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Sa Sa International Holdings Limited (HK:0178)
:0178

Sa Sa International Holdings Limited (0178) AI Stock Analysis

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HK:0178

Sa Sa International Holdings Limited

(0178)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
HK$0.77
▲(28.50% Upside)
Action:ReiteratedDate:10/29/25
The overall stock score is primarily influenced by the company's financial performance challenges, including declining revenue growth and profitability. Technical analysis indicates weak momentum, while the valuation suggests potential overvaluation, though the dividend yield offers some compensation. The absence of earnings call and corporate events data means these factors do not impact the score.
Positive Factors
Multi-channel retail and distribution
Sa Sa's integrated store network plus e-commerce and wholesale channels provides durable revenue diversification. This omni-channel footprint reduces dependence on any single traffic source, supports cross-selling, and enables scalable promotions, improving resilience and reach over the next several quarters.
Negative Factors
Declining revenue trend
Sustained revenue contraction undermines scale benefits in buying, marketing ROI and store economics. Continued top-line declines reduce bargaining power with suppliers, weaken operating leverage and compress the base for margin recovery, making earnings improvement harder over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Multi-channel retail and distribution
Sa Sa's integrated store network plus e-commerce and wholesale channels provides durable revenue diversification. This omni-channel footprint reduces dependence on any single traffic source, supports cross-selling, and enables scalable promotions, improving resilience and reach over the next several quarters.
Read all positive factors

Sa Sa International Holdings Limited (0178) vs. iShares MSCI Hong Kong ETF (EWH)

Sa Sa International Holdings Limited Business Overview & Revenue Model

Company Description
Sa Sa International Holdings Limited, an investment holding company, engages in the retail and wholesale of cosmetic products in Hong Kong and Macau, Mainland China, and Malaysia. The company offers approximately 600 brands of skincare, fragrance,...
How the Company Makes Money
Sa Sa International makes money primarily by selling beauty and personal care products to consumers through retail and e-commerce, and secondarily through distribution/wholesale arrangements. Key revenue streams include: (1) Retail sales (core): R...

Sa Sa International Holdings Limited Financial Statement Overview

Summary
Sa Sa International Holdings Limited faces challenges in revenue growth and profitability, as reflected in declining margins and reduced net income. The balance sheet remains stable with moderate leverage, but profitability metrics have weakened. Cash flow management shows strong cash conversion but declining free cash flow growth. Overall, the company needs to focus on improving sales, operational efficiency, and cash flow management to enhance financial performance.
Income Statement
55
Neutral
Balance Sheet
60
Neutral
Cash Flow
50
Neutral
BreakdownTTMMar 2024Mar 2023Mar 2021Mar 2019Mar 2019
Income Statement
Total Revenue4.01B3.94B3.50B3.41B5.72B8.16B
Gross Profit1.16B1.57B1.06B904.48M1.22B3.32B
EBITDA544.33M519.23M343.84M31.02M330.14M689.39M
Net Income94.72M76.97M58.25M-343.73M-515.94M470.75M
Balance Sheet
Total Assets2.32B2.33B2.21B2.09B3.27B3.41B
Cash, Cash Equivalents and Short-Term Investments251.12M371.10M303.26M296.72M641.50M1.14B
Total Debt588.01M658.84M595.60M573.99M1.08B0.00
Total Liabilities1.16B1.17B1.17B1.10B1.60B919.87M
Stockholders Equity1.16B1.16B1.04B982.91M1.66B2.49B
Cash Flow
Free Cash Flow235.62M447.06M431.68M66.72M547.84M212.65M
Operating Cash Flow281.87M506.38M491.08M126.63M665.12M346.23M
Investing Cash Flow-14.14M-117.77M-59.16M-39.13M390.44M211.34M
Financing Cash Flow-343.50M-547.12M-418.80M-296.83M-1.04B-445.65M

Sa Sa International Holdings Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.60
Price Trends
50DMA
0.63
Positive
100DMA
0.61
Positive
200DMA
0.60
Positive
Market Momentum
MACD
0.03
Negative
RSI
75.50
Negative
STOCH
83.33
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0178, the sentiment is Positive. The current price of 0.6 is below the 20-day moving average (MA) of 0.67, below the 50-day MA of 0.63, and below the 200-day MA of 0.60, indicating a bullish trend. The MACD of 0.03 indicates Negative momentum. The RSI at 75.50 is Negative, neither overbought nor oversold. The STOCH value of 83.33 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:0178.

Sa Sa International Holdings Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
HK$2.18B6.9136.38%4.07%23.59%
63
Neutral
HK$1.33B8.9341.54%1.89%55.02%25.22%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
HK$2.33B9.748.16%4.75%-3.18%-36.46%
54
Neutral
HK$126.56M12.252.54%52.54%-11.32%-74.44%
46
Neutral
HK$1.11B-4.49-6.45%5.91%9.24%
43
Neutral
HK$941.44M-0.1549.53%22.07%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:0178
Sa Sa International Holdings Limited
0.75
0.20
36.36%
HK:0493
GOME Retail Holdings
0.01
>-0.01
-27.78%
HK:2209
YesAsia Holdings Limited
3.19
0.53
19.79%
HK:9991
Baozun, Inc. Class A
6.21
-0.19
-2.97%
HK:2420
Zibuyu Group Limited
4.37
-0.28
-6.02%
HK:8473
Mi Ming Mart Holdings Limited
0.11
0.03
36.14%

Sa Sa International Holdings Limited Corporate Events

Sa Sa International Posts Double-Digit Third-Quarter Sales Growth on Tourist Rebound and Online Momentum
Jan 20, 2026
Sa Sa International Holdings reported unaudited group turnover of HK$1,158.8 million for the third quarter ended 31 December 2025, up 12.5% year-on-year, driven by solid growth in both offline and online channels. Offline sales rose 12.0% to HK$95...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 29, 2025