Company Description

Marriott International, Inc. is a leading global lodging company based in Bethesda, Maryland. With a portfolio of more than 7,000 properties across 131 countries and territories, Marriott operates and franchises hotels and licenses vacation ownership resorts under various brands, including Marriott Hotels, The Ritz-Carlton, Sheraton, and Westin. The company caters to a diverse clientele by offering a wide range of accommodations, from luxury to budget-friendly options, along with services such as event planning and hospitality management.

How the Company Makes Money

Marriott International generates revenue primarily through three key streams: 1) Hotel management and franchise fees, which are paid by hotel owners and franchisees for the use of Marriott's brand and systems. This includes initial fees upon opening a property and ongoing fees based on a percentage of revenue. 2) Owned, leased, and joint-venture properties, where Marriott operates hotels directly, earning revenue through room sales and ancillary services such as food and beverage. 3) Vacation ownership sales, where the company sells timeshare interests and earns revenue from management fees associated with these properties. Additionally, Marriott benefits from strategic partnerships with airlines, travel agencies, and loyalty programs, such as Marriott Bonvoy, which drive customer loyalty and repeat business.

Marriott International Financial Statement Overview

Summary

Marriott International demonstrates strong revenue growth and operational efficiency, as evidenced by its robust income statement metrics. However, the balance sheet reveals financial leverage concerns and negative equity, posing potential risks. The cash flow statement shows positive trends in cash generation, supporting liquidity. Overall, while the company is performing well operationally, it must address its financial leverage and equity issues to ensure long-term stability.

Income Statement

Marriott International shows strong revenue growth with a TTM increase of 91.1%, indicating a robust recovery in the travel lodging sector. The company maintains healthy EBIT and EBITDA margins at 28.88% and 33.04%, respectively, reflecting operational efficiency. However, the negative gross profit margin suggests potential cost management issues or accounting anomalies that need addressing.

Balance Sheet

The balance sheet reveals significant financial leverage with a high debt-to-equity ratio of -5.58 in the TTM period, indicating high reliance on debt financing. Negative stockholders' equity and return on equity (-135.92%) highlight financial instability and potential risks. The equity ratio is also negative, suggesting a need for capital restructuring.

Cash Flow

Cash flow analysis shows a positive trend with a 19.63% growth in free cash flow, indicating improved cash generation capabilities. The operating cash flow to net income ratio of 0.30 suggests moderate cash conversion efficiency. However, the free cash flow to net income ratio of 0.79 indicates that a significant portion of earnings is being converted into free cash flow, which is a positive sign.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	25.93B	25.10B	23.71B	20.77B	13.86B	10.57B
Gross Profit	5.62B	5.10B	5.12B	4.56B	2.80B	1.46B
EBITDA	4.71B	4.34B	4.38B	3.92B	1.90B	457.00M
Net Income	2.61B	2.38B	3.08B	2.36B	1.10B	-267.00M
Balance Sheet
Total Assets	27.83B	26.18B	25.67B	24.82B	25.55B	24.70B
Cash, Cash Equivalents and Short-Term Investments	678.00M	396.00M	338.00M	507.00M	1.39B	877.00M
Total Debt	16.89B	15.24B	12.76B	11.10B	11.24B	11.20B
Total Liabilities	30.95B	29.17B	26.36B	24.25B	24.14B	24.27B
Stockholders Equity	-3.12B	-2.99B	-682.00M	568.00M	1.41B	430.00M
Cash Flow
Free Cash Flow	2.22B	2.00B	2.72B	2.03B	994.00M	1.50B
Operating Cash Flow	2.70B	2.75B	3.17B	2.36B	1.18B	1.64B
Investing Cash Flow	-1.12B	-734.00M	-465.00M	-297.00M	-187.00M	35.00M
Financing Cash Flow	-1.30B	-1.96B	-2.86B	-2.96B	-463.00M	-1.03B

Marriott International Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 304.12
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAR, the sentiment is Positive. The current price of 304.12 is above the 20-day moving average (MA) of 284.24, above the 50-day MA of 272.54, and above the 200-day MA of 262.02, indicating a bullish trend. The MACD of 7.85 indicates Negative momentum. The RSI at 73.81 is Negative, neither overbought nor oversold. The STOCH value of 93.44 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAR.

Marriott International Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
HTHT	74 Outperform	$13.59B	27.31	32.28%	3.85%	5.70%	7.71%
IHG	66 Neutral	$19.54B	27.33	―	1.32%	8.89%	23.20%
WH	65 Neutral	$5.41B	16.49	57.98%	2.23%	3.38%	38.04%
HLT	63 Neutral	$63.76B	39.75	―	0.21%	6.68%	48.03%
MAR	62 Neutral	$79.49B	31.29	―	0.87%	4.68%	-1.10%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
H	59 Neutral	$15.34B	―	-2.45%	0.36%	2.61%	-106.74%

Marriott International Corporate Events

Marriott International Reports Steady Q3 2025 Growth

Marriott International, Inc., headquartered in Bethesda, Maryland, is a leading global hospitality company operating a diverse portfolio of over 9,700 properties across more than 30 brands in 143 countries and territories. The company is renowned for its Marriott Bonvoy travel platform, offering a wide range of experiences and services.

Marriott’s Earnings Call: Growth Amid Challenges

Marriott International’s latest earnings call conveyed a generally positive sentiment, underscored by strong financial performance, strategic initiatives in development and technology, and a notable expansion of its global portfolio. However, the company faces challenges in RevPAR growth, particularly in Greater China and the U.S. & Canada, along with declines in group and government transient RevPAR, which remain areas of concern.

Marriott Issues $1.5 Billion in Notes

On August 18, 2025, Marriott International entered into a Terms Agreement to issue $1.5 billion in notes, which were issued on August 20, 2025. The proceeds will be used for general corporate purposes, potentially including capital expenditures and debt repayment, impacting the company’s financial strategy and market positioning.

The most recent analyst rating on (MAR) stock is a Hold with a $287.00 price target. To see the full list of analyst forecasts on Marriott International stock, see the MAR Stock Forecast page.

Marriott International Reports Steady Q2 2025 Performance

Marriott International, Inc. (Nasdaq: MAR), headquartered in Bethesda, Maryland, is a global leader in the hospitality industry, operating a diverse portfolio of over 9,600 properties across more than 30 brands in 143 countries and territories, offering hotel, residential, and timeshare accommodations.

Marriott’s Earnings Call: Growth Amid Challenges

Marriott International’s recent earnings call painted a picture of robust international growth tempered by challenges in North America and China. The sentiment was balanced, reflecting optimism in global expansion and luxury market performance, while acknowledging hurdles in group bookings and government demand.