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Shirohato Co., Ltd. (JP:3192)
:3192
Japanese Market

Shirohato Co., Ltd. (3192) AI Stock Analysis

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JP:3192

Shirohato Co., Ltd.

(3192)

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Neutral 55 (OpenAI - 5.2)
Rating:55Neutral
Price Target:
¥459.00
▲(65.70% Upside)
Action:ReiteratedDate:04/08/26
The score is held back mainly by uneven financial performance and especially volatile/weak recent cash flow, despite a strong technical uptrend. A low P/E provides valuation support, but overbought momentum indicators add near-term risk.
Positive Factors
E‑commerce-focused, niche apparel retailer
A pure e‑commerce, focused innerwear model reduces fixed retail costs and leverages digital merchandising, customer service, and targeted marketing. This specialization supports repeat purchases and scalable customer acquisition, providing durable structural advantages versus broad brick‑and‑mortar exposure.
Negative Factors
Declining revenue trend
Consecutive annual revenue declines weaken scale and operating leverage, making it harder to cover fixed costs and invest in customer acquisition. Persistent top‑line contraction can erode supplier negotiating power, margins and long‑term growth optionality unless product mix or distribution is materially improved.
Read all positive and negative factors
Positive Factors
Negative Factors
E‑commerce-focused, niche apparel retailer
A pure e‑commerce, focused innerwear model reduces fixed retail costs and leverages digital merchandising, customer service, and targeted marketing. This specialization supports repeat purchases and scalable customer acquisition, providing durable structural advantages versus broad brick‑and‑mortar exposure.
Read all positive factors

Shirohato Co., Ltd. (3192) vs. iShares MSCI Japan ETF (EWJ)

Shirohato Co., Ltd. Business Overview & Revenue Model

Company Description
Shirohato Co., Ltd. operates an online shopping site in Japan. The company offers innerwear for men and women. It also operates directly managed store under the SHIROHATO name. Shirohato Co., Ltd. was founded in 1965 and is headquartered in Kyoto,...
How the Company Makes Money
Shirohato generates revenue primarily by selling products (e.g., lingerie/innerwear and related apparel items) directly to customers via its e-commerce storefronts. Its core revenue stream is net sales from online retail transactions, where the co...

Shirohato Co., Ltd. Financial Statement Overview

Summary
Overall fundamentals are mixed-to-weak: profitability and operating income have been inconsistent, revenue has declined in the last two annual periods provided, and cash generation is volatile with the latest annual period showing negative operating cash flow and negative free cash flow.
Income Statement
46
Neutral
Balance Sheet
52
Neutral
Cash Flow
34
Negative
BreakdownTTMNov 2025Feb 2025Feb 2024Feb 2023Feb 2022
Income Statement
Total Revenue5.74B5.61B6.27B6.37B6.35B6.23B
Gross Profit2.13B1.89B2.21B2.19B2.22B2.17B
EBITDA61.23M-77.33K224.83M201.35M283.53M232.23M
Net Income470.99M419.87M123.10M-120.64M73.89M-223.12M
Balance Sheet
Total Assets5.39B5.79B5.96B5.76B6.29B6.48B
Cash, Cash Equivalents and Short-Term Investments601.71M643.59M554.43M193.22M692.31M508.30M
Total Debt2.07B2.26B3.09B3.02B3.31B3.39B
Total Liabilities2.82B3.27B3.75B3.68B4.08B4.35B
Stockholders Equity2.57B2.52B2.21B2.08B2.20B2.14B
Cash Flow
Free Cash Flow323.92M-288.25M323.92M-162.59M-10.33M684.37M
Operating Cash Flow326.01M-284.80M326.01M-158.81M-8.03M741.04M
Investing Cash Flow-36.77M1.20B-36.77M-44.26M267.05M-91.59M
Financing Cash Flow71.97M-830.15M71.97M-296.02M-75.00M-689.83M

Shirohato Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price277.00
Price Trends
50DMA
301.08
Positive
100DMA
294.62
Positive
200DMA
284.23
Positive
Market Momentum
MACD
24.57
Negative
RSI
86.54
Negative
STOCH
93.56
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3192, the sentiment is Positive. The current price of 277 is below the 20-day moving average (MA) of 309.10, below the 50-day MA of 301.08, and below the 200-day MA of 284.23, indicating a bullish trend. The MACD of 24.57 indicates Negative momentum. The RSI at 86.54 is Negative, neither overbought nor oversold. The STOCH value of 93.56 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:3192.

Shirohato Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
¥3.33B10.421.12%24.10%-15.55%
65
Neutral
¥1.02T17.8749.14%2.82%6.80%0.62%
65
Neutral
¥5.85B13.211.76%2.24%
64
Neutral
¥34.71B11.191.73%
63
Neutral
¥645.36B23.3431.11%4.83%106.29%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
¥3.00B4.660.06%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3192
Shirohato Co., Ltd.
450.00
216.00
92.31%
JP:4385
Mercari
3,912.00
1,688.50
75.94%
JP:3092
ZOZO
1,144.00
-208.80
-15.43%
JP:3181
KAITORI OKOKU CO., LTD.
906.00
113.06
14.26%
JP:3396
Felissimo Corporation
884.00
164.63
22.89%
JP:9278
BOOKOFF GROUP HOLDINGS LIMITED
1,978.00
548.78
38.40%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 08, 2026