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Shirohato Co., Ltd. (JP:3192)
:3192
Japanese Market
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Shirohato Co., Ltd. (3192) AI Stock Analysis

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JP:3192

Shirohato Co., Ltd.

(3192)

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Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
¥440.00
▲(58.84% Upside)
Action:ReiteratedDate:04/11/26
The score is held back primarily by inconsistent profitability and especially volatile/weak cash flow in the latest period. Technicals are supportive due to strong trend and momentum, but extreme overbought signals raise near-term risk. Valuation is a positive offset given the very low P/E.
Positive Factors
Direct-to-consumer e-commerce model
A focused e-commerce retail model provides durable distribution control and lower fixed-cost exposure versus physical retail. Reliance on online sales (core net sales) supports scalable customer acquisition, merchandising control and incremental margin improvements from logistics and fulfillment efficiencies over months.
Negative Factors
Volatile and weak cash generation
Repeated negative OCF/FCF points to unstable cash conversion and working-capital strain. This erodes the company's ability to self-fund inventory, marketing, or capex, increasing reliance on external financing and constraining strategic choices over the next several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Direct-to-consumer e-commerce model
A focused e-commerce retail model provides durable distribution control and lower fixed-cost exposure versus physical retail. Reliance on online sales (core net sales) supports scalable customer acquisition, merchandising control and incremental margin improvements from logistics and fulfillment efficiencies over months.
Read all positive factors

Shirohato Co., Ltd. (3192) vs. iShares MSCI Japan ETF (EWJ)

Shirohato Co., Ltd. Business Overview & Revenue Model

Company Description
Shirohato Co., Ltd. operates an online shopping site in Japan. The company offers innerwear for men and women. It also operates directly managed store under the SHIROHATO name. Shirohato Co., Ltd. was founded in 1965 and is headquartered in Kyoto,...
How the Company Makes Money
Shirohato generates revenue primarily by selling products (e.g., lingerie/innerwear and related apparel items) directly to customers via its e-commerce storefronts. Its core revenue stream is net sales from online retail transactions, where the co...

Shirohato Co., Ltd. Financial Statement Overview

Summary
Mixed fundamentals: profitability and revenue trends have been inconsistent, with the latest period showing negative operating profit and weakening revenue. Leverage has improved but remains meaningful, and cash generation is a key concern given negative operating cash flow/free cash flow in the latest annual period.
Income Statement
46
Neutral
Balance Sheet
52
Neutral
Cash Flow
34
Negative
BreakdownTTMNov 2025Feb 2025Feb 2024Feb 2023Feb 2022
Income Statement
Total Revenue5.74B5.61B6.27B6.37B6.35B6.23B
Gross Profit2.13B1.89B2.21B2.19B2.22B2.17B
EBITDA61.23M-77.33K224.83M201.35M283.53M232.23M
Net Income470.99M419.87M123.10M-120.64M73.89M-223.12M
Balance Sheet
Total Assets5.39B5.79B5.96B5.76B6.29B6.48B
Cash, Cash Equivalents and Short-Term Investments601.71M643.59M554.43M193.22M692.31M508.30M
Total Debt2.07B2.26B3.09B3.02B3.31B3.39B
Total Liabilities2.82B3.27B3.75B3.68B4.08B4.35B
Stockholders Equity2.57B2.52B2.21B2.08B2.20B2.14B
Cash Flow
Free Cash Flow323.92M-288.25M323.92M-162.59M-10.33M684.37M
Operating Cash Flow326.01M-284.80M326.01M-158.81M-8.03M741.04M
Investing Cash Flow-36.77M1.20B-36.77M-44.26M267.05M-91.59M
Financing Cash Flow71.97M-830.15M71.97M-296.02M-75.00M-689.83M

Shirohato Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price277.00
Price Trends
50DMA
329.22
Positive
100DMA
309.94
Positive
200DMA
292.18
Positive
Market Momentum
MACD
43.04
Negative
RSI
57.12
Neutral
STOCH
48.83
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3192, the sentiment is Positive. The current price of 277 is below the 20-day moving average (MA) of 382.35, below the 50-day MA of 329.22, and below the 200-day MA of 292.18, indicating a bullish trend. The MACD of 43.04 indicates Negative momentum. The RSI at 57.12 is Neutral, neither overbought nor oversold. The STOCH value of 48.83 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:3192.

Shirohato Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
¥35.92B5.261.73%7.61%57.19%
73
Outperform
¥3.53B8.901.12%19.28%8.65%
65
Neutral
¥944.93B17.8749.14%2.82%6.33%-2.52%
65
Neutral
¥5.65B51.171.76%-0.92%163.25%
63
Neutral
¥639.21B23.3431.11%8.22%79.02%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
54
Neutral
¥3.11B4.66
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3192
Shirohato Co., Ltd.
467.00
212.00
83.14%
JP:4385
Mercari
3,873.00
1,573.50
68.43%
JP:3092
ZOZO
1,063.50
-345.51
-24.52%
JP:3181
KAITORI OKOKU CO., LTD.
958.00
191.76
25.03%
JP:3396
Felissimo Corporation
853.00
72.06
9.23%
JP:9278
BOOKOFF GROUP HOLDINGS LIMITED
2,047.00
569.61
38.56%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 11, 2026