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9991 Stock Chart & Stats
HK$6.61
HK$0.21(3.05%)
At close: 4:00 PM EDT
HK$6.61
HK$0.21(3.05%)
Day’s Range― - ―
52-Week RangeHK$5.58 - HK$12.96
Previous CloseN/A
Volume3.10K
Average Volume (3M)65.52K
Market Cap
HK$1.39B
Enterprise ValueHK$2.41K
Total Cash (Recent Filing)HK$2.94B
Total Debt (Recent Filing)HK$2.29B
Price to Earnings (P/E)―
Beta1.54
Next Earnings
Sep 02, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-1.45
Shares Outstanding174,284,500
10 Day Avg. Volume23,027
30 Day Avg. Volume65,524
Financial Highlights & Ratios
PEG Ratio0.08
Price to Book (P/B)0.29
Price to Sales (P/S)0.11
P/FCF Ratio2.47
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$10.01Price Target Upside51.44% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)1.07
Revenue Forecast (FY)HK$12.22B
Bulls Say, Bears Say
Bulls Say
Revenue Re-acceleration And Strong BBM GrowthSustained double-digit group growth and a 39% surge in Brand Management indicate durable demand for Baozun’s full-service model. This reinforces competitive positioning with brands seeking outsourced e-commerce and retail operations, supporting recurring service revenue and scale benefits over the next several quarters.
Material Margin Improvement In Product Sales And Gross ProfitA significant step-up in gross margins and higher product-sales profitability point to a structurally higher-value revenue mix or better pricing/negotiation. Higher underlying margins enhance operating leverage, making future revenue growth more likely to translate into sustainable profit improvement.
Stronger Liquidity And Working-capital EfficiencyA sizable cash balance and large reductions in working-capital and inventory days materially improve operational flexibility and reduce funding risk. These structural improvements lower liquidity-driven disruption risk and support reinvestment in growth or margin initiatives over the medium term.
Bears Say
Persistent Net Losses Since 2021Despite recent operating improvements, recurring net losses over multiple years indicate the company has yet to convert top-line and gross-margin gains into consistent bottom-line profitability. Continued losses threaten equity cushions and constrain return generation unless margins and operating discipline persist.
Free-cash-flow Volatility And Uneven Cash GenerationIntermittent free-cash-flow reversals signal sensitivity to working-capital, campaign timing and inventory cycles. This volatility can impede steady reinvestment, elevate financing needs during troughs, and makes long-term planning and sustained margin improvement more challenging for management.
High Sales & Marketing Spend And Residual BBM LossesElevated marketing and store-expansion spending, plus lingering BBM operating losses and slight margin erosion, pressure near-term profitability. If customer-acquisition costs remain high or store economics take time to scale, margin recovery could be slower and cash consumption higher than forecasted.
Baozun, Inc. Class A News
9991 FAQ
What was Baozun, Inc. Class A’s price range in the past 12 months?
Baozun, Inc. Class A lowest stock price was HK$5.58 and its highest was HK$12.96 in the past 12 months.
What is Baozun, Inc. Class A’s market cap?
Baozun, Inc. Class A’s market cap is HK$1.39B.
When is Baozun, Inc. Class A’s upcoming earnings report date?
Baozun, Inc. Class A’s upcoming earnings report date is Sep 02, 2026 which is in 31 days.
How were Baozun, Inc. Class A’s earnings last quarter?
Baozun, Inc. Class A released its earnings results on May 20, 2026. The company reported -HK$0.05 earnings per share for the quarter, missing the consensus estimate of N/A by N/A.
Is Baozun, Inc. Class A overvalued?
According to Wall Street analysts Baozun, Inc. Class A’s price is currently Undervalued.
Does Baozun, Inc. Class A pay dividends?
Baozun, Inc. Class A does not currently pay dividends.
What is Baozun, Inc. Class A’s EPS estimate?
Baozun, Inc. Class A’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun, Inc. Class A have?
Baozun, Inc. Class A has 174,284,500 shares outstanding.
What happened to Baozun, Inc. Class A’s price movement after its last earnings report?
Baozun, Inc. Class A reported an EPS of -HK$0.05 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went up 3.538%.
Which hedge fund is a major shareholder of Baozun, Inc. Class A?
Currently, no hedge funds are holding shares in HK:9991
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun, Inc. Class A Stock Smart Score
Neutral
1
2
3
4
5
6
7
8
9
10
Technicals
SMA
Positive
20 days / 200 days
Momentum
4.99%
12-Months-Change
Fundamentals
Return on Equity
―
Trailing 12-Months
Asset Growth
7.16%
Trailing 12-Months
Company Description
Baozun, Inc. Class A
Baozun Inc., operating through its subsidiaries, provides comprehensive e-commerce services to brand collaborators throughout the People's Republic of China. Their offerings span a wide range, including the development and integration of IT systems, creation and setup of online stores, management of daily operations for these digital storefronts, visual merchandising, marketing initiatives, customer assistance, and efficient warehousing and delivery of orders. The company supports partners across numerous product categories, such as clothing and accessories, various appliances, electronics, household furnishings, food and health items, beauty and cosmetic products, fast-moving consumer goods, mother and infant supplies, and automobiles. Established in 2007, the company was formerly known as Baozun Cayman Inc. before rebranding as Baozun Inc. in March 2015, and it is headquartered in Shanghai, People's Republic of China.
9991 Stock 12 Month Forecast
Average Price Target
HK$10.01
▲(51.44% Upside)
Technical Analysis
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