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Imperial Brands PLC (ADR) (IMBBY)
OTHER OTC:IMBBY
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Imperial Brands (IMBBY) AI Stock Analysis

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IMBBY

Imperial Brands

(OTC:IMBBY)

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Neutral 69 (OpenAI - 5.2)
Rating:69Neutral
Price Target:
$42.00
â–¼(-3.11% Downside)
Action:Downgraded
Date:05/20/26
The score is driven primarily by solid financial performance (strong margins and improving free cash flow) and supportive valuation (5.55% yield with a 12.68 P/E). These positives are tempered by higher leverage on the balance sheet and mixed technical signals (negative MACD and trading below key longer-term moving averages). Earnings-call tone is constructive with guidance reaffirmed, but near-term headwinds (one-offs and regional volume pressure) keep the score from being higher.
Positive Factors
Free cash flow & conversion
Very strong and consistent free cash flow (GBP 2.6bn over 12 months) and near-100% operating cash conversion provide durable internal funding for capex, dividends, buybacks and debt reduction, increasing resilience to regulatory or cyclical shocks over the medium term.
Negative Factors
Elevated leverage
Material leverage (debt/equity 1.54; reported leverage ~2.4x) reduces financial flexibility, raising refinancing and interest-rate sensitivity. Higher leverage constrains capital allocation optionality, increasing risk if cash flows weaken or regulatory costs rise in the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Free cash flow & conversion
Very strong and consistent free cash flow (GBP 2.6bn over 12 months) and near-100% operating cash conversion provide durable internal funding for capex, dividends, buybacks and debt reduction, increasing resilience to regulatory or cyclical shocks over the medium term.
Read all positive factors

Imperial Brands Key Performance Indicators (KPIs)

Any
Any
Operating Profit by Segment
Operating Profit by Segment
Shows the profitability of different business segments, highlighting which areas are driving earnings and where there might be challenges or opportunities for growth.
Chart InsightsImperial Brands' Tobacco & NGP segment shows a volatile yet upward trend in operating profit, peaking in late 2024. This suggests strategic adjustments are paying off, possibly through product innovation or market expansion. Meanwhile, the Distribution segment has seen steady growth, indicating operational efficiency and stable demand. The absence of earnings call commentary leaves room for speculation on future strategic directions, but the current trajectory suggests resilience and potential for sustained profitability.
Data provided by:The Fly

Imperial Brands (IMBBY) vs. SPDR S&P 500 ETF (SPY)

Imperial Brands Business Overview & Revenue Model

Company Description
Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, Americas, Africa, Asia, and Australasia. It offers a range of cigarettes, fine cut and smokeless tobacco...
How the Company Makes Money
Imperial Brands makes money primarily by selling tobacco and nicotine products to distributors, wholesalers, and retailers (and in some cases directly to retail) in the markets where it operates. Its largest revenue and profit pool historically co...

Imperial Brands Earnings Call Summary

Earnings Call Date:May 12, 2026
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Nov 17, 2026
Earnings Call Sentiment Positive
The call presented a broadly constructive operational and financial picture: strong cash generation (GBP 2.6bn), sustained capital returns (dividend increase and GBP 1.45bn buyback), confirmed full-year guidance, and clear progress on NGP scale, vapor/heated tobacco momentum and a GBP 320m efficiency program. These positives were partially offset by H1 one-offs (>GBP 50m), modest adjusted operating profit growth (+0.6%), a sharp Australia volume decline (~50%), and short-term promotional drag in U.S. NGP (~GBP 13m). Management expects many headwinds to ease in H2 and reiterated guidance, indicating confidence in a step-up in performance.
Positive Updates
Strong Cash Generation
Generated GBP 2.6 billion of free cash flow over the past 12 months; operating cash conversion of 98% on a 12-month basis, supporting disciplined capital allocation.
Negative Updates
Modest Adjusted Operating Profit Growth
Group adjusted operating profit rose only 0.6% in H1, reflecting one-offs and regional headwinds despite broad-based revenue growth.
Read all updates
Q2-2026 Updates
Negative
Strong Cash Generation
Generated GBP 2.6 billion of free cash flow over the past 12 months; operating cash conversion of 98% on a 12-month basis, supporting disciplined capital allocation.
Read all positive updates
Company Guidance
Management reconfirmed full‑year guidance and a wide range of key metrics: tobacco net revenue growth expected in the low single digits and NGP net revenue growth in the double digits, adjusted operating profit growth targeted within the mid‑term 3–5% range, and at least high‑single‑digit EPS growth; free cash flow guidance is at least GBP 2.2bn (including 2030 implementation and Delaware cash costs). First‑half and 12‑month traction included group adjusted operating profit +0.6% (H1), 12‑month free cash flow GBP 2.6bn, operating cash conversion 98% (12‑month), leverage 2.4x (flat YoY) and expected to be around the lower end of the target range at year‑end, and an adjusted effective tax rate of 23.5% (flat). H1 saw price/mix strength (Europe +6%, U.S. +5.7%, AAACE ex‑Australia +6.1%), over GBP 50m of identified one‑offs in H1 (including ~GBP 13m NGP promotional impact), a GBP 150m Delaware cash payment in H1 (GBP 162m remaining in roughly equal instalments over three years), a 4% increase in the ordinary dividend, and an on‑track GBP 1.45bn share buyback (part of GBP 4.8bn total buybacks and GBP 11.5bn cumulative capital returns since FY21); foreign‑exchange is expected to be a 0–1% headwind to operating profit and EPS.

Imperial Brands Financial Statement Overview

Summary
Solid profitability and cash generation support the score (gross margin 26.9%, net margin 8.4%, free cash flow growth 34.2%, and strong cash conversion with operating cash flow to net income at 1.57). The main constraint is balance-sheet risk: leverage is elevated (debt-to-equity 1.54; equity ratio 16.8%), alongside slightly negative revenue growth (-0.875%).
Income Statement
75
Positive
Balance Sheet
65
Positive
Cash Flow
80
Positive
BreakdownTTMSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue19.54B32.17B32.41B32.48B32.55B32.79B
Gross Profit6.73B7.00B6.78B6.68B6.04B6.03B
EBITDA4.20B4.37B4.14B4.25B4.93B4.58B
Net Income1.75B2.07B2.61B2.33B1.57B2.83B
Balance Sheet
Total Assets28.23B28.71B27.83B29.49B30.96B29.09B
Cash, Cash Equivalents and Short-Term Investments497.02M1.44B1.08B1.34B1.85B1.29B
Total Debt11.23B10.00B9.08B9.73B10.26B10.07B
Total Liabilities23.63B23.28B21.80B22.85B23.48B23.15B
Stockholders Equity4.03B4.82B5.44B6.02B6.86B5.35B
Cash Flow
Free Cash Flow2.81B2.86B3.27B2.95B2.58B1.57B
Operating Cash Flow3.11B3.24B3.31B3.13B2.83B1.77B
Investing Cash Flow-357.43M-415.00M-348.00M-437.00M-163.00M695.00M
Financing Cash Flow-2.90B-2.52B-3.16B-2.63B-2.15B-2.79B

Imperial Brands Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price43.35
Price Trends
50DMA
39.54
Negative
100DMA
40.85
Negative
200DMA
40.80
Negative
Market Momentum
MACD
-0.34
Negative
RSI
49.89
Neutral
STOCH
69.69
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IMBBY, the sentiment is Neutral. The current price of 43.35 is above the 20-day moving average (MA) of 37.80, above the 50-day MA of 39.54, and above the 200-day MA of 40.80, indicating a neutral trend. The MACD of -0.34 indicates Negative momentum. The RSI at 49.89 is Neutral, neither overbought nor oversold. The STOCH value of 69.69 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for IMBBY.

Imperial Brands Risk Analysis

Imperial Brands disclosed 12 risk factors in its most recent earnings report. Imperial Brands reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Imperial Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$298.46B26.50-105.29%3.59%8.48%45.92%
71
Outperform
$123.10B12.64-255.35%7.02%0.75%-19.96%
69
Neutral
$29.89B12.6839.24%5.33%10.00%-25.42%
69
Neutral
$142.63B7.2316.33%5.22%2.16%171.90%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
62
Neutral
$1.73B35.7317.29%0.28%16.10%26.07%
56
Neutral
$1.36B9.945.81%6.15%-3.46%-32.63%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IMBBY
Imperial Brands
38.43
2.57
7.17%
MO
Altria Group
74.00
18.46
33.23%
BTI
British American Tobacco
66.06
24.16
57.67%
PM
Philip Morris
191.57
22.91
13.58%
UVV
Universal
54.40
-0.37
-0.67%
TPB
Turning Point Brands
89.24
16.39
22.49%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 20, 2026