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MINISO Group Holding Ltd. (HK:9896)
:9896
Hong Kong Market
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MINISO Group Holding Ltd. (9896) AI Stock Analysis

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HK:9896

MINISO Group Holding Ltd.

(9896)

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Neutral 67 (OpenAI - 5.2)
Rating:67Neutral
Price Target:
HK$24.00
â–¼(-20.48% Downside)
Action:Reiterated
Date:05/30/26
The score is driven primarily by solid financial performance (strong margins and ROE) and supportive valuation (moderate P/E and high dividend yield). These positives are materially offset by weak technical conditions, with the stock below all key moving averages and bearish momentum indicators.
Positive Factors
High margins and strong ROE
Sustainably elevated gross, operating and net margins, together with ~25% ROE, indicate durable earnings quality and capital efficiency. High margins provide buffer against cost shocks, fund reinvestment and support returns to shareholders even if top-line growth moderates.
Negative Factors
Recent revenue contraction
A year-over-year revenue decline signals weakening demand or store productivity and limits operating leverage. If sustained, top-line contraction can erode the benefit of strong margins, constrain reinvestment capacity and make future profit growth harder to achieve.
Read all positive and negative factors
Positive Factors
Negative Factors
High margins and strong ROE
Sustainably elevated gross, operating and net margins, together with ~25% ROE, indicate durable earnings quality and capital efficiency. High margins provide buffer against cost shocks, fund reinvestment and support returns to shareholders even if top-line growth moderates.
Read all positive factors

MINISO Group Holding Ltd. (9896) vs. iShares MSCI Hong Kong ETF (EWH)

MINISO Group Holding Ltd. Business Overview & Revenue Model

Company Description
MINISO Group Holding Limited operates as an investment entity, primarily focused on the global retail and wholesale distribution of lifestyle items and popular toy products. Its expansive portfolio features a broad range of categories under the MI...
How the Company Makes Money
MINISO primarily makes money by selling consumer merchandise through its retail network and related channels. Key revenue drivers generally include: (1) Product sales to customers via company-operated MINISO stores, where the company earns retail ...

MINISO Group Holding Ltd. Financial Statement Overview

Summary
Strong profitability with structurally improved margins (~45% gross, ~15% net; ~20% operating) and attractive ROE (~25%). Offsets include the latest year’s revenue decline (-3.98%), rising leverage (debt-to-equity ~0.30x from ~0.14x), and uneven cash conversion (operating cash flow well below net income; volatile FCF).
Income Statement
78
Positive
Balance Sheet
74
Positive
Cash Flow
67
Positive
BreakdownTTMDec 2024Jun 2023Jun 2022Jun 2021Jun 2021
Income Statement
Total Revenue22.65B16.99B14.21B11.47B10.09B9.07B
Gross Profit10.13B7.64B6.03B4.44B3.07B2.43B
EBITDA3.21B4.29B3.65B2.43B1.02B-922.81M
Net Income2.03B2.62B2.32B1.77B638.17M-1.42B
Balance Sheet
Total Assets29.65B18.12B14.44B13.45B11.28B10.71B
Cash, Cash Equivalents and Short-Term Investments7.03B6.70B6.87B7.28B5.80B6.87B
Total Debt11.52B3.11B1.25B892.95M658.01M825.01M
Total Liabilities18.61B7.76B5.28B4.53B4.25B4.05B
Stockholders Equity10.93B10.31B9.14B8.90B7.03B6.66B
Cash Flow
Free Cash Flow0.001.41B950.81M1.49B172.06M736.04M
Operating Cash Flow0.002.17B1.22B1.67B1.41B916.32M
Investing Cash Flow0.00-533.25M40.59M-293.41M-2.13B-518.80M
Financing Cash Flow0.00-1.72B-1.32B-325.96M-733.56M3.54B

MINISO Group Holding Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price30.18
Price Trends
50DMA
27.07
Negative
100DMA
30.52
Negative
200DMA
35.62
Negative
Market Momentum
MACD
-1.34
Positive
RSI
27.42
Positive
STOCH
6.30
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:9896, the sentiment is Negative. The current price of 30.18 is above the 20-day moving average (MA) of 24.84, above the 50-day MA of 27.07, and below the 200-day MA of 35.62, indicating a bearish trend. The MACD of -1.34 indicates Positive momentum. The RSI at 27.42 is Positive, neither overbought nor oversold. The STOCH value of 6.30 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:9896.

MINISO Group Holding Ltd. Risk Analysis

MINISO Group Holding Ltd. disclosed 103 risk factors in its most recent earnings report. MINISO Group Holding Ltd. reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 2 New Risks
1.
Adverse developments affecting financial institutions or the financial services industry in general, such as actual events or concerns involving liquidity, defaults or non-performance by financial institutions or transactional counterparties, could adversely affect our current and projected business operations and our financial condition and results of operations. Q2, 2023
2.
Our business is operated globally. Global inflationary pressures could negatively affect our results of operations and cash flows. Q2, 2023

MINISO Group Holding Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
HK$27.65B7.7418.80%3.18%30.69%-13.06%
66
Neutral
HK$1.03B5.5741.54%1.89%44.93%18.38%
62
Neutral
HK$2.92B29.848.16%4.75%11.19%160.48%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
58
Neutral
HK$125.32B32.196.39%1.81%1.12%5.68%
45
Neutral
HK$30.00M-0.11――――
44
Neutral
HK$3.06B-6.51-12.56%0.39%-20.46%14.16%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:9896
MINISO Group Holding Ltd.
22.32
-11.26
-33.53%
HK:0653
Bonjour Holdings
0.02
-0.06
-80.00%
HK:2209
YesAsia Holdings Limited
2.46
-2.75
-52.76%
HK:0178
Sa Sa International Holdings Limited
0.94
0.41
77.36%
HK:1880
China Tourism Group Duty Free Corporation Limited Class H
49.74
-4.06
-7.55%
HK:2411
Shenzhen Pagoda Industrial (Group) Corp. Ltd. Class H
1.61
-0.25
-13.58%

MINISO Group Holding Ltd. Corporate Events

MINISO Shareholders Approve All AGM Resolutions, Bolstering Capital Flexibility
Jun 18, 2026
MINISO Group Holding Ltd. said shareholders overwhelmingly approved all resolutions at its annual general meeting held on June 18, 2026, including adoption of the 2025 audited financial statements and the re-election of independent non-executive d...
MINISO Chairman Ye Guofu Lifts Stake, Underscoring Confidence in Growth Outlook
Jun 1, 2026
MINISO Group Holding Limited announced that its controlling shareholder, chairman and CEO, Ye Guofu, has increased his stake in the company through open-market purchases. Using personal funds, Ye acquired 2.1 million shares at an average price of ...
MINISO Releases Unaudited First-Quarter 2026 Results and Issues Investor Caution
May 26, 2026
MINISO Group Holding Limited, a Cayman Islands–incorporated lifestyle product retailer listed in Hong Kong, operates a global network offering affordable, branded variety goods to mass-market consumers. The company works with suppliers, reta...
MINISO forecasts surge in Q1 2026 profit on AI investment gains
May 13, 2026
MINISO Group Holding said it expects strong financial results for the quarter ended March 31, 2026, forecasting revenue of about RMB5.68 billion to RMB5.73 billion, up roughly 28% to 29% year on year. The group also anticipates adjusted operating ...
MINISO Files 2025 Form 20-F With U.S. SEC
Apr 24, 2026
MINISO Group Holding Ltd. announced that it has filed its annual report on Form 20-F for the fiscal year ended December 31, 2025 with the U.S. Securities and Exchange Commission. The filing underscores MINISO’s ongoing compliance with dual-l...
MINISO Seeks Specific Share Mandate as Dividend Adjustments Lift Warrant Share Count
Apr 24, 2026
MINISO Group Holding Limited plans to seek shareholder approval for a specific mandate to issue additional shares tied to its existing equity-linked call spread structure. The move follows multiple cash dividend distributions, which have reduced t...
MINISO Sets 2026 AGM to Approve Accounts, Board Mandates and Fresh Share-Issuance Authority
Apr 24, 2026
MINISO Group Holding Ltd. has called its annual general meeting for June 18, 2026, in Hong Kong, where shareholders will review and adopt the audited financial statements for the fiscal year ended December 31, 2025, and receive reports from the bo...
MINISO Chair Ye Guofu to Boost Stake by at Least HK$50 Million
Apr 23, 2026
MINISO Group Holding Ltd., a value-focused lifestyle retailer of household and consumer goods, operates through physical stores and listings in both Hong Kong and the United States via ordinary shares and American Depositary Shares. The company ta...
MINISO adjusts equity-linked securities and call spread terms after 2025 dividend
Apr 21, 2026
MINISO Group Holding Ltd. has adjusted the exercise prices and share amounts tied to its equity-linked securities and associated call spread following the board’s approval of a final cash dividend for fiscal 2025, in line with the instrument...
MINISO Grants RSUs to Employees Under 2020 Incentive Plan
Apr 7, 2026
MINISO Group Holding Ltd. has granted 327,558 restricted share units to seven employees under its 2020 Share Incentive Plan, equivalent to about 0.03% of its issued share capital, with a nominal purchase price of US$0.00001 per RSU and a grant-dat...
MINISO Publishes Unaudited 2025 Full-Year and Quarterly Results
Mar 31, 2026
MINISO Group Holding Ltd. announced its unaudited condensed consolidated financial results for the quarter and full year ended December 31, 2025, prepared in accordance with U.S. Securities and Exchange Commission requirements. The disclosure, cla...
MINISO Posts Strong Revenue Growth but Sees IFRS Profit Decline in 2025
Mar 31, 2026
MINISO reported strong top-line growth for the fiscal year ended December 31, 2025, with revenue rising to RMB 21.44 billion and gross profit improving to RMB 9.65 billion, reflecting continued expansion and solid underlying demand. However, repor...
MINISO Declares Final 2025 Cash Dividend for Hong Kong Shareholders
Mar 31, 2026
MINISO Group Holding Limited has declared a final ordinary cash dividend of USD 0.0941 per share for the financial year ended 31 December 2025, payable in U.S. dollars to shareholders on its Hong Kong register. The ex-dividend date is set for 17 A...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 30, 2026