Overall Revenue Growth
Baozun's total revenue grew by 7%, with adjusted operating income expanding to CNY 59 million, a significant improvement from CNY 10 million in the same period last year.
BEC Segment Profitability
BEC revenue grew by 3%, with adjusted operating profits rising 56% year-over-year to CNY 94 million, marking the highest second quarter level in four years.
BBM Revenue Growth
BBM's revenue grew 35% year-over-year, up from 23% in the previous quarter, driven by merchandising, channel expansion, and strong performance of the Gap brand.
Technological Advancements
Significant strides in technology empowerment were made, enhancing inventory efficiency and productivity through data-driven solutions.
Gross Margin Expansion
Blended gross margin for product sales at the group level expanded to 28.4%, an increase of 310 basis points year-over-year.
Strong Cash Position
As of June 30, 2025, Baozun's cash and cash equivalents, restricted cash, and short-term investments totaled CNY 2.7 billion.