Shiseido Company,Limited (4911) AI Stock Analysis

• Market Cap: ¥1.03T
• Dividend Yield: 1.96%
• Average Volume (3M): 2.69M
• Price to Earnings (P/E): 496.6
• Beta (1Y): 0.50
• Revenue Growth: -3.60%
• EPS Growth: -112.93%
• Country: JP
• Employees: 27,908
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): 14.64
• Shares Outstanding: 400,000,000
• 10 Day Avg. Volume: 2,498,400
• 30 Day Avg. Volume: 2,691,920
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: ¥2,440.86
• Price Target Upside: -4.39% Downside
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 7

• Rating: 55 Neutral
• Price Target: ¥2,566.00 ▲(0.51% Upside)

The overall stock score reflects mixed financial performance with strong cash flow but negative profitability, stable technical indicators, and a challenging valuation. Earnings call insights show operational improvements but highlight significant market challenges.

Shiseido Company,Limited Business Overview & Revenue Model

Company Description

Shiseido Company, Limited engages in the production and sale of cosmetics in Japan and internationally. The company offers fragrances; makeup products; skincare and body care products; and hair care and styling products, as well as hair color and perm solutions for hair salons. It also engages in the restaurant and food, and retail businesses; and operates beauty salons. In addition, the company operates and supports SABFA, a professional hair makeup training school. It sells its products through department stores, specialty stores, and drug stores. The company was founded in 1872 and is headquartered in Tokyo, Japan.

How the Company Makes Money

Shiseido Company, Limited generates revenue primarily through the sale of its cosmetics and personal care products. The company's key revenue streams include skincare, which is its largest segment, followed by makeup, fragrance, and hair care products. Shiseido sells its products through multiple channels, including department stores, specialty retailers, drugstores, and e-commerce platforms, allowing it to reach a broad consumer base. Additionally, Shiseido engages in strategic partnerships and collaborations with other brands and influencers to enhance its market presence and drive sales. The company's global footprint and commitment to research and development further bolster its revenue by continually introducing innovative and effective products to the market.

Shiseido Company,Limited Financial Statement Overview

Summary

The financial performance is mixed, with strong gross margins and cash flow growth but negative net income and return on equity. The income statement shows a slight decline in revenue growth and a negative net profit margin, while the balance sheet indicates moderate financial stability with manageable leverage.

Income Statement

The income statement shows mixed results. The TTM data indicates a slight decline in revenue growth at -1.81%, and the net profit margin is negative at -0.40%, indicating a loss. However, the gross profit margin remains strong at 76.61%, suggesting efficient production processes. EBIT and EBITDA margins are modest, reflecting operational challenges.

Balance Sheet

The balance sheet reflects moderate financial stability. The debt-to-equity ratio is 0.60, indicating manageable leverage. However, the return on equity is negative at -0.60%, highlighting profitability issues. The equity ratio is not explicitly calculated but suggests a balanced asset structure.

Cash Flow

Cash flow analysis reveals positive trends. Free cash flow growth is strong at 170.87%, and the operating cash flow to net income ratio is 0.13, indicating adequate cash generation relative to earnings. However, the free cash flow to net income ratio is low at 0.19, suggesting limited cash available after capital expenditures.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	951.88B	990.59B	973.04B	1.07T	1.01T	920.89B
Gross Profit	730.97B	753.19B	713.36B	744.16B	738.16B	682.49B
EBITDA	94.61B	82.84B	114.10B	127.23B	179.87B	68.97B
Net Income	-1.29B	-10.81B	21.75B	34.20B	46.91B	-11.66B
Balance Sheet
Total Assets	1.25T	1.33T	1.26T	1.31T	1.18T	1.20T
Cash, Cash Equivalents and Short-Term Investments	81.52B	98.48B	126.64B	137.53B	156.50B	151.01B
Total Debt	337.95B	363.16B	280.98B	297.19B	305.84B	324.30B
Total Liabilities	616.46B	677.21B	615.11B	681.91B	611.93B	697.64B
Stockholders Equity	613.94B	632.47B	618.75B	604.26B	540.70B	485.69B
Cash Flow
Free Cash Flow	23.98B	23.54B	33.35B	-19.47B	30.43B	-9.44B
Operating Cash Flow	54.68B	48.40B	89.03B	46.73B	122.89B	64.05B
Investing Cash Flow	-45.08B	-83.74B	-35.54B	-41.31B	63.74B	-70.08B
Financing Cash Flow	-7.04B	23.36B	-75.64B	-52.42B	-176.22B	46.88B

Shiseido Company,Limited Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 2553.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4911, the sentiment is Positive. The current price of 2553 is above the 20-day moving average (MA) of 2431.20, above the 50-day MA of 2456.97, and above the 200-day MA of 2527.33, indicating a bullish trend. The MACD of 12.51 indicates Negative momentum. The RSI at 59.46 is Neutral, neither overbought nor oversold. The STOCH value of 94.55 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:4911.

Shiseido Company,Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
4912	69 Neutral	422.71B	20.63	7.05%	1.85%	1.29%	4.72%
4927	68 Neutral	299.65B	46.62	5.63%	3.87%	-0.89%	-34.14%
8113	66 Neutral	1.78T	20.36	11.01%	3.18%	-1.04%	-6.98%
4922	62 Neutral	334.88B	111.82	2.76%	2.34%	2.82%	-79.45%
4452	59 Neutral	3.04T	26.69	10.83%	2.35%	4.26%	61.42%
4911	55 Neutral	¥1.03T	496.62	―	1.96%	-3.60%	-112.93%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%

Shiseido Company,Limited Corporate Events

Shiseido Reports Mixed Financial Results for First Half of 2025

Shiseido reported a decrease in net sales by 7.6% for the first half of 2025 compared to the previous year, but saw a significant increase in core operating profit by 21.3%. The company also experienced a substantial rise in profit before tax, indicating a recovery from the previous year’s losses. Despite the drop in total comprehensive income, the company’s financial position remains stable with a slight increase in equity ratio, and it plans to maintain its dividend forecast for the fiscal year.

The most recent analyst rating on (JP:4911) stock is a Sell with a Yen1700.00 price target. To see the full list of analyst forecasts on Shiseido Company,Limited stock, see the JP:4911 Stock Forecast page.

Shiseido Introduces Performance-Linked Stock Compensation Plan

Shiseido Company, Limited announced the implementation of a performance-linked stock compensation plan as a long-term incentive for its executive officers and employees. This plan aims to align the interests of employees with shareholders by granting share units based on performance indicators such as total shareholder return, return on invested capital, and ESG performance. The initiative is designed to motivate employees to contribute to the company’s long-term growth and sustainability.

The most recent analyst rating on (JP:4911) stock is a Hold with a Yen2900.00 price target. To see the full list of analyst forecasts on Shiseido Company,Limited stock, see the JP:4911 Stock Forecast page.

Shiseido Completes Treasury Stock Disposal for Incentive Plan

Shiseido Company, Limited has completed the payment procedures for the disposal of its treasury stock under a performance-linked stock compensation plan. This move, aimed at providing long-term incentive-type remuneration, involves the disposal of 91,654 shares of common stock at a price of ¥2,362 per share, totaling ¥216,486,748. The disposal is part of the company’s compensation strategy for directors, officers, and employees, and is not expected to impact the company’s earnings forecast for the fiscal year ending December 31, 2025.

The most recent analyst rating on (JP:4911) stock is a Sell with a Yen1700.00 price target. To see the full list of analyst forecasts on Shiseido Company,Limited stock, see the JP:4911 Stock Forecast page.

Shiseido Announces Leadership Change in Japan Region

Shiseido Company, Limited announced a significant leadership change effective July 1, 2025, with Koji Nakata being appointed as the new Representative Director, President, and CEO of Shiseido Japan Co., Ltd., taking over from Kentaro Fujiwara. This change is part of the company’s strategic move to strengthen its leadership in the Japan region, potentially impacting its market positioning and operational focus.

The most recent analyst rating on (JP:4911) stock is a Sell with a Yen1700.00 price target. To see the full list of analyst forecasts on Shiseido Company,Limited stock, see the JP:4911 Stock Forecast page.

Shiseido Announces Treasury Stock Disposal for Long-Term Incentive Plan

Shiseido Company, Limited has announced the disposal of its treasury stock as part of a performance-linked stock compensation plan. This initiative aims to motivate directors and employees by aligning their interests with shareholders and enhancing corporate value over the long term. The disposal involves 91,654 shares and is intended to reward eligible directors, officers, and employees based on performance metrics. The plan is designed to ensure a limited dilution effect and includes both stock and cash incentives, reflecting the company’s commitment to strategic growth and stakeholder alignment.

The most recent analyst rating on (JP:4911) stock is a Sell with a Yen1700.00 price target. To see the full list of analyst forecasts on Shiseido Company,Limited stock, see the JP:4911 Stock Forecast page.

Shiseido Announces Absorption-Type Merger with ETWAS Co., Ltd.

Shiseido Company, Limited has announced an absorption-type merger with its wholly-owned subsidiary, ETWAS Co., Ltd., effective July 1, 2025. This strategic move is part of Shiseido’s ‘Action Plan 2025-2026,’ aimed at reinforcing its brand foundation, rebuilding a profitable framework, and enhancing operational governance to establish a resilient business model for sustainable profit growth. The merger is expected to improve operational efficiency and streamline the company’s operations.

The most recent analyst rating on (JP:4911) stock is a Sell with a Yen1700.00 price target. To see the full list of analyst forecasts on Shiseido Company,Limited stock, see the JP:4911 Stock Forecast page.

Shiseido Reports Q1 2025 Financial Results with Profit Turnaround

Shiseido reported a decline in net sales and core operating profit for the first quarter of 2025, with net sales dropping by 8.5% compared to the previous year. Despite the decrease in sales, the company managed to achieve a profit attributable to owners of the parent, marking a turnaround from the previous year’s loss. The financial results indicate challenges in market conditions, but the company remains optimistic about its performance for the fiscal year 2025, maintaining its forecast for net sales and core operating profit growth.

Shiseido EMEA Chairman Resigns, No Successor Appointed

Shiseido Company, Limited announced the resignation of Franck Marilly, Chairman of Shiseido EMEA, effective May 31, 2025. The company has decided not to appoint a new Chairman, with Alberto Noe continuing in a leadership role as CEO of the EMEA region, which may impact the company’s strategic direction and operations in the region.