Baozun, Inc. Class A (HK:9991)
:9991
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9991 Stock Chart & Stats
HK$7.89
-HK$0.42(-5.43%)
At close: 4:00 PM EST
HK$7.89
-HK$0.42(-5.43%)
Day’s Range― - ―
52-Week RangeHK$5.58 - HK$12.96
Previous CloseN/A
Volume1.80K
Average Volume (3M)65.52K
Market Cap
HK$1.13B
Enterprise ValueHK$2.24B
Total Cash (Recent Filing)HK$2.56B
Total Debt (Recent Filing)HK$2.37B
Price to Earnings (P/E)―
Beta1.64
Next Earnings
May 20, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-2.11
Shares Outstanding174,284,500
10 Day Avg. Volume23,027
30 Day Avg. Volume65,524
Financial Highlights & Ratios
PEG Ratio0.08
Price to Book (P/B)0.29
Price to Sales (P/S)0.11
P/FCF Ratio2.47
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$7.80Price Target Upside-1.14% Downside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.99
Revenue Forecast (FY)HK$12.00B
Bulls Say, Bears Say
Bulls Say
Material Margin ExpansionSharp, company-wide gross margin gains reflect a higher-value revenue mix and improved pricing/fulfillment efficiency. Sustained elevated product margins increase operating leverage, making future revenue growth translate more directly into durable operating profit and cash generation if the mix holds.
Improved Cash Generation & Working CapitalA meaningful recovery in operating cash flow and faster inventory turns provide structural financial flexibility: they reduce reliance on external funding, fund store rollouts and tech investments, and make margins more resilient through better working-capital management across economic cycles.
BBM Retail Momentum And Clear Profitability TargetsConcrete retail expansion and management's multi-year profit targets indicate strategic clarity: scaling BBM can diversify revenue toward higher-margin brand management, deepen brand partnerships, and create repeatable retail economics that materially lift group profitability if execution stays on plan.
Bears Say
Persistent Net LossesDespite momentum, recurring GAAP losses demonstrate profitability has not yet stabilized. Continued net losses risk equity erosion and limit strategic optionality; converting improved margins and cash flow into consistent, multi-quarter GAAP profits is essential for durable financial health.
BBM Profitability Fragile At ScaleA nominal quarterly breakeven is an important milestone but indicates profit per store and per SKU remains tiny. Scaling retail to dozens more stores could expose costs and local variability; sustaining BBM margins at scale is execution-sensitive and crucial to meet group profit targets.
Rising Sales & Marketing And Expansion CostsElevated S&M to support store growth and brand initiatives increases fixed and semi-fixed cost bases. If top-line acceleration lags, these investments pressure operating leverage and cash flow, making profitable scaling and the group's 2026 breakeven targets harder to achieve sustainably.
Baozun, Inc. Class A News
9991 FAQ
What was Baozun, Inc. Class A’s price range in the past 12 months?
Baozun, Inc. Class A lowest stock price was HK$5.58 and its highest was HK$12.96 in the past 12 months.
What is Baozun, Inc. Class A’s market cap?
Baozun, Inc. Class A’s market cap is HK$1.13B.
When is Baozun, Inc. Class A’s upcoming earnings report date?
Baozun, Inc. Class A’s upcoming earnings report date is May 20, 2026 which is today.
How were Baozun, Inc. Class A’s earnings last quarter?
Currently, no data Available
Is Baozun, Inc. Class A overvalued?
According to Wall Street analysts Baozun, Inc. Class A’s price is currently Overvalued.
Does Baozun, Inc. Class A pay dividends?
Baozun, Inc. Class A does not currently pay dividends.
What is Baozun, Inc. Class A’s EPS estimate?
Baozun, Inc. Class A’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun, Inc. Class A have?
Baozun, Inc. Class A has 174,284,500 shares outstanding.
What happened to Baozun, Inc. Class A’s price movement after its last earnings report?
Currently, no data Available
Which hedge fund is a major shareholder of Baozun, Inc. Class A?
Currently, no hedge funds are holding shares in HK:9991
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun, Inc. Class A Stock Smart Score
Neutral
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10
Technicals
SMA
Positive
20 days / 200 days
Momentum
4.99%
12-Months-Change
Fundamentals
Return on Equity
-6.45%
Trailing 12-Months
Asset Growth
-0.63%
Trailing 12-Months
Company Description
Baozun, Inc. Class A
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
9991 Stock 12 Month Forecast
Average Price Target
HK$7.80
▼(-1.14% Downside)
Technical Analysis
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Options Prices
Currently, No data available
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