The Mission Group (TMG) AI Stock Analysis

• Market Cap: £22.65M
• Dividend Yield: N/A
• Average Volume (3M): 53.26K
• Price to Earnings (P/E): 21.9
• Beta (1Y): 0.88
• Revenue Growth: -19.00%
• EPS Growth: N/A
• Country: UK
• Employees: 900
• Sector: Communication Services
• Sector Strength: 84
• Industry: Advertising Agencies
• EPS (TTM): 0.01
• Shares Outstanding: 90,921,120
• 10 Day Avg. Volume: 28,924
• 30 Day Avg. Volume: 53,255
• PEG Ratio: N/A
• Price to Book (P/B): 0.31
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -14.35
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £62.00
• Price Target Upside: 24700.00% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 0

• Rating: 54 Neutral
• Price Target: 26.00p ▲(10300.00%Upside)

The overall stock score reflects challenges in financial performance, particularly in profitability and revenue stability. Technical analysis indicates bearish signals and short-term weakness. However, positive corporate events, including leadership changes and strategic restructuring, suggest potential for future growth. Valuation appears high, providing limited value to investors at present.

The Mission Group Business Overview & Revenue Model

Company Description

The Mission Group plc provides marketing and advertising related services in the United Kingdom, rest of Europe, Asia, and the United States. The company offers marketing communications services specializing in the technology, medical, property, and automotive sector; public relations services; and advertising, media buying, digital marketing, events, and training services. It also provides sales promotion services; sports, fitness, and entertainment marketing services; and pricing and market access services for the healthcare sector. The company was formerly known as The Mission Marketing Group plc and changed its name to The Mission Group plc in September 2019. The Mission Group plc was incorporated in 2006 and is based in London, the United Kingdom.

How the Company Makes Money

The Mission Group makes money through a diversified revenue model primarily driven by service fees charged to clients for their marketing and communications solutions. Key revenue streams include project-based fees for campaign development, retainer agreements for ongoing consulting and strategy services, and performance-based incentives tied to the success of marketing initiatives. Significant partnerships with media organizations and technology providers also contribute to its earnings by enhancing the company's service offerings and reach.

The Mission Group Financial Statement Overview

Summary

Income Statement

Balance Sheet

Cash Flow

Breakdown	TTM	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019
Income Statement
Total Revenue	197.37M	195.45M	182.69M	153.29M	121.93M	171.09M
Gross Profit	85.57M	86.32M	78.96M	71.56M	60.54M	79.86M
EBITDA	-4.73M	6.86M	5.47M	11.31M	3.54M	14.88M
Net Income	-12.12M	-12.03M	9.00K	5.42M	-2.03M	6.31M
Balance Sheet
Total Assets	154.51M	163.59M	161.40M	159.46M	147.94M	154.51M
Cash, Cash Equivalents and Short-Term Investments	5.03M	4.63M	6.15M	6.07M	3.81M	5.03M
Total Debt	16.16M	37.74M	27.58M	26.07M	16.24M	18.73M
Total Liabilities	62.21M	87.14M	71.22M	65.99M	57.71M	62.21M
Stockholders Equity	91.69M	76.27M	89.99M	93.20M	89.86M	91.69M
Cash Flow
Free Cash Flow	-1.66M	-396.00K	6.78M	1.68M	8.92M	6.96M
Operating Cash Flow	-928.00K	2.06M	9.73M	3.58M	10.04M	9.28M
Investing Cash Flow	-482.00K	-2.31M	-5.29M	-8.78M	-3.32M	-5.01M
Financing Cash Flow	-3.25M	-997.00K	-3.66M	7.38M	-7.77M	-5.09M

The Mission Group Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.25
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Positive
• RSI: Positive
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:TMG, the sentiment is Negative. The current price of 0.25 is below the 20-day moving average (MA) of 0.27, below the 50-day MA of 0.26, and above the 200-day MA of 0.25, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 27.94 is Positive, neither overbought nor oversold. The STOCH value of 50.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:TMG.

The Mission Group Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PEBB	70 Outperform	£77.87M	12.79	7.08%	2.81%	0.88%	10.37%
CAU	60 Neutral	£47.82M	9.61	-24.72%	7.27%	-5.93%	―
EBQ	55 Neutral	£32.50M	―	-9.50%	―	-4.28%	12.79%
Sector *	55 Neutral	HK$64.46B	-1.91	-1.90%	7.21%	-4.17%	-13.99%
TMG	54 Neutral	£22.65M	21.93	1.01%	―	-19.00%	―
NAH		£21.36M	34.88	-101.80%	―	―	―
DNM		£7.96M	18.93	4.93%	―	―	―

The Mission Group Corporate Events

MISSION Group Appoints John Carey as New CEO

The MISSION Group Plc has appointed John Carey as the new Chief Executive Officer, effective 1 September 2025. John Carey brings over 30 years of extensive experience in leading global businesses, with previous roles at Castrol, BP plc, and Abu Dhabi National Oil Corporation for Distribution. His appointment is expected to complement the existing senior leadership team and support the company’s plans for sustainable, long-term growth. Mark Lund, who served as Interim Chief Executive, will return to his role as Non-Executive Director.

The most recent analyst rating on (GB:TMG) stock is a Buy with a £0.62 price target. To see the full list of analyst forecasts on The Mission Group stock, see the GB:TMG Stock Forecast page.

MISSION Group Reports Steady Progress Amid Economic Uncertainty

The MISSION Group Plc announced that its trading performance for the year to date has aligned with expectations, despite macro-economic uncertainties. The company has completed its restructuring to a more agile and decentralized structure, enhancing its client offerings and retaining major clients like Google and TikTok International. Progress in AI strategy and leadership succession planning is ongoing, with a new Chief Transformation Director appointed to spearhead AI initiatives.

The most recent analyst rating on (GB:TMG) stock is a Buy with a £0.62 price target. To see the full list of analyst forecasts on The Mission Group stock, see the GB:TMG Stock Forecast page.

The MISSION Group Announces AGM Details and Annual Report Release

The MISSION Group Plc has distributed its Annual Report and Accounts for the year ending December 31, 2024, to its shareholders. The company has also sent out the Notice of the Annual General Meeting, scheduled for June 16, 2025, at their London office, with all documents available on their website.

The most recent analyst rating on (GB:TMG) stock is a Buy with a £0.62 price target. To see the full list of analyst forecasts on The Mission Group stock, see the GB:TMG Stock Forecast page.