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Baozun, Inc. Class A (HK:9991)
:9991
RESEARCH TOOLSreports
Earnings Data
Report Date
Aug 21, 2025TBA Not Confirmed
Period Ending
2025 (Q2)Consensus EPS Forecast
―Last Year’s EPS
―Same Quarter Last Year
Moderate Buy
Based on 0 Analysts Ratings
Earnings Call Summary
Earnings Call Date:May 21, 2025
|% Change Since: -14.94%
|Next Earnings Date:Aug 21, 2025
Earnings Call Sentiment|Neutral
Baozun demonstrated solid revenue growth and strategic advancements, especially in brand management and sustainability. However, profitability challenges and slight declines in certain service segments indicate potential areas of concern. Despite these challenges, the overall performance and future outlook remain promising.Company Guidance
During Baozun's First Quarter 2025 Earnings Conference Call, the company provided guidance indicating a 4% year-over-year revenue growth, with E-Commerce revenue rising slightly by 1.4% to RMB1.7 billion and Brand Management revenue showing a robust growth of 23% to RMB387 million. The company highlighted the performance of its E-Commerce and Brand Management segments, noting that the gross margin for E-Commerce product sales expanded by 130 basis points to 15%, driven by product mix diversification, while BBM's gross margin stood at 51.6%. Despite an adjusted operating loss of RMB67 million, the company emphasized strategic investments in quality development and omnichannel capabilities to transform customer engagement. Baozun also reported a significant reduction in carbon emissions, achieving a 36% reduction in Scope 1 and 2 emissions since 2021. The call underscored the company's focus on leveraging technology for operational efficiency and long-term value creation, with plans to open new stores and further enhance brand management strategies.Overall Revenue Growth
Baozun Group achieved a 4% year-over-year revenue growth with E-Commerce revenue growing slightly by 1.4% to RMB1.7 billion and Brand Management revenue increasing by 23% to RMB387 million.
BBM Sales Surge
Baozun Brand Management (BBM) achieved a 23% year-on-year sales growth, driven by improvements in key operating metrics and strong performance of the Gap brand.
E-Commerce Segment Performance
E-Commerce product sales grew by 7%, driven by standout categories like Home & Furniture, Alcohol, and Health & Nutrition, with a gross profit margin improvement of 130 basis points.
Sustainability Achievements
Baozun achieved a 36% reduction in Scope 1 and 2 carbon emissions versus the base year 2021, on track to reduce by 50% by 2030.
Gap Brand Success
Gap China continued to innovate and grow, with both online and offline channels delivering strong results. Notable marketing initiatives included collaboration with Forbidden City, generating RMB10 million in sales.
HK:9991 Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
HK:9991 Earnings-Related Price Changes
Report Date | Price 1 Day Before | Price 1 Day After | Percentage Change |
|---|---|---|---|
May 21, 2025 | HK$8.70 | HK$8.60 | -1.15% |
Mar 20, 2025 | HK$8.84 | HK$8.67 | -1.92% |
Nov 21, 2024 | HK$6.66 | HK$7.26 | +9.01% |
Aug 28, 2024 | HK$5.97 | HK$5.97 | 0.00% |
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
FAQ
When does Baozun, Inc. Class A (HK:9991) report earnings?
Baozun, Inc. Class A (HK:9991) is schdueled to report earning on Aug 21, 2025, TBA Not Confirmed.
What is Baozun, Inc. Class A (HK:9991) earnings time?
Baozun, Inc. Class A (HK:9991) earnings time is at Aug 21, 2025, TBA Not Confirmed.
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.
What companies are reporting earnings today?
You can see a list of the companies which are reporting today on TipRanks earnings calendar.
What is the P/E ratio of Baozun, Inc. Class A stock?
The P/E ratio of Baozun, Inc. Class A is N/A.
What is HK:9991 EPS forecast?
Currently, no data Available