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Baozun, Inc. Class A
(9991)
Baozun, Inc. Class A (9991) vs. iShares MSCI Hong Kong ETF (EWH)
Baozun, Inc. Class A Business Overview & Revenue Model
Baozun, Inc. Class A Earnings Call Summary
Baozun, Inc. Class A Financial Statement Overview
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 9.51B | 9.42B | 8.81B | 8.40B | 9.40B | 8.85B |
| Gross Profit | 4.53B | 4.49B | 3.90B | 3.42B | 3.46B | 3.27B |
| EBITDA | -26.09M | 142.71M | 75.95M | -326.85M | 109.78M | 600.05M |
| Net Income | -181.64M | -185.20M | -278.42M | -606.79M | -209.26M | 425.99M |
Balance Sheet | ||||||
| Total Assets | 9.72B | 10.21B | 10.47B | 10.12B | 12.32B | 10.47B |
| Cash, Cash Equivalents and Short-Term Investments | 2.22B | 2.56B | 2.87B | 3.04B | 4.61B | 5.03B |
| Total Debt | 2.42B | 2.06B | 2.75B | 2.41B | 3.98B | 2.80B |
| Total Liabilities | 4.02B | 4.43B | 4.62B | 4.45B | 5.84B | 4.34B |
| Stockholders Equity | 3.84B | 3.91B | 4.10B | 4.08B | 5.94B | 6.11B |
Cash Flow | ||||||
| Free Cash Flow | 0.00 | -106.99M | 218.05M | 123.36M | -448.89M | 151.44M |
| Operating Cash Flow | 0.00 | 101.28M | 448.25M | 382.61M | -96.11M | 310.01M |
| Investing Cash Flow | 0.00 | -817.61M | -340.37M | -1.31B | 375.82M | -616.37M |
| Financing Cash Flow | 0.00 | -19.74M | -8.03M | -1.65B | 749.95M | 2.67B |
Baozun, Inc. Class A Technical Analysis
Baozun, Inc. Class A Risk Analysis
Baozun, Inc. Class A Peers Comparison
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
76 Outperform | 59.80B | 23.26 | 25.38% | 2.49% | 10.53% | -11.17% | |
76 Outperform | 3.08T | 17.82 | 12.88% | 1.21% | 5.08% | 127.82% | |
71 Outperform | 437.32B | 9.43 | 17.02% | 2.87% | 14.18% | 32.25% | |
64 Neutral | 642.89B | 19.97 | 16.01% | ― | 17.67% | 33.64% | |
57 Neutral | HK$2.14B | ― | -4.71% | ― | 7.51% | 30.41% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
Baozun, Inc. Class A Corporate Events
Baozun Inc. announced the grant of 129,000 restricted share unit awards to nine employees under its 2022 share incentive plan. These awards are part of the company’s strategy to align employee performance with its growth objectives, with vesting contingent on meeting specific performance targets related to revenue and profit growth. The awards are set to vest on January 1, 2028, and include a clawback mechanism to ensure compliance with company policies and performance standards.
The most recent analyst rating on (HK:9991) stock is a Hold with a HK$8.00 price target. To see the full list of analyst forecasts on Baozun, Inc. Class A stock, see the HK:9991 Stock Forecast page.
Baozun Inc. announced its unaudited financial results for the second quarter of 2025, highlighting a 6.8% increase in total net revenues to RMB2,552.7 million. The company reported improvements in operating profitability across its BEC and BBM businesses, with E-Commerce revenue up by 3% and Brand Management revenue growing by 35% year-over-year. Despite a loss from operations of RMB9.4 million, Baozun demonstrated resilience in its business model and strategic focus on high-quality growth, aiming for long-term success and profitability expansion.
The most recent analyst rating on (HK:9991) stock is a Hold with a HK$7.50 price target. To see the full list of analyst forecasts on Baozun, Inc. Class A stock, see the HK:9991 Stock Forecast page.
Baozun Inc. reported its interim financial results for the first half of 2025, showing a 5.6% increase in total net revenues to RMB4,617.0 million (US$644.5 million). Despite the revenue growth, the company experienced a loss from operations of RMB93.4 million (US$13.0 million), with a negative operating margin of 2.0%. The net loss attributable to ordinary shareholders was RMB97.0 million (US$13.5 million), similar to the previous year. The results reflect ongoing challenges in improving profitability, despite revenue growth.
The most recent analyst rating on (HK:9991) stock is a Hold with a HK$7.50 price target. To see the full list of analyst forecasts on Baozun, Inc. Class A stock, see the HK:9991 Stock Forecast page.
Baozun Inc. has announced a board meeting scheduled for August 28, 2025, to approve and release its unaudited financial results for the second quarter and the first half of 2025. The results will be published before the U.S. market opens and after the Hong Kong market closes. An earnings conference call will be held on the same day, providing stakeholders an opportunity to discuss the financial outcomes with the company’s management.
The most recent analyst rating on (HK:9991) stock is a Buy with a HK$10.30 price target. To see the full list of analyst forecasts on Baozun, Inc. Class A stock, see the HK:9991 Stock Forecast page.
Baozun Inc. announced the successful passing of all proposed resolutions at its annual general meeting held on June 18, 2025. Key resolutions included the adoption of audited financial statements for 2024, re-election of directors, authorization of directors’ fees, and re-appointment of KPMG as the company’s auditor. The approval of these resolutions reflects strong shareholder support and is expected to positively impact Baozun’s governance and operational stability.
The most recent analyst rating on (HK:9991) stock is a Buy with a HK$7.74 price target. To see the full list of analyst forecasts on Baozun, Inc. Class A stock, see the HK:9991 Stock Forecast page.