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Next Fifteen Communications Group PLC (GB:NFG)
LSE:NFG

Next Fifteen Communications (NFG) AI Stock Analysis

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GB:NFG

Next Fifteen Communications

(LSE:NFG)

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Neutral 68 (OpenAI - 5.2)
Rating:68Neutral
Price Target:
356.00p
▲(10.39% Upside)
The score is driven primarily by solid financial fundamentals (strong cash generation and stable balance sheet), partially offset by moderate income statement strength due to recent margin pressure. Technical signals are mixed with weaker short-term momentum, while valuation is supported by a relatively high dividend yield alongside a mid-range P/E.
Positive Factors
Strong cash generation
Consistent operating cash flow and positive free cash flow support durable funding for operations, reinvestment and dividends. Strong cash conversion reduces reliance on external financing, enabling strategic investments and cushioning the business during cyclical slowdowns over the next several months.
Stable balance sheet and improving ROE
A balanced leverage profile and improving ROE indicate the company is earning better returns on capital without taking excessive debt. This financial stability supports ongoing client investments, M&A optionality and resilience to macro shocks, strengthening the firm's long-term operational flexibility.
Recurring project/retainer business model and tech focus
A mix of retainer and project revenue with tech-sector specialization creates recurring cash streams and higher client stickiness. Strategic tech partnerships expand service capabilities and market access, supporting steady demand and cross-sell opportunities that are durable over multiple quarters.
Negative Factors
Top-line contraction
Nearly 6% revenue decline signals weakening demand or client churn that reduces scale and limits operating leverage. If growth does not reaccelerate, margin recovery and revenue-based investment plans will be harder to sustain over the next 2-6 months, pressuring strategic priorities.
Sharp EPS decline
A very large drop in EPS points to volatility in profitability and potential one-off or structural earnings pressures. This constrains retained earnings for reinvestment, raises stakeholder scrutiny, and heightens execution risk when managing client delivery and pricing over the medium term.
Margin pressure and variability
Fluctuating gross margins and recent declines in EBITDA/EBIT reflect cost or pricing pressure that undermines profitability resilience. Persistent margin instability reduces cash available for growth and makes earnings forecasts less reliable across upcoming quarters.

Next Fifteen Communications (NFG) vs. iShares MSCI United Kingdom ETF (EWC)

Next Fifteen Communications Business Overview & Revenue Model

Company DescriptionNext 15 Group plc, together with its subsidiaries, provides communications services in the United Kingdom, Europe, Africa, the United States, and the Asia Pacific. It also engages in the provision of consultancy services including data and insights, customer engagement, digital marketing and communications, and business transformation. The company provides its services under the activate, Agent3, Archetype, Beyond, The Blueshirt Group, Brandwidth, ELVIS, encore, House 337, M Booth, M Booth Health, Mach49, MHP Group, Nectar, Outcast, Palladium, Publitek, Savanta, SMG, Transform, twogether, and Velocity brands. The company was formerly known as Next Fifteen Communications Group plc and changed its name to Next 15 Group plc in April 2023. Next 15 Group plc was incorporated in 1981 and is based in London, the United Kingdom.
How the Company Makes MoneyNext Fifteen Communications generates revenue primarily through its diverse portfolio of communication services. The company operates on a project-based and retainer model, where clients pay for specific campaigns or ongoing services. Key revenue streams include fees from public relations and marketing services, digital strategy consulting, and social media management. Additionally, NFG benefits from strategic partnerships with technology firms and media organizations, which enhance its service offerings and attract new business. The company leverages its expertise in the tech sector to capture clients looking for integrated digital communication solutions, contributing significantly to its earnings.

Next Fifteen Communications Financial Statement Overview

Summary
Overall financial health is solid, supported by stable leverage and improved return on equity (Balance Sheet: 72) plus strong operating and free cash flow generation (Cash Flow: 75). This is tempered by moderate revenue growth and some recent pressure on profitability and margin consistency (Income Statement: 67).
Income Statement
67
Positive
The company has shown moderate revenue growth over the years with a significant increase in total revenue from 2022. Gross profit margin has fluctuated, indicating variability in cost management. Net profit margin is positive but declined, suggesting pressure on bottom-line profitability. EBITDA and EBIT margins are stable but showed a slight decline in the most recent period, indicating efficient but pressured operational performance.
Balance Sheet
72
Positive
The company's debt-to-equity ratio appears relatively stable, reflecting a balanced approach to financing. Return on equity has improved, signaling better returns for shareholders. The equity ratio is within a reasonable range, suggesting a healthy balance between equity and assets. Overall, the balance sheet reveals a stable financial structure with manageable leverage.
Cash Flow
75
Positive
Operating cash flow has remained strong, although there is a slight decline in the most recent year. Free cash flow is positive and reflects efficient capital management. The cash flow ratios indicate a healthy cash generation relative to net income, supporting the company's ability to fund operations and growth. However, the slight decline in free cash flow growth rate requires attention.
BreakdownTTMDec 2024Dec 2023Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue689.95M729.81M720.50M734.67M470.06M323.67M
Gross Profit103.31M123.74M146.73M577.84M74.40M49.35M
EBITDA69.34M104.12M73.39M147.21M-41.61M34.14M
Net Income15.88M39.47M1.62M52.91M-69.22M-4.94M
Balance Sheet
Total Assets564.71M604.96M594.43M591.62M444.76M321.65M
Cash, Cash Equivalents and Short-Term Investments76.91M89.43M47.32M42.87M58.22M26.83M
Total Debt140.15M150.96M63.02M77.66M55.46M55.58M
Total Liabilities400.67M423.77M480.03M435.40M383.30M204.77M
Stockholders Equity164.57M181.67M113.95M155.98M59.83M116.96M
Cash Flow
Free Cash Flow69.33M67.18M66.25M69.27M72.60M60.35M
Operating Cash Flow71.02M69.38M73.22M76.42M78.40M64.46M
Investing Cash Flow-7.01M-12.89M-67.58M-23.97M-32.23M-27.82M
Financing Cash Flow-66.45M-71.76M-19.39M-55.08M-14.79M-38.24M

Next Fifteen Communications Technical Analysis

Technical Analysis Sentiment
Negative
Last Price322.50
Price Trends
50DMA
323.48
Negative
100DMA
328.79
Negative
200DMA
297.03
Negative
Market Momentum
MACD
-4.81
Positive
RSI
24.48
Positive
STOCH
5.10
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:NFG, the sentiment is Negative. The current price of 322.5 is below the 20-day moving average (MA) of 345.50, below the 50-day MA of 323.48, and above the 200-day MA of 297.03, indicating a bearish trend. The MACD of -4.81 indicates Positive momentum. The RSI at 24.48 is Positive, neither overbought nor oversold. The STOCH value of 5.10 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:NFG.

Next Fifteen Communications Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£244.56M19.287.16%3.68%15.99%
73
Outperform
£74.13M13.487.09%4.25%1.24%7.54%
71
Outperform
£2.77B7.5611.44%9.68%-4.54%86.79%
68
Neutral
£293.49M20.789.53%4.98%-5.98%-74.21%
65
Neutral
£156.97M21.1218.23%1.09%-21.19%-29.54%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
£165.42M-0.49-45.75%6.33%-14.27%-15466.67%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:NFG
Next Fifteen Communications
290.50
-12.11
-4.00%
GB:SAA
M&C Saatchi plc
129.50
-51.25
-28.35%
GB:YOU
Yougov plc
207.50
-172.85
-45.44%
GB:WPP
WPP
257.20
-482.14
-65.21%
GB:SFOR
S4 Capital Plc
24.95
-10.40
-29.43%
GB:PEBB
Pebble Group PLC
50.00
6.84
15.85%

Next Fifteen Communications Corporate Events

Business Operations and StrategyRegulatory Filings and Compliance
Next 15 Reports Six-Month Share Allotments Under Long-Term Incentive Plan
Neutral
Feb 4, 2026

Next 15 Group plc has reported its six‑monthly block listing return for shares issued under the Next Fifteen Long Term Incentive Plan for the period from 1 August 2025 to 31 January 2026. During the period, 26,796 securities were issued or allotted under the plan, reducing the balance of unallotted securities from 144,880 to 118,084, with no increase in the size of the block listing. The update reflects ongoing use of equity-based incentives without expanding the overall scheme, indicating continued focus on employee retention and performance alignment while maintaining control over potential shareholder dilution.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £388.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Regulatory Filings and Compliance
Next 15 Group Confirms Total Voting Rights at 101 Million Shares
Neutral
Feb 2, 2026

Next 15 Group plc has confirmed that its issued share capital comprised 101,028,935 ordinary shares of 2.5p each as of 31 January 2026, with no shares held in treasury. This announcement clarifies the total number of voting rights in the company, providing shareholders and investors with the denominator needed to calculate disclosure thresholds for holdings under the UK Financial Conduct Authority’s transparency rules, and may influence reporting obligations and monitoring of significant shareholdings in the group.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £373.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and Strategy
Next 15 Sets Out AI-Focused Strategy and Capital Plan at Capital Markets Day
Positive
Jan 28, 2026

Next 15 Group plc is hosting a Capital Markets Day in London to outline its new strategy and priorities to institutional investors and analysts, highlighting its transformation into a more focused, data-powered business positioned in AI-enabled growth markets. Management will detail the company’s simplification efforts, resolution of legacy issues, operational performance and ongoing portfolio review, alongside an updated capital allocation strategy and medium-term objectives that underscore confidence in its strengthened foundations, emphasis on operational efficiency, and targeted goal of delivering sustainable growth and improved shareholder returns.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £391.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Next 15 Expects Full-Year Results in Line With Forecasts as Tech and Health Units Drive Growth
Positive
Jan 28, 2026

Next 15 Group plc said full-year performance for the period ending 31 January 2026 is expected to be in line with market forecasts, supported by strong trading in late 2025 and standout growth in its Transform and M Booth Health businesses. Transform has been appointed to the UK government’s new Tech Services 4 framework and, via partner i10, secured its largest-ever single contract, a four-year technology and data engagement with the Department for Education, while M Booth Health saw strong second-half growth on the back of new wins including a leading global healthcare client. Management highlighted rising new-business opportunities, cross-selling and cost efficiencies from moving to a more unified group strategy, alongside portfolio simplification and investment focused on long-term structural growth areas such as data, technology and AI. For FY27, the group is guiding to like-for-like revenue growth and higher operating profit and margins, before £4m–£6m of growth investment, and signalled that further business divestments may follow as it continues to sharpen its focus on higher-growth segments, a trajectory likely to influence its competitive positioning and capital allocation priorities.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £391.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Regulatory Filings and Compliance
Next 15 Group Confirms Total Voting Rights Following Year-End Share Capital Update
Neutral
Jan 2, 2026

Next 15 Group plc has confirmed that as at 31 December 2025 its issued share capital comprises 101,028,935 ordinary shares of 2.5 pence each, with no shares held in treasury, establishing the current total number of voting rights in the company. This updated share capital figure will serve as the reference denominator for investors assessing whether they must disclose holdings or changes in their positions under the UK Financial Conduct Authority’s Disclosure and Transparency Rules, providing clarity and transparency for shareholders and the market.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £317.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and StrategyDelistings and Listing Changes
Next Fifteen Announces Additional Share Listing
Positive
Dec 4, 2025

Next Fifteen Communications Group plc announced the issuance of 26,796 ordinary shares due to the vesting of awards under their Long-Term Incentive Plan. Additionally, the company has applied for the admission of 77,326 more shares to AIM, related to an RSU award for M Booth Health LLC, expected to be effective on December 8, 2025. This move increases the company’s total ordinary shares to 101,028,935, potentially enhancing its market positioning and shareholder value.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £328.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Regulatory Filings and Compliance
Next 15 Group Announces Total Voting Rights Update
Neutral
Dec 1, 2025

Next 15 Group plc has announced that as of November 30, 2025, its issued share capital consists of 100,924,813 ordinary shares, with no shares held in treasury. This information is crucial for shareholders to determine their notification requirements under the Financial Conduct Authority’s Disclosure and Transparency Rules.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £328.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Next Fifteen Announces Long-Term Incentive Awards for Key Directors
Neutral
Nov 27, 2025

Next Fifteen Communications Group plc has announced the issuance of performance share awards under its Long-Term Incentive Plan to key directors, including CEO Sam Knights and Mickey Kalifa. These awards are part of a strategic move to align leadership incentives with company performance, with targets tied to the company’s relative total shareholder return, organic revenue growth, and adjusted earnings per share over a three-year period. Additionally, a buy-out award was granted to Sam Knights, replacing his previous incentives from the company’s subsidiary, Shopper Media Group, as he transitions to his new role as CEO of Next Fifteen.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £328.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and Strategy
Next Fifteen Announces Capital Markets Day to Discuss Strategic Growth
Positive
Nov 25, 2025

Next Fifteen Communications Group plc has announced a Capital Markets Day scheduled for January 28, 2026, where it will update investors and analysts on its strategic initiatives and operational progress. The event will highlight the company’s focus on AI, data, and technology, efforts to streamline its structure, and its capital allocation strategy, all aimed at enhancing its market position and delivering sustainable long-term value.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £328.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Other
Next 15 Directors Increase Shareholdings, Signaling Confidence
Positive
Nov 6, 2025

Next 15 Group plc announced that two of its directors, Mark Astaire and Mickey Kalifa, have purchased additional ordinary shares in the company. Mark Astaire, a Non-Executive Director, acquired 9,500 shares, while Mickey Kalifa, the Chief Financial Officer, purchased 31,250 shares. These transactions, conducted on the London Stock Exchange, reflect a vote of confidence in the company’s prospects and may positively influence stakeholder perception.

The most recent analyst rating on (GB:NFG) stock is a Buy with a £413.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and StrategyM&A Transactions
Next 15 Ends Acquisition Talks with Epiris
Neutral
Nov 5, 2025

Next 15 Group plc has announced the termination of discussions with Epiris regarding the potential acquisition of some of its brands. The company emphasized its commitment to only consider disposals that reflect the strengths and prospects of its businesses, while continuing to trade in line with expectations and positioning itself to capitalize on market opportunities.

The most recent analyst rating on (GB:NFG) stock is a Buy with a £413.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and StrategyM&A Transactions
Next Fifteen Explores Potential Brand Sales Amid Simplification Strategy
Neutral
Nov 4, 2025

Next Fifteen Communications has acknowledged recent media speculation about the potential sale of some of its brands. The company is in discussions to explore the terms of a possible disposal, aligning with its simplification strategy. The board emphasizes that any sale will only proceed if it meets minimum value thresholds and reflects the strengths and prospects of the brands involved. The primary goal remains to maximize shareholder value, with further updates to be provided as necessary.

The most recent analyst rating on (GB:NFG) stock is a Buy with a £413.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 04, 2026