The earnings call reflects a mixed sentiment with significant progress in core operating profit and cost reductions, yet challenges remain in sales declines, particularly in the Americas and with the Drunk Elephant brand. While there are positive signs in profitability and certain brand performances, the risk of impairment and sales underperformance in key regions balance the outlook.

Company Guidance -

Q3 2025

During Shiseido Company Limited's 2025 Q2 earnings briefing, CFO Ayako Hirofuji highlighted key metrics, including a reported H1 net sales of JPY469.8 billion, reflecting a 6% decline primarily due to weaker performance in China Travel and Retail and Drunk Elephant. Despite this, core operating profit rose by JPY4.1 billion year-over-year to JPY23.4 billion, surpassing expectations and achieving over 60% of the full-year guidance of JPY36.5 billion. Non-recurring items amounted to JPY5.3 billion, with interim profit reaching JPY5.5 billion, exceeding the JPY6 billion net profit forecast. The cost of goods sold ratio improved by 1.5 percentage points to 22.6%, while personnel expenses decreased by JPY15 billion. Free cash flow turned positive at JPY17.5 billion, aided by higher profit before tax. Looking ahead, the company maintains its commitment to achieving the full-year core operating profit target despite a JPY25 billion downside risk to net sales, driven by challenges in Japan's inbound sales and Drunk Elephant's slower recovery in the Americas.

Core Operating Profit Exceeds Expectations

The company reported a core operating profit of JPY23.4 billion for H1 2025, exceeding expectations and achieving over 60% of the full-year guidance of JPY36.5 billion.

Cost Reduction and Structural Reforms

The structural reforms and cost reductions, particularly in Japan, China, and the Americas, led to a reduction in personnel expenses by JPY15 billion and other SG&A by JPY5.9 billion, improving profitability.

Strong Performance in Key Brands

Clé de Peau Beauté, NARS, and ELIXIR performed well, driving growth in the company. Fragrances capitalized on market strength, improving in Q2 and expected to accelerate growth in H2.

E-commerce Growth

E-commerce sales maintained high-teen percent growth, driven by loyal user purchases.

Positive Free Cash Flow

Free cash flow turned positive at JPY17.5 billion, an improvement from a negative figure in Q1.

Shiseido Company,Limited (JP:4911) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

Daily Earnings Calendar >

JP:4911 Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 10, 2025	2025 (Q3)	7.51 / -	1.85	―	―	―
Aug 06, 2025	2025 (Q2)	7.26 / 14.64	8.26	77.24% (+6.38)	―	―
May 12, 2025	2025 (Q1)	8.01 / 9.23	-8.22	212.29% (+17.45)	―	―
Feb 10, 2025	2024 (Q4)	26.39 / -28.95	3.09	-1036.89% (-32.04)	―	―
Nov 07, 2024	2024 (Q3)	15.76 / 1.85	21.92	-91.56% (-20.07)	―	―
Aug 07, 2024	2024 (Q2)	15.76 / 8.26	7.7	7.27% (+0.56)	―	―
May 10, 2024	2024 (Q1)	13.01 / -8.22	21.72	-137.85% (-29.94)	―	―
Feb 09, 2024	2023 (Q4)	12.18 / 3.09	12.9	-76.05% (-9.81)	―	―
Nov 10, 2023	2023 (Q3)	27.53 / 21.92	32.03	-31.56% (-10.11)	―	―
Aug 08, 2023	2023 (Q2)	27.44 / 7.70	29.66	-74.04% (-21.96)	―	―

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

JP:4911 Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Aug 06, 2025	¥2401.50	¥2397.00	-0.19%
May 12, 2025	¥2455.29	¥2442.89	-0.51%
Feb 10, 2025	¥2449.34	¥2511.84	+2.55%
Nov 07, 2024	¥3081.82	¥3145.08	+2.05%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

FAQ

When does Shiseido Company,Limited (JP:4911) report earnings?

Shiseido Company,Limited (JP:4911) is schdueled to report earning on Nov 10, 2025, TBA (Confirmed).

What is Shiseido Company,Limited (JP:4911) earnings time?

Shiseido Company,Limited (JP:4911) earnings time is at Nov 10, 2025, TBA (Confirmed).

Where can I see when companies are reporting earnings?

You can see which companies are reporting today on our designated earnings calendar.

What companies are reporting earnings today?

You can see a list of the companies which are reporting today on TipRanks earnings calendar.

What is the P/E ratio of Shiseido Company,Limited stock?

The P/E ratio of Shiseido Company,Limited is N/A.

What is JP:4911 EPS forecast?

JP:4911 EPS forecast for the fiscal quarter 2025 (Q3) is 7.51.

Become an Expert with TipRanks Premium

What am I Missing?

Make informed decisions based on Top Analysts' activity

Know what industry insiders are buying

Get actionable alerts from top Wall Street Analysts

Find out before anyone else which stock is going to shoot up

Get powerful stock screeners & detailed portfolio analysis

Subscribe Now See Plans & Pricing