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Ebiquity PLC (GB:EBQ)
LSE:EBQ
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Ebiquity (EBQ) AI Stock Analysis

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GB:EBQ

Ebiquity

(LSE:EBQ)

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Neutral 47 (OpenAI - 5.2)
Rating:47Neutral
Price Target:
9.00 p
▼(-4.05% Downside)
Action:Reiterated
Date:08/06/26
The score is held back primarily by weak profitability (a large 2025 net loss) and a clear bearish technical trend (price below all major moving averages with negative MACD). Improved 2025 cash generation is a meaningful positive, but higher leverage and the lack of supportive valuation signals (negative P/E; no dividend yield provided) keep the overall score below average.
Positive Factors
Improved cash generation
A sharp improvement in operating and free cash flow in 2025 indicates stronger cash conversion versus accounting profit. Durable cash generation enhances liquidity, funds reinvestment or debt reduction, and reduces reliance on external financing, supporting medium-term financial flexibility.
Negative Factors
Two-year revenue decline
A multi-year revenue contraction points to weakening demand or pricing pressure for core services. Persistent top-line declines erode operating leverage and make margin recovery and sustainable profit growth more difficult without clear client or service expansion catalysts.
Read all positive and negative factors
Positive Factors
Negative Factors
Improved cash generation
A sharp improvement in operating and free cash flow in 2025 indicates stronger cash conversion versus accounting profit. Durable cash generation enhances liquidity, funds reinvestment or debt reduction, and reduces reliance on external financing, supporting medium-term financial flexibility.
Read all positive factors

Ebiquity (EBQ) vs. iShares MSCI United Kingdom ETF (EWC)

Ebiquity Business Overview & Revenue Model

Company Description
Operating internationally through its various divisions, Ebiquity plc provides expert media consulting and investment evaluation services. The company's business activities are structured into two main areas: Media, and Analytics & Technology. It ...
How the Company Makes Money
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Ebiquity Financial Statement Overview

Summary
Overall fundamentals are mixed: cash flow improved sharply in 2025 (operating cash flow ~£6.2m; free cash flow ~£6.0m), but revenue declined over the last two years and profitability is weak, with a large net loss in 2025 (deeply negative net margin). The balance sheet remains serviceable but leverage increased (debt-to-equity ~1.08) and returns to shareholders are negative.
Income Statement
34
Negative
Balance Sheet
45
Neutral
Cash Flow
62
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue73.36M76.76M80.20M75.06M63.09M
Gross Profit14.62M12.81M19.12M68.75M30.44M
EBITDA7.71M6.65M6.59M915.00K275.00K
Net Income-14.02M-3.64M-4.15M-7.46M-7.03M
Balance Sheet
Total Assets68.90M86.80M95.13M109.17M75.51M
Cash, Cash Equivalents and Short-Term Investments10.57M9.14M10.02M11.31M13.13M
Total Debt25.42M27.42M26.23M27.22M24.29M
Total Liabilities44.86M51.01M53.47M72.91M52.51M
Stockholders Equity23.65M35.42M41.31M35.96M22.73M
Cash Flow
Free Cash Flow6.04M782.00K-194.00K724.00K8.47M
Operating Cash Flow6.23M1.58M1.75M1.17M8.69M
Investing Cash Flow-2.46M-2.00M-1.57M-17.47M-3.04M
Financing Cash Flow-2.73M-291.00K-2.02M14.96M-3.27M

Ebiquity Technical Analysis

Technical Analysis Sentiment
Negative
Last Price9.38
Price Trends
50DMA
10.06
Negative
100DMA
10.72
Negative
200DMA
11.94
Negative
Market Momentum
MACD
-0.19
Negative
RSI
0.68
Positive
STOCH
52.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:EBQ, the sentiment is Negative. The current price of 9.38 is below the 20-day moving average (MA) of 9.42, below the 50-day MA of 10.06, and below the 200-day MA of 11.94, indicating a bearish trend. The MACD of -0.19 indicates Negative momentum. The RSI at 0.68 is Positive, neither overbought nor oversold. The STOCH value of 52.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:EBQ.

Ebiquity Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
£310.98M25.776.46%3.84%2.11%818.58%
67
Neutral
£348.08M-144.86-0.61%3.10%-6.07%99.09%
61
Neutral
£41.24M31.409.14%1.59%-1.27%-70.61%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
56
Neutral
£4.28B-17.94-9.33%5.31%-6.47%-162.96%
53
Neutral
£166.61M-77.93-6.04%-12.14%-117.78%
47
Neutral
£13.03M-0.93-55.27%-4.43%-281.20%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:EBQ
Ebiquity
9.38
-11.13
-54.27%
GB:SAA
M&C Saatchi plc
139.50
-32.50
-18.90%
GB:SYS1
System1
325.00
-97.07
-23.00%
GB:YOU
Yougov plc
267.80
-41.60
-13.44%
GB:WPP
WPP
399.00
38.85
10.79%
GB:SFOR
S4 Capital Plc
53.60
33.43
165.69%

Ebiquity Corporate Events

Business Operations and StrategyFinancial Disclosures
Ebiquity Targets Modest Growth and Stronger Balance Sheet at Capital Markets Day
Positive
Jun 29, 2026
Ebiquity plc, the independent marketing effectiveness specialist, is hosting an in-person capital markets event for investors and analysts, where senior management will present an updated strategy and growth ambitions. The company aims to leverage...
Business Operations and StrategyStock BuybackRegulatory Filings and ComplianceShareholder MeetingsStock Split
Ebiquity Wins Shareholder Backing for Share Subdivision and Capital Structure Changes
Positive
May 28, 2026
Ebiquity plc said all resolutions at its annual general meeting were approved, including director elections, auditor reappointment, authorities to allot shares and disapply pre-emption rights, a share buyback mandate and an amendment to its articl...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 06, 2026