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Imperial Brands PLC (ADR) (IMBBY)
OTHER OTC:IMBBY
US Market
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Imperial Brands (IMBBY) Technical Analysis

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Technical Sentiment

Overall Consensus
Neutral
9Bullish
5Neutral
8Bearish
Technical Analysis Consensus
Neutral
3Bullish
5Neutral
2Bearish
Moving Average Consensus
Neutral
6Bullish
0Neutral
6Bearish
Imperial Brands PLC (ADR)’s (IMBBY) Moving Averages Convergence Divergence (MACD) indicator is -0.34, suggesting Imperial Brands PLC (ADR) is a Sell.
Imperial Brands PLC (ADR)’s (IMBBY) 20-Day exponential moving average is 38.20, while Imperial Brands PLC (ADR)’s (IMBBY) share price is $43.35, making it a Buy.
Imperial Brands PLC (ADR)’s (IMBBY) 50-Day exponential moving average is 39.26, while Imperial Brands PLC (ADR)’s (IMBBY) share price is $43.35, making it a Sell.

Imperial Brands (IMBBY) Pivot Points

May 20, 2026, 09:50 PM
Name
S3
S2
S1
Pivot Points
R1
R2
R3
Classic
38.70
38.70
38.70
38.70
38.70
38.70
38.70
Fibonacci
38.70
38.70
38.70
38.70
38.70
38.70
38.70
Pivot points are a technical analysis tool used by traders to identify potential support and resistance levels in financial markets. Pivot points are calculated based on the previous day's high, low, and close prices, and are used to help traders identify levels at which the price may reverse or continue to trend.

Imperial Brands (IMBBY) Moving Averages

May 20, 2026, 09:50 PM
Period
Simple
Exponential
MA5
38.12Buy
38.23Buy
MA10
37.94Buy
38.08Buy
MA20
37.80Buy
38.20Buy
MA50
39.54Sell
39.26Sell
MA100
40.85Sell
40.08Sell
MA200
40.80Sell
39.90Sell
Imperial Brands PLC (ADR)’s (IMBBY) 10-Day exponential moving average is 38.08, while Imperial Brands PLC (ADR)’s (IMBBY) share price is $43.35, making it a Buy.
Imperial Brands PLC (ADR)’s (IMBBY) 100-Day exponential moving average is 40.08, while Imperial Brands PLC (ADR)’s (IMBBY) share price is $43.35, making it a Sell.
Imperial Brands PLC (ADR)’s (IMBBY) stock price is $43.35 and Imperial Brands PLC (ADR)’s (IMBBY) 50-day simple moving average is 39.54, creating a Sell signal.
Imperial Brands PLC (ADR)’s (IMBBY) stock price is $43.35 and Imperial Brands PLC (ADR)’s (IMBBY) 100-day simple moving average is 40.85, creating a Sell signal.
Imperial Brands PLC (ADR)’s (IMBBY) stock price is $43.35 and Imperial Brands PLC (ADR)’s (IMBBY) 200-day simple moving average is 40.80, creating a Sell signal.

Imperial Brands (IMBBY) Technical Indicators

May 20, 2026, 09:50 PM
Name
Value
Implied Action
RSI (14)
49.89
Neutral
STOCH (9,6)
69.69
Neutral
STOCHRSI (14)
69.69
Neutral
MACD (12,26)
-0.34
Sell
ADX (14)
17.73
Buy
Williams %R
-17.88
Sell
CCI (14)
81.94
Neutral
ATR (14)
0.61
-
Ultimate Oscillator
56.25
Neutral
ROC
2.73
Buy
Imperial Brands PLC (ADR)’s (IMBBY) Relative Strength Index (RSI) is 49.89, creating a Neutral signal.
Imperial Brands PLC (ADR)’s (IMBBY) Trend Strength Indicator (ADX) is 17.73, creating a Buy signal.
Imperial Brands PLC (ADR)’s (IMBBY) Commodity Channel Index (CCI) is 81.94, creating a Neutral signal.
Imperial Brands PLC (ADR)’s (IMBBY) Price Rate of Change (ROC) is 2.73, creating a Buy signal.

FAQ

Is IMBBY a Buy, Hold, or Sell?
Based on IMBBY’s technical indicators, IMBBY is a Hold.
    What is IMBBY’s RSI (14)?
    IMBBY’s RSI (14) is 49.89, which suggests IMBBY is a Neutral.
      What is IMBBY’s MACD?
      IMBBY’s MACD is -0.34, which suggests IMBBY is a Sell.
        What is IMBBY’s 5-day moving average?
        IMBBY’s 5-day moving average is 38.12, which suggests IMBBY is a Buy.
          What is IMBBY’s 20-day moving average?
          IMBBY 20-day moving average is 37.80, which suggests IMBBY is a Buy.
            What is IMBBY’s 50-day moving average?
            IMBBY’s 50-day moving average is 39.54, which suggests IMBBY is a Sell.
              What is IMBBY’s 200-day moving average?
              IMBBY’s 200-day moving average is 40.80, which suggests IMBBY is a Sell.
                What is IMBBY’s Williams % R (14)?
                IMBBY’s Williams % R (14) is -17.88, which suggests IMBBY is a Sell.
                  What is IMBBY’s CCI (14)?
                  IMBBY’s CCI (14) is 81.94, which suggests IMBBY is a Neutral.