Large Global Portfolio and Accelerating Rooms Growth
Portfolio at ~1,780,000 rooms across >9,800 properties in 145 countries; inked ~1,200 deals representing ~163,000 rooms in 2025; record pipeline of 610,000 rooms (up 2% QoQ, up 6% YoY) with ~265,000 rooms under construction (up 15% YoY). Conversions drove ~1/3 of signings/openings and 75% of conversion rooms joined the system within 12 months. Company expects net rooms growth of 4.5%–5% in 2026 (organic).
RevPAR Momentum — Global and Regional Strength
Full‑year global RevPAR +2%; U.S. & Canada RevPAR +0.7%; international RevPAR >5%. By segment: leisure RevPAR +3%, group RevPAR +2%, luxury RevPAR >6% (select service down 30 bps). Q4 global RevPAR +1.9% with December +2.8% (strongest monthly YoY growth since Feb). APAC Q4 RevPAR ~+9%; EMEA Q4 +7%; CALA +2%; Greater China Q4 +3% (driven by ADR in select markets).
Strong Fee and Profitability Performance
Q4 total gross fee revenues +7% to $1.4B; Q4 adjusted EBITDA +9% to $1.4B. Full‑year gross fee revenues +5% to $5.4B; full‑year adjusted EBITDA +8% to $5.38B; adjusted diluted EPS +7% to $10.02.
Co‑branded Card Fees and Loyalty Scale
Co‑branded credit card fees rose >8% to $716M for the year; Bonvoy added 43M new members in 2025, reaching 271M members. Company expects a meaningful ~35% increase in co‑branded card fees flowing into the franchise fee line in 2026 due to royalty rate change and continued strong card spend.
Luxury Expansion and Brand Innovation
Extended luxury leadership with openings (St. Regis Aruba, Lake Como Edition, Nekahui Ritz Carlton Reserve) and a record 114 luxury signings in 2025. Added new brands (Citizen M integration, Series by Marriott, Outdoor Collection) and continues to grow midscale and lifestyle portfolios.
Disciplined Capital Allocation and Shareholder Returns
Returned >$4.0B to shareholders in 2025 via dividends and buybacks; expects >$4.3B in 2026. Investment guidance $1.0B–$1.1B for 2026; full‑year fee revenue guidance +8%–10% to $5.9B–$5.96B and adjusted EBITDA guidance +8%–10% to ~$5.8B–$5.9B; adjusted diluted EPS growth expected 13%–15% for 2026.
Cost Savings and G&A Efficiency
Achieved >$90M of above‑property cost savings from productivity initiatives. Full‑year G&A declined 8% to $870M (G&A and other before reclassification totaled $1.03B; excluding $23M Sonder charges decline ~6%).
Tech & AI Investments and Strategic Partnerships
Multi‑year technology transformation (property management, reservations, loyalty) progressing from development into deployment with rollouts planned across 2026. Company plans natural language search on marriott.com and the Bonvoy app in H1 and is collaborating with Google (AI mode travel experience) and OpenAI (ad pilot).