DIRECT FINANCE OF DIRECT GROUP (2006)LTD (IL:DIFI)
:DIFI
Israel Market
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Direct Finance (DIFI) AI Stock Analysis

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IL:DIFI

Direct Finance

(DIFI)

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Outperform 70 (OpenAI - 4o)
Rating:70Outperform
Price Target:
60,665.00
▲(10.80% Upside)
Direct Finance's strong financial performance, particularly in revenue growth and profitability, is a key strength, though high leverage and negative cash flows are significant risks. The stock's bullish technical indicators and fair valuation further support a positive outlook, resulting in a solid overall score.

Direct Finance (DIFI) vs. iShares MSCI Israel ETF (EIS)

Direct Finance Business Overview & Revenue Model

Company DescriptionDirect Finance (DIFI) is a financial services company specializing in providing a wide range of lending solutions, including personal loans, business loans, and mortgage financing. Operating in the fintech sector, DIFI leverages advanced technology to offer seamless, user-friendly platforms that facilitate quick and easy access to credit for individuals and small to medium-sized enterprises (SMEs). The company's core services are designed to address diverse financial needs, ensuring customers receive personalized financial solutions with competitive rates and flexible terms.
How the Company Makes MoneyDIFI makes money primarily through the interest charged on the loans it issues. The company's revenue model is based on earning interest income from the various types of loans it provides, which include personal loans, business loans, and mortgage financing. DIFI sets competitive interest rates that vary depending on the type of loan, the amount borrowed, and the borrower's creditworthiness. Additionally, the company may generate revenue from service fees associated with loan origination, processing, and account maintenance. Significant partnerships with banks and financial institutions allow DIFI to offer a diverse range of financial products and leverage additional funding sources, enhancing its ability to serve a broad customer base and contribute to its earnings.

Direct Finance Financial Statement Overview

Summary
Direct Finance shows strong revenue growth and profitability improvements, with a healthy gross profit margin. However, high leverage and negative operating cash flows pose significant risks, necessitating better cash management for sustainable financial health.
Income Statement
72
Positive
Direct Finance shows strong revenue growth with a substantial increase from $761.6M to $1.51B in the latest annual period. The gross profit margin remains healthy at 45.5%, and the net profit margin improved to 9.3%. However, EBIT and EBITDA margins have slightly decreased, indicating rising operational costs.
Balance Sheet
65
Positive
The company has a high debt-to-equity ratio of 5.16, highlighting significant leverage risk. However, stockholders' equity has increased, suggesting strengthening financial stability. The equity ratio of 15.4% is on the lower side, which is typical in financial services but indicates reliance on debt.
Cash Flow
58
Neutral
The operating cash flow is negative, indicating challenges in generating cash from operations. Despite this, free cash flow improved slightly but remains negative, indicating potential liquidity issues. The operating cash flow to net income ratio is negative, emphasizing the need for better cash management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.47B1.51B761.64M1.37B844.47M477.57M
Gross Profit682.71M688.46M684.76M725.82M491.44M299.01M
EBITDA225.35M279.15M252.92M425.80M321.15M136.17M
Net Income103.28M141.10M132.47M244.46M181.32M70.93M
Balance Sheet
Total Assets9.16B8.57B7.83B6.74B4.26B3.68B
Cash, Cash Equivalents and Short-Term Investments11.92M13.93M12.58M10.56M80.20M3.11M
Total Debt7.49B6.82B6.24B5.21B3.03B2.77B
Total Liabilities7.78B7.19B6.56B5.56B3.31B3.00B
Stockholders Equity1.32B1.32B1.24B1.18B956.01M679.14M
Cash Flow
Free Cash Flow-460.38M-622.12M-928.26M-1.10B-1.53B-310.42M
Operating Cash Flow-405.89M-576.45M-872.07M-1.05B-1.51B-293.10M
Investing Cash Flow-57.95M-46.59M-56.30M-62.00M-24.91M-17.06M
Financing Cash Flow463.23M624.39M932.25M1.04B1.61B306.21M

Direct Finance Technical Analysis

Technical Analysis Sentiment
Positive
Last Price54750.00
Price Trends
50DMA
51280.66
Positive
100DMA
52153.59
Positive
200DMA
54416.91
Positive
Market Momentum
MACD
2312.09
Negative
RSI
57.26
Neutral
STOCH
77.45
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IL:DIFI, the sentiment is Positive. The current price of 54750 is below the 20-day moving average (MA) of 55015.00, above the 50-day MA of 51280.66, and above the 200-day MA of 54416.91, indicating a bullish trend. The MACD of 2312.09 indicates Negative momentum. The RSI at 57.26 is Neutral, neither overbought nor oversold. The STOCH value of 77.45 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for IL:DIFI.

Direct Finance Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
839.30M10.9928.74%19.95%
73
Outperform
697.51M10.545.74%27.66%46.91%
72
Outperform
1.72B10.476.23%10.74%12.47%
72
Outperform
1.26B7.493.92%24.31%21.51%
70
Outperform
1.71B16.304.54%6.88%-13.14%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
64
Neutral
590.14M12.051.70%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IL:DIFI
Direct Finance
54,750.00
2,787.51
5.36%
IL:NAWI
Nawi
5,264.00
2,142.56
68.64%
IL:PEN
Peninsula Group
313.50
125.30
66.58%
IL:MNIF
Menif
2,140.00
564.31
35.81%
IL:MCLL
Michlol Fin
1,356.00
533.80
64.92%
IL:JCFN
Jacob Finance & Investments Ltd.
3,572.00
1,452.00
68.49%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 28, 2025