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Imperial Brands PLC (ADR) (IMBBY)
OTHER OTC:IMBBY
US Market

Imperial Brands (IMBBY) Technical Analysis

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398 Followers

Technical Sentiment

Overall Consensus
Sell
6Bullish
5Neutral
11Bearish
Technical Analysis Consensus
Neutral
3Bullish
5Neutral
2Bearish
Moving Average Consensus
Strong Sell
3Bullish
0Neutral
9Bearish
Imperial Brands PLC (ADR)’s (IMBBY) Moving Averages Convergence Divergence (MACD) indicator is -0.46, suggesting Imperial Brands PLC (ADR) is a Buy.
Imperial Brands PLC (ADR)’s (IMBBY) 20-Day exponential moving average is 41.34, while Imperial Brands PLC (ADR)’s (IMBBY) share price is $43.35, making it a Sell.
Imperial Brands PLC (ADR)’s (IMBBY) 50-Day exponential moving average is 41.58, while Imperial Brands PLC (ADR)’s (IMBBY) share price is $43.35, making it a Sell.

Imperial Brands (IMBBY) Pivot Points

Jan 18, 2026, 01:29 PM
Name
S3
S2
S1
Pivot Points
R1
R2
R3
Classic
41.00
41.00
41.00
41.00
41.00
41.00
41.00
Fibonacci
41.00
41.00
41.00
41.00
41.00
41.00
41.00
Pivot points are a technical analysis tool used by traders to identify potential support and resistance levels in financial markets. Pivot points are calculated based on the previous day's high, low, and close prices, and are used to help traders identify levels at which the price may reverse or continue to trend.

Imperial Brands (IMBBY) Moving Averages

Jan 18, 2026, 01:29 PM
Period
Simple
Exponential
MA5
40.72Buy
40.77Sell
MA10
40.73Sell
40.93Sell
MA20
41.49Sell
41.34Sell
MA50
42.01Sell
41.58Sell
MA100
41.44Sell
41.05Sell
MA200
39.75Buy
39.31Buy
Imperial Brands PLC (ADR)’s (IMBBY) 10-Day exponential moving average is 40.93, while Imperial Brands PLC (ADR)’s (IMBBY) share price is $43.35, making it a Sell.
Imperial Brands PLC (ADR)’s (IMBBY) 100-Day exponential moving average is 41.05, while Imperial Brands PLC (ADR)’s (IMBBY) share price is $43.35, making it a Sell.
Imperial Brands PLC (ADR)’s (IMBBY) stock price is $43.35 and Imperial Brands PLC (ADR)’s (IMBBY) 50-day simple moving average is 42.01, creating a Sell signal.
Imperial Brands PLC (ADR)’s (IMBBY) stock price is $43.35 and Imperial Brands PLC (ADR)’s (IMBBY) 100-day simple moving average is 41.44, creating a Sell signal.
Imperial Brands PLC (ADR)’s (IMBBY) stock price is $43.35 and Imperial Brands PLC (ADR)’s (IMBBY) 200-day simple moving average is 39.75, creating a Buy signal.

Imperial Brands (IMBBY) Technical Indicators

Jan 18, 2026, 01:29 PM
Name
Value
Implied Action
RSI (14)
40.87
Neutral
STOCH (9,6)
48.11
Neutral
STOCHRSI (14)
22.29
Neutral
MACD (12,26)
-0.46
Buy
ADX (14)
18.36
Buy
Williams %R
-81.68
Buy
CCI (14)
-66.95
Neutral
ATR (14)
0.34
-
Ultimate Oscillator
46.54
Neutral
ROC
-3.53
Sell
Imperial Brands PLC (ADR)’s (IMBBY) Relative Strength Index (RSI) is 40.87, creating a Neutral signal.
Imperial Brands PLC (ADR)’s (IMBBY) Trend Strength Indicator (ADX) is 18.36, creating a Buy signal.
Imperial Brands PLC (ADR)’s (IMBBY) Commodity Channel Index (CCI) is -66.95, creating a Neutral signal.
Imperial Brands PLC (ADR)’s (IMBBY) Price Rate of Change (ROC) is -3.53, creating a Sell signal.

FAQ

Is IMBBY a Buy, Hold, or Sell?
Based on IMBBY’s technical indicators, IMBBY is a Sell.
    What is IMBBY’s RSI (14)?
    IMBBY’s RSI (14) is 40.87, which suggests IMBBY is a Neutral.
      What is IMBBY’s MACD?
      IMBBY’s MACD is -0.46, which suggests IMBBY is a Buy.
        What is IMBBY’s 5-day moving average?
        IMBBY’s 5-day moving average is 40.72, which suggests IMBBY is a Buy.
          What is IMBBY’s 20-day moving average?
          IMBBY 20-day moving average is 41.49, which suggests IMBBY is a Sell.
            What is IMBBY’s 50-day moving average?
            IMBBY’s 50-day moving average is 42.01, which suggests IMBBY is a Sell.
              What is IMBBY’s 200-day moving average?
              IMBBY’s 200-day moving average is 39.75, which suggests IMBBY is a Buy.
                What is IMBBY’s Williams % R (14)?
                IMBBY’s Williams % R (14) is -81.68, which suggests IMBBY is a Buy.
                  What is IMBBY’s CCI (14)?
                  IMBBY’s CCI (14) is -66.95, which suggests IMBBY is a Neutral.