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Kao Corp. (JP:4452)
:4452
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Kao (4452) AI Stock Analysis

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JP:4452

Kao

(4452)

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Neutral 66 (OpenAI - 4o)
Rating:66Neutral
Price Target:
¥7,016.00
▲(6.92% Upside)
Kao's overall stock score reflects its stable financial performance and efficient operations, despite challenges in revenue growth and cash flow. Technical indicators suggest neutral to bearish momentum, and the stock appears overvalued based on its P/E ratio, though the dividend yield offers some appeal. The absence of earnings call and corporate events data limits further insights.
Positive Factors
Strong Profitability
High profit margins indicate efficient operations and strong pricing power, contributing to sustainable profitability over time.
Low Leverage
Prudent leverage management provides financial stability and flexibility, allowing the company to navigate economic fluctuations effectively.
Robust Capital Structure
A strong capital structure with high equity backing enhances financial resilience and supports long-term strategic initiatives.
Negative Factors
Revenue Growth Decline
A decline in revenue growth suggests challenges in market expansion and product adoption, potentially impacting future earnings.
Negative Free Cash Flow Growth
Negative free cash flow growth can limit the company's ability to invest in growth opportunities and return capital to shareholders.
Revenue Challenges
Ongoing revenue challenges may necessitate strategic initiatives to reignite growth and maintain competitive positioning in the market.

Kao (4452) vs. iShares MSCI Japan ETF (EWJ)

Kao Business Overview & Revenue Model

Company DescriptionKao Corporation develops and sells cosmetic, skin/hair care, human health care, fabric and home care, and chemical products. It operates through five segments: Hygiene and Living Care Business, Health and Beauty Care Business, Life Care Business, Cosmetics Business, and Chemical Business. The Hygiene and Living Care Business segment offers laundry detergents; fabric treatments; kitchen, paper, and house cleaning products; sanitary napkins; and baby diapers. The Health and Beauty Care Business segments provides skin and hair care products, professional hair care products, bath additives, and oral care and thermo products. The Life Care Business segments offers health drinks, as well as hygiene products for commercial use. The Cosmetics Business segment provides counseling and self-selection cosmetic products. The Chemical Business segment offers oleo chemicals; fat and oil derivatives; surfactants; fragrances; water-reducing admixtures; casting sand binders; plastics additives; process chemicals; toners and toner binders; inkjet ink colorants and ink; fine polishing agents and cleaners; and materials and process chemicals. The company was formerly known as Kao Soap Co., Ltd. and changed its name to Kao Corporation in 1982. Kao Corporation was founded in 1887 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyKao generates revenue through multiple key streams, primarily from the sale of its consumer products across various categories. The Beauty Care segment, which includes cosmetics, skincare, and haircare products, contributes significantly to its earnings, driven by strong brand loyalty and continuous innovation. The Health & Wellness segment, which encompasses dietary supplements and personal health products, also plays a vital role in revenue generation. Additionally, the Home Care segment, offering cleaning and laundry products, benefits from a broad consumer base seeking effective household solutions. Kao also engages in strategic partnerships with retailers and distributors, enhancing its market reach and presence. Factors contributing to its earnings include a focus on sustainability and eco-friendly products, which resonate with consumers, and a robust supply chain that enables efficient distribution. Overall, Kao's diversified product portfolio and commitment to innovation and sustainability are central to its revenue model.

Kao Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q1-2025)
|
% Change Since: |
Next Earnings Date:Feb 11, 2026
Earnings Call Sentiment Positive
The earnings call reflects a generally positive outlook with strong growth in sales and operating income, improvements in key business segments, and effective cost management. However, challenges such as overseas market competition, U.S. tariffs, and raw material price increases introduce some risk factors.
Q1-2025 Updates
Positive Updates
Strong Sales and Operating Income Growth
Net sales increased by 6.6% to ¥389.9 billion, with operating income reaching ¥31.2 billion. Operating margin improved significantly to 8%.
Significant Increase in Net Income
Net income attributable to owners of the parent was ¥22.8 billion, up 38.7% year-on-year.
Cosmetics Business Performance
Operating income improved by ¥4.2 billion, with the cosmetics segment starting to show positive effects from transformations.
Improved Profitability in Sanitary Products
Sales and profits for sanitary napkins increased, and the Merries brand returned to profitability.
Health and Beauty Care Growth
This segment experienced a 2.6% increase in net sales, contributing to overall positive results.
Cost Management and Product Mix Improvement
The impact of raw material price increases was mitigated through cost reduction activities and improvements in product mix, leading to a gross profit margin improvement of 1.7 percentage points.
Negative Updates
Challenges in Overseas Markets
Overseas sales fell by 1.9%, with issues arising from intensified competition in the Americas and Europe.
Impact of U.S. Tariff Policies
U.S. tariff policies introduced new risks, with an estimated impact on operating income of up to ¥2 billion for the full fiscal year.
Raw Material Price Challenges
Prices for fats and oils have remained high, contrary to expectations, impacting the cost structure.
Company Guidance
In the first quarter of fiscal year 2025, the company demonstrated solid progress toward its K27 target by achieving both sales growth and an increase in operating margin. Net sales increased by 6.6% to ¥389.9 billion, with a 6% rise on a like-for-like basis, excluding currency impacts. The operating income reached ¥31.2 billion, marking a significant improvement in operating margin to 8%, while net income attributable to owners of the parent rose by 38.7% to ¥22.8 billion. Earnings per share saw a substantial increase of 38.9% year-on-year, reaching ¥49.19. The growth margin improved by 0.5 percentage points to 38%. The company's GC business, excluding the beverage segment, achieved a 4% increase in net sales, with operating income rising significantly by ¥8.2 billion to ¥22.8 billion, improving the operating margin by 2.6 points to 7.9%. The cosmetics segment made notable progress, achieving an increase of ¥4.2 billion in operating income, while the operating margin improved by 4.4 points in the sanitary products segment. Despite challenges from U.S. tariff policy, the company expects the impact to be limited, maintaining its fiscal year 2025 earnings forecast.

Kao Financial Statement Overview

Summary
Kao's financial performance is stable with strong profitability and efficient operations. However, the decline in revenue growth and negative free cash flow growth are concerns. The company's low leverage and solid equity position provide a buffer against these challenges.
Income Statement
72
Positive
Kao's income statement shows a mixed performance. The TTM (Trailing-Twelve-Months) data indicates a decline in revenue growth rate by 18.3%, which is a concern. However, the company maintains a healthy gross profit margin of 38% and a net profit margin of 6.9%. The EBIT and EBITDA margins are also solid at 9.8% and 15.1%, respectively, indicating efficient operations despite revenue challenges.
Balance Sheet
78
Positive
The balance sheet reflects a strong financial position with a low debt-to-equity ratio of 0.24, suggesting prudent leverage management. The return on equity (ROE) is 11%, indicating good profitability relative to shareholder equity. The equity ratio stands at 58.4%, showing a robust capital structure with significant equity backing.
Cash Flow
65
Positive
Cash flow analysis reveals some areas of concern. The free cash flow growth rate is negative at -2.96%, indicating a decline in cash generation. However, the operating cash flow to net income ratio is 0.42, and the free cash flow to net income ratio is 0.68, suggesting that the company still generates adequate cash relative to its net income.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.65T1.63T1.53T1.55T1.42T1.38T
Gross Profit647.26B638.40B560.43B548.34B573.19B590.69B
EBITDA248.51B239.63B154.50B205.46B239.94B265.89B
Net Income113.98B107.77B43.87B86.04B109.64B126.14B
Balance Sheet
Total Assets1.80T1.87T1.77T1.73T1.70T1.67T
Cash, Cash Equivalents and Short-Term Investments321.58B368.24B291.66B271.85B342.16B360.43B
Total Debt240.62B245.33B261.07B262.89B268.68B274.21B
Total Liabilities723.67B768.40B757.70B730.97B720.13B727.42B
Stockholders Equity1.05T1.07T983.66B972.06B965.14B923.69B
Cash Flow
Free Cash Flow124.14B144.18B136.03B53.70B104.00B144.87B
Operating Cash Flow183.95B201.59B202.48B130.91B175.52B214.72B
Investing Cash Flow-52.61B-45.90B-109.30B-74.91B-67.23B-61.94B
Financing Cash Flow-100.22B-104.58B-79.98B-139.31B-141.57B-87.06B

Kao Technical Analysis

Technical Analysis Sentiment
Positive
Last Price6562.00
Price Trends
50DMA
6551.36
Positive
100DMA
6591.53
Negative
200DMA
6422.13
Positive
Market Momentum
MACD
13.86
Negative
RSI
59.09
Neutral
STOCH
68.49
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4452, the sentiment is Positive. The current price of 6562 is above the 20-day moving average (MA) of 6406.00, above the 50-day MA of 6551.36, and above the 200-day MA of 6422.13, indicating a bullish trend. The MACD of 13.86 indicates Negative momentum. The RSI at 59.09 is Neutral, neither overbought nor oversold. The STOCH value of 68.49 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:4452.

Kao Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
$1.80T20.6111.28%3.11%-1.04%-6.98%
68
Neutral
$297.77B46.333.99%3.92%-0.89%-34.14%
66
Neutral
$3.04T26.6110.99%2.33%4.26%61.42%
66
Neutral
$419.99B20.497.29%1.89%1.29%4.72%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
60
Neutral
$345.44B115.341.11%2.41%2.82%-79.45%
56
Neutral
¥1.05T-808.821.99%-3.60%-112.93%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:4452
Kao
6,562.00
405.64
6.59%
JP:4922
Kose
5,810.00
-1,866.02
-24.31%
JP:4912
Lion
1,538.00
-161.18
-9.49%
JP:4927
Pola Orbis Holdings
1,328.50
-102.80
-7.18%
JP:8113
Unicharm
997.80
-551.85
-35.61%
JP:4911
Shiseido Company,Limited
2,509.00
-415.67
-14.21%

Kao Corporate Events

Kao Corporation Reports Modest Growth Amid Global Challenges
Aug 7, 2025

Kao Corporation is a leading Japanese company in the consumer goods sector, specializing in household and personal care products, cosmetics, and chemicals. The company is known for its innovative approach and commitment to sustainability.

Kao Corporation Reports Strong First Half 2025 Financial Results and Raises Full-Year Forecast
Aug 6, 2025

Kao Corporation reported a 2.7% increase in net sales and a significant 19.9% rise in operating income for the first half of 2025, indicating strong operational performance. The company has revised its forecast for the fiscal year ending December 31, 2025, projecting a 3.8% increase in net sales and a 12.5% rise in operating income, reflecting positive market positioning and growth expectations.

The most recent analyst rating on (JP:4452) stock is a Hold with a Yen7000.00 price target. To see the full list of analyst forecasts on Kao stock, see the JP:4452 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 31, 2025