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The Mission Group (GB:TMG)
LSE:TMG
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The Mission Group (TMG) AI Stock Analysis

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GB:TMG

The Mission Group

(LSE:TMG)

Rating:55Neutral
Price Target:
26.00p
▲(6.12%Upside)
The Mission Group's stock score reflects financial challenges and technical weakness, partially offset by positive corporate developments. Significant client wins and strategic changes, including leadership transition and restructuring, provide a foundation for future growth, but financial and valuation concerns weigh on the overall outlook.

The Mission Group (TMG) vs. iShares MSCI United Kingdom ETF (EWC)

The Mission Group Business Overview & Revenue Model

Company DescriptionThe Mission Group plc provides marketing and advertising related services in the United Kingdom, rest of Europe, Asia, and the United States. The company offers marketing communications services specializing in the technology, medical, property, and automotive sector; public relations services; and advertising, media buying, digital marketing, events, and training services. It also provides sales promotion services; sports, fitness, and entertainment marketing services; and pricing and market access services for the healthcare sector. The company was formerly known as The Mission Marketing Group plc and changed its name to The Mission Group plc in September 2019. The Mission Group plc was incorporated in 2006 and is based in London, the United Kingdom.
How the Company Makes MoneyTMG generates revenue primarily through its service offerings in marketing, advertising, and communications. The company earns money by providing customized solutions such as branding, digital marketing, content creation, and strategic consulting to its clients. Key revenue streams include project-based fees, retainer contracts, and performance-based incentives. Additionally, TMG may form partnerships with media companies, technology providers, and other agencies to expand its service capabilities and enhance its market reach, contributing to its overall earnings.

The Mission Group Financial Statement Overview

Summary
Income Statement
Balance Sheet
Cash Flow
BreakdownTTMDec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income Statement
Total Revenue197.37M195.45M182.69M153.29M121.93M171.09M
Gross Profit85.57M86.32M78.96M71.56M60.54M79.86M
EBITDA-4.73M6.86M5.47M11.31M3.54M14.88M
Net Income-12.12M-12.03M9.00K5.42M-2.03M6.31M
Balance Sheet
Total Assets154.51M163.59M161.40M159.46M147.94M154.51M
Cash, Cash Equivalents and Short-Term Investments5.03M4.63M6.15M6.07M3.81M5.03M
Total Debt16.16M37.74M27.58M26.07M16.24M18.73M
Total Liabilities62.21M87.14M71.22M65.99M57.71M62.21M
Stockholders Equity91.69M76.27M89.99M93.20M89.86M91.69M
Cash Flow
Free Cash Flow-1.66M-396.00K6.78M1.68M8.92M6.96M
Operating Cash Flow-928.00K2.06M9.73M3.58M10.04M9.28M
Investing Cash Flow-482.00K-2.31M-5.29M-8.78M-3.32M-5.01M
Financing Cash Flow-3.25M-997.00K-3.66M7.38M-7.77M-5.09M

The Mission Group Technical Analysis

Technical Analysis Sentiment
Negative
Last Price24.50
Price Trends
50DMA
26.62
Negative
100DMA
25.43
Negative
200DMA
25.00
Negative
Market Momentum
MACD
-0.32
Positive
RSI
26.96
Positive
STOCH
44.44
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:TMG, the sentiment is Negative. The current price of 24.5 is below the 20-day moving average (MA) of 25.27, below the 50-day MA of 26.62, and below the 200-day MA of 25.00, indicating a bearish trend. The MACD of -0.32 indicates Positive momentum. The RSI at 26.96 is Positive, neither overbought nor oversold. The STOCH value of 44.44 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:TMG.

The Mission Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
£81.45M13.387.08%360.98%0.88%10.37%
62
Neutral
$42.18B-1.56-12.06%2.81%2.10%-71.01%
60
Neutral
£47.82M9.61-24.72%498.84%-5.93%
55
Neutral
£22.65M21.491.01%-19.00%
55
Neutral
£32.50M-9.50%-4.28%12.79%
50
Neutral
£21.97M34.88-101.80%-8.03%-10232.93%
£7.96M18.934.93%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:TMG
The Mission Group
24.50
-1.50
-5.77%
GB:CAU
Centaur Media
33.00
2.53
8.30%
GB:EBQ
Ebiquity
23.50
-14.50
-38.16%
GB:NAH
NAHL Group Plc
45.60
-10.65
-18.93%
GB:PEBB
Pebble Group PLC
51.25
-1.87
-3.52%
GB:DNM
Dianomi Plc
26.50
-30.00
-53.10%

The Mission Group Corporate Events

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
The Mission Group’s H1 2025 Performance Aligns with Expectations, Eyes Profitable Growth
Positive
Jul 24, 2025

The Mission Group reported that its first-half performance for 2025 aligned with board expectations, with significant client acquisitions including Google and TikTok International. Despite challenges in the Consumer & Lifestyle segment, the company anticipates profitable growth in the second half, supported by a strong new business pipeline and reduced debt levels. The restructuring efforts, following the disposal of April Six, aim to streamline operations and improve margins, with the company on track to meet its full-year revenue and profit targets.

The most recent analyst rating on (GB:TMG) stock is a Buy with a £0.62 price target. To see the full list of analyst forecasts on The Mission Group stock, see the GB:TMG Stock Forecast page.

Executive/Board Changes
MISSION Group Appoints John Carey as New CEO
Positive
Jul 1, 2025

The MISSION Group Plc has appointed John Carey as the new Chief Executive Officer, effective 1 September 2025. John Carey brings over 30 years of extensive experience in leading global businesses, with previous roles at Castrol, BP plc, and Abu Dhabi National Oil Corporation for Distribution. His appointment is expected to complement the existing senior leadership team and support the company’s plans for sustainable, long-term growth. Mark Lund, who served as Interim Chief Executive, will return to his role as Non-Executive Director.

The most recent analyst rating on (GB:TMG) stock is a Buy with a £0.62 price target. To see the full list of analyst forecasts on The Mission Group stock, see the GB:TMG Stock Forecast page.

Executive/Board ChangesBusiness Operations and StrategyFinancial Disclosures
MISSION Group Reports Steady Progress Amid Economic Uncertainty
Positive
Jun 16, 2025

The MISSION Group Plc announced that its trading performance for the year to date has aligned with expectations, despite macro-economic uncertainties. The company has completed its restructuring to a more agile and decentralized structure, enhancing its client offerings and retaining major clients like Google and TikTok International. Progress in AI strategy and leadership succession planning is ongoing, with a new Chief Transformation Director appointed to spearhead AI initiatives.

The most recent analyst rating on (GB:TMG) stock is a Buy with a £0.62 price target. To see the full list of analyst forecasts on The Mission Group stock, see the GB:TMG Stock Forecast page.

Shareholder MeetingsFinancial Disclosures
The MISSION Group Announces AGM Details and Annual Report Release
Neutral
Jun 11, 2025

The MISSION Group Plc has distributed its Annual Report and Accounts for the year ending December 31, 2024, to its shareholders. The company has also sent out the Notice of the Annual General Meeting, scheduled for June 16, 2025, at their London office, with all documents available on their website.

The most recent analyst rating on (GB:TMG) stock is a Buy with a £0.62 price target. To see the full list of analyst forecasts on The Mission Group stock, see the GB:TMG Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 24, 2025