Baozun, Inc. Class A (HK:9991)
:9991
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9991 Stock Chart & Stats
HK$7.89
-HK$0.42(-5.43%)
At close: 4:00 PM EST
HK$7.89
-HK$0.42(-5.43%)
Day’s Range― - ―
52-Week RangeHK$5.58 - HK$12.96
Previous CloseN/A
Volume1.80K
Average Volume (3M)65.52K
Market Cap
HK$1.32B
Enterprise ValueHK$2.07B
Total Cash (Recent Filing)HK$2.56B
Total Debt (Recent Filing)HK$2.37B
Price to Earnings (P/E)―
Beta1.60
Next Earnings
Sep 02, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-2.11
Shares Outstanding174,284,500
10 Day Avg. Volume23,027
30 Day Avg. Volume65,524
Financial Highlights & Ratios
PEG Ratio0.08
Price to Book (P/B)0.29
Price to Sales (P/S)0.11
P/FCF Ratio2.47
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$9.27Price Target Upside17.53% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
EPS Forecast (FY)1.01
Revenue Forecast (FY)HK$12.11B
Bulls Say, Bears Say
Bulls Say
Brand Management (BBM) AccelerationSustained high-teens to double-digit BBM growth and GAP same-store strength indicate a durable shift toward higher-value brand management revenues. This diversifies revenue away from low-margin distribution, supports higher take-rates, and provides a clearer path to operating breakeven as scale and retail footprint expand.
Structural Gross Margin ExpansionA material one-year jump in gross margin implies a lasting change in revenue mix or pricing power (more fee-based and premium services). If sustained, higher gross margins protect operating income against sales volatility and enable reinvestment in growth initiatives with less reliance on cost cutting.
Improved Liquidity & Working-Capital EfficiencySubstantially stronger cash balances and a marked shortening of working-capital and inventory cycles materially lower financing risk and free up cash for strategic investments (store rollout, AI, fulfillment). This improves resilience through promotional cycles and reduces reliance on external funding.
Bears Say
Persistent Net LossesChronic net losses since 2021 mean the business has not yet generated consistent residual earnings for shareholders. Continued losses pressure equity returns, constrain strategic optionality, and require sustained operational improvements to convert margin gains into durable net profitability.
Cash-Flow Volatility / FCF DipIrregular free cash flow undermines predictability of internal funding for expansion and working-capital needs. A 2024 FCF reversal highlights sensitivity to timing and campaign seasonality, increasing the likelihood of intermittent external financing or curtailed investments during weak quarters.
Inventory & Distribution Model RiskOperating as a reseller exposes the company to markdowns, obsolete inventory and longer cash conversion cycles versus pure-service peers. Those structural inventory risks can compress margins and amplify working-capital needs, especially if brand sales cadence or channel dynamics soften.
Baozun, Inc. Class A News
9991 FAQ
What was Baozun, Inc. Class A’s price range in the past 12 months?
Baozun, Inc. Class A lowest stock price was HK$5.58 and its highest was HK$12.96 in the past 12 months.
What is Baozun, Inc. Class A’s market cap?
Baozun, Inc. Class A’s market cap is HK$1.32B.
When is Baozun, Inc. Class A’s upcoming earnings report date?
Baozun, Inc. Class A’s upcoming earnings report date is Sep 02, 2026 which is in 84 days.
How were Baozun, Inc. Class A’s earnings last quarter?
Baozun, Inc. Class A released its earnings results on May 20, 2026. The company reported -HK$0.05 earnings per share for the quarter, missing the consensus estimate of N/A by -HK$0.05.
Is Baozun, Inc. Class A overvalued?
According to Wall Street analysts Baozun, Inc. Class A’s price is currently Undervalued.
Does Baozun, Inc. Class A pay dividends?
Baozun, Inc. Class A does not currently pay dividends.
What is Baozun, Inc. Class A’s EPS estimate?
Baozun, Inc. Class A’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun, Inc. Class A have?
Baozun, Inc. Class A has 174,284,500 shares outstanding.
What happened to Baozun, Inc. Class A’s price movement after its last earnings report?
Baozun, Inc. Class A reported an EPS of -HK$0.05 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went up 3.538%.
Which hedge fund is a major shareholder of Baozun, Inc. Class A?
Currently, no hedge funds are holding shares in HK:9991
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun, Inc. Class A Stock Smart Score
Neutral
1
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4
5
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7
8
9
10
Technicals
SMA
Positive
20 days / 200 days
Momentum
4.99%
12-Months-Change
Fundamentals
Return on Equity
-5.04%
Trailing 12-Months
Asset Growth
7.16%
Trailing 12-Months
Company Description
Baozun, Inc. Class A
Baozun Inc., operating through its subsidiaries, provides comprehensive e-commerce services to brand collaborators throughout the People's Republic of China. Their offerings span a wide range, including the development and integration of IT systems, creation and setup of online stores, management of daily operations for these digital storefronts, visual merchandising, marketing initiatives, customer assistance, and efficient warehousing and delivery of orders. The company supports partners across numerous product categories, such as clothing and accessories, various appliances, electronics, household furnishings, food and health items, beauty and cosmetic products, fast-moving consumer goods, mother and infant supplies, and automobiles. Established in 2007, the company was formerly known as Baozun Cayman Inc. before rebranding as Baozun Inc. in March 2015, and it is headquartered in Shanghai, People's Republic of China.
9991 Stock 12 Month Forecast
Average Price Target
HK$9.27
▲(17.53% Upside)
Technical Analysis
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Options Prices
Currently, No data available
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