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The Mission Group
(LSE:TMG)
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Rating:54Neutral
Price Target:
19.50 p
▲(5.41% Upside)
Action:Reiterated
Date:05/23/26
The score is driven by mixed financial performance: strong 2025 cash flow and improved leverage are positives, but inconsistent profitability and a sizable net loss weigh heavily. Technically, the share price trend is positive versus key moving averages, but overbought momentum readings increase near-term risk. Valuation is constrained by negative earnings and the absence of a stated dividend yield.
Positive Factors
Strong cash generation
Material FCF in 2025 and 42.5% FCF growth provide durable operating liquidity to fund reinvestment, reduce debt or absorb shocks. Reliable cash generation improves strategic optionality and supports operations despite headline net losses, enhancing medium-term resilience.
Negative Factors
Inconsistent profitability; net loss
Large below-the-line charges driving a -11.9% net margin show earnings volatility and poor bottom-line conversion. Persistent net losses erode equity, limit dividends or buybacks, and reduce investor confidence, making sustained capital returns and valuation recovery harder over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Material FCF in 2025 and 42.5% FCF growth provide durable operating liquidity to fund reinvestment, reduce debt or absorb shocks. Reliable cash generation improves strategic optionality and supports operations despite headline net losses, enhancing medium-term resilience.
Read all positive factors
The Mission Group (TMG) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£16.31M
Dividend YieldN/A
Average Volume (3M)146.75K
Price to Earnings (P/E)―
Beta (1Y)0.64
Revenue Growth1.84%
EPS Growth-1966.67%
CountryUK
Employees900
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)-0.21
Shares Outstanding90,921,120
10 Day Avg. Volume37,835
30 Day Avg. Volume146,750
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)0.29
Price to Sales (P/S)0.11
P/FCF Ratio2.12
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.06
Revenue Forecast (FY)£70.00M
The Mission Group Business Overview & Revenue Model
Company Description
The Mission Group plc, headquartered in London since its inception in 2006, is a marketing and advertising conglomerate offering a broad spectrum of services across the United Kingdom, continental Europe, Asia, and the United States. The company s...
How the Company Makes Money
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The Mission Group Financial Statement Overview
Summary
Income Statement
42
Neutral
Balance Sheet
63
Positive
Cash Flow
68
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 161.58M | 158.66M | 195.45M | 182.69M | 153.29M |
| Gross Profit | 68.03M | 75.92M | 74.34M | 78.96M | 71.56M |
| EBITDA | 8.79M | 9.15M | -3.37M | 8.47M | 11.31M |
| Net Income | -19.28M | 1.05M | -12.03M | 9.00K | 5.42M |
Balance Sheet | |||||
| Total Assets | 132.83M | 154.64M | 163.59M | 161.40M | 159.46M |
| Cash, Cash Equivalents and Short-Term Investments | 5.92M | 10.38M | 4.63M | 6.15M | 6.07M |
| Total Debt | 29.90M | 36.28M | 37.74M | 27.58M | 26.07M |
| Total Liabilities | 73.72M | 75.69M | 87.14M | 71.22M | 65.99M |
| Stockholders Equity | 59.02M | 78.79M | 76.27M | 89.99M | 93.20M |
Cash Flow | |||||
| Free Cash Flow | 8.14M | 2.85M | -396.00K | 6.78M | 1.68M |
| Operating Cash Flow | 8.79M | 3.52M | 2.06M | 9.73M | 3.58M |
| Investing Cash Flow | -5.28M | 4.84M | -2.31M | -5.29M | -8.78M |
| Financing Cash Flow | -7.95M | -2.11M | -997.00K | -3.66M | 7.38M |
The Mission Group Technical Analysis
Neutral
18.50
Price Trends
15.86
Positive
16.55
Positive
18.43
Negative
Market Momentum
0.61
Positive
59.29
Neutral
43.27
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:TMG, the sentiment is Neutral. The current price of 18.5 is above the 20-day moving average (MA) of 18.04, above the 50-day MA of 15.86, and above the 200-day MA of 18.43, indicating a neutral trend. The MACD of 0.61 indicates Positive momentum. The RSI at 59.29 is Neutral, neither overbought nor oversold. The STOCH value of 43.27 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:TMG.
The Mission Group Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
77 Outperform | £252.12M | 20.71 | 6.46% | 3.68% | 2.11% | 818.58% | |
68 Neutral | £17.40M | 5.29 | -96.35% | ― | 3.19% | ― | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
58 Neutral | £256.64M | -8.63 | -20.40% | 4.98% | -15.42% | -176.16% | |
55 Neutral | £158.79M | -74.30 | -6.04% | 1.09% | -12.14% | -117.78% | |
54 Neutral | £16.31M | -0.85 | -3.41% | ― | 1.84% | -1966.67% | |
45 Neutral | £14.73M | -1.05 | -37.24% | ― | -4.43% | -281.20% |
* Communication Services Sector Average
GB:TMG
The Mission Group
18.00
-7.00
-28.00%
GB:EBQ
Ebiquity
10.60
-12.90
-54.89%
GB:SAA
M&C Saatchi plc
133.00
-62.00
-31.79%
GB:NAH
NAHL Group Plc
35.90
-9.70
-21.27%
GB:NFG
Next Fifteen Communications
254.00
9.16
3.74%
GB:YOU
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215.20
-161.77
-42.91%
The Mission Group Corporate Events
Other
Mission Group Directors Boost Stakes with Cluster of Share Purchases
Positive
May 21, 2026
Directors and senior management at The Mission Group have increased their personal stakes in the company with a series of on-market share purchases on AIM. Non-executive director Jon Kempster acquired 68,852 shares, while non-executive director Cl...
Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Mission Group Reshapes Agency Network as 2025 Profits Slide but Debt Hits Historic Low
Negative
Mar 24, 2026
The Mission Group reported a sharp deterioration in 2025 trading, with total revenue from continuing operations down 8% to £68.5m and headline operating profit falling 34% to £5.1m, as macroeconomic uncertainty triggered client caution, ...
Business Operations and StrategyFinancial Disclosures
Mission Group Sets Date for 2025 Results and Investor Presentation
Neutral
Mar 20, 2026
The Mission Group, an AIM-listed network of creative and MarTech agencies, will publish its final results for the year ended 31 December 2025 on 24 March 2026. The group, which operates across three continents for major global brands, positions it...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.