Baozun, Inc. Class A (HK:9991)
:9991
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9991 Stock Chart & Stats
HK$7.89
-HK$0.42(-5.43%)
At close: 4:00 PM EST
HK$7.89
-HK$0.42(-5.43%)
Day’s Range― - ―
52-Week RangeHK$5.58 - HK$12.96
Previous CloseN/A
Volume1.80K
Average Volume (3M)65.52K
Market Cap
HK$1.29B
Enterprise ValueHK$2.34B
Total Cash (Recent Filing)HK$2.56B
Total Debt (Recent Filing)HK$2.37B
Price to Earnings (P/E)―
Beta1.65
Next Earnings
May 21, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-3.42
Shares Outstanding174,284,500
10 Day Avg. Volume23,027
30 Day Avg. Volume65,524
Financial Highlights & Ratios
PEG Ratio0.08
Price to Book (P/B)0.29
Price to Sales (P/S)0.11
P/FCF Ratio2.47
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$7.80Price Target Upside-1.14% Downside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.99
Revenue Forecast (FY)HK$12.00B
Bulls Say, Bears Say
Bulls Say
Material Margin ExpansionSharp, broad-based gross margin gains indicate a structural shift toward higher-value revenue mix and better pricing/fulfillment economics. Sustained margin expansion across BEC and BBM improves long-term operating leverage and gives management scope to reinvest or absorb shocks over the next several quarters.
Improved Operating Cash FlowA large, persistent jump in operating cash flow and faster inventory turnover materially lowers funding risk and supports capex and retail expansion. Consistent positive OCF despite GAAP losses points to underlying cash-generative operations and better working-capital discipline.
Clear Management Profitability TargetsManagement’s concrete multi-year targets (2026 break-even goals and RMB550M non‑GAAP operating profit by 2028) provide a credible, measurable roadmap. Clear targets align resource allocation, enable accountability, and make execution progress easier to track over the medium term.
Bears Say
Persistent GAAP LossesDespite recent non‑GAAP improvements, multi-year GAAP losses highlight that profitability is not yet durable. Continued negative net income risks equity erosion, constrains strategic optionality, and means improvements must be sustained across several quarters to be convincing.
Modest Core E‑commerce GrowthLimited growth in the core BEC e‑commerce business reduces organic upside and increases reliance on BBM retail expansion. If the larger, higher-margin BBM channel stumbles or scales slowly, group growth could remain constrained over the next 2–6 months.
Higher Sales & Marketing PressureRising S&M outlays needed to drive BBM and defend e‑commerce place persistent pressure on operating leverage. If revenue gains lag, elevated marketing intensity can compress margins and cash generation, making profitability improvements fragile in the medium term.
Baozun, Inc. Class A News
9991 FAQ
What was Baozun, Inc. Class A’s price range in the past 12 months?
Baozun, Inc. Class A lowest stock price was HK$5.58 and its highest was HK$12.96 in the past 12 months.
What is Baozun, Inc. Class A’s market cap?
Baozun, Inc. Class A’s market cap is HK$1.29B.
When is Baozun, Inc. Class A’s upcoming earnings report date?
Baozun, Inc. Class A’s upcoming earnings report date is May 21, 2026 which is in 23 days.
How were Baozun, Inc. Class A’s earnings last quarter?
Baozun, Inc. Class A released its earnings results on Mar 25, 2026. The company reported -HK$3.416 earnings per share for the quarter, missing the consensus estimate of N/A by -HK$3.416.
Is Baozun, Inc. Class A overvalued?
According to Wall Street analysts Baozun, Inc. Class A’s price is currently Overvalued.
Does Baozun, Inc. Class A pay dividends?
Baozun, Inc. Class A does not currently pay dividends.
What is Baozun, Inc. Class A’s EPS estimate?
Baozun, Inc. Class A’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun, Inc. Class A have?
Baozun, Inc. Class A has 174,284,500 shares outstanding.
What happened to Baozun, Inc. Class A’s price movement after its last earnings report?
Baozun, Inc. Class A reported an EPS of -HK$3.416 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went same 0%.
Which hedge fund is a major shareholder of Baozun, Inc. Class A?
Currently, no hedge funds are holding shares in HK:9991
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun, Inc. Class A Stock Smart Score
Neutral
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8
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10
Technicals
SMA
Positive
20 days / 200 days
Momentum
4.99%
12-Months-Change
Fundamentals
Return on Equity
-6.45%
Trailing 12-Months
Asset Growth
-0.63%
Trailing 12-Months
Company Description
Baozun, Inc. Class A
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
9991 Stock 12 Month Forecast
Average Price Target
HK$7.80
▼(-1.14% Downside)
Technical Analysis
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Options Prices
Currently, No data available
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