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Ebiquity PLC (GB:EBQ)
LSE:EBQ

Ebiquity (EBQ) AI Stock Analysis

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GB:EBQ

Ebiquity

(LSE:EBQ)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
15.00 p
▲(17.65% Upside)
Action:ReiteratedDate:12/07/25
Ebiquity's overall stock score is primarily driven by its mixed financial performance and bearish technical indicators. The company's ongoing profitability challenges and negative valuation metrics weigh heavily on the score. However, positive corporate events and strategic improvements provide some optimism for future performance.
Positive Factors
Operational Efficiency
The improvement in EBIT margin indicates enhanced operational efficiency, which can lead to better profitability and competitive positioning over time.
Negative Factors
Revenue Decline
The decline in revenue indicates challenges in market demand or competitive pressures, which could affect long-term growth prospects if not addressed.
Read all positive and negative factors
Positive Factors
Negative Factors
Operational Efficiency
The improvement in EBIT margin indicates enhanced operational efficiency, which can lead to better profitability and competitive positioning over time.
Read all positive factors

Ebiquity (EBQ) vs. iShares MSCI United Kingdom ETF (EWC)

Ebiquity Business Overview & Revenue Model

Company Description
Ebiquity plc, together with its subsidiaries, provides media consultancy and investment analysis services worldwide. The company operates through two segments, Media and Analytics & Tech. It offers analysis and advisory services in the areas of me...
How the Company Makes Money
Ebiquity generates revenue primarily through consultancy fees and services related to media analytics and performance measurement. The company earns money by providing clients with insights derived from data analysis, which aids in optimizing thei...

Ebiquity Financial Statement Overview

Summary
Ebiquity shows mixed financial performance with some operational improvements but persistent profitability challenges. Revenue has fluctuated, and although operational efficiency has improved, net losses continue to affect return metrics. The balance sheet is relatively stable with manageable debt levels, and the cash flow statement indicates some progress in cash management. The company needs to focus on enhancing profitability and cash generation to strengthen its financial position.
Income Statement
52
Neutral
Balance Sheet
63
Positive
Cash Flow
58
Neutral
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue76.81M76.76M80.20M75.06M63.09M55.91M
Gross Profit18.54M12.81M19.12M68.75M30.44M24.69M
EBITDA-2.05M6.65M6.59M915.00K275.00K1.83M
Net Income-12.41M-3.64M-4.15M-7.46M-7.03M-3.70M
Balance Sheet
Total Assets73.55M86.80M95.13M109.17M75.51M79.93M
Cash, Cash Equivalents and Short-Term Investments9.95M9.14M10.02M11.31M13.13M11.12M
Total Debt27.13M27.42M26.23M27.22M24.29M27.79M
Total Liabilities46.12M51.01M53.47M72.91M52.51M49.19M
Stockholders Equity27.07M35.42M41.31M35.96M22.73M30.30M
Cash Flow
Free Cash Flow4.27M782.00K-194.00K724.00K8.47M1.68M
Operating Cash Flow4.89M1.58M1.75M1.17M8.69M2.99M
Investing Cash Flow-1.94M-2.00M-1.57M-17.47M-3.04M-3.44M
Financing Cash Flow590.00K-291.00K-2.02M14.96M-3.27M3.21M

Ebiquity Technical Analysis

Technical Analysis Sentiment
Negative
Last Price12.75
Price Trends
50DMA
12.83
Negative
100DMA
13.12
Negative
200DMA
16.36
Negative
Market Momentum
MACD
-0.02
Negative
RSI
31.56
Neutral
STOCH
50.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:EBQ, the sentiment is Negative. The current price of 12.75 is equal to the 20-day moving average (MA) of 12.75, below the 50-day MA of 12.83, and below the 200-day MA of 16.36, indicating a neutral trend. The MACD of -0.02 indicates Negative momentum. The RSI at 31.56 is Neutral, neither overbought nor oversold. The STOCH value of 50.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:EBQ.

Ebiquity Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
£34.51M67.2719.89%2.29%3.32%-10.58%
70
Outperform
£191.26M27.227.20%3.68%15.99%
65
Neutral
£141.24M18.5424.52%1.09%-21.19%-29.54%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
57
Neutral
£169.07M-5.55-58.49%6.33%-14.27%-15466.67%
49
Neutral
£2.50B-16.8811.44%9.68%-4.54%86.79%
48
Neutral
£17.72M-0.82-37.24%-0.79%-100.22%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:EBQ
Ebiquity
12.75
-10.75
-45.74%
GB:SAA
M&C Saatchi plc
117.00
-49.92
-29.91%
GB:SYS1
System1
272.00
-310.75
-53.32%
GB:YOU
Yougov plc
162.60
-133.76
-45.13%
GB:WPP
WPP
232.10
-341.88
-59.56%
GB:SFOR
S4 Capital Plc
25.50
-10.95
-30.04%

Ebiquity Corporate Events

Business Operations and StrategyFinancial Disclosures
Ebiquity Enters 2026 With Strong Contract Wins and Leaner Cost Base
Positive
Jan 22, 2026
Ebiquity plc reported an expected 2025 performance of approximately £73.4m in revenue, £8.1m in adjusted EBITDA and £4.6m in adjusted operating profit, with net debt reduced to around £13.1m thanks to tighter working capital ma...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025