Pebble Group PLC (PEBB) AI Stock Analysis

• Market Cap: £75.61M
• Dividend Yield: 4.25%
• Average Volume (3M): 108.39K
• Price to Earnings (P/E): 13.7
• Beta (1Y): 0.16
• Revenue Growth: 1.24%
• EPS Growth: 7.54%
• Country: UK
• Employees: 500
• Sector: Communication Services
• Sector Strength: 97
• Industry: Advertising Agencies
• EPS (TTM): 0.01
• Shares Outstanding: 148,714,700
• 10 Day Avg. Volume: 50,053
• 30 Day Avg. Volume: 108,395
• PEG Ratio: 1.11
• Price to Book (P/B): 0.83
• Price to Sales (P/S): 0.60
• P/FCF Ratio: 12.49
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 73 Outperform
• Price Target: 46.00p ▼(-8.00% Downside)

Pebble Group PLC's overall score is driven by its strong financial performance and positive corporate events. The company's stable financial position and strategic initiatives in employee incentives and governance are significant strengths. However, technical indicators suggest caution, and valuation metrics indicate reasonable pricing with a solid dividend yield.

Positive Factors

Balance Sheet Strength

Pebble's high equity ratio and low debt reliance indicate conservative leverage and stronger solvency. This durable balance sheet reduces refinancing risk, supports investment or M&A optionality, and underpins resilience through industry cyclicality over a multi‑quarter horizon.

Recurring SaaS Platform & Network Effects

Facilisgroup’s subscription model and network effects create recurring, more predictable revenue and higher switching costs. Over months this supports stable ARR, cross‑sell opportunities and margin visibility versus purely transactional peers, strengthening long‑term revenue durability.

Improving Cash Generation

Reported improvement in free cash flow and strong operating cash conversion indicate the business is turning reported profits into usable cash more effectively. Sustained cash generation enhances capacity for reinvestment, shareholder returns or debt reduction over coming quarters.

Negative Factors

Modest Net Profit Margins

Although gross margins exceed 40% and EBITDA has improved, modest net margins suggest operating expenses or non‑operating items are limiting final profitability. Without structural cost efficiency gains, limited net conversion could constrain free cash and returns over multiple quarters.

Revenue Exposure to Marketing Cyclicality

Brand Addition’s transactional model ties revenue to corporate marketing budgets and campaign timing, creating cyclical demand and higher volatility than subscription revenue. This structural exposure can cause uneven top‑line performance and planning friction across 2–6 month horizons.

Capital Expenditure Intensity

Material capex consumption of earnings reduces free cash available for dividends, buybacks or acquisition funding. If capex intensity persists, it may limit financial flexibility and slow balance sheet de‑leveraging or cash returns despite improved operating cash conversion.

Pebble Group PLC Business Overview & Revenue Model

Company Description

Pebble Group PLC is a prominent player in the promotional products and merchandise sector, offering a wide range of branded merchandise solutions to businesses and organizations. The company operates primarily in the UK and Europe and focuses on providing high-quality promotional items, apparel, and bespoke merchandise. Pebble Group PLC serves various industries, including corporate, education, and events, leveraging its expertise in design, sourcing, and distribution to create impactful branding experiences for clients.

How the Company Makes Money

Pebble Group PLC generates revenue through multiple streams, primarily from the sale of promotional products and branded merchandise. The company operates on a B2B model, where it partners with businesses to develop customized merchandise solutions that align with their marketing strategies. Key revenue streams include direct sales of products, service fees associated with design and sourcing, and ongoing client contracts for merchandise fulfillment. Significant partnerships with suppliers and manufacturers allow Pebble Group to offer competitive pricing and exclusive product lines, enhancing its market position. Additionally, the company may benefit from economies of scale and repeat business from satisfied clients, further contributing to its earnings.

Pebble Group PLC Financial Statement Overview

Summary

Pebble Group PLC demonstrates financial stability with strong equity financing and low debt reliance. The income statement shows steady revenue growth and profitability, though net margins could be improved. Cash flow management is effective, with positive trends in free cash flow despite significant capital expenditures.

Income Statement

Pebble Group PLC shows a steady revenue growth trajectory, with a slight revenue increase from 2023 to 2024. The company maintains a healthy gross profit margin, consistently above 40%, and has improved its EBIT and EBITDA margins over the years. However, the net profit margin is relatively modest, indicating room for improvement in cost management and operational efficiency.

Balance Sheet

The company demonstrates strong equity financing with a high equity ratio, indicating financial stability and low reliance on debt. The debt-to-equity ratio is low, reflecting a conservative approach to leverage. Return on equity has shown positive trends, suggesting effective use of shareholders' funds to generate profits.

Cash Flow

Pebble Group PLC has shown improvement in free cash flow generation, with growth in free cash flow from 2023 to 2024. The operating cash flow to net income ratio suggests effective cash conversion from operations. However, the free cash flow to net income ratio indicates that a significant portion of earnings is consumed by capital expenditures.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	123.11M	125.27M	124.17M	134.03M	115.10M	82.37M
Gross Profit	51.16M	55.45M	54.18M	46.18M	37.18M	27.46M
EBITDA	12.35M	17.14M	15.43M	16.85M	14.67M	9.69M
Net Income	6.10M	6.37M	5.79M	7.61M	7.35M	4.08M
Balance Sheet
Total Assets	122.55M	128.42M	127.80M	134.98M	115.47M	104.60M
Cash, Cash Equivalents and Short-Term Investments	6.00M	16.46M	15.90M	15.06M	12.05M	7.07M
Total Debt	5.81M	6.84M	7.62M	9.06M	7.77M	8.98M
Total Liabilities	37.86M	37.04M	39.34M	49.40M	40.89M	38.32M
Stockholders Equity	84.69M	91.38M	88.47M	85.59M	74.58M	66.28M
Cash Flow
Free Cash Flow	14.89M	6.06M	5.62M	4.09M	6.15M	-225.00K
Operating Cash Flow	15.00M	12.82M	14.15M	12.47M	11.43M	5.45M
Investing Cash Flow	-5.40M	-6.76M	-8.53M	-8.38M	-5.28M	-5.68M
Financing Cash Flow	-8.08M	-5.68M	-3.59M	-1.74M	-1.36M	-1.14M

Pebble Group PLC Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 50.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PEBB, the sentiment is Positive. The current price of 50 is above the 20-day moving average (MA) of 46.57, above the 50-day MA of 46.10, and above the 200-day MA of 47.02, indicating a bullish trend. The MACD of 1.66 indicates Negative momentum. The RSI at 67.24 is Neutral, neither overbought nor oversold. The STOCH value of 52.38 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:PEBB.

Pebble Group PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PEBB	73 Outperform	£75.61M	13.75	7.09%	4.25%	1.24%	7.54%
SYS1	69 Neutral	£29.44M	10.40	21.43%	2.29%	3.32%	-10.58%
SAA	65 Neutral	£155.75M	20.33	18.23%	1.09%	-21.19%	-29.54%
NFG	63 Neutral	£354.11M	22.27	9.53%	4.98%	-5.98%	-74.21%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
SFOR	54 Neutral	£175.70M	-0.52	-45.75%	6.33%	-14.27%	-15466.67%
EBQ	48 Neutral	£17.93M	-1.43	-37.24%	―	-0.79%	-100.22%

Pebble Group PLC Corporate Events

Pebble Group Confirms In-Line 2025 Results as Facilisgroup Partner Wins Surge

The Pebble Group said its full-year 2025 results are expected to be in line with market expectations, with revenue of around £125m and adjusted EBITDA of at least £15.8m, supported by operating cash conversion above 80% and a net cash position of £9.6m despite increased shareholder distributions and share purchases. The Group reported a return to growth at Brand Addition, strong gross margins and disciplined costs, and almost 100% growth in new Partner wins at Facilisgroup following increased business development investment, laying the groundwork for accelerated growth in 2026 and beyond as the Board reviews strategic options to unlock shareholder value, including further investment, capital returns and potential changes to group structure.

The most recent analyst rating on (GB:PEBB) stock is a Buy with a £53.00 price target. To see the full list of analyst forecasts on Pebble Group PLC stock, see the GB:PEBB Stock Forecast page.

Pebble Group’s EBT Acquires Shares to Support LTIP

The Pebble Group PLC announced that its Employee Benefit Trust purchased 665,546 ordinary shares at £0.48 each. This move is intended to support the future vesting of share or share option awards under the company’s Long Term Incentive Plan, with the EBT holding 0.91% of the Group’s total voting rights post-transaction.

The most recent analyst rating on (GB:PEBB) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Pebble Group PLC stock, see the GB:PEBB Stock Forecast page.

Pebble Group’s Employee Benefit Trust Acquires Shares to Support Incentive Plan

The Pebble Group announced that its Employee Benefit Trust purchased 181,580 ordinary shares at £0.48 each to support future share or share option awards under its Long Term Incentive Plan. This move reflects the company’s commitment to employee benefits and could enhance employee retention and motivation, potentially strengthening its position in the promotional products industry.

The most recent analyst rating on (GB:PEBB) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Pebble Group PLC stock, see the GB:PEBB Stock Forecast page.

Pebble Group Enhances Employee Incentive Plan with Share Purchase

The Pebble Group announced that its Employee Benefit Trust purchased 210,000 ordinary shares to support the future vesting of share or share option awards under its Long Term Incentive Plan. This move reflects the company’s commitment to employee benefits and aligns with its strategic goals, potentially strengthening its position in the promotional products industry.

The most recent analyst rating on (GB:PEBB) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Pebble Group PLC stock, see the GB:PEBB Stock Forecast page.

Pebble Group’s Employee Trust Acquires Shares for Incentive Plan

The Pebble Group announced that its Employee Benefit Trust purchased 200,000 ordinary shares to support future share awards under the Long Term Incentive Plan. This move, involving a discretionary trust established for employee benefit, underscores the company’s commitment to employee incentives, potentially enhancing staff motivation and retention.

The most recent analyst rating on (GB:PEBB) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Pebble Group PLC stock, see the GB:PEBB Stock Forecast page.