Overall Revenue Growth
Baozun Group achieved a 4% year-over-year revenue growth with E-Commerce revenue growing slightly by 1.4% to RMB1.7 billion and Brand Management revenue increasing by 23% to RMB387 million.
BBM Sales Surge
Baozun Brand Management (BBM) achieved a 23% year-on-year sales growth, driven by improvements in key operating metrics and strong performance of the Gap brand.
E-Commerce Segment Performance
E-Commerce product sales grew by 7%, driven by standout categories like Home & Furniture, Alcohol, and Health & Nutrition, with a gross profit margin improvement of 130 basis points.
Sustainability Achievements
Baozun achieved a 36% reduction in Scope 1 and 2 carbon emissions versus the base year 2021, on track to reduce by 50% by 2030.
Gap Brand Success
Gap China continued to innovate and grow, with both online and offline channels delivering strong results. Notable marketing initiatives included collaboration with Forbidden City, generating RMB10 million in sales.