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Ebiquity PLC (GB:EBQ)
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Ebiquity (EBQ) AI Stock Analysis

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GB:EBQ

Ebiquity

(LSE:EBQ)

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Neutral 48 (OpenAI - 4o)
Rating:48Neutral
Price Target:
15.00p
▲(5.26% Upside)
Ebiquity's overall stock score is primarily influenced by its mixed financial performance and bearish technical indicators. The company's ongoing profitability challenges and negative P/E ratio significantly impact its valuation score. The lack of earnings call data and corporate events means these components do not influence the score. The stock's bearish trend and valuation concerns are the most significant factors affecting its overall score.

Ebiquity (EBQ) vs. iShares MSCI United Kingdom ETF (EWC)

Ebiquity Business Overview & Revenue Model

Company DescriptionEbiquity (EBQ) is a leading independent media and marketing consultancy firm that focuses on data-driven insights to help brands optimize their media investments. The company operates in the advertising and marketing sector, providing services such as media analytics, performance measurement, and consultancy across various channels including digital, television, and print. Ebiquity's core offerings include media planning and buying analysis, advertising effectiveness measurement, and market research, catering to a diverse range of industries including consumer goods, retail, and technology.
How the Company Makes MoneyEbiquity generates revenue primarily through its consultancy services, where it charges clients for media analytics and performance measurement projects. The company has multiple key revenue streams including subscription-based services for ongoing analytics and reporting, project-based fees for specific consultancy engagements, and partnerships with technology providers that enhance their data capabilities. Additionally, Ebiquity benefits from long-term contracts with major clients, which provide a steady revenue flow. Significant partnerships with data analytics platforms and technology firms also contribute to its earnings by expanding its service offerings and improving the effectiveness of its insights.

Ebiquity Financial Statement Overview

Summary
Ebiquity shows mixed financial performance with some operational improvements but persistent profitability challenges. Revenue has fluctuated, and although operational efficiency has improved, net losses continue to affect return metrics. The balance sheet is relatively stable with manageable debt levels, and the cash flow statement indicates some progress in cash management. The company needs to focus on enhancing profitability and cash generation to strengthen its financial position.
Income Statement
52
Neutral
Ebiquity's revenue has seen fluctuations over the years with a decline to $76.8M in 2024 from $80.2M in 2023. Gross profit margin decreased significantly from 28.1% in 2023 to 16.7% in 2024. The company consistently reported net losses, with a net profit margin of -4.7% in 2024. EBIT margin improved to 8.6% in 2024, indicating better operational efficiency compared to previous years. Overall, the income statement reflects mixed performance with some operational improvements but persistent challenges in achieving profitability.
Balance Sheet
63
Positive
The debt-to-equity ratio is relatively stable but slightly high at 0.77 in 2024, indicating a moderate level of leverage. Return on equity remains negative due to net losses, but the equity ratio is at a healthy 40.8%, suggesting a solid equity base. The balance sheet reflects moderate financial stability with manageable debt levels and sufficient equity, but profitability remains a concern.
Cash Flow
58
Neutral
Free cash flow improved to $0.78M in 2024 from a negative position in 2023, indicating positive cash generation. The operating cash flow to net income ratio suggests better cash generation relative to reported losses. However, cash flow from operations is still low, and the company needs to enhance its cash management strategies. Overall, the cash flow statement indicates progress in cash management but highlights ongoing challenges in converting income into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue76.81M76.76M80.20M75.06M63.09M55.91M
Gross Profit18.54M12.81M19.12M68.75M30.44M24.69M
EBITDA-2.05M6.65M6.59M915.00K275.00K1.83M
Net Income-12.41M-3.64M-4.15M-7.46M-7.03M-3.70M
Balance Sheet
Total Assets73.55M86.80M95.13M109.17M75.51M79.93M
Cash, Cash Equivalents and Short-Term Investments9.95M9.14M10.02M11.31M13.13M11.12M
Total Debt27.13M27.42M26.23M27.22M24.29M27.79M
Total Liabilities46.12M51.01M53.47M72.91M52.51M49.19M
Stockholders Equity27.07M35.42M41.31M35.96M22.73M30.30M
Cash Flow
Free Cash Flow4.27M782.00K-194.00K724.00K8.47M1.68M
Operating Cash Flow4.89M1.58M1.75M1.17M8.69M2.99M
Investing Cash Flow-1.94M-2.00M-1.57M-17.47M-3.04M-3.44M
Financing Cash Flow590.00K-291.00K-2.02M14.96M-3.27M3.21M

Ebiquity Technical Analysis

Technical Analysis Sentiment
Negative
Last Price14.25
Price Trends
50DMA
16.72
Negative
100DMA
19.80
Negative
200DMA
21.61
Negative
Market Momentum
MACD
-0.51
Negative
RSI
31.54
Neutral
STOCH
16.01
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:EBQ, the sentiment is Negative. The current price of 14.25 is below the 20-day moving average (MA) of 14.33, below the 50-day MA of 16.72, and below the 200-day MA of 21.61, indicating a bearish trend. The MACD of -0.51 indicates Negative momentum. The RSI at 31.54 is Neutral, neither overbought nor oversold. The STOCH value of 16.01 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:EBQ.

Ebiquity Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
£389.57M24.529.53%3.98%-5.98%-74.21%
$48.67B4.58-11.27%4.14%2.83%-41.78%
£167.27M20.9718.23%1.03%-21.19%-29.54%
£64.05M-6.01-32.35%4.07%-13.72%-361.92%
£154.64M-0.47-45.75%4.06%-14.27%-15466.67%
£19.81M-1.59-37.24%-0.79%-100.22%
£18.57M-7.07-3.81%-25.20%78.55%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:EBQ
Ebiquity
14.25
-6.25
-30.49%
GB:CAU
Centaur Media
44.20
22.05
99.55%
GB:SAA
M&C Saatchi plc
138.00
-65.46
-32.17%
GB:TMG
The Mission Group
20.50
0.50
2.50%
GB:NFG
Next Fifteen Communications
382.00
0.78
0.20%
GB:SFOR
S4 Capital Plc
23.80
-12.34
-34.14%

Ebiquity Corporate Events

Business Operations and Strategy
Ebiquity Joins Ad Context Protocol to Shape AI Advertising Standards
Neutral
Oct 21, 2025

Ebiquity has joined the Ad Context Protocol (AdCP) as a founding member to advocate for brand advertisers in developing AI-powered advertising standards. This initiative aligns with Ebiquity’s focus on transparency, effectiveness, and governance in advertising, ensuring that AI agents remain accountable and that advertisers maintain control and visibility in a rapidly evolving ecosystem.

The most recent analyst rating on (GB:EBQ) stock is a Hold with a £19.50 price target. To see the full list of analyst forecasts on Ebiquity stock, see the GB:EBQ Stock Forecast page.

Business Operations and Strategy
Ebiquity Director Increases Stake, Signaling Confidence in Strategic Direction
Positive
Oct 3, 2025

Ebiquity plc announced that Chris Sweetland, a non-executive director, has purchased 150,000 ordinary shares of the company, representing approximately 0.0011% of its total voting rights. This transaction highlights confidence in the company’s strategic direction and could potentially influence investor sentiment positively, reinforcing Ebiquity’s position as a trusted leader in media investment analysis.

The most recent analyst rating on (GB:EBQ) stock is a Hold with a £19.50 price target. To see the full list of analyst forecasts on Ebiquity stock, see the GB:EBQ Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Ebiquity to Present Interim Results to Investors
Neutral
Oct 1, 2025

Ebiquity plc announced an upcoming live presentation of its interim results for the first half of 2025, open to existing and potential investors. This presentation, scheduled for October 2, 2025, aims to provide insights into the company’s performance and strategic direction, potentially impacting stakeholders’ understanding of Ebiquity’s market positioning and operational strategies.

The most recent analyst rating on (GB:EBQ) stock is a Hold with a £19.50 price target. To see the full list of analyst forecasts on Ebiquity stock, see the GB:EBQ Stock Forecast page.

Other
Ebiquity Director Invests in Company Shares
Positive
Oct 1, 2025

Ebiquity plc announced that Lara Izlan, a Non-executive director, purchased 15,001 ordinary shares at a price of 14.39 pence each, representing a minor stake in the company. This transaction reflects a personal investment by a board member, which could indicate confidence in the company’s future performance and stability, potentially impacting stakeholder perceptions positively.

The most recent analyst rating on (GB:EBQ) stock is a Hold with a £19.50 price target. To see the full list of analyst forecasts on Ebiquity stock, see the GB:EBQ Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Ebiquity Reports 11% Profit Growth Amidst Market Challenges
Positive
Sep 29, 2025

Ebiquity plc reported an 11% growth in adjusted operating profit for the first half of 2025, despite challenging market conditions in North America. The company’s revenue remained stable at £37.9 million, with strong performance in the UK and Ireland offsetting difficulties elsewhere. Ebiquity has implemented strategic changes, including leadership restructuring and cost-saving measures in North America, to improve profitability. The company is focusing on operational excellence, AI-driven productivity improvements, and maintaining strong financial stability with cash balances of £8.9 million. The outlook for the rest of 2025 remains positive, with expected full-year revenues of £75 million and continued growth in marketing effectiveness and contract compliance services.

The most recent analyst rating on (GB:EBQ) stock is a Hold with a £19.50 price target. To see the full list of analyst forecasts on Ebiquity stock, see the GB:EBQ Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Ebiquity Reports Strong Global Growth Amid North American Challenges
Neutral
Sep 23, 2025

Ebiquity plc has reported continued growth in its global operations, excluding North America, which accounts for 85% of its revenue. Despite challenges in the North American market due to persistent macroeconomic uncertainties, the company expects to maintain its full-year revenue at around £75 million, with an adjusted operating profit of approximately £5.5 million. Ebiquity is focusing on improving its North American operations through leadership restructuring and cost-saving measures, while its global operations continue to show strong performance, particularly in Marketing Effectiveness and Contract Compliance services.

The most recent analyst rating on (GB:EBQ) stock is a Hold with a £19.50 price target. To see the full list of analyst forecasts on Ebiquity stock, see the GB:EBQ Stock Forecast page.

Financial DisclosuresShareholder Meetings
Ebiquity Announces Interim Results Presentation for Shareholders
Neutral
Sep 16, 2025

Ebiquity plc announced a live presentation of its interim results for the first half of 2025, scheduled for October 2, 2025. The presentation is accessible to all existing and potential shareholders, allowing them to submit questions in advance or during the event, reflecting Ebiquity’s commitment to transparency and stakeholder engagement.

The most recent analyst rating on (GB:EBQ) stock is a Hold with a £19.50 price target. To see the full list of analyst forecasts on Ebiquity stock, see the GB:EBQ Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Ebiquity Forms Inaugural Advisory Board to Drive Strategic Growth
Positive
Sep 2, 2025

Ebiquity has launched its first-ever Advisory Board, appointing industry veterans Lou Paskalis, Sarah Mansfield, and Abraham Thomas to guide its strategic growth in the evolving advertising landscape. This move aims to leverage their expertise to enhance Ebiquity’s leadership in media investment analysis and navigate the complexities of modern advertising. The Advisory Board is expected to provide invaluable strategic insights, reinforcing Ebiquity’s commitment to transparency, ethical standards, and delivering measurable value to clients. This development marks a significant step in Ebiquity’s expansion efforts and its role in shaping the future of advertising.

The most recent analyst rating on (GB:EBQ) stock is a Hold with a £19.50 price target. To see the full list of analyst forecasts on Ebiquity stock, see the GB:EBQ Stock Forecast page.

Executive/Board Changes
Ebiquity Appoints Chris Sweetland as New Audit and Risk Committee Chair
Positive
Sep 1, 2025

Ebiquity plc has announced the appointment of Chris Sweetland as an independent non-executive director and chair of its audit and risk committee, effective from September 30, 2025. Sweetland, with a robust background in finance and media, is expected to bring valuable expertise to the board, succeeding Richard Nichols. This strategic board change is anticipated to strengthen Ebiquity’s governance and enhance its industry positioning.

The most recent analyst rating on (GB:EBQ) stock is a Hold with a £19.50 price target. To see the full list of analyst forecasts on Ebiquity stock, see the GB:EBQ Stock Forecast page.

Executive/Board Changes
Ebiquity Appoints Chris Sweetland as New Audit and Risk Committee Chair
Positive
Sep 1, 2025

Ebiquity plc has announced the appointment of Chris Sweetland as an independent non-executive director and chair of its audit and risk committee, effective 30 September 2025. Sweetland brings extensive experience in finance and media, having held executive roles at WPP and non-executive roles at various companies. His expertise is expected to enhance Ebiquity’s board, succeeding Richard Nichols, who will step down at the end of September. This change is anticipated to strengthen Ebiquity’s governance and strategic oversight, benefiting stakeholders and reinforcing its position as a leader in media investment analysis.

The most recent analyst rating on (GB:EBQ) stock is a Hold with a £19.50 price target. To see the full list of analyst forecasts on Ebiquity stock, see the GB:EBQ Stock Forecast page.

Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Ebiquity Reports Stable H1 2025 Revenue Amid North American Challenges
Positive
Aug 6, 2025

Ebiquity plc reported stable revenue for the first half of 2025, with a total of £37.9 million, matching the previous year’s figures. The company experienced a 10% increase in operating profit, driven by growth in the UK, Ireland, and Continental Europe, despite challenges in North America due to economic uncertainty. The company continues to invest in North America, promoting Michele Harrison to Managing Director, Americas, to capitalize on future growth opportunities. Ebiquity maintains a strong financial position with reduced net debt and expects the second half of the year to align with market expectations.

M&A TransactionsPrivate Placements and Financing
Ebiquity Issues New Shares for Media Management Acquisition
Neutral
Jul 29, 2025

Ebiquity plc announced the issuance of 679,158 ordinary shares as part of the final deferred consideration for acquiring Media Management, LLC. These shares will be admitted to trading on AIM, aligning with the company’s existing shares. This move adjusts the company’s total voting rights to 138,993,435, impacting shareholder calculations under the Financial Conduct Authority’s rules.

Executive/Board Changes
Ebiquity Announces Change in Board Appointment Plans
Neutral
Jul 29, 2025

Ebiquity plc announced that due to personal circumstances, Brian Porrit will not be joining the board as an independent non-executive director and chair of the audit and risk committee as previously planned. Richard Nichols will continue in his role until a successor is appointed by the end of September 2025, ensuring a smooth transition. This development highlights the company’s commitment to maintaining stability and continuity in its governance structure.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025