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Imperial Brands PLC (ADR) (IMBBY)
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Imperial Brands (IMBBY) AI Stock Analysis

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IMBBY

Imperial Brands

(OTC:IMBBY)

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Rating:67Neutral
Price Target:
$46.00
▲(6.11% Upside)
Action:ReiteratedDate:12/19/25
Imperial Brands earns a score of 67, driven primarily by strong financial cash flow performance and positive earnings call guidance, reflecting growth in revenue and NGP segments. A reasonable valuation with a high dividend yield adds to the appeal. However, concerns over revenue decline, high leverage, and neutral technical momentum temper the outlook, suggesting moderate investment potential with risks to monitor.
Positive Factors
NGP Growth and Expansion
The strong growth in Next Generation Products (NGP) reflects Imperial Brands' successful adaptation to changing consumer preferences, positioning the company well for future growth in reduced-risk products.
Negative Factors
High Leverage Ratio
Significant leverage poses a risk to financial stability, potentially limiting Imperial Brands' ability to invest in growth and weather economic downturns.
Read all positive and negative factors
Positive Factors
Negative Factors
NGP Growth and Expansion
The strong growth in Next Generation Products (NGP) reflects Imperial Brands' successful adaptation to changing consumer preferences, positioning the company well for future growth in reduced-risk products.
Read all positive factors

Imperial Brands (IMBBY) vs. SPDR S&P 500 ETF (SPY)

Imperial Brands Business Overview & Revenue Model

Company Description
Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, Americas, Africa, Asia, and Australasia. It offers a range of cigarettes, fine cut and smokeless tobacco...
How the Company Makes Money
Imperial Brands generates revenue primarily through the sale of its tobacco products, including traditional cigarettes and rolling tobacco, which remain its largest revenue source. The company has also been expanding its portfolio in the reduced-r...

Imperial Brands Key Performance Indicators (KPIs)

Any
Any
Operating Profit by Segment
Operating Profit by Segment
Shows the profitability of different business segments, highlighting which areas are driving earnings and where there might be challenges or opportunities for growth.
Chart InsightsImperial Brands' Tobacco & NGP segment shows a volatile yet upward trend in operating profit, peaking in late 2024. This suggests strategic adjustments are paying off, possibly through product innovation or market expansion. Meanwhile, the Distribution segment has seen steady growth, indicating operational efficiency and stable demand. The absence of earnings call commentary leaves room for speculation on future strategic directions, but the current trajectory suggests resilience and potential for sustained profitability.
Data provided by:The Fly

Imperial Brands Earnings Call Summary

Earnings Call Date:Nov 18, 2025
(Q4-2025)
|
% Change Since: |
Next Earnings Date:May 19, 2026
Earnings Call Sentiment Positive
Imperial Brands demonstrated strong financial results with significant growth in revenue, earnings per share, and successful capital returns, alongside strategic advancements in NGP. However, challenges remain in maintaining market share stability and navigating regulatory and market dynamics in key regions.
Positive Updates
Strong Financial Performance
The fiscal year '25 saw a revenue growth of more than 4% and an improvement of more than 9% in earnings per share. The company maintained share in priority markets, achieved double-digit revenue growth in NGP, and experienced strong cash flow.
Negative Updates
Challenges in U.K. and Australia
Both markets face rising excise rates, leading to growing illicit trades. These trends are expected to continue into fiscal year '26.
Read all updates
Q4-2025 Updates
Negative
Strong Financial Performance
The fiscal year '25 saw a revenue growth of more than 4% and an improvement of more than 9% in earnings per share. The company maintained share in priority markets, achieved double-digit revenue growth in NGP, and experienced strong cash flow.
Read all positive updates
Company Guidance
During the call to discuss Imperial Brands' fiscal year 2025 results, key performance metrics were highlighted, showcasing a year of robust growth. The company reported a revenue increase of over 4% and an improvement of more than 9% in earnings per share. They maintained market share in priority markets while achieving strong pricing in combustibles. Notably, the NGP segment experienced double-digit revenue growth, with a 73% rise in NGP revenue over the past five years. The company also posted a strong cash flow, supporting increases in both dividends and share buybacks. Looking forward, Imperial Brands plans capital returns exceeding GBP 2.7 billion in fiscal year 2026, and they expect group adjusted operating profit to grow between 3% to 5%. The ongoing transformation, combined with a strategic focus on consumer intimacy and technology investments, aims to deliver sustainable shareholder value.

Imperial Brands Financial Statement Overview

Summary
Imperial Brands shows a mixed financial profile with strong cash flow growth (34.2% YoY) and decent profitability (EBIT Margin 11.1%), but revenue declined by 0.88% and high leverage (Debt-to-Equity Ratio 1.54) raises concerns. The score reflects stable operations offset by growth and debt risks.
Income Statement
65
Positive
Balance Sheet
55
Neutral
Cash Flow
75
Positive
BreakdownSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue32.17B32.41B32.48B32.55B32.79B
Gross Profit7.00B6.78B6.68B6.04B6.03B
EBITDA4.37B4.14B4.25B4.93B4.58B
Net Income2.07B2.61B2.33B1.57B2.83B
Balance Sheet
Total Assets28.71B27.83B29.49B30.96B29.09B
Cash, Cash Equivalents and Short-Term Investments1.44B1.08B1.34B1.85B1.29B
Total Debt10.00B9.08B9.73B10.26B10.07B
Total Liabilities23.28B21.80B22.85B23.48B23.15B
Stockholders Equity4.82B5.44B6.02B6.86B5.35B
Cash Flow
Free Cash Flow2.86B3.27B2.95B2.58B1.57B
Operating Cash Flow3.24B3.31B3.13B2.83B1.77B
Investing Cash Flow-415.00M-348.00M-437.00M-163.00M695.00M
Financing Cash Flow-2.52B-3.16B-2.63B-2.15B-2.79B

Imperial Brands Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price43.35
Price Trends
50DMA
42.37
Negative
100DMA
41.90
Negative
200DMA
40.61
Positive
Market Momentum
MACD
-0.61
Positive
RSI
41.58
Neutral
STOCH
12.87
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IMBBY, the sentiment is Neutral. The current price of 43.35 is above the 20-day moving average (MA) of 41.90, above the 50-day MA of 42.37, and above the 200-day MA of 40.61, indicating a neutral trend. The MACD of -0.61 indicates Positive momentum. The RSI at 41.58 is Neutral, neither overbought nor oversold. The STOCH value of 12.87 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for IMBBY.

Imperial Brands Risk Analysis

Imperial Brands disclosed 12 risk factors in its most recent earnings report. Imperial Brands reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Imperial Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
$125.63B11.8416.33%5.22%0.48%
69
Neutral
$254.58B21.99-103.69%3.59%7.72%-12.45%
67
Neutral
$31.92B12.6142.31%5.33%6.03%-13.72%
66
Neutral
$111.15B13.92-215.18%7.02%-0.96%-11.42%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
59
Neutral
$1.63B63.0220.84%0.28%6.71%8.16%
56
Neutral
$1.31B9.945.81%6.15%3.01%-7.14%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IMBBY
Imperial Brands
40.87
5.76
16.41%
MO
Altria Group
66.48
10.41
18.56%
BTI
British American Tobacco
57.80
18.81
48.26%
PM
Philip Morris
163.54
10.24
6.68%
UVV
Universal
52.75
-0.02
-0.05%
TPB
Turning Point Brands
85.37
26.13
44.11%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 19, 2025