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9991 Stock Chart & Stats
HK$6.61
HK$0.21(3.05%)
At close: 4:00 PM EDT
HK$6.61
HK$0.21(3.05%)
Day’s Range― - ―
52-Week RangeHK$5.58 - HK$12.96
Previous CloseN/A
Volume3.10K
Average Volume (3M)65.52K
Market Cap
HK$1.36B
Enterprise ValueHK$2.41K
Total Cash (Recent Filing)HK$2.94B
Total Debt (Recent Filing)HK$2.29B
Price to Earnings (P/E)―
Beta1.53
Next Earnings
Aug 27, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-1.45
Shares Outstanding174,284,500
10 Day Avg. Volume23,027
30 Day Avg. Volume65,524
Financial Highlights & Ratios
PEG Ratio0.08
Price to Book (P/B)0.29
Price to Sales (P/S)0.11
P/FCF Ratio2.47
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$10.01Price Target Upside51.44% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)1.26
Revenue Forecast (FY)HK$12.25B
Bulls Say, Bears Say
Bulls Say
Revenue And Operating InflectionThe return to positive non-GAAP operating income alongside double-digit revenue growth indicates improving operating leverage. If sustained, this can strengthen the earnings base and reduce dependence on restructuring or one-off efficiency gains.
Brand Management AccelerationRapid BBM growth and strong GAP store productivity support Baozun’s shift toward higher-value brand operations. Greater scale across owned or partner brands could diversify revenue and improve long-term earnings quality.
Working-capital And Liquidity StrengthFaster working-capital turnover releases cash and lowers inventory risk, while substantial liquidity provides flexibility to fund store expansion, technology investment and operations during the profitability transition.
Bears Say
Persistent Net LossesDespite better revenue and gross margin trends, Baozun has not established consistent GAAP profitability. Continued losses could erode equity, constrain reinvestment capacity and make the current operating improvement less durable.
Volatile Cash GenerationPositive recent cash flow is encouraging, but the reversal in 2024 shows that working-capital and investment needs can materially affect cash conversion. Inconsistent free cash flow reduces confidence in self-funded growth.
Investment And Margin PressureHigher customer acquisition and offline expansion spending may support growth, but it currently weighs on profitability. BBM’s margin contraction and residual loss show that scaling the faster-growing segment still requires disciplined execution.
Baozun, Inc. Class A News
9991 FAQ
What was Baozun, Inc. Class A’s price range in the past 12 months?
Baozun, Inc. Class A lowest stock price was HK$5.58 and its highest was HK$12.96 in the past 12 months.
What is Baozun, Inc. Class A’s market cap?
Baozun, Inc. Class A’s market cap is HK$1.36B.
When is Baozun, Inc. Class A’s upcoming earnings report date?
Baozun, Inc. Class A’s upcoming earnings report date is Aug 27, 2026 which is in 3 days.
How were Baozun, Inc. Class A’s earnings last quarter?
Baozun, Inc. Class A released its earnings results on May 20, 2026. The company reported -HK$0.05 earnings per share for the quarter, missing the consensus estimate of N/A by N/A.
Is Baozun, Inc. Class A overvalued?
According to Wall Street analysts Baozun, Inc. Class A’s price is currently Undervalued.
Does Baozun, Inc. Class A pay dividends?
Baozun, Inc. Class A does not currently pay dividends.
What is Baozun, Inc. Class A’s EPS estimate?
Baozun, Inc. Class A’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun, Inc. Class A have?
Baozun, Inc. Class A has 174,284,500 shares outstanding.
What happened to Baozun, Inc. Class A’s price movement after its last earnings report?
Baozun, Inc. Class A reported an EPS of -HK$0.05 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went up 3.538%.
Which hedge fund is a major shareholder of Baozun, Inc. Class A?
Currently, no hedge funds are holding shares in HK:9991
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun, Inc. Class A Stock Smart Score
Neutral
1
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5
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8
9
10
Technicals
SMA
Positive
20 days / 200 days
Momentum
4.99%
12-Months-Change
Fundamentals
Return on Equity
―
Trailing 12-Months
Asset Growth
7.16%
Trailing 12-Months
Company Description
Baozun, Inc. Class A
Baozun Inc., operating through its subsidiaries, provides comprehensive e-commerce services to brand collaborators throughout the People's Republic of China. Their offerings span a wide range, including the development and integration of IT systems, creation and setup of online stores, management of daily operations for these digital storefronts, visual merchandising, marketing initiatives, customer assistance, and efficient warehousing and delivery of orders. The company supports partners across numerous product categories, such as clothing and accessories, various appliances, electronics, household furnishings, food and health items, beauty and cosmetic products, fast-moving consumer goods, mother and infant supplies, and automobiles. Established in 2007, the company was formerly known as Baozun Cayman Inc. before rebranding as Baozun Inc. in March 2015, and it is headquartered in Shanghai, People's Republic of China.
9991 Stock 12 Month Forecast
Average Price Target
HK$10.01
▲(51.44% Upside)
Technical Analysis
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