AI-driven Customer AcquisitionAnalyst highlights a proprietary AI workflow that targets overlooked small merchants to create a scalable customer acquisition pipeline without proportionally increasing sales headcount, supporting efficient volume growth.
Platform PartnershipAnalyst notes that preferred partner status with Shopify provides access to Shop Pay and select APIs, reducing platform revenue-share friction and supporting improved merchant conversion and margin expansion.
Product Innovation And Duty DrawbackAnalyst points out the Duty Import Drawback solution and Managed Markets enhancements can raise take rates and merchant retention by reclaiming duties and simplifying cross-border selling, supporting incremental revenue and margin upside in 2026.