Ebiquity (EBQ) AI Stock Analysis

• Market Cap: £20.15M
• Dividend Yield: N/A
• Average Volume (3M): 350.40K
• Price to Earnings (P/E): ―
• Beta (1Y): -0.20
• Revenue Growth: -0.79%
• EPS Growth: -100.22%
• Country: UK
• Employees: 665
• Sector: Communication Services
• Sector Strength: 97
• Industry: Advertising Agencies
• EPS (TTM): >-0.01
• Shares Outstanding: 141,256,290
• 10 Day Avg. Volume: 351,830
• 30 Day Avg. Volume: 350,396
• PEG Ratio: 0.43
• Price to Book (P/B): 0.77
• Price to Sales (P/S): 0.36
• P/FCF Ratio: 35.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 48 Neutral
• Price Target: 15.00p ▲(13.21% Upside)

Ebiquity's overall stock score is primarily driven by its mixed financial performance and bearish technical indicators. The company's ongoing profitability challenges and negative valuation metrics weigh heavily on the score. However, positive corporate events and strategic improvements provide some optimism for future performance.

Positive Factors

Operational Efficiency

The improvement in EBIT margin indicates enhanced operational efficiency, which can lead to better profitability and competitive positioning over time.

Cash Flow Improvement

Positive free cash flow reflects improved cash management, enhancing financial flexibility and the ability to invest in growth opportunities.

Stable Balance Sheet

A solid equity base with a healthy equity ratio suggests financial stability, providing a buffer against economic fluctuations and supporting long-term growth.

Negative Factors

Revenue Decline

The decline in revenue indicates challenges in market demand or competitive pressures, which could affect long-term growth prospects if not addressed.

Profitability Challenges

Persistent net losses and negative profit margins highlight ongoing profitability challenges, potentially limiting reinvestment and growth capacity.

Gross Margin Decline

A significant drop in gross margin suggests rising costs or pricing pressures, which could impact long-term profitability and competitive edge.

Ebiquity Business Overview & Revenue Model

Company Description

Ebiquity plc, together with its subsidiaries, provides media consultancy and investment analysis services worldwide. The company operates through two segments, Media and Analytics & Tech. It offers analysis and advisory services in the areas of media management, media performance, marketing effectiveness, technology advisory, and contract compliance services. The company was formerly known as Thomson Intermedia Plc. Ebiquity plc was founded in 1997 and is based in London, the United Kingdom.

How the Company Makes Money

Ebiquity generates revenue primarily through consultancy fees and services related to media analytics and performance measurement. The company earns money by providing clients with insights derived from data analysis, which aids in optimizing their marketing campaigns and media spending. Key revenue streams include subscription-based analytics services, project-based consulting fees, and performance-based contracts. Ebiquity also benefits from significant partnerships with technology firms and media agencies, enhancing its service offerings and expanding its client base, contributing to its overall earnings.

Ebiquity Financial Statement Overview

Summary

Ebiquity shows mixed financial performance with some operational improvements but persistent profitability challenges. Revenue has fluctuated, and although operational efficiency has improved, net losses continue to affect return metrics. The balance sheet is relatively stable with manageable debt levels, and the cash flow statement indicates some progress in cash management. The company needs to focus on enhancing profitability and cash generation to strengthen its financial position.

Income Statement

Ebiquity's revenue has seen fluctuations over the years with a decline to $76.8M in 2024 from $80.2M in 2023. Gross profit margin decreased significantly from 28.1% in 2023 to 16.7% in 2024. The company consistently reported net losses, with a net profit margin of -4.7% in 2024. EBIT margin improved to 8.6% in 2024, indicating better operational efficiency compared to previous years. Overall, the income statement reflects mixed performance with some operational improvements but persistent challenges in achieving profitability.

Balance Sheet

The debt-to-equity ratio is relatively stable but slightly high at 0.77 in 2024, indicating a moderate level of leverage. Return on equity remains negative due to net losses, but the equity ratio is at a healthy 40.8%, suggesting a solid equity base. The balance sheet reflects moderate financial stability with manageable debt levels and sufficient equity, but profitability remains a concern.

Cash Flow

Free cash flow improved to $0.78M in 2024 from a negative position in 2023, indicating positive cash generation. The operating cash flow to net income ratio suggests better cash generation relative to reported losses. However, cash flow from operations is still low, and the company needs to enhance its cash management strategies. Overall, the cash flow statement indicates progress in cash management but highlights ongoing challenges in converting income into cash.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	76.81M	76.76M	80.20M	75.06M	63.09M	55.91M
Gross Profit	18.54M	12.81M	19.12M	68.75M	30.44M	24.69M
EBITDA	-2.05M	6.65M	6.59M	915.00K	275.00K	1.83M
Net Income	-12.41M	-3.64M	-4.15M	-7.46M	-7.03M	-3.70M
Balance Sheet
Total Assets	73.55M	86.80M	95.13M	109.17M	75.51M	79.93M
Cash, Cash Equivalents and Short-Term Investments	9.95M	9.14M	10.02M	11.31M	13.13M	11.12M
Total Debt	27.13M	27.42M	26.23M	27.22M	24.29M	27.79M
Total Liabilities	46.12M	51.01M	53.47M	72.91M	52.51M	49.19M
Stockholders Equity	27.07M	35.42M	41.31M	35.96M	22.73M	30.30M
Cash Flow
Free Cash Flow	4.27M	782.00K	-194.00K	724.00K	8.47M	1.68M
Operating Cash Flow	4.89M	1.58M	1.75M	1.17M	8.69M	2.99M
Investing Cash Flow	-1.94M	-2.00M	-1.57M	-17.47M	-3.04M	-3.44M
Financing Cash Flow	590.00K	-291.00K	-2.02M	14.96M	-3.27M	3.21M

Ebiquity Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 13.25
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Positive
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:EBQ, the sentiment is Negative. The current price of 13.25 is below the 20-day moving average (MA) of 13.56, below the 50-day MA of 14.04, and below the 200-day MA of 20.47, indicating a bearish trend. The MACD of -0.34 indicates Negative momentum. The RSI at 27.59 is Positive, neither overbought nor oversold. The STOCH value of 35.22 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:EBQ.

Ebiquity Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SAA	65 Neutral	£149.09M	19.46	18.23%	1.16%	-21.19%	-29.54%
NFG	63 Neutral	£300.25M	18.90	9.53%	5.16%	-5.98%	-74.21%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
CAU	56 Neutral	£63.76M	-5.98	-32.35%	2.68%	-13.72%	-361.92%
TMG	49 Neutral	£16.31M	-6.21	-3.81%	―	-25.20%	78.55%
EBQ	48 Neutral	£20.15M	-1.61	-37.24%	―	-0.79%	-100.22%
SFOR	48 Neutral	£146.52M	-0.44	-45.75%	6.34%	-14.27%	-15466.67%

Ebiquity Corporate Events

Ebiquity Joins Ad Context Protocol to Shape AI Advertising Standards

Ebiquity has joined the Ad Context Protocol (AdCP) as a founding member to advocate for brand advertisers in developing AI-powered advertising standards. This initiative aligns with Ebiquity’s focus on transparency, effectiveness, and governance in advertising, ensuring that AI agents remain accountable and that advertisers maintain control and visibility in a rapidly evolving ecosystem.

Ebiquity Director Increases Stake, Signaling Confidence in Strategic Direction

Ebiquity plc announced that Chris Sweetland, a non-executive director, has purchased 150,000 ordinary shares of the company, representing approximately 0.0011% of its total voting rights. This transaction highlights confidence in the company’s strategic direction and could potentially influence investor sentiment positively, reinforcing Ebiquity’s position as a trusted leader in media investment analysis.

Ebiquity to Present Interim Results to Investors

Ebiquity plc announced an upcoming live presentation of its interim results for the first half of 2025, open to existing and potential investors. This presentation, scheduled for October 2, 2025, aims to provide insights into the company’s performance and strategic direction, potentially impacting stakeholders’ understanding of Ebiquity’s market positioning and operational strategies.

Ebiquity Director Invests in Company Shares

Ebiquity plc announced that Lara Izlan, a Non-executive director, purchased 15,001 ordinary shares at a price of 14.39 pence each, representing a minor stake in the company. This transaction reflects a personal investment by a board member, which could indicate confidence in the company’s future performance and stability, potentially impacting stakeholder perceptions positively.

Ebiquity Reports 11% Profit Growth Amidst Market Challenges

Ebiquity plc reported an 11% growth in adjusted operating profit for the first half of 2025, despite challenging market conditions in North America. The company’s revenue remained stable at £37.9 million, with strong performance in the UK and Ireland offsetting difficulties elsewhere. Ebiquity has implemented strategic changes, including leadership restructuring and cost-saving measures in North America, to improve profitability. The company is focusing on operational excellence, AI-driven productivity improvements, and maintaining strong financial stability with cash balances of £8.9 million. The outlook for the rest of 2025 remains positive, with expected full-year revenues of £75 million and continued growth in marketing effectiveness and contract compliance services.

Ebiquity Reports Strong Global Growth Amid North American Challenges

Ebiquity plc has reported continued growth in its global operations, excluding North America, which accounts for 85% of its revenue. Despite challenges in the North American market due to persistent macroeconomic uncertainties, the company expects to maintain its full-year revenue at around £75 million, with an adjusted operating profit of approximately £5.5 million. Ebiquity is focusing on improving its North American operations through leadership restructuring and cost-saving measures, while its global operations continue to show strong performance, particularly in Marketing Effectiveness and Contract Compliance services.

Ebiquity Announces Interim Results Presentation for Shareholders

Ebiquity plc announced a live presentation of its interim results for the first half of 2025, scheduled for October 2, 2025. The presentation is accessible to all existing and potential shareholders, allowing them to submit questions in advance or during the event, reflecting Ebiquity’s commitment to transparency and stakeholder engagement.