Record GMV and Strong Quarterly Growth
Q4 2025 GMV of $2.36B (the strongest quarter ever) with GMV growth accelerating to ~37–38% year-over-year; full-year 2025 GMV of ~$6.57B, up 35% year-over-year. Achieved first-ever $1B GMV month in November 2025.
Revenue Acceleration and Milestone >$1B
Q4 2025 revenue of $337M, up 28% year-over-year; full-year 2025 revenue of $962M, up 28% year-over-year. 2026 guidance targets revenue of $1.21B–$1.27B (midpoint ~29% growth) — the first year expected above $1B in revenue.
Margin Expansion and Profitability
Q4 2025 non-GAAP gross profit margin of 46.8% (up ~80 bps YoY). Q4 adjusted EBITDA of $87.2M, up 53% YoY, representing a 25.9% margin (up ~420 bps YoY). Full-year 2025 adjusted EBITDA $198.5M, up 41% YoY with a 20.6% margin. Company was GAAP profitable for full-year 2025 with GAAP EPS of $0.39.
Very Strong Cash Generation and Capital Returns
Full-year 2025 free cash flow of $280.7M (up 68% YoY) and operating cash flow accelerated to $216M in Q4 (vs. $129M year-ago). Year-end cash and equivalents of $623M. Completed $72M in share repurchases in Q4 (1.8M shares) with $128M capacity remaining.
Healthy Customer Retention and Take Rates
Annual net dollar retention (NDR) of 122% and gross dollar retention (GDR) of 96%. Service-fee take rate remained stable at ~6.82% in Q4; service fee revenue of $160.9M (up 37% YoY).
Product & Commercial Momentum (Managed Markets, Duty Drawback, borderfree.com)
Launched Shopify Managed Markets v2 integrated into Shopify Payments and seeing initial traction; received permit to offer import duty drawback to eligible U.S.-based merchants; borderfree.com channel now accounts for >6% of merchant sales for merchants using it. Management expects managed markets adoption to pick up over 2026.
AI-Driven Efficiency and Sales Acceleration
Management attributes material operational leverage to AI: ~70 bps reduction in R&D spend as a percentage of revenue in 2025, plans to scale 2026 R&D activity without material headcount increases, AI-based internal sales/prospecting agents increasing demos and pipeline, and LLM tools for classification, localization and customer service automation.
Broad Merchant Wins & Geographic Expansion
Numerous notable merchant launches and expansions in Q4 across North America, Europe and APAC (examples include Stella McCartney, Sandro/Maje/Claudie Pierlot, Logitech integration with TikTok Shop, Prusa, Nadine Merabi, and others), supporting multi-geography growth.