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Shirohato Co., Ltd. (JP:3192)
:3192
Japanese Market

Shirohato Co., Ltd. (3192) AI Stock Analysis

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JP:3192

Shirohato Co., Ltd.

(3192)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
¥319.00
▲(15.16% Upside)
Action:DowngradedDate:03/03/26
The score is held back primarily by uneven financial performance—softening revenue, inconsistent operating profitability, and volatile/weak cash flow in the latest annual period—despite some balance-sheet improvement. Offsetting this, technical momentum is positive with the price above key moving averages, and valuation looks low based on the P/E.
Positive Factors
Direct-to-consumer e‑commerce
Shirohato’s DTC e-commerce model centralizes sales, customer data and fulfillment for lingerie/apparel. That structure supports scalable digital customer acquisition, repeat-purchase programs, and faster product feedback loops, which can sustainably lower channel costs and protect gross margins over time if retention and marketing remain efficient.
Merchandising & service focus
A stated emphasis on product merchandising and customer service is a durable operational strength in apparel retail: curated assortments and better service raise purchase conversion and retention. Over months this supports higher lifetime value, differentiation vs commodity sellers, and the potential to command steadier margins or expand private-label offerings.
Improving leverage & equity resilience
Balance-sheet improvement—reduced leverage versus prior years with equity stability and a return to positive ROE—provides financial resilience. This makes the company less vulnerable to short-term shocks, preserves capacity to invest in inventory and e-commerce tools, and reduces immediate solvency risk while management works to stabilize profits.
Negative Factors
Softening revenue trend
Consecutive annual revenue declines indicate an erosion of scale in core online retail operations. Persistent top-line contraction reduces fixed-cost absorption in logistics and marketing, weakens bargaining power with suppliers, and makes margin recovery harder; reversing this trend is critical for medium-term profitability restoration.
Inconsistent operating profitability
Operating loss alongside positive net income suggests earnings quality issues, such as reliance on non‑operating items or timing effects. If operating profitability remains unstable, core retail economics are weak, undermining cash generation and the ability to reinvest in assortment, marketing, and fulfillment—key drivers for long-term competitiveness.
Volatile and weak cash generation
Repeated negative operating and free cash flow after a prior positive period indicate unstable working-capital conversion. Weak, volatile cash generation limits the company’s ability to self-fund inventory, promotions and platform improvements, increasing reliance on external financing and raising long-term execution risk in the capital‑intensive phases of retail.

Shirohato Co., Ltd. (3192) vs. iShares MSCI Japan ETF (EWJ)

Shirohato Co., Ltd. Business Overview & Revenue Model

Company DescriptionShirohato Co., Ltd. operates an online shopping site in Japan. The company offers innerwear for men and women. It also operates directly managed store under the SHIROHATO name. Shirohato Co., Ltd. was founded in 1965 and is headquartered in Kyoto, Japan.
How the Company Makes MoneyShirohato generates revenue through multiple streams, primarily from the sales of women's lingerie and intimate wear. The company operates a combination of retail outlets and an online store, allowing it to reach a broader audience. Key revenue streams include direct sales from physical stores, online sales through its e-commerce platform, and wholesale distribution to other retailers. The company benefits from strategic partnerships with various suppliers and manufacturers, enabling it to offer a wide range of products at competitive prices. Additionally, Shirohato may engage in seasonal promotions and collaborations, which can drive increased sales and enhance brand visibility, contributing to its overall earnings.

Shirohato Co., Ltd. Financial Statement Overview

Summary
Overall fundamentals are mixed-to-weak. Profitability has been inconsistent with the latest annual period showing negative operating profit despite positive net income, revenue has declined in the last two annual periods provided, and cash generation is a key concern with negative operating cash flow and free cash flow in the latest annual period (and also negative in 2024). Leverage is meaningful but has improved versus earlier years, which partially offsets the risk.
Income Statement
46
Neutral
Profitability has been inconsistent. After a loss in 2024 (annual) and modest profitability in 2023 and 2025-02 (annual), the latest 2025-11 (annual) shows negative operating profit despite a positive net income, suggesting earnings quality/mix is uneven. Revenue has also softened, with declines in the last two annual periods provided (2025-02 and 2025-11), while gross profit levels remain relatively solid but not translating reliably into operating income.
Balance Sheet
52
Neutral
Leverage is meaningful but improving versus earlier years. Debt-to-equity was elevated in 2021–2024 (roughly mid-1x range) and improved in 2025-02 (annual), though total debt remains large relative to equity. Equity has held up and return on equity turned positive in 2025-02 and is strong in 2025-11, but the earnings volatility increases balance-sheet risk if profitability weakens again.
Cash Flow
34
Negative
Cash generation is volatile and recently weak. Operating cash flow and free cash flow were negative in 2025-11 (annual) and were also negative in 2024 (annual), following a stronger 2025-02 (annual) where both were positive and roughly in line with net income. The swing between positive and negative cash flow raises concern about working-capital/cash conversion stability and the company’s ability to self-fund consistently.
BreakdownTTMNov 2025Feb 2025Feb 2024Feb 2023Feb 2022
Income Statement
Total Revenue6.14B5.61B6.27B6.37B6.35B6.23B
Gross Profit2.29B1.89B2.39B2.38B2.43B2.40B
EBITDA162.93M-77.33K224.83M150.91M287.35M63.26M
Net Income523.01M419.87M123.10M-120.64M73.89M-223.12M
Balance Sheet
Total Assets5.39B5.79B5.96B5.76B6.29B6.48B
Cash, Cash Equivalents and Short-Term Investments601.00M643.59M554.43M193.22M692.31M508.30M
Total Debt2.07B2.26B3.09B3.02B3.31B3.39B
Total Liabilities2.82B3.27B3.75B3.68B4.08B4.35B
Stockholders Equity2.57B2.52B2.21B2.08B2.20B2.14B
Cash Flow
Free Cash Flow0.00-288.25M323.92M-207.03M-17.94M677.90M
Operating Cash Flow0.00-284.80M326.01M-158.81M-8.03M741.04M
Investing Cash Flow0.001.20B-36.77M-44.26M267.05M-91.59M
Financing Cash Flow0.00-830.15M71.97M-296.02M-75.00M-689.83M

Shirohato Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price277.00
Price Trends
50DMA
295.12
Negative
100DMA
284.93
Positive
200DMA
281.32
Positive
Market Momentum
MACD
-0.22
Positive
RSI
40.46
Neutral
STOCH
23.08
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3192, the sentiment is Negative. The current price of 277 is below the 20-day moving average (MA) of 298.55, below the 50-day MA of 295.12, and below the 200-day MA of 281.32, indicating a neutral trend. The MACD of -0.22 indicates Positive momentum. The RSI at 40.46 is Neutral, neither overbought nor oversold. The STOCH value of 23.08 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3192.

Shirohato Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
¥3.14B10.421.12%24.10%-15.55%
65
Neutral
¥1.00T17.8747.74%2.82%6.80%0.62%
63
Neutral
¥556.44B23.3231.11%4.83%106.29%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
¥5.68B13.211.76%2.24%
56
Neutral
¥1.91B4.660.06%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3192
Shirohato Co., Ltd.
287.00
33.00
12.99%
JP:4385
Mercari
3,373.00
997.00
41.96%
JP:3092
ZOZO
1,129.50
-378.64
-25.11%
JP:3181
KAITORI OKOKU CO., LTD.
852.00
152.99
21.89%
JP:3396
Felissimo Corporation
858.00
137.66
19.11%
JP:9278
BOOKOFF GROUP HOLDINGS LIMITED
1,883.00
497.03
35.86%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 03, 2026