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Shirohato Co., Ltd. (JP:3192)
:3192
Japanese Market
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Shirohato Co., Ltd. (3192) AI Stock Analysis

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JP:3192

Shirohato Co., Ltd.

(3192)

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Neutral 46 (OpenAI - 5.2)
Rating:46Neutral
Price Target:
¥322.00
▲(16.25% Upside)
Action:Reiterated
Date:06/04/26
The score is held down primarily by mixed financial performance (inconsistent profitability, weakening revenue, and volatile/negative recent cash flow) and bearish technical signals (price below key moving averages with negative MACD). A low P/E provides some offset by suggesting the stock may be priced cheaply relative to earnings.
Positive Factors
Niche e‑commerce focus
A focused e-commerce business selling lingerie/innerwear supports operating scalability, lower physical footprint, and direct customer data capture. That specialization aids assortment control, repeat purchase potential, and digital marketing efficiency, which are durable advantages for margin and growth execution.
Negative Factors
Declining revenue trend
Two consecutive annual revenue declines suggest pressured demand or weakening market share in core channels. Persistent top-line contraction erodes scale, reduces fixed-cost absorption, and makes margins and cash generation more sensitive to small volume swings over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Niche e‑commerce focus
A focused e-commerce business selling lingerie/innerwear supports operating scalability, lower physical footprint, and direct customer data capture. That specialization aids assortment control, repeat purchase potential, and digital marketing efficiency, which are durable advantages for margin and growth execution.
Read all positive factors

Shirohato Co., Ltd. (3192) vs. iShares MSCI Japan ETF (EWJ)

Shirohato Co., Ltd. Business Overview & Revenue Model

Company Description
Shirohato Co., Ltd., a Japanese enterprise, manages an online retail platform that specializes in men's and women's intimate apparel. In addition to its digital operations, the firm also oversees brick-and-mortar stores operating under the SHIROHA...
How the Company Makes Money
Shirohato generates revenue primarily by selling lingerie/innerwear and related products to consumers through its e-commerce operations. Its core revenue stream is product sales (merchandise revenue) from online orders, where earnings are driven b...

Shirohato Co., Ltd. Financial Statement Overview

Summary
Overall financial quality is mixed-to-weak: profitability has been inconsistent with the latest period showing negative operating profit, revenue has declined in the last two annual periods provided, and cash generation is volatile with negative operating cash flow/free cash flow in the latest annual period.
Income Statement
46
Neutral
Balance Sheet
52
Neutral
Cash Flow
34
Negative
BreakdownTTMNov 2025Feb 2025Feb 2024Feb 2023Feb 2022
Income Statement
Total Revenue5.74B5.61B6.27B6.37B6.35B6.23B
Gross Profit2.13B1.89B2.21B2.19B2.22B2.17B
EBITDA61.23M-77.33K224.83M201.35M283.53M232.23M
Net Income470.99M419.87M123.10M-120.64M73.89M-223.12M
Balance Sheet
Total Assets5.39B5.79B5.96B5.76B6.29B6.48B
Cash, Cash Equivalents and Short-Term Investments601.71M643.59M554.43M193.22M692.31M508.30M
Total Debt2.07B2.26B3.09B3.02B3.31B3.39B
Total Liabilities2.82B3.27B3.75B3.68B4.08B4.35B
Stockholders Equity2.57B2.52B2.21B2.08B2.20B2.14B
Cash Flow
Free Cash Flow323.92M-288.25M323.92M-162.59M-10.33M684.37M
Operating Cash Flow326.01M-284.80M326.01M-158.81M-8.03M741.04M
Investing Cash Flow-36.77M1.20B-36.77M-44.26M267.05M-91.59M
Financing Cash Flow71.97M-830.15M71.97M-296.02M-75.00M-689.83M

Shirohato Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price277.00
Price Trends
50DMA
410.06
Negative
100DMA
351.78
Negative
200DMA
316.50
Positive
Market Momentum
MACD
-26.65
Positive
RSI
31.79
Neutral
STOCH
31.70
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3192, the sentiment is Negative. The current price of 277 is below the 20-day moving average (MA) of 362.65, below the 50-day MA of 410.06, and below the 200-day MA of 316.50, indicating a neutral trend. The MACD of -26.65 indicates Positive momentum. The RSI at 31.79 is Neutral, neither overbought nor oversold. The STOCH value of 31.70 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3192.

Shirohato Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
¥3.47B9.721.12%19.28%8.61%
69
Neutral
¥949.37B20.0749.14%2.82%7.15%6.33%
66
Neutral
¥613.85B18.2131.11%13.25%104.75%
65
Neutral
¥5.56B16.711.76%-0.92%163.25%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
¥34.01B13.931.73%7.61%57.19%
46
Neutral
¥2.16B5.02
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3192
Shirohato Co., Ltd.
317.00
46.00
16.97%
JP:4385
Mercari
3,730.00
1,166.50
45.50%
JP:3092
ZOZO
1,088.00
-397.08
-26.74%
JP:3181
KAITORI OKOKU CO., LTD.
951.00
25.58
2.76%
JP:3396
Felissimo Corporation
840.00
23.87
2.92%
JP:9278
BOOKOFF GROUP HOLDINGS LIMITED
1,954.00
604.31
44.77%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 04, 2026