Ebiquity (EBQ) AI Stock Analysis

• Market Cap: £18.42M
• Dividend Yield: N/A
• Average Volume (3M): 279.17K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.02
• Revenue Growth: -0.79%
• EPS Growth: -100.22%
• Country: UK
• Employees: 665
• Sector: Communication Services
• Sector Strength: 97
• Industry: Advertising Agencies
• EPS (TTM): >-0.01
• Shares Outstanding: 141,256,290
• 10 Day Avg. Volume: 576,592
• 30 Day Avg. Volume: 279,170
• PEG Ratio: 0.43
• Price to Book (P/B): 0.77
• Price to Sales (P/S): 0.36
• P/FCF Ratio: 35.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £19.50
• Price Target Upside: 47.17% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 0

• Rating: 52 Neutral
• Price Target: 19.50p ▲(47.17% Upside)

Ebiquity's overall stock score reflects mixed financial performance with operational improvements but ongoing profitability challenges. Technical analysis indicates a bearish trend, while valuation metrics are weak due to negative earnings. However, positive corporate events suggest potential for future growth, particularly in the Americas, which slightly offsets the negative aspects.

Ebiquity Business Overview & Revenue Model

Company Description

Ebiquity plc, together with its subsidiaries, provides media consultancy and investment analysis services worldwide. The company operates through two segments, Media and Analytics & Tech. It offers analysis and advisory services in the areas of media management, media performance, marketing effectiveness, technology advisory, and contract compliance services. The company was formerly known as Thomson Intermedia Plc. Ebiquity plc was founded in 1997 and is based in London, the United Kingdom.

How the Company Makes Money

Ebiquity generates revenue primarily through its consultancy services, where it charges clients for media analytics and performance measurement projects. The company has multiple key revenue streams including subscription-based services for ongoing analytics and reporting, project-based fees for specific consultancy engagements, and partnerships with technology providers that enhance their data capabilities. Additionally, Ebiquity benefits from long-term contracts with major clients, which provide a steady revenue flow. Significant partnerships with data analytics platforms and technology firms also contribute to its earnings by expanding its service offerings and improving the effectiveness of its insights.

Ebiquity Financial Statement Overview

Summary

Ebiquity shows mixed financial performance with some operational improvements but persistent profitability challenges. Revenue has fluctuated, and although operational efficiency has improved, net losses continue to affect return metrics. The balance sheet is relatively stable with manageable debt levels, and the cash flow statement indicates some progress in cash management. The company needs to focus on enhancing profitability and cash generation to strengthen its financial position.

Income Statement

Ebiquity's revenue has seen fluctuations over the years with a decline to $76.8M in 2024 from $80.2M in 2023. Gross profit margin decreased significantly from 28.1% in 2023 to 16.7% in 2024. The company consistently reported net losses, with a net profit margin of -4.7% in 2024. EBIT margin improved to 8.6% in 2024, indicating better operational efficiency compared to previous years. Overall, the income statement reflects mixed performance with some operational improvements but persistent challenges in achieving profitability.

Balance Sheet

The debt-to-equity ratio is relatively stable but slightly high at 0.77 in 2024, indicating a moderate level of leverage. Return on equity remains negative due to net losses, but the equity ratio is at a healthy 40.8%, suggesting a solid equity base. The balance sheet reflects moderate financial stability with manageable debt levels and sufficient equity, but profitability remains a concern.

Cash Flow

Free cash flow improved to $0.78M in 2024 from a negative position in 2023, indicating positive cash generation. The operating cash flow to net income ratio suggests better cash generation relative to reported losses. However, cash flow from operations is still low, and the company needs to enhance its cash management strategies. Overall, the cash flow statement indicates progress in cash management but highlights ongoing challenges in converting income into cash.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	76.81M	76.76M	80.20M	75.06M	63.09M	55.91M
Gross Profit	18.54M	12.81M	19.12M	68.75M	30.44M	24.69M
EBITDA	-2.05M	6.65M	6.59M	915.00K	275.00K	1.83M
Net Income	-12.41M	-3.64M	-4.15M	-7.46M	-7.03M	-3.70M
Balance Sheet
Total Assets	73.55M	86.80M	95.13M	109.17M	75.51M	79.93M
Cash, Cash Equivalents and Short-Term Investments	9.95M	9.14M	10.02M	11.31M	13.13M	11.12M
Total Debt	27.13M	27.42M	26.23M	27.22M	24.29M	27.79M
Total Liabilities	46.12M	51.01M	53.47M	72.91M	52.51M	49.19M
Stockholders Equity	27.07M	35.42M	41.31M	35.96M	22.73M	30.30M
Cash Flow
Free Cash Flow	4.27M	782.00K	-194.00K	724.00K	8.47M	1.68M
Operating Cash Flow	4.89M	1.58M	1.75M	1.17M	8.69M	2.99M
Investing Cash Flow	-1.94M	-2.00M	-1.57M	-17.47M	-3.04M	-3.44M
Financing Cash Flow	590.00K	-291.00K	-2.02M	14.96M	-3.27M	3.21M

Ebiquity Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 13.25
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:EBQ, the sentiment is Negative. The current price of 13.25 is below the 20-day moving average (MA) of 16.26, below the 50-day MA of 18.93, and below the 200-day MA of 22.10, indicating a bearish trend. The MACD of -1.76 indicates Positive momentum. The RSI at 2.37 is Positive, neither overbought nor oversold. The STOCH value of 13.15 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:EBQ.

Ebiquity Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NFG	70 Outperform	£361.31M	22.74	9.53%	4.24%	-5.98%	-74.21%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
CAU	60 Neutral	£60.86M	9.61	-32.35%	3.92%	-13.72%	-361.92%
SAA	59 Neutral	£170.30M	22.23	18.23%	1.00%	-21.19%	-29.54%
SFOR	56 Neutral	£156.59M	99.88	-45.75%	4.15%	-14.27%	-15466.67%
TMG	53 Neutral	£21.74M	20.18	-3.81%	―	-25.20%	78.55%
EBQ	52 Neutral	£18.42M	―	-37.24%	―	-0.79%	-100.22%

Ebiquity Corporate Events

Ebiquity Reports Stable H1 2025 Revenue Amid North American Challenges

Ebiquity plc reported stable revenue for the first half of 2025, with a total of £37.9 million, matching the previous year’s figures. The company experienced a 10% increase in operating profit, driven by growth in the UK, Ireland, and Continental Europe, despite challenges in North America due to economic uncertainty. The company continues to invest in North America, promoting Michele Harrison to Managing Director, Americas, to capitalize on future growth opportunities. Ebiquity maintains a strong financial position with reduced net debt and expects the second half of the year to align with market expectations.

Ebiquity Issues New Shares for Media Management Acquisition

Ebiquity plc announced the issuance of 679,158 ordinary shares as part of the final deferred consideration for acquiring Media Management, LLC. These shares will be admitted to trading on AIM, aligning with the company’s existing shares. This move adjusts the company’s total voting rights to 138,993,435, impacting shareholder calculations under the Financial Conduct Authority’s rules.

Ebiquity Announces Change in Board Appointment Plans

Ebiquity plc announced that due to personal circumstances, Brian Porrit will not be joining the board as an independent non-executive director and chair of the audit and risk committee as previously planned. Richard Nichols will continue in his role until a successor is appointed by the end of September 2025, ensuring a smooth transition. This development highlights the company’s commitment to maintaining stability and continuity in its governance structure.

Ebiquity Strengthens Leadership with Key Appointments in the Americas

Ebiquity has announced strategic leadership appointments in the Americas, with Michele Harrison as Managing Director and Travis Lusk as Group Director of AI Solutions. These appointments are part of Ebiquity’s focus on growth and innovation in the Americas and enhancing its AI capabilities, positioning the company for accelerated growth and market leadership.

Ebiquity Achieves Silver Status in UK Media Consulting Rankings

Ebiquity plc has been awarded Silver status in the ‘Top Media Consulting Firms in the UK 2025’ rankings by Consultancy.uk, highlighting its enhanced media consulting capabilities under new leadership. This recognition, achieved without financial contribution, places Ebiquity alongside major global consulting firms and underscores its growing reputation for excellence and its ability to deliver substantial value to shareholders and clients through independent, data-driven media advice.

Ebiquity PLC Successfully Passes All Resolutions at AGM

Ebiquity PLC announced that all resolutions were passed at its annual general meeting, including the election and re-election of directors and the approval of the directors’ remuneration report. The successful passing of these resolutions supports Ebiquity’s strategic direction and governance, reinforcing its position as a trusted advisor in the media investment analysis industry.

Ebiquity Aligns Executive Incentives with Long Term Performance Goals

Ebiquity plc announced that its Chief Financial Officer, Kayte Herrity, has been granted an award under the company’s Long Term Incentive Plan, consisting of performance share awards and restricted stock. This move underscores Ebiquity’s commitment to aligning executive incentives with company performance, as the vesting of these shares is contingent on the company’s performance over a three-year period, potentially impacting shareholder value and market positioning.

Ebiquity Grants LTIP Award to CFO Kayte Herrity

Ebiquity plc announced that Kayte Herrity, Chief Financial Officer, has been granted an award of up to 1,183,673 ordinary shares under the company’s Long Term Incentive Plan. The award is divided into performance share awards and restricted stock, with vesting conditions based on the company’s performance over a three-year period. This move reflects Ebiquity’s commitment to aligning executive incentives with shareholder interests, potentially impacting the company’s operational focus and market positioning.