The Mission Group (TMG) AI Stock Analysis

• Market Cap: £23.10M
• Dividend Yield: N/A
• Average Volume (3M): 65.87K
• Price to Earnings (P/E): 22.4
• Beta (1Y): 0.81
• Revenue Growth: -19.00%
• EPS Growth: N/A
• Country: UK
• Employees: 900
• Sector: Communication Services
• Sector Strength: 84
• Industry: Advertising Agencies
• EPS (TTM): 0.01
• Shares Outstanding: 90,921,120
• 10 Day Avg. Volume: 94,760
• 30 Day Avg. Volume: 65,866
• PEG Ratio: N/A
• Price to Book (P/B): 0.31
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -14.35
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £62.00
• Price Target Upside: 143.14% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 0

The Mission Group's stock score of 57 reflects moderate financial health, with strengths in cash flow management and strategic initiatives like share buybacks. However, challenges with profitability and technical indicators suggest caution. The valuation is neutral, aligning with industry averages, but the absence of a dividend yield may deter some investors.

The Mission Group Business Overview & Revenue Model

Company Description

The Mission Group plc provides marketing and advertising related services in the United Kingdom, rest of Europe, Asia, and the United States. The company offers marketing communications services specializing in the technology, medical, property, and automotive sector; public relations services; and advertising, media buying, digital marketing, events, and training services. It also provides sales promotion services; sports, fitness, and entertainment marketing services; and pricing and market access services for the healthcare sector. The company was formerly known as The Mission Marketing Group plc and changed its name to The Mission Group plc in September 2019. The Mission Group plc was incorporated in 2006 and is based in London, the United Kingdom.

How the Company Makes Money

The Mission Group makes money through a diversified revenue model primarily driven by service fees charged to clients for their marketing and communications solutions. Key revenue streams include project-based fees for campaign development, retainer agreements for ongoing consulting and strategy services, and performance-based incentives tied to the success of marketing initiatives. Significant partnerships with media organizations and technology providers also contribute to its earnings by enhancing the company's service offerings and reach.

The Mission Group Financial Statement Overview

Summary

Income Statement

Balance Sheet

Cash Flow

Breakdown
TTM	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019
Income Statement		Total Revenue
197.37M	195.45M	182.69M	153.29M	121.93M	171.09M
	Gross Profit
85.57M	86.32M	78.96M	71.56M	60.54M	79.86M
	EBIT
4.28M	-8.59M	7.73M	7.28M	1.49M	10.04M
	EBITDA
-4.73M	6.86M	5.47M	11.31M	3.54M	14.88M
	Net Income Common Stockholders
-12.12M	-12.03M	9.00K	5.42M	-2.03M	6.31M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
5.03M	4.63M	6.15M	6.07M	3.81M	5.03M
	Total Assets
154.51M	163.59M	161.40M	159.46M	147.94M	154.51M
	Total Debt
16.16M	37.74M	27.58M	26.07M	16.24M	18.73M
	Net Debt
11.13M	33.11M	21.43M	20.00M	12.44M	13.70M
	Total Liabilities
62.21M	87.14M	71.22M	65.99M	57.71M	62.21M
	Stockholders Equity
91.69M	76.27M	89.99M	93.20M	89.86M	91.69M
Cash Flow		Free Cash Flow
-1.66M	-396.00K	6.78M	1.68M	8.92M	6.96M
	Operating Cash Flow
-928.00K	2.06M	9.73M	3.58M	10.04M	9.28M
	Investing Cash Flow
-482.00K	-2.31M	-5.29M	-8.78M	-3.32M	-5.01M
	Financing Cash Flow
-3.25M	-997.00K	-3.66M	7.38M	-7.77M	-5.09M

The Mission Group Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 25.50
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:TMG, the sentiment is Positive. The current price of 25.5 is above the 20-day moving average (MA) of 23.64, above the 50-day MA of 24.24, and above the 200-day MA of 24.13, indicating a bullish trend. The MACD of 0.60 indicates Negative momentum. The RSI at 63.51 is Neutral, neither overbought nor oversold. The STOCH value of 71.43 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:TMG.

The Mission Group Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PEBB	66 Neutral	£54.29M	8.88	7.08%	3.53%	0.88%	10.37%
Sector *	60 Neutral	$14.09B	6.90	-3.35%	3.68%	2.44%	-36.27%
EBQ	59 Neutral	£33.89M	―	-9.50%	―	-4.28%	12.79%
TMG	57 Neutral	£23.10M	22.37	1.01%	―	-19.00%	―
CAU	50 Neutral	£42.75M	9.61	-24.72%	6.10%	-5.93%	―

The Mission Group Corporate Events

The MISSION Group Enhances Shareholder Value with Continued Share Buyback

The MISSION Group Plc has announced the repurchase of 49,000 ordinary shares at a price of 24.50 pence each, as part of its ongoing share buyback program. This initiative, which started in January 2025, has returned approximately £385,000 to shareholders and reduced the company’s shares in issue by 1.43%, potentially impacting shareholder calculations and market positioning.

The MISSION Group Enhances Shareholder Value Through Share Buyback

The MISSION Group Plc has announced a transaction involving the purchase of 40,000 ordinary shares at a price of 24 pence each, to be held in treasury. This move is part of an ongoing share buyback program initiated in January 2025, which has returned approximately £375,000 to shareholders and reduced the company’s shares in issue by 1.37%. Following this purchase, the total number of shares held in treasury is 1,268,000, with the total shares in issue reduced to 90,970,119. This transaction is expected to impact shareholder calculations regarding their interests in the company’s share capital.

The MISSION Group Continues Strategic Share Buyback

The MISSION Group Plc announced a share buyback, purchasing 40,000 ordinary shares at a price of 28 pence each, as part of its ongoing effort to return value to shareholders. Since January 2025, the company has returned approximately £375,000 to shareholders, reducing its shares in issue by 1.33%, and plans to make further purchases in the future.

The MISSION Group Reports Strong 2024 Results and Strategic Progress

The MISSION Group plc announced its final results for the year ended 31 December 2024, highlighting the successful completion of its Value Restoration Plan, which led to a significant improvement in profitability and a stronger balance sheet. The Group’s revenue increased by 2.1% to £75.9m from continuing operations, and headline operating profit rose by 20% to £7.9m. The disposal of non-core agencies, April Six and Pathfindr, contributed to a reduction in net bank debt from £15.4m to £9.5m. The company also initiated a share buyback program to return up to £1.5m to shareholders, reflecting a commitment to capital allocation and shareholder value. The Group’s strategic focus on client retention and new client wins, such as Mastercard and BNP Paribas, positions it for continued growth in 2025 despite macroeconomic uncertainties.

The Mission Group Announces Upcoming Investor Presentation

The Mission Group Plc announced that its Interim CEO, Mark Lund, and CFO, Giles Lee, will present the Group’s Final Results for the year ended 31 December 2024. The presentation, scheduled for 25 March 2025, is open to all existing and potential shareholders via the Investor Meet Company platform, allowing for pre-event and live questions. This initiative reflects the company’s commitment to transparency and engagement with its stakeholders.