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Shiseido Company,Limited (JP:4911)
:4911
Japanese Market

Shiseido Company,Limited (4911) AI Stock Analysis

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JP

Shiseido Company,Limited

(4911)

Rating:60Neutral
Price Target:
¥2,640.00
▲(6.67%Upside)
The stock's overall score is primarily driven by its financial performance and technical analysis. Despite strong operational efficiency and bullish technical indicators, significant profitability challenges and an unattractive valuation hinder the stock's appeal. The negative P/E ratio is a key concern, though the stable balance sheet and moderate dividend yield offer some support.

Shiseido Company,Limited (4911) vs. iShares MSCI Japan ETF (EWJ)

Shiseido Company,Limited Business Overview & Revenue Model

Company DescriptionShiseido Company, Limited engages in the production and sale of cosmetics in Japan and internationally. The company offers fragrances; makeup products; skincare and body care products; and hair care and styling products, as well as hair color and perm solutions for hair salons. It also engages in the restaurant and food, and retail businesses; and operates beauty salons. In addition, the company operates and supports SABFA, a professional hair makeup training school. It sells its products through department stores, specialty stores, and drug stores. The company was founded in 1872 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyShiseido Company, Limited generates revenue primarily through the sale of its beauty and personal care products across various global markets. The company's key revenue streams include skincare, which is the largest segment, followed by makeup, haircare, and fragrances. Shiseido sells its products through multiple distribution channels including department stores, specialty retailers, online platforms, and its own chain of beauty boutiques. Additionally, Shiseido engages in strategic partnerships and acquisitions to expand its brand portfolio and market reach, further contributing to its earnings. The company also invests heavily in research and development to drive product innovation and maintain a competitive edge in the beauty industry.

Shiseido Company,Limited Earnings Call Summary

Earnings Call Date:May 12, 2025
(Q4-2024)
|
% Change Since: 0.00%|
Next Earnings Date:Aug 06, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a mixed outlook. While there were significant achievements in core operating profit and growth in Japan, challenges persist in other regions, particularly China and the Americas. Additionally, the reduction in dividends and net income deficit indicate financial pressures.
Q4-2024 Updates
Positive Updates
Core Operating Profit Achievement
Core operating profit for the full year was JPY 36.4 billion, surpassing the revised forecast of JPY 35 billion despite a challenging environment.
Significant Growth in Japan
Japan achieved a 10% growth for 2 consecutive years, with a core operating profit of JPY 28.1 billion, exceeding targets.
E-commerce Growth
E-commerce sales achieved growth in the high 20% range, contributing significantly to the overall sales increase.
Profitability Improvement in Japan
Core OP margin in Japan reached approximately 10%, turning from a loss in 2022 to a profit in 2023.
Negative Updates
Dividend Reduction
Year-end dividend cut from JPY 30 per share to JPY 10 per share due to strategic cash allocation needs.
Net Income Deficit
Net income attributable to owners of the parent company was a deficit of JPY 10.8 billion.
Challenges in China and Travel Retail
Continued sluggish consumer spending in China and Travel Retail, with expected real declines in revenue and profit.
Underperformance of Drunk Elephant
Sales decline in the Americas due to slower than expected recovery of Drunk Elephant, influenced by market competition.
Company Guidance
In the recent earnings call, Shiseido outlined its financial performance for 2024 and provided guidance for 2025, emphasizing several key metrics. For 2024, the company reported a core operating profit of JPY 36.4 billion, surpassing its revised forecast of JPY 35 billion. However, net income attributable to owners was a deficit of JPY 10.8 billion, primarily due to JPY 28.8 billion in structural reform expenses. Looking ahead, Shiseido forecasts net sales of JPY 995 billion for 2025, with a 4% real growth rate excluding foreign exchange impacts. Core operating income is expected to slightly increase to JPY 36.5 billion. The company plans to focus on regional profit growth, particularly in Japan and the Americas, aiming for JPY 50 billion in profit in Japan. Additionally, Shiseido will reduce its year-end dividend from JPY 30 to JPY 10 per share to prioritize strategic investments and structural reforms. The company remains committed to achieving a 7% core operating profit margin by 2026 and anticipates positive free cash flow due to a decrease in nonrecurring items and the absence of major M&A plans for 2025.

Shiseido Company,Limited Financial Statement Overview

Summary
The company shows strong gross profit margins and operational efficiency, but faces profitability challenges with a negative net profit margin and net losses. The balance sheet is stable with manageable leverage, yet the negative ROE is concerning. Cash flow generation is strong relative to net income, though free cash flow growth is problematic.
Income Statement
58
Neutral
The company's income statement reflects mixed performance with some challenges. The TTM (Trailing-Twelve-Months) gross profit margin is strong at 76.60%, but the net profit margin is negative at -0.40%, indicating profitability issues as the company reported a net loss. Revenue growth has been inconsistent, with a decline in recent periods. The EBIT margin stands at 2.38%, and the EBITDA margin is relatively healthy at 10.51%, indicating operational efficiency despite the net loss.
Balance Sheet
65
Positive
The balance sheet shows moderate financial stability with a debt-to-equity ratio of 0.60, suggesting manageable leverage. Stockholders' equity accounts for 47.87% of total assets, highlighting a reasonable equity cushion. However, the return on equity (ROE) is negative at -0.63% due to the net loss, which is a concern for shareholders.
Cash Flow
62
Positive
The cash flow statement indicates some positive aspects, with an operating cash flow to net income ratio of -12.34, reflecting strong cash generation relative to the net loss. Free cash flow to net income ratio is -2.31, showing a challenge in translating profits into free cash. The free cash flow growth rate is negative, suggesting difficulties in sustaining cash flow growth.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue969.37B990.59B973.04B1.07T1.04T920.89B
Gross Profit742.61B753.19B713.36B744.16B772.21B682.49B
EBITDA101.86B82.84B114.10B127.23B179.87B68.97B
Net Income-3.84B-10.81B21.75B34.20B46.91B-9.12B
Balance Sheet
Total Assets1.28T1.33T1.26T1.31T1.18T1.20T
Cash, Cash Equivalents and Short-Term Investments84.21B98.48B126.64B137.53B172.06B151.01B
Total Debt366.75B363.16B280.98B297.19B190.98B324.30B
Total Liabilities646.30B677.21B615.11B681.91B611.93B697.64B
Stockholders Equity612.92B632.47B618.75B604.26B546.09B485.69B
Cash Flow
Free Cash Flow8.85B23.54B33.35B-19.47B30.43B-9.44B
Operating Cash Flow47.33B48.40B89.03B46.73B122.89B64.05B
Investing Cash Flow-35.17B-83.74B-35.54B-41.31B63.74B-70.08B
Financing Cash Flow-17.37B23.36B-75.64B-52.42B-176.22B46.88B

Shiseido Company,Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2475.00
Price Trends
50DMA
2372.79
Positive
100DMA
2522.09
Negative
200DMA
2773.03
Negative
Market Momentum
MACD
29.82
Negative
RSI
59.55
Neutral
STOCH
64.28
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4911, the sentiment is Positive. The current price of 2475 is above the 20-day moving average (MA) of 2431.37, above the 50-day MA of 2372.79, and below the 200-day MA of 2773.03, indicating a neutral trend. The MACD of 29.82 indicates Negative momentum. The RSI at 59.55 is Neutral, neither overbought nor oversold. The STOCH value of 64.28 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:4911.

Shiseido Company,Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (64)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
64
Neutral
$26.81B15.04-4.04%3.19%0.99%2.60%
60
Neutral
¥988.73B496.62
2.42%-1.33%-139.30%
$21.03B28.1211.12%2.12%
$2.25B59.442.08%0.01%
$2.83B19.807.58%1.85%
$1.99B41.734.49%4.31%
$13.53B22.5411.87%1.26%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:4911
Shiseido Company,Limited
2,512.00
-2,025.49
-44.64%
KAOCF
Kao
44.16
4.08
10.18%
KOSCF
Kose
39.50
-23.58
-37.38%
LIOPF
Lion
10.15
2.41
31.14%
PORBF
Pola Orbis Holdings
8.94
0.79
9.69%
UNCHF
Unicharm
6.93
-3.54
-33.81%

Shiseido Company,Limited Corporate Events

Shiseido Completes Treasury Stock Disposal for Incentive Plan
Jun 13, 2025

Shiseido Company, Limited has completed the payment procedures for the disposal of its treasury stock under a performance-linked stock compensation plan. This move, aimed at providing long-term incentive-type remuneration, involves the disposal of 91,654 shares of common stock at a price of ¥2,362 per share, totaling ¥216,486,748. The disposal is part of the company’s compensation strategy for directors, officers, and employees, and is not expected to impact the company’s earnings forecast for the fiscal year ending December 31, 2025.

The most recent analyst rating on (JP:4911) stock is a Sell with a Yen1700.00 price target. To see the full list of analyst forecasts on Shiseido Company,Limited stock, see the JP:4911 Stock Forecast page.

Shiseido Announces Leadership Change in Japan Region
Jun 4, 2025

Shiseido Company, Limited announced a significant leadership change effective July 1, 2025, with Koji Nakata being appointed as the new Representative Director, President, and CEO of Shiseido Japan Co., Ltd., taking over from Kentaro Fujiwara. This change is part of the company’s strategic move to strengthen its leadership in the Japan region, potentially impacting its market positioning and operational focus.

The most recent analyst rating on (JP:4911) stock is a Sell with a Yen1700.00 price target. To see the full list of analyst forecasts on Shiseido Company,Limited stock, see the JP:4911 Stock Forecast page.

Shiseido Announces Treasury Stock Disposal for Long-Term Incentive Plan
May 19, 2025

Shiseido Company, Limited has announced the disposal of its treasury stock as part of a performance-linked stock compensation plan. This initiative aims to motivate directors and employees by aligning their interests with shareholders and enhancing corporate value over the long term. The disposal involves 91,654 shares and is intended to reward eligible directors, officers, and employees based on performance metrics. The plan is designed to ensure a limited dilution effect and includes both stock and cash incentives, reflecting the company’s commitment to strategic growth and stakeholder alignment.

The most recent analyst rating on (JP:4911) stock is a Sell with a Yen1700.00 price target. To see the full list of analyst forecasts on Shiseido Company,Limited stock, see the JP:4911 Stock Forecast page.

Shiseido Announces Absorption-Type Merger with ETWAS Co., Ltd.
May 14, 2025

Shiseido Company, Limited has announced an absorption-type merger with its wholly-owned subsidiary, ETWAS Co., Ltd., effective July 1, 2025. This strategic move is part of Shiseido’s ‘Action Plan 2025-2026,’ aimed at reinforcing its brand foundation, rebuilding a profitable framework, and enhancing operational governance to establish a resilient business model for sustainable profit growth. The merger is expected to improve operational efficiency and streamline the company’s operations.

The most recent analyst rating on (JP:4911) stock is a Sell with a Yen1700.00 price target. To see the full list of analyst forecasts on Shiseido Company,Limited stock, see the JP:4911 Stock Forecast page.

Shiseido Reports Q1 2025 Financial Results with Profit Turnaround
May 12, 2025

Shiseido reported a decline in net sales and core operating profit for the first quarter of 2025, with net sales dropping by 8.5% compared to the previous year. Despite the decrease in sales, the company managed to achieve a profit attributable to owners of the parent, marking a turnaround from the previous year’s loss. The financial results indicate challenges in market conditions, but the company remains optimistic about its performance for the fiscal year 2025, maintaining its forecast for net sales and core operating profit growth.

Shiseido EMEA Chairman Resigns, No Successor Appointed
May 9, 2025

Shiseido Company, Limited announced the resignation of Franck Marilly, Chairman of Shiseido EMEA, effective May 31, 2025. The company has decided not to appoint a new Chairman, with Alberto Noe continuing in a leadership role as CEO of the EMEA region, which may impact the company’s strategic direction and operations in the region.

Shiseido Announces Leadership Change in Americas Region
Apr 15, 2025

Shiseido Company, Limited announced a leadership change in its Americas Region, with Ron Gee resigning as CEO and Alberto Noe stepping in as interim CEO while retaining his role as CEO of the EMEA Region. This transition also involves shifting the leadership of the Global M&A Team of Shiseido Americas to CEO Kentaro Fujiwara, indicating a strategic realignment that may impact the company’s operations and market positioning in these regions.

Shiseido Restructures China and Travel Retail Operations for Growth
Mar 28, 2025

Shiseido Company, Limited announced a reorganization of its China and Travel Retail Businesses to strengthen brand foundation and improve profitability. This strategic move aims to enhance synergies, respond to market volatility, and ensure long-term profitability by aligning its operations more closely with consumer needs.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 11, 2025