Shiseido Company,Limited (JP:4911)
:4911
Want to see JP:4911 full AI Analyst Report?
Top Page
Shiseido Company,Limited
(4911)
Select Model
Select Model
Rating:52Neutral
Price Target:
¥2,632.00
▲(15.54% Upside)
Action:Reiterated
Date:05/14/26
The score is held back primarily by weak profitability (net losses, low EBIT margin, negative ROE) despite strong gross margins and solid cash generation. Technicals are mixed with near-term softness (below 20D/50D) but support from longer-term averages, while valuation is a notable headwind due to the high P/E and modest yield.
Positive Factors
Revenue & Gross Margin Strength
A large TTM revenue rebound and very high gross margin indicate durable brand pricing power and favorable product mix (prestige skew). That structural pricing strength supports sustainable top-line resilience and protects cash generation even if volumes fluctuate across channels.
Negative Factors
Negative Net Profitability
Persistently negative net margins signal that top-line gains are not yet translating into bottom-line profitability. Until operating efficiency or cost structure normalizes, losses will constrain retained earnings and limit long-term return reinvestment for growth initiatives.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue & Gross Margin Strength
A large TTM revenue rebound and very high gross margin indicate durable brand pricing power and favorable product mix (prestige skew). That structural pricing strength supports sustainable top-line resilience and protects cash generation even if volumes fluctuate across channels.
Read all positive factors
Shiseido Company,Limited (4911) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥1.04T
Dividend Yield2.11%
Average Volume (3M)2.60M
Price to Earnings (P/E)―
Beta (1Y)0.96
Revenue Growth0.45%
EPS Growth-836.50%
CountryJP
Employees27,908
SectorConsumer Defensive
Sector Strength42
IndustryHousehold & Personal Products
Share Statistics
EPS (TTM)-90.09
Shares Outstanding400,000,000
10 Day Avg. Volume2,909,350
30 Day Avg. Volume2,597,383
Financial Highlights & Ratios
PEG Ratio-0.08
Price to Book (P/B)1.51
Price to Sales (P/S)0.94
P/FCF Ratio13.90
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
¥3,125.40Price Target Upside37.20% Upside
Rating ConsensusHold
Number of Analyst Covering10
EPS Forecast (FY)104.59
Revenue Forecast (FY)¥1.00T
Shiseido Company,Limited Business Overview & Revenue Model
Company Description
Shiseido Company, Limited engages in the production and sale of cosmetics in Japan and internationally. The company offers fragrances; makeup products; skincare and body care products; and hair care and styling products, as well as hair color and ...
How the Company Makes Money
Shiseido primarily makes money by selling beauty and personal care products—mainly skincare, makeup, and fragrance—under a portfolio of brands positioned across multiple price tiers, with a significant emphasis on prestige (higher-margin) products...
Shiseido Company,Limited Earnings Call Summary
Earnings Call Date:Nov 10, 2025
(Q3-2025)
| % Change Since: |
Next Earnings Date:Aug 05, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted a positive turnaround in Q3 and strong growth in specific segments like EMEA and Japan's e-commerce. However, significant challenges remain, particularly in the Americas and with certain brands like Drunk Elephant. Overall, while the company is on a path to recovery, the financial results still reflect significant hurdles.Positive Updates
Positive Q3 Turnaround
After a prolonged reset, the company achieved a positive return in Q3, with sales momentum indicating a return to a growth trajectory.
Negative Updates
Americas Business Challenges
The company recorded a noncash goodwill impairment loss for its Americas business, leading to a downward revision of operating profit and net profit forecast for 2025.
Read all updates
Q3-2025 Updates
Positive
Negative
Positive Q3 Turnaround
After a prolonged reset, the company achieved a positive return in Q3, with sales momentum indicating a return to a growth trajectory.
Read all positive updates
Company Guidance
During the fiscal year 2025 third quarter call, Shiseido provided extensive guidance on its strategic plans and financial outlook. The company reported a cumulative core operating profit exceeding JPY 30 billion, inching closer to the initial target of JPY 36.5 billion, despite a 3% decline in net sales to JPY 693.8 billion. The Americas business recorded a significant noncash goodwill impairment, prompting a downward revision of operating and net profit forecasts for the year. Shiseido aims for a core operating profit margin of 7% in 2026, with plans to achieve JPY 25 billion in cost savings by 2026 through structural reforms, including a voluntary retirement program affecting 200 employees. Free cash flow for the year is expected to surpass initial forecasts, reaching JPY 35 billion, while maintaining an annual dividend of JPY 40 per share. The company also outlined a strategic focus on brand innovation and geographic expansion, particularly in the skincare and fragrance categories, to drive growth and achieve a core operating profit margin above 10% by 2030.Shiseido Company,Limited Financial Statement Overview
Summary
Income Statement
46
Neutral
Balance Sheet
62
Positive
Cash Flow
67
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 973.71B | 969.99B | 990.59B | 973.04B | 1.07T | 1.01T |
| Gross Profit | 747.93B | 743.00B | 753.19B | 713.36B | 744.16B | 738.16B |
| EBITDA | 92.56B | 89.18B | 76.56B | 92.23B | 98.16B | 47.21B |
| Net Income | -36.00B | -40.68B | -10.81B | 21.75B | 34.20B | 46.91B |
Balance Sheet | ||||||
| Total Assets | 1.27T | 1.27T | 1.33T | 1.26T | 1.31T | 1.30T |
| Cash, Cash Equivalents and Short-Term Investments | 91.79B | 91.84B | 98.48B | 104.69B | 119.04B | 156.50B |
| Total Debt | 346.88B | 414.50B | 363.16B | 280.98B | 297.19B | 305.84B |
| Total Liabilities | 644.48B | 645.98B | 677.20B | 615.10B | 681.90B | 738.79B |
| Stockholders Equity | 606.76B | 600.76B | 632.47B | 618.75B | 604.26B | 540.70B |
Cash Flow | ||||||
| Free Cash Flow | 62.53B | 65.46B | -2.31B | 33.35B | 16.82B | 114.32B |
| Operating Cash Flow | 106.57B | 109.89B | 48.40B | 89.03B | 46.73B | 134.25B |
| Investing Cash Flow | -34.88B | -43.42B | -83.74B | -35.54B | -41.31B | 66.73B |
| Financing Cash Flow | -72.39B | -77.25B | 23.36B | -75.64B | -52.42B | -190.57B |
Shiseido Company,Limited Technical Analysis
Negative
2278.00
Price Trends
3094.45
Negative
2969.04
Negative
2707.59
Negative
Market Momentum
-145.89
Positive
34.67
Neutral
30.28
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4911, the sentiment is Negative. The current price of 2278 is below the 20-day moving average (MA) of 2924.38, below the 50-day MA of 3094.45, and below the 200-day MA of 2707.59, indicating a bearish trend. The MACD of -145.89 indicates Positive momentum. The RSI at 34.67 is Neutral, neither overbought nor oversold. The STOCH value of 30.28 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:4911.
Shiseido Company,Limited Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
72 Outperform | ¥537.56B | 15.19 | 12.66% | 1.53% | 11.37% | 11.35% | |
69 Neutral | ¥303.11B | 29.44 | 2.72% | 2.61% | 1.63% | 74.87% | |
69 Neutral | ¥278.97B | 26.28 | 5.84% | 3.92% | -0.58% | 42.23% | |
64 Neutral | ¥2.71T | 20.94 | 11.50% | 2.41% | 3.60% | 13.80% | |
64 Neutral | ¥429.63B | 15.77 | 9.09% | 1.73% | 3.10% | 27.99% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
52 Neutral | ¥1.04T | -28.82 | ― | 2.11% | 0.45% | -836.50% |
* Consumer Defensive Sector Average
JP:4911
Shiseido Company,Limited
2,606.00
339.27
14.97%
JP:4452
Kao
5,987.00
-608.47
-9.23%
JP:4922
Kose
5,313.00
-380.09
-6.68%
JP:4912
Lion
1,583.00
60.71
3.99%
JP:4927
Pola Orbis Holdings
1,261.00
-44.07
-3.38%
JP:4527
Rohto Pharmaceutical Co
2,315.50
319.43
16.00%
Shiseido Company,Limited Corporate Events
Shiseido to Grant Treasury Shares Under Performance-Linked Long-Term Incentive Plan
May 19, 2026
Shiseido will dispose of 63,911 shares of its treasury stock on June 15, 2026 under a performance-linked stock compensation plan, granting shares as long-term incentives to 16 internal directors or executive officers, 4 subsidiary officers, and 22...
Shiseido to Shut Taiwan Hsinchu Plant and Shift Production to Japan
May 12, 2026
Shiseido will close the Hsinchu Factory of its 51%-owned subsidiary Taiwan Shiseido Co., Ltd. and shift production to domestic Japanese bases such as the Nasu Factory. The move aligns with its 2030 Medium-Term Strategy to evolve global operations,...
Shiseido Emphasizes Underlying Profitability in 2026 Q1 Results
May 12, 2026
Shiseido reported its 2026 first-quarter results for the period from January to March, framing performance in terms of net sales growth, core operating profit, and EBITDA. The company emphasized like-for-like net sales metrics that strip out forei...
Shiseido Lifts Profit in Q1 2026 and Confirms Full-Year Outlook
May 12, 2026
Shiseido reported first-quarter 2026 consolidated net sales of ¥231.96 billion, a 1.6% year-on-year increase, with core operating profit surging 57.9% to ¥13.03 billion and profit attributable to owners of parent more than doubling to &#...
Shiseido to Absorb Branding Subsidiary in Streamlining Push
Apr 15, 2026
Shiseido Company, Limited will merge its wholly owned subsidiary Shiseido Creative Co., Ltd. into the parent company through a simplified absorption-type merger effective June 1, 2026, with no new shares or cash consideration as Shiseido already o...
Shiseido to Absorb Digital Subsidiary to Strengthen Group IT and Governance
Apr 15, 2026
Shiseido will execute a simplified absorption-type merger of its wholly owned subsidiary Shiseido Interactive Beauty on June 1, 2026, dissolving the unit after completion. The move follows the planned end of its strategic partnership with Accentur...
Shiseido Shareholders Approve Steady Dividend and Governance-Focused Board Slate
Mar 27, 2026
Shiseido’s 126th Annual General Meeting of Shareholders approved a year-end cash dividend of ¥20 per share, bringing total dividends for the fiscal year ended December 31, 2025 to ¥40 per share, unchanged from the previous year, un...
Shiseido Books ¥20 Billion Intra-Group Dividend With No Impact on Consolidated Earnings
Mar 26, 2026
Shiseido has disclosed that it received a ¥20 billion dividend from its consolidated subsidiary Shiseido Japan Co., Ltd., with the payment scheduled on March 26, 2026. The disclosure was made because the transaction meets Japanese regulatory ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.