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MINISO Group Holding Ltd. (HK:9896)
:9896
Hong Kong Market
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MINISO Group Holding Ltd. (9896) AI Stock Analysis

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HK:9896

MINISO Group Holding Ltd.

(9896)

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Outperform 72 (OpenAI - 4o)
Rating:72Outperform
Price Target:
HK$49.00
▲(15.02% Upside)
MINISO Group Holding Ltd. scores well due to its strong financial performance, characterized by solid profitability and robust cash flows. However, mixed technical indicators and fair valuation slightly temper the overall score. The absence of earnings call insights and corporate events means these factors do not influence the score.
Positive Factors
Revenue Growth
MINISO's significant revenue growth reflects its successful market expansion and product appeal, supporting long-term business sustainability.
Cash Flow Strength
Strong cash flow growth enhances MINISO's ability to reinvest in operations and manage obligations, ensuring financial stability and growth potential.
Profitability
Improving profit margins indicate efficient operations and pricing power, which are critical for sustaining long-term profitability and competitiveness.
Negative Factors
Rising Debt Levels
Rising debt levels could strain financial flexibility, posing risks to future cash flows and limiting strategic investments if not managed carefully.
EPS Decline
A decline in EPS growth indicates potential challenges in maintaining profitability, which could affect investor confidence and future earnings potential.
Management Challenges
The absence of earnings call data may indicate communication gaps with investors, potentially affecting transparency and stakeholder trust in management.

MINISO Group Holding Ltd. (9896) vs. iShares MSCI Hong Kong ETF (EWH)

MINISO Group Holding Ltd. Business Overview & Revenue Model

Company DescriptionMINISO Group Holding Ltd. is a global value retailer founded in 2013, focusing on providing high-quality household and consumer goods at affordable prices. The company operates in the retail sector, primarily through its MINISO brand, which offers a wide range of products including homeware, cosmetics, electronics, stationery, and toys. With a commitment to design and innovation, MINISO aims to deliver a fun shopping experience and foster a lifestyle of quality and value for its customers.
How the Company Makes MoneyMINISO generates revenue primarily through the sale of its products in physical stores and online platforms. The company employs a franchise model, allowing it to expand rapidly by partnering with local franchisees who operate stores under the MINISO brand. Key revenue streams include direct sales of merchandise, franchise fees, and royalties from franchise operations. Additionally, MINISO benefits from strategic partnerships with suppliers and manufacturers, which help to maintain low costs and a diverse product range. Seasonal promotions and limited-time offers also play a role in driving sales, contributing to the company's overall earnings.

MINISO Group Holding Ltd. Financial Statement Overview

Summary
MINISO Group Holding Ltd. demonstrates strong financial performance with solid profitability, efficient operations, and robust cash flows. The company has shown consistent improvement in profit margins and return on equity, though rising debt levels warrant monitoring.
Income Statement
82
Very Positive
MINISO Group Holding Ltd. has demonstrated strong profitability with a consistent increase in gross profit margin and net profit margin over the past few years. The company's EBIT and EBITDA margins are healthy, indicating efficient operations. The revenue growth rate shows a steady upward trend, reflecting sound business expansion.
Balance Sheet
78
Positive
The balance sheet reveals a robust equity position with a favorable equity ratio. The debt-to-equity ratio remains low, suggesting conservative financial leverage. Return on equity has improved significantly, pointing to effective use of shareholders' funds. However, the increase in total debt over the years needs monitoring.
Cash Flow
85
Very Positive
The cash flow statement shows strong free cash flow growth, supporting the company's ability to reinvest in its operations and manage financial obligations. Operating cash flow relative to net income is high, indicating effective cash conversion. The free cash flow to net income ratio underscores the company's solid cash generation capabilities.
BreakdownTTMDec 2024Dec 2023Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue17.70B16.99B16.87B11.47B10.09B9.07B
Gross Profit7.98B7.64B7.16B4.44B3.07B2.43B
EBITDA3.31B4.29B4.34B2.43B1.02B-1.08B
Net Income2.45B2.62B2.76B1.77B638.17M-1.42B
Balance Sheet
Total Assets26.19B18.12B15.95B13.45B11.28B10.71B
Cash, Cash Equivalents and Short-Term Investments7.25B6.70B7.58B7.28B5.80B6.87B
Total Debt9.21B3.11B1.38B892.95M658.01M825.01M
Total Liabilities15.51B7.76B5.83B4.53B4.25B4.05B
Stockholders Equity10.63B10.31B10.09B8.90B7.03B6.66B
Cash Flow
Free Cash Flow0.001.41B1.05B1.49B172.06M736.04M
Operating Cash Flow0.002.17B1.34B1.67B1.41B916.32M
Investing Cash Flow0.00-533.25M44.82M-293.41M-2.13B-518.80M
Financing Cash Flow0.00-1.72B-1.46B-325.96M-733.56M3.54B

MINISO Group Holding Ltd. Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price42.60
Price Trends
50DMA
45.22
Negative
100DMA
40.49
Positive
200DMA
39.42
Positive
Market Momentum
MACD
-0.55
Positive
RSI
44.08
Neutral
STOCH
36.36
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:9896, the sentiment is Neutral. The current price of 42.6 is below the 20-day moving average (MA) of 43.31, below the 50-day MA of 45.22, and above the 200-day MA of 39.42, indicating a neutral trend. The MACD of -0.55 indicates Positive momentum. The RSI at 44.08 is Neutral, neither overbought nor oversold. The STOCH value of 36.36 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:9896.

MINISO Group Holding Ltd. Risk Analysis

MINISO Group Holding Ltd. disclosed 103 risk factors in its most recent earnings report. MINISO Group Holding Ltd. reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 2 New Risks
1.
Adverse developments affecting financial institutions or the financial services industry in general, such as actual events or concerns involving liquidity, defaults or non-performance by financial institutions or transactional counterparties, could adversely affect our current and projected business operations and our financial condition and results of operations. Q2, 2023
2.
Our business is operated globally. Global inflationary pressures could negatively affect our results of operations and cash flows. Q2, 2023

MINISO Group Holding Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
HK$1.85B10.1027.30%3.14%23.59%
HK$53.07B20.4322.80%2.82%10.53%-11.23%
$18.38B12.79-2.54%3.03%1.52%-15.83%
HK$2.09B11.9141.54%1.50%55.02%25.22%
HK$1.92B25.006.39%3.95%-9.75%-64.87%
HK$4.00B-29.04%0.33%-15.49%-544.89%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:9896
MINISO Group Holding Ltd.
42.60
4.89
12.97%
HK:2209
YesAsia Holdings Limited
5.01
0.11
2.18%
HK:0178
Sa Sa International Holdings Limited
0.62
-0.02
-3.13%
HK:2411
Shenzhen Pagoda Industrial (Group) Corp. Ltd. Class H
2.15
0.68
46.26%
HK:2420
Zibuyu Group Limited
3.82
-0.16
-4.02%

MINISO Group Holding Ltd. Corporate Events

MINISO Announces Proposed Spin-Off of TOP TOY for Separate Listing
Sep 26, 2025

MINISO Group Holding Ltd. has announced its intention to spin off its subsidiary, TOP TOY International Group Limited, by listing it separately on the Main Board of the Hong Kong Stock Exchange. This move, subject to regulatory approvals and market conditions, aims to enhance the subsidiary’s market presence and operational focus while maintaining it as a subsidiary of MINISO.

The most recent analyst rating on (HK:9896) stock is a Buy with a HK$56.00 price target. To see the full list of analyst forecasts on MINISO Group Holding Ltd. stock, see the HK:9896 Stock Forecast page.

MINISO Announces Adjustments to Equity-Linked Securities Following Dividend Declaration
Aug 29, 2025

MINISO Group Holding Ltd. has announced adjustments to the exercise price of its equity-linked securities and call spread due to the declaration of an interim cash dividend for the first half of 2025. These adjustments, effective from late August and early September 2025, involve changes to the exercise prices and the number of shares that can be settled or issued, reflecting the company’s strategic financial maneuvers to align with market conditions and shareholder interests.

The most recent analyst rating on (HK:9896) stock is a Buy with a HK$52.00 price target. To see the full list of analyst forecasts on MINISO Group Holding Ltd. stock, see the HK:9896 Stock Forecast page.

MINISO Releases Unaudited Financial Results for Mid-2025
Aug 21, 2025

MINISO Group Holding Limited announced its unaudited financial results for the three and six months ended June 30, 2025. The release, published in accordance with U.S. SEC rules, may contain material inside information. Stakeholders are advised to exercise caution when dealing with the company’s securities, as the announcement includes forward-looking statements that involve inherent risks and uncertainties.

The most recent analyst rating on (HK:9896) stock is a Buy with a HK$46.00 price target. To see the full list of analyst forecasts on MINISO Group Holding Ltd. stock, see the HK:9896 Stock Forecast page.

MINISO Reports Revenue Growth Amid Profit Decline in Interim Results
Aug 21, 2025

MINISO Group Holding Ltd. announced its interim results for the six months ending June 30, 2025, revealing a 21.1% increase in revenue and a 22.6% rise in gross profit compared to the same period in 2024. Despite these gains, the company experienced a decline in profit before taxation and net profit, attributed to increased operating costs and other financial adjustments. The company continues to use non-IFRS financial measures to evaluate its performance, offering insights into its operational efficiency and strategic direction.

The most recent analyst rating on (HK:9896) stock is a Buy with a HK$46.00 price target. To see the full list of analyst forecasts on MINISO Group Holding Ltd. stock, see the HK:9896 Stock Forecast page.

MINISO Announces Interim Dividend for H1 2025
Aug 21, 2025

MINISO Group Holding Ltd. has announced an interim cash dividend of USD 0.0724 per share for the six months ending June 30, 2025. This announcement reflects the company’s ongoing commitment to providing shareholder returns and may enhance its attractiveness to investors, potentially strengthening its position in the retail market.

The most recent analyst rating on (HK:9896) stock is a Buy with a HK$46.00 price target. To see the full list of analyst forecasts on MINISO Group Holding Ltd. stock, see the HK:9896 Stock Forecast page.

MINISO Group Schedules Board Meeting to Review Financial Results
Aug 8, 2025

MINISO Group Holding Ltd. announced that its board of directors will meet on August 21, 2025, to review and approve the company’s unaudited financial results for the quarter and interim period ending June 30, 2025. The meeting will also consider the declaration and payment of dividends. The company will hold an earnings conference call on the same day to discuss the financial results, which will be accessible via Zoom and the company’s investor relations website. This announcement highlights MINISO’s commitment to transparency and shareholder engagement, potentially impacting investor confidence and market perception.

The most recent analyst rating on (HK:9896) stock is a Buy with a HK$43.00 price target. To see the full list of analyst forecasts on MINISO Group Holding Ltd. stock, see the HK:9896 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 25, 2025