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Earnings Data
Report Date
Sep 02, 2026Before Open (Confirmed)
Period Ending
2026 (Q2)Consensus EPS Forecast
―Last Year’s EPS
-0.22Same Quarter Last Year
Moderate Buy
Based on 2 Analysts Ratings
Earnings Call Summary
Earnings Call Sentiment|Positive
The call conveys a broadly positive operational and financial momentum: solid double-digit revenue growth, material improvement in profitability (non-GAAP operating income turned positive), strong acceleration in the brand management business, and substantial working capital and inventory efficiency gains. Offsetting factors include higher sales & marketing investment, a modest YoY contraction in BBM gross margin, a small remaining BBM non-GAAP operating loss, and near-term demand cadence uncertainty related to campaign timing and April softness. Overall, the company presented clear signs of recovery and execution progress while noting areas requiring continued focus.Company Guidance
Group Revenue Growth
Total net revenues increased 15% year-over-year to CNY 2.4 billion in Q1 2026, with both business lines contributing to top-line growth.
Profitability Turnaround
Non-GAAP operating income turned positive to CNY 8 million versus a non-GAAP loss of CNY 67 million a year ago, reflecting improved company-wide profitability.
E-commerce (BEC) Recovery and Margin Expansion
E-commerce revenue grew 10% year-over-year to CNY 1.9 billion. BEC achieved a non-GAAP operating income of CNY 13 million versus a loss of CNY 46 million a year ago, and product sales revenue grew 21% to CNY 510 million.
Brand Management (BBM) Acceleration
BBM revenue increased 39% year-over-year to CNY 538 million. GAP was a major driver, delivering record same-store sales growth in the 20s and contributing to BBM's improved profitability trajectory (management highlighted a path to breakeven and improved operating metrics).
Product Sales Profitability and Gross Margin Improvement
Product sales gross profit rose 33.6% year-over-year to CNY 350 million. Blended gross margin for product sales expanded by 110 basis points to 33.5%; e-commerce product sales gross margin improved to 15.9% (up 98 bps year-over-year).
Working Capital and Inventory Efficiency Gains
Working capital turnover improved markedly to 109 days from 193 days a year ago, and inventory turnover shortened to 113 days from 185 days a year ago, driven by improvements across both BEC and BBM.
Strong Liquidity Position
As of March 31, 2026, cash, cash equivalents, restricted cash and short-term investments totaled CNY 2.9 billion.
Operational Wins — Fulfillment and Cost Control
Fulfillment costs decreased slightly by 1% to CNY 519 million, and G&A expenses fell 4% to CNY 164 million, demonstrating ongoing cost discipline and efficiency initiatives.
HK:9991 Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
HK:9991 Earnings-Related Price Changes
Report Date | Price 1 Day Before | Price 1 Day After | Percentage Change |
|---|---|---|---|
May 20, 2026 | HK$6.50 | HK$6.73 | +3.54% |
Mar 25, 2026 | HK$5.69 | HK$5.69 | 0.00% |
Nov 25, 2025 | HK$7.37 | HK$7.75 | +5.16% |
Aug 28, 2025 | HK$7.70 | HK$7.84 | +1.82% |
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
FAQ
When does Baozun, Inc. Class A (HK:9991) report earnings?
Baozun, Inc. Class A (HK:9991) is schdueled to report earning on Sep 02, 2026, Before Open (Confirmed).
What is Baozun, Inc. Class A (HK:9991) earnings time?
Baozun, Inc. Class A (HK:9991) earnings time is at Sep 02, 2026, Before Open (Confirmed).
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.
What companies are reporting earnings today?
You can see a list of the companies which are reporting today on TipRanks earnings calendar.
What is the P/E ratio of Baozun, Inc. Class A stock?
The P/E ratio of Baozun, Inc. Class A is N/A.
What is HK:9991 EPS forecast?
Currently, no data Available