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Yougov plc
(LSE:YOU)
Yougov plc (YOU) vs. iShares MSCI United Kingdom ETF (EWC)
Yougov plc Business Overview & Revenue Model
Yougov plc Earnings Call Summary
Yougov plc Financial Statement Overview
| Breakdown | Jul 2025 | Jul 2024 | Jul 2023 | Jul 2022 | Jul 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 388.90M | 335.30M | 258.30M | 221.10M | 169.00M |
| Gross Profit | 283.30M | 271.10M | 199.90M | 167.00M | 127.50M |
| EBITDA | 74.00M | 49.40M | 70.50M | 51.50M | 39.70M |
| Net Income | 13.40M | -2.40M | 34.50M | 17.10M | 12.50M |
Balance Sheet | |||||
| Total Assets | 600.30M | 609.70M | 304.30M | 240.40M | 198.50M |
| Cash, Cash Equivalents and Short-Term Investments | 54.80M | 73.60M | 107.20M | 37.40M | 35.50M |
| Total Debt | 221.90M | 238.80M | 11.20M | 12.20M | 13.20M |
| Total Liabilities | 409.20M | 426.50M | 108.10M | 115.40M | 86.50M |
| Stockholders Equity | 191.10M | 183.20M | 196.40M | 125.30M | 112.70M |
Cash Flow | |||||
| Free Cash Flow | 44.10M | 37.70M | 42.10M | 44.40M | 16.60M |
| Operating Cash Flow | 45.20M | 39.70M | 59.50M | 61.90M | 37.70M |
| Investing Cash Flow | -20.70M | -280.90M | -17.40M | -42.90M | -23.90M |
| Financing Cash Flow | -42.90M | 208.30M | 29.10M | -20.00M | -11.50M |
Yougov plc Technical Analysis
Yougov plc Peers Comparison
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | £225.61M | 27.22 | 7.16% | 3.68% | 15.99% | ― | |
69 Neutral | £27.54M | 67.27 | 21.43% | 2.29% | 3.32% | -10.58% | |
68 Neutral | £286.92M | -49.08 | 9.53% | 4.98% | -5.98% | -74.21% | |
63 Neutral | $10.79B | 15.43 | 7.44% | 2.01% | 2.89% | -14.66% | |
56 Neutral | £62.89M | -8.25 | -32.35% | 4.09% | -13.72% | -361.92% | |
49 Neutral | £2.75B | -16.88 | 11.44% | 9.68% | -4.54% | 86.79% | |
48 Neutral | £17.72M | -0.82 | -37.24% | ― | -0.79% | -100.22% |
Yougov plc Corporate Events
YouGov plc, the global research data and analytics group, reported that as of 28 February 2026 its issued share capital comprised 117,864,194 ordinary shares, with none held in treasury and 237,944 shares held by the YouGov Employee Benefit Trust for employee share schemes. The company confirmed that shareholders should use 117,626,250 shares as the denominator when calculating whether they must disclose holdings under the Financial Conduct Authority’s Disclosure and Transparency Rules, clarifying the basis for regulatory reporting of major share interests.
The updated share count helps investors and regulators accurately track changes in significant stakes, supporting transparency in YouGov’s ownership structure. This notice aligns YouGov’s capital disclosure with UK regulatory requirements and ensures stakeholders have an up-to-date reference point for compliance with notification obligations.
The most recent analyst rating on (GB:YOU) stock is a Hold with a £220.00 price target. To see the full list of analyst forecasts on Yougov plc stock, see the GB:YOU Stock Forecast page.
YouGov has announced a boardroom change, with Deborah Davis stepping down as chair and from the board, having guided the company through a leadership transition and a refocus on strategic priorities. The board has appointed Ian Griffiths, a non-executive director since September 2025 and a veteran of Kantar and ITV, as permanent chair and head of the nomination committee, while he continues to serve on the audit, risk and remuneration committees.
Directors praised Davis for stabilising the business during a period of change and highlighted Griffiths’ industry experience as key to the next phase of YouGov’s development. Griffiths signalled his intention to work closely with management to return the business to growth and deliver value for shareholders, underscoring the strategic importance of this leadership transition for investors and the group’s future direction.
The most recent analyst rating on (GB:YOU) stock is a Hold with a £214.00 price target. To see the full list of analyst forecasts on Yougov plc stock, see the GB:YOU Stock Forecast page.
YouGov has disclosed recent dealings in its shares by senior insiders, including a purchase by non-executive director Ashley Martin and option-related transactions by company secretary Tilly Heald. Martin acquired 16,586 ordinary shares on the London Stock Exchange, lifting his beneficial holding to 27,914 shares, or about 0.02% of YouGov’s issued share capital.
Heald exercised share options to acquire 1,614 shares and sold 771 shares to cover tax obligations arising from the exercise, also via the London market. The transactions underscore continuing insider participation in YouGov’s equity, a factor closely watched by investors for signals on management’s confidence in the company’s prospects and alignment with shareholder interests.
The most recent analyst rating on (GB:YOU) stock is a Hold with a £219.00 price target. To see the full list of analyst forecasts on Yougov plc stock, see the GB:YOU Stock Forecast page.
YouGov plc, the international research and data analytics group, reported a share purchase by its chair, Deborah Davis, in the open market. Following the transaction, Davis now holds 20,175 ordinary shares in the company, equating to approximately 0.02% of YouGov’s issued share capital, according to the regulatory disclosure.
The purchase of 9,500 shares at £2.12 each on the London Stock Exchange modestly increases the chair’s equity stake and aligns her interests more closely with those of other shareholders. While the dealing is small in percentage terms, such PDMR transactions are often watched by investors as a signal of management confidence in the company’s prospects and valuation.
The most recent analyst rating on (GB:YOU) stock is a Hold with a £227.00 price target. To see the full list of analyst forecasts on Yougov plc stock, see the GB:YOU Stock Forecast page.
YouGov has announced a change in its finance leadership, with long-serving Chief Financial Officer Alex McIntosh stepping down from his role and from the Board after nineteen years at the company. McIntosh, credited by management with helping drive YouGov’s transformation from a small research agency into a 3,000-strong international data analytics group, will remain during his notice period to ensure an orderly handover.
The company has appointed James Davies as interim Chief Financial Officer, effective 12 February 2026, with the role sitting on YouGov’s senior executive Steering Team but not the Board for now. Davies brings over 25 years of experience in global organisations, including senior finance roles at OVO Energy and Monzo Bank, a background in investment banking and governance roles at British Cycling, as YouGov signals a focus on building a more focused, sustainable business and driving long-term value creation.
The most recent analyst rating on (GB:YOU) stock is a Hold with a £216.00 price target. To see the full list of analyst forecasts on Yougov plc stock, see the GB:YOU Stock Forecast page.
The company’s half-year trading update to 31 January 2026 shows low-single-digit revenue growth, upheld by Research division momentum and steady Data Product renewals, while YouGov Shopper lagged due to delivery phasing; targeted investments in AI, data automation, and platform upgrades aim to reinforce midyear momentum amid macro headwinds, with modest full-year revenue growth still anticipated and profitability hinging on cost discipline and innovation payback. YouGov plans to release its detailed half-year results on 24 March 2026.
The most recent analyst rating on (GB:YOU) stock is a Buy with a £600.00 price target. To see the full list of analyst forecasts on Yougov plc stock, see the GB:YOU Stock Forecast page.
YouGov plc has disclosed that its Chief Finance Officer, Alex McIntosh, has increased his shareholding in the company through an automatic dividend reinvestment plan. On 15 December 2025, McIntosh acquired 31 ordinary shares at £2.55 each on the London Stock Exchange, bringing his total beneficial holding to 1,031 shares, equivalent to approximately 0.001% of YouGov’s issued share capital, a routine PDMR transaction that marginally strengthens insider alignment with shareholders.
The most recent analyst rating on (GB:YOU) stock is a Buy with a £289.00 price target. To see the full list of analyst forecasts on Yougov plc stock, see the GB:YOU Stock Forecast page.
YouGov plc has confirmed that as of 31 December 2025 its issued share capital comprises 117,862,580 ordinary shares, with no shares held in treasury, and 651,680 of these shares held by the YouGov Employee Benefit Trust to satisfy employee share schemes. For the purposes of determining whether shareholders must disclose holdings under the UK Financial Conduct Authority’s Disclosure and Transparency Rules, the company has specified 117,210,900 shares as the denominator, clarifying the basis on which investors should calculate and notify changes in their interests in the group.
The most recent analyst rating on (GB:YOU) stock is a Buy with a £289.00 price target. To see the full list of analyst forecasts on Yougov plc stock, see the GB:YOU Stock Forecast page.
YouGov plc has announced the approval of a grant of nil cost options and conditional awards over 1,223,846 ordinary shares under its Long-Term Incentive Plan 2023. This initiative, aimed at incentivizing performance over a three-year period ending July 2028, includes awards to key executives such as Alex McIntosh, the Chief Finance Officer, who received options equivalent to 72% of his base salary. The plan underscores YouGov’s commitment to aligning executive compensation with long-term company performance, potentially impacting stakeholder interests by fostering sustained growth and value creation.
The most recent analyst rating on (GB:YOU) stock is a Buy with a £385.00 price target. To see the full list of analyst forecasts on Yougov plc stock, see the GB:YOU Stock Forecast page.