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Baozun, Inc. Class A (HK:9991)
:9991
Hong Kong Market
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Baozun, Inc. Class A (9991) Earnings Dates, Call Summary & Reports

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Earnings Data

Report Date
Dec 02, 2025
Before Open (Confirmed)
Period Ending
2025 (Q3)
Consensus EPS Forecast
Last Year’s EPS
-0.18
Same Quarter Last Year
Based on 0 Analysts Ratings

Earnings Call Summary

Q2 2025
Earnings Call Date:Aug 28, 2025|
% Change Since:
|
Earnings Call Sentiment|Positive
The earnings call highlighted strong revenue growth and profitability improvements in both BEC and BBM segments, supported by technological advancements and a solid cash position. However, the call also noted challenges such as one-off expenses and increased operating costs. Despite these setbacks, the overall performance and strategic initiatives indicate a positive outlook.
Company Guidance
In the second quarter of 2025, Baozun reported a 7% increase in total revenue, with significant contributions from both its e-commerce and brand management segments. The adjusted operating income rose to CNY 59 million, a notable improvement from CNY 10 million in the same period last year. The BEC segment showed a year-over-year revenue increase of 3%, with a 56% rise in adjusted operating profits to CNY 94 million, marking the highest second quarter level in four years. In contrast, BBM experienced a 35% year-over-year revenue growth, up from 23% in the previous quarter, driven by robust performances in merchandising and channel expansion initiatives, especially for the Gap brand. Gross profit increased by 28.1% year-over-year to CNY 283 million, with the group-level blended gross margin for product sales expanding by 310 basis points to 28.4%. Despite a non-GAAP operating loss of CNY 35 million for BBM, a 30% improvement was observed compared to last year. The company's focus on technology empowerment continued, leveraging data-driven insights to optimize decision-making and improve inventory efficiency.
Overall Revenue Growth
Baozun's total revenue grew by 7%, with adjusted operating income expanding to CNY 59 million, a significant improvement from CNY 10 million in the same period last year.
BEC Segment Profitability
BEC revenue grew by 3%, with adjusted operating profits rising 56% year-over-year to CNY 94 million, marking the highest second quarter level in four years.
BBM Revenue Growth
BBM's revenue grew 35% year-over-year, up from 23% in the previous quarter, driven by merchandising, channel expansion, and strong performance of the Gap brand.
Technological Advancements
Significant strides in technology empowerment were made, enhancing inventory efficiency and productivity through data-driven solutions.
Gross Margin Expansion
Blended gross margin for product sales at the group level expanded to 28.4%, an increase of 310 basis points year-over-year.
Strong Cash Position
As of June 30, 2025, Baozun's cash and cash equivalents, restricted cash, and short-term investments totaled CNY 2.7 billion.

Baozun, Inc. Class A (HK:9991) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

HK:9991 Earnings History

Report Date
Fiscal Quarter
Forecast / EPS
Last Year's EPS
EPS YoY Change
Press Release
Slides
Play Transcript
Dec 02, 2025
2025 (Q3)
- / -
-0.176
Aug 28, 2025
2025 (Q2)
- / -0.07
-0.062-17.74% (-0.01)
May 21, 2025
2025 (Q1)
- / -0.40
-0.133-196.99% (-0.26)
Mar 20, 2025
2024 (Q4)
- / -0.74
-0.098-656.12% (-0.64)
Nov 21, 2024
2024 (Q3)
- / -0.18
-0.46562.15% (+0.29)
Aug 28, 2024
2024 (Q2)
0.07 / -0.06
-0.039-58.97% (-0.02)
May 28, 2024
2024 (Q1)
-0.03 / -0.13
-0.17423.56% (+0.04)
Mar 21, 2024
2023 (Q4)
0.30 / -0.10
-0.61183.96% (+0.51)
Nov 22, 2023
2023 (Q3)
-2.03 / -0.47
-0.349-33.24% (-0.12)
Aug 28, 2023
2023 (Q2)
-0.23 / -0.04
-0.1675.63% (+0.12)
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed

HK:9991 Earnings-Related Price Changes

Report Date
Price 1 Day Before
Price 1 Day After
Percentage Change
May 21, 2025
HK$8.70HK$8.60-1.15%
Mar 20, 2025
HK$8.84HK$8.67-1.92%
Nov 21, 2024
HK$6.66HK$7.26+9.01%
Aug 28, 2024
HK$5.97HK$5.970.00%
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

FAQ

When does Baozun, Inc. Class A (HK:9991) report earnings?
Baozun, Inc. Class A (HK:9991) is schdueled to report earning on Dec 02, 2025, Before Open (Confirmed).
    What is Baozun, Inc. Class A (HK:9991) earnings time?
    Baozun, Inc. Class A (HK:9991) earnings time is at Dec 02, 2025, Before Open (Confirmed).
      Where can I see when companies are reporting earnings?
      You can see which companies are reporting today on our designated earnings calendar.
        What companies are reporting earnings today?
        You can see a list of the companies which are reporting today on TipRanks earnings calendar.
          What is the P/E ratio of Baozun, Inc. Class A stock?
          The P/E ratio of Baozun, Inc. Class A is N/A.
            What is HK:9991 EPS forecast?
            Currently, no data Available
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