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General Motors (GM)
NYSE:GM

General Motors (GM) AI Stock Analysis

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GM

General Motors

(NYSE:GM)

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Neutral 57 (OpenAI - 5.2)
Rating:57Neutral
Price Target:
$89.00
▲(9.48% Upside)
Action:DowngradedDate:01/28/26
The score reflects pressured 2025 profitability despite a strong rebound in cash flow, plus a supportive technical uptrend. Valuation is less compelling (P/E ~24 with a low yield), while the earnings call adds moderate support via solid 2026 guidance and capital returns but is tempered by EV-related cash charges and tariff/commodity headwinds.
Positive Factors
Improved cash generation and free cash flow
A durable restoration of cash generation (OCF $26.9B; FCF $11.1B in 2025) materially strengthens GM's internal funding for capex, battery JV investments, and working capital. Strong FCF reduces refinancing reliance and supports multi‑year strategic execution and shareholder returns.
Software and recurring services momentum
Rising OnStar/Super Cruise subscribers and growing deferred software revenue (~$7.5B target) shift GM toward recurring, high‑margin revenue. This structural move improves revenue visibility, enhances aftermarket margins, and diversifies earnings beyond cyclical vehicle sales over the medium term.
North America product strength and market share gains
Sustained market share gains and leadership in full‑size pickups, SUVs and crossovers create durable volume and pricing advantages. Strong brand and product competitiveness in core segments help stabilize unit volumes and margins through automotive cycles, underpinning longer‑term cash flows.
Negative Factors
Large EV-related charges and cash settlements
Significant EV impairments and supplier/contract settlement cash outflows ($7.6B charges, ~$4.6B cash) indicate structural execution and demand mismatches. These write‑downs reduce invested capital returns and create uncertainty over EV program economics and future cash generation from electrification.
Tariff and commodity cost headwinds
Persistent tariff exposures and rising commodity/DRAM/FX costs are structural margin drags. With multi‑billion annual tariff impacts and ongoing input volatility, GM needs sustained footprint, sourcing or pricing changes to restore margins, creating ongoing execution risk to profitability.
Material margin compression and weakened profitability
Sharp margin deterioration and lower net income reflect lasting pressure from pricing, mix, and cost issues. Reduced margins lower ROE and constrain reinvestment capacity, making sustained operational improvements and margin recovery crucial for long‑term competitiveness and capital allocation flexibility.

General Motors (GM) vs. SPDR S&P 500 ETF (SPY)

General Motors Business Overview & Revenue Model

Company DescriptionGeneral Motors Company designs, builds, and sells trucks, crossovers, cars, and automobile parts and accessories in North America, the Asia Pacific, the Middle East, Africa, South America, the United States, and China. The company operates through GM North America, GM International, Cruise, and GM Financial segments. It markets its vehicles primarily under the Buick, Cadillac, Chevrolet, GMC, Holden, Baojun, and Wuling brand names. The company also sells trucks, crossovers, cars, and purpose-built vehicles to dealers for consumer retail sales, as well as to fleet customers, including daily rental car companies, commercial fleet customers, leasing companies, and governments. In addition, it offers safety and security services for retail and fleet customers, including automatic crash response, emergency services, roadside assistance, crisis assist, stolen vehicle assistance, and turn-by-turn navigation; and connected services comprising mobile applications for owners to remotely control their vehicles and electric vehicle owners to locate charging stations, on-demand vehicle diagnostics, smart driver, marketplace in-vehicle commerce, in-vehicle voice, voice assistant, navigation and app ecosystem, connected navigation, SiriusXM with 360L, and 4G LTE wireless connectivity, as well as develops and commercializes autonomous vehicle technology. Further, the company provides automotive financing and insurance services; and software-enabled services and subscriptions. General Motors Company was founded in 1908 and is headquartered in Detroit, Michigan.
How the Company Makes MoneyGeneral Motors generates revenue primarily through the sale of vehicles, which includes passenger cars, trucks, and SUVs. The company also earns money through the sale of automotive parts and accessories. A significant revenue stream comes from GM Financial, which provides automotive financing solutions, including retail loan and lease programs for consumers and dealerships. Additionally, GM has been investing heavily in electric vehicles (EVs) and autonomous driving technology, which are expected to be key growth areas in the future. Partnerships with technology firms for EV development and collaborations with ride-sharing companies further diversify GM's revenue sources and expand its market reach.

General Motors Key Performance Indicators (KPIs)

Any
Any
Total Vehicles Delivered
Total Vehicles Delivered
Chart InsightsGeneral Motors' vehicle deliveries have shown a gradual recovery since the pandemic dip, with a notable uptick in Q4 2024. Despite recent challenges like tariff impacts and warranty costs, GM's strategic focus on EVs and technological innovations is paying off. The company's market share gains and strong revenue growth highlight its resilience. However, EV profitability remains a concern, and competitive pricing pressures could impact future performance. GM's investments in manufacturing and technology, including Super Cruise and OnStar, are expected to drive long-term growth.
Data provided by:The Fly

General Motors Earnings Call Summary

Earnings Call Date:Jan 27, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Apr 28, 2026
Earnings Call Sentiment Neutral
The call presented a balanced picture: strong cash generation, disciplined capital returns (buybacks/dividend increase), market share gains and significant product and software momentum (OnStar/Super Cruise, China NEV turnaround) underpin positive forward guidance for 2026 (EBIT $13–15B, FCF $9–11B). Those positives are tempered by large, near‑term EV-related charges and cash obligations ($7.6B aggregate in Q3/Q4 of 2025 with ~$4.6B cash expected), ongoing tariff costs (~$3B+), commodity and supply cost pressures, and production downtime tied to model transitions. Management expects many of the negative items to be smaller or to normalize in 2026–2027, and highlighted operational and technology initiatives to restore margins, but the sizable one‑time EV and tariff impacts leave the call mixed rather than clearly positive or negative.
Q4-2025 Updates
Positive Updates
Strong Full-Year Financial Performance
Full-year EBIT adjusted of $12.7B and adjusted automotive free cash flow of $10.6B in 2025 drove a year-end cash balance of $21.7B; management cites nearly $25B of free cash flow generated over the past two years and structural improvement in average annual free cash flow from ~$3B to ~$10B over five years.
Robust Capital Returns to Shareholders
Returned $6B via share repurchases in 2025 (including $2.5B in Q4; 33M shares retired in Q4), $23B returned since Nov 2023, outstanding share count reduced by ~35% (~465M shares), board approved new $6B repurchase authorization and increased quarterly dividend by 20% to $0.18 per share; stock price appreciation of >170% since late Nov 2023 and total investor return of 54% in 2025.
Commercial Momentum and Market Share Gains
Achieved highest U.S. full-year market share in a decade and 60 basis points market share gain in 2025; led industry in full-size pickups and full-size SUVs; best-ever year in crossovers driven by redesigned Equinox and Traverse; strong retail successes (e.g., Chevrolet Trax named to Car and Driver 10 Best list).
OnStar, Super Cruise and Software/Services Growth
Record OnStar subscribers at 12M and Super Cruise subscribers >120k (nearly 80% YoY growth); OnStar Fleet subscriptions 2M (2x any competitor); deferred revenue from software and services expected to grow to ~$7.5B by end of 2026 (~+40% vs 2025); management expects ~$400M of incremental high‑margin revenue from OnStar/software including Super Cruise in 2026.
China New Energy Vehicle (NEV) Turnaround
China NEV sales nearly 1 million units in 2025, representing >50% of China sales and described as profitable across all price points; management expects China and international operations to be profitable in 2026.
Positive 2026 Financial Guidance and Margin Target
2026 guidance: EBIT adjusted $13B–$15B, adjusted diluted EPS $11–$13, and adjusted automotive free cash flow $9B–$11B; management expects North America EBIT adjusted margins to return to ~8%–10% in 2026 (midpoint of guidance supports this outcome).
Operational and Technology Initiatives
Progress on cost and productivity initiatives: planned LMR battery chemistry (targeted 2028) to reduce cell/pack costs, next‑gen software‑defined vehicle architecture (2028) with 10x OTA capacity and 1,000x bandwidth, robotics and AI use cases improving weld quality and safety, and engineering efficiencies (20% savings in material/tooling via virtual tools).
Negative Updates
Large EV-Related Charges and Cash Impact
Aggregate EV-related charges recorded in Q3 and Q4 totaled $7.6B, of which $4.6B is expected to be settled in cash; $400M cash paid in 2025 with majority of remaining cash payments expected in 2026. BrightDrop electric van production discontinued and certain EV assets impaired; management expects materially smaller EV-related charges going forward but near-term cash impact is significant.
Tariff and Trade Headwinds
Gross tariff costs were ~$3.1B in 2025 (below earlier range of $3.5–$4.5B) after offsetting >40% via go‑to‑market, footprint and cost actions; tariff exposure remains elevated with 2026 gross tariff guidance of $3B–$4B and Q1 2026 gross tariff impact expected at $750M–$1B.
Revenue Decline and Volume/Production Constraints
Total company revenue in Q4 was $45B, down approximately 5% year‑over‑year, driven by disciplined production/inventory posture, aligning EV production to demand, production constraints on Chevrolet Trax, and strategic discontinuation of Chevrolet Malibu and Cadillac XT4 programs; upcoming full‑size truck retooling will cause downtime and weigh on 2026 volumes.
Commodity, Supply and Chip Cost Pressures
Management expects headwinds of ~$1.0B–$1.5B from higher commodity costs (aluminum, copper), DRAM cost increases and unfavorable foreign exchange; incremental alternate chip sourcing costs related to Nexperia were ~$100M in Q4 with another ~$100M anticipated in Q1 2026.
Onshoring and Software Investment Near‑Term Headwinds
Planned onshoring of vehicle production and investments in supply chain resiliency and software are expected to create near‑term headwinds of ~$1.0B–$1.5B in 2026 (management expects these to support higher profitable capacity and tariff mitigation beginning in 2027).
Cash Exposure from EV Contract Cancellations and Supplier Settlements
A material portion of the EV-related cash impact comes from contract cancellations and supplier settlements (management noted ~$4.2B related to contract cancellations/supplier settlements in Q4 narrative), which will affect future cash flows and were a primary driver of the 2025 charge activity.
China Restructuring Item and Ongoing Market Uncertainty
A ~$600M item was recorded in auto China equity income related to prior restructuring actions (company said the JV has sufficient cash so no GM capital required). Management also faces uncertainty in steady‑state EV adoption post consumer tax incentive changes and evolving regulatory environment.
Company Guidance
GM guided 2026 to EBIT adjusted of $13–$15 billion (midpoint $14B), adjusted diluted EPS of $11–$13 ($12 midpoint) and adjusted automotive free cash flow of $9–$11 billion ($10B midpoint), with gross tariff costs expected at $3–$4B (Q1 ~$750M–$1B) and North America margins targeted to return to ~8–10%; it plans $10–$12B of annual capex in 2026–27 (including ~ $5B to expand U.S. capacity), expects $1–$1.5B of benefit from right‑sizing EV capacity, anticipates ~$1B of warranty improvement vs. 2025, sees ~ $400M of incremental high‑margin OnStar/Super Cruise revenue and deferred software/services revenue rising to ~ $7.5B (from $5.4B), while flagging $1–$1.5B of near‑term headwinds for onshoring/software and another $1–$1.5B from commodities/DRAM/FX; GM Financial is forecast to deliver EBT adjusted of $2.5–$3B, and the board approved a new $6B buyback authorization and a 20% dividend increase to $0.18 per share.

General Motors Financial Statement Overview

Summary
Profitability weakened materially in 2025 (gross margin ~6% and net margin ~1.8%, with net income down to $3.3B from $6.0B), but cash generation improved sharply with operating cash flow up to $26.9B and free cash flow turning positive to $11.1B after prior negative years. Balance-sheet risk appears improved if the reported 2025 debt reduction is accurate, though ROE declined to ~5.4%.
Income Statement
46
Neutral
Revenue has been broadly stable over the last several years (2021–2024 growth, followed by a slight decline in 2025), but profitability has weakened materially. Gross margin fell from ~12–14% in prior years to ~6% in 2025, and net margin declined to ~1.8% versus ~3.2% in 2024 and ~5.9% in 2023. Net income also stepped down to $3.3B in 2025 from $6.0B in 2024, indicating pressure on pricing, mix, and/or costs despite still-positive earnings.
Balance Sheet
52
Neutral
Equity is sizable and relatively stable (~$61–68B), supporting the asset base (~$281B in 2025). Leverage was elevated in 2020–2024 (debt-to-equity roughly ~1.7–2.5x), which is a key balance-sheet risk for a cyclical manufacturer. The 2025 data shows zero total debt and a 0.0x debt-to-equity ratio, which (if accurate) would represent a major de-risking; however, return on equity fell to ~5.4% in 2025 from ~9.5% in 2024 and ~15.8% in 2023, reflecting reduced profitability.
Cash Flow
57
Neutral
Operating cash flow improved to $26.9B in 2025 from ~$20–21B in 2023–2024, showing solid cash generation. Free cash flow swung sharply positive to $11.1B in 2025 after several years of negative free cash flow (including -$6.0B in 2024), which is a meaningful improvement in underlying funding capacity. A watch item is that free cash flow has been volatile and, in 2025, free cash flow was well below net income on the provided ratio, suggesting conversion dynamics may still be uneven despite the headline turnaround.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue185.02B187.44B171.84B156.74B127.00B
Gross Profit11.60B23.41B19.14B20.98B17.88B
EBITDA15.82B21.75B23.20B23.87B25.72B
Net Income2.70B6.01B10.13B9.93B10.02B
Balance Sheet
Total Assets281.28B279.76B273.06B264.04B244.72B
Cash, Cash Equivalents and Short-Term Investments27.67B27.14B26.47B31.30B28.68B
Total Debt130.28B130.69B122.65B115.67B110.39B
Total Liabilities218.12B214.17B204.76B191.75B178.90B
Stockholders Equity61.12B63.07B64.29B67.79B59.74B
Cash Flow
Free Cash Flow11.07B-5.98B-3.68B-5.14B-6.92B
Operating Cash Flow26.87B20.13B20.93B16.04B15.19B
Investing Cash Flow-16.13B-20.52B-14.66B-17.88B-16.36B
Financing Cash Flow-9.59B1.94B-6.35B383.00M1.74B

General Motors Technical Analysis

Technical Analysis Sentiment
Positive
Last Price81.29
Price Trends
50DMA
82.16
Negative
100DMA
74.66
Positive
200DMA
63.85
Positive
Market Momentum
MACD
-0.21
Positive
RSI
48.80
Neutral
STOCH
41.41
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GM, the sentiment is Positive. The current price of 81.29 is below the 20-day moving average (MA) of 82.80, below the 50-day MA of 82.16, and above the 200-day MA of 63.85, indicating a neutral trend. The MACD of -0.21 indicates Positive momentum. The RSI at 48.80 is Neutral, neither overbought nor oversold. The STOCH value of 41.41 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GM.

General Motors Risk Analysis

General Motors disclosed 28 risk factors in its most recent earnings report. General Motors reported the most risks in the "Tech & Innovation" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

General Motors Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$306.10B12.5810.34%2.57%7.28%12.41%
63
Neutral
$40.50B12.134.11%4.19%0.32%-25.51%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
$1.54T380.464.89%-2.93%-47.22%
57
Neutral
$73.48B24.374.34%0.69%-1.29%-49.96%
56
Neutral
$56.65B-7.41-20.26%5.64%3.75%33.37%
55
Neutral
$18.52B31.256.53%-9.99%-54.75%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GM
General Motors
81.29
33.33
69.50%
F
Ford Motor
14.20
5.19
57.66%
HMC
Honda Motor Company
30.04
3.27
12.20%
TSLA
Tesla
409.38
118.58
40.78%
TM
Toyota Motor
238.64
57.43
31.69%
LI
Li Auto
18.67
-14.25
-43.29%

General Motors Corporate Events

Business Operations and StrategyFinancial Disclosures
General Motors Faces Major 2025 EV-Related Charges
Negative
Jan 8, 2026

In 2025, General Motors responded to a slowdown in North American electric vehicle demand—driven by the termination of certain consumer tax incentives and reduced stringency of emissions regulations—by scaling back EV production capacity and realigning its manufacturing footprint. The company shifted its Orion, Michigan plant from EVs to full-size internal combustion engine SUVs and pickups to address unmet demand in those segments, sold its interest in the Ultium Cells Lansing battery facility to LG Energy Solution, and in October 2025 began a broader reassessment of EV capacity that led to $1.6 billion in charges in the third quarter and an expected additional $6.0 billion in charges in the fourth quarter of 2025, primarily in North America. These anticipated charges, which include about $1.8 billion in non-cash impairments and $4.2 billion in supplier settlements, contract cancellations and other items, along with an expected $1.1 billion of non-EV-related charges for the China joint venture restructuring and a legal accrual, are set to weigh on GM’s 2025 financial results and cash flows, with further but smaller EV-related charges likely in 2026 and potential impairments to emissions credits depending on future regulatory changes, even as the company maintains its current Chevrolet, GMC and Cadillac EV retail portfolio.

The most recent analyst rating on (GM) stock is a Buy with a $98.00 price target. To see the full list of analyst forecasts on General Motors stock, see the GM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 28, 2026