The Mission Group (GB:TMG)
LSE:TMG
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The Mission Group
(LSE:TMG)
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Rating:46Neutral
Price Target:
13.00 p
▼(-29.73% Downside)
Action:ReiteratedDate:03/26/26
The score is held back primarily by very weak technical momentum (well below major moving averages with negative MACD and extremely low RSI). Financially, improved leverage and stronger 2025 operating/free cash flow provide support, but recurring earnings volatility and a large 2025 net loss limit confidence. Valuation is difficult to support with a negative P/E and no dividend yield data.
Positive Factors
Improving Cash Generation
The company produced strong operating cash flow (~£8.8m) and free cash flow (~£8.1m) with FCF up 42.5% in 2025. Improved cash conversion strengthens liquidity, funds reinvestment or debt reduction, and enhances short-to-medium term financial resilience if maintained.
Negative Factors
Earnings Volatility
The company exhibits recurring swing-year profitability, alternating between profits and losses. Such volatility complicates budgeting, forecasting and capital allocation, and suggests exposure to cyclical demand or uneven cost control that can persist and hinder stable earnings growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Improving Cash Generation
The company produced strong operating cash flow (~£8.8m) and free cash flow (~£8.1m) with FCF up 42.5% in 2025. Improved cash conversion strengthens liquidity, funds reinvestment or debt reduction, and enhances short-to-medium term financial resilience if maintained.
Read all positive factors
The Mission Group (TMG) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£11.32M
Dividend YieldN/A
Average Volume (3M)146.75K
Price to Earnings (P/E)―
Beta (1Y)0.31
Revenue Growth-25.20%
EPS Growth78.55%
CountryUK
Employees900
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)-0.17
Shares Outstanding90,921,120
10 Day Avg. Volume37,835
30 Day Avg. Volume146,750
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)0.29
Price to Sales (P/S)0.11
P/FCF Ratio2.12
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£55.00Price Target Upside197.30% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.06
Revenue Forecast (FY)£70.00M
The Mission Group Business Overview & Revenue Model
Company Description
The Mission Group plc provides marketing and advertising related services in the United Kingdom, rest of Europe, Asia, and the United States. The company offers marketing communications services specializing in the technology, medical, property, a...
The Mission Group Financial Statement Overview
Summary
Income Statement
42
Neutral
Balance Sheet
63
Positive
Cash Flow
68
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 161.58M | 158.66M | 195.45M | 182.69M | 153.29M |
| Gross Profit | 68.03M | 75.92M | 74.34M | 78.96M | 71.56M |
| EBITDA | 5.28M | 9.15M | -3.37M | 8.47M | 11.31M |
| Net Income | -19.28M | 1.05M | -12.03M | 9.00K | 5.42M |
Balance Sheet | |||||
| Total Assets | 132.83M | 154.64M | 163.59M | 161.40M | 159.46M |
| Cash, Cash Equivalents and Short-Term Investments | 5.92M | 10.38M | 4.63M | 6.15M | 6.07M |
| Total Debt | 15.01M | 36.28M | 37.74M | 27.58M | 26.07M |
| Total Liabilities | 73.72M | 75.69M | 87.14M | 71.22M | 65.99M |
| Stockholders Equity | 59.02M | 78.79M | 76.27M | 89.99M | 93.20M |
Cash Flow | |||||
| Free Cash Flow | 8.14M | 2.85M | -396.00K | 6.78M | 1.68M |
| Operating Cash Flow | 8.79M | 3.52M | 2.06M | 9.73M | 3.58M |
| Investing Cash Flow | -5.28M | 4.84M | -2.31M | -5.29M | -8.78M |
| Financing Cash Flow | -7.95M | -2.11M | -997.00K | -3.66M | 7.38M |
The Mission Group Technical Analysis
Negative
18.50
Price Trends
18.14
Negative
18.32
Negative
20.90
Negative
Market Momentum
-1.80
Positive
9.84
Positive
9.19
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:TMG, the sentiment is Negative. The current price of 18.5 is above the 20-day moving average (MA) of 16.43, above the 50-day MA of 18.14, and below the 200-day MA of 20.90, indicating a bearish trend. The MACD of -1.80 indicates Positive momentum. The RSI at 9.84 is Positive, neither overbought nor oversold. The STOCH value of 9.19 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:TMG.
The Mission Group Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | £195.26M | 10.47 | 6.46% | 3.68% | 15.99% | ― | |
68 Neutral | £228.33M | -49.08 | 9.17% | 4.98% | -5.98% | -74.21% | |
65 Neutral | £136.79M | 18.54 | 24.52% | 1.09% | -21.19% | -29.54% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
53 Neutral | £14.66M | 3.84 | -96.35% | ― | -4.96% | -4798.26% | |
48 Neutral | £17.03M | -0.82 | -37.24% | ― | -0.79% | -100.22% | |
46 Neutral | £11.32M | -0.89 | -3.41% | ― | -25.20% | 78.55% |
* Communication Services Sector Average
GB:TMG
The Mission Group
12.50
-11.00
-46.81%
GB:EBQ
Ebiquity
12.25
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-47.87%
GB:SAA
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113.50
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-28.40%
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30.40
-31.60
-50.97%
GB:NFG
Next Fifteen Communications
226.00
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GB:YOU
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-38.37%
The Mission Group Corporate Events
Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Mission Group Reshapes Agency Network as 2025 Profits Slide but Debt Hits Historic Low
Negative
Mar 24, 2026
The Mission Group reported a sharp deterioration in 2025 trading, with total revenue from continuing operations down 8% to £68.5m and headline operating profit falling 34% to £5.1m, as macroeconomic uncertainty triggered client caution, ...
Business Operations and StrategyFinancial Disclosures
Mission Group Sets Date for 2025 Results and Investor Presentation
Neutral
Mar 20, 2026
The Mission Group, an AIM-listed network of creative and MarTech agencies, will publish its final results for the year ended 31 December 2025 on 24 March 2026. The group, which operates across three continents for major global brands, positions it...
Business Operations and StrategyExecutive/Board Changes
Mission Group Launches Growth Share Scheme to Tie Senior Pay to Share Price Surge
Positive
Feb 18, 2026
The Mission Group has launched a new growth share scheme aimed at retaining and incentivising senior management by closely linking their rewards to a substantial rise in the company’s share price. Participants subscribe for B ordinary shares...
Business Operations and StrategyExecutive/Board Changes
The Mission Group Bolsters Board with Finance and AI Experts as It Targets Next Growth Phase
Positive
Jan 13, 2026
The Mission Group plc has strengthened its board with the appointment of experienced finance executive Jon Kempster and technology and AI regulation specialist Emma Wright as Non-Executive Directors, effective 1 February 2026, with Kempster also b...
Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Mission Group Misses FY2025 Expectations but Unveils Cost-Saving Agency Consolidation and Board Refresh
Negative
Jan 13, 2026
The Mission Group plc reported that trading across its businesses remained resilient in 2025, with strong client retention and new business wins, but macroeconomic uncertainty delayed completion of several major projects, particularly in its integ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.