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Next Fifteen Communications Group PLC (GB:NFG)
LSE:NFG

Next Fifteen Communications (NFG) AI Stock Analysis

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GB:NFG

Next Fifteen Communications

(LSE:NFG)

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Neutral 63 (OpenAI - 5.2)
Rating:63Neutral
Price Target:
376.00p
▲(16.59% Upside)
Next Fifteen Communications has a robust financial performance and positive corporate events, which are significant strengths. However, bearish technical indicators and moderate valuation metrics slightly offset these positives. The overall score reflects a balanced view, acknowledging both the company's strong fundamentals and current market challenges.
Positive Factors
Diversified Revenue Model
Next Fifteen's mix of project and retainer fees across PR, digital, content and analytics creates recurring revenue and cross‑sell opportunities. Diversification across sectors and services reduces client concentration risk and supports stable demand and revenue resilience over a multi‑month horizon.
Stable Balance Sheet and Improved ROE
A stable leverage profile and improving ROE indicate prudent capital allocation and stronger shareholder returns. Manageable debt levels provide flexibility for strategic investments or acquisitions and reduce refinancing risk, underpinning financial durability through business cycles.
Positive Cash Generation
Consistent operating cash flow and positive free cash flow support ongoing operations, dividend payments and selective M&A without immediate reliance on external funding. Strong cash generation enhances strategic optionality and funds reinvestment into capabilities over the medium term.
Negative Factors
Declining Revenue and EPS
Material declines in revenue and especially EPS signal weakening core profitability and potential demand softness. Sustained contraction can limit reinvestment, slow organic growth and pressure long‑term margins, making it harder to fund strategy and maintain shareholder returns over several quarters.
Profit Margin Pressure
Volatile gross margins and declining net margins suggest rising costs or pricing pressure in a competitive ad market. Persistent margin erosion reduces cash available for growth and dividends, and indicates management must improve cost control or shift service mix to restore sustainable profitability.
Slowing Free Cash Flow Growth
A declining trend in free cash flow growth, even from a positive base, constrains ability to pursue acquisitions, invest in technology, or sustain payouts. If the trend persists, strategic flexibility and capacity to finance long‑term initiatives internally could be impaired.

Next Fifteen Communications (NFG) vs. iShares MSCI United Kingdom ETF (EWC)

Next Fifteen Communications Business Overview & Revenue Model

Company DescriptionNext 15 Group plc, together with its subsidiaries, provides communications services in the United Kingdom, Europe, Africa, the United States, and the Asia Pacific. It also engages in the provision of consultancy services including data and insights, customer engagement, digital marketing and communications, and business transformation. The company provides its services under the activate, Agent3, Archetype, Beyond, The Blueshirt Group, Brandwidth, ELVIS, encore, House 337, M Booth, M Booth Health, Mach49, MHP Group, Nectar, Outcast, Palladium, Publitek, Savanta, SMG, Transform, twogether, and Velocity brands. The company was formerly known as Next Fifteen Communications Group plc and changed its name to Next 15 Group plc in April 2023. Next 15 Group plc was incorporated in 1981 and is based in London, the United Kingdom.
How the Company Makes MoneyNext Fifteen Communications generates revenue primarily through its diverse portfolio of communication services. The company operates on a project-based and retainer model, where clients pay for specific campaigns or ongoing services. Key revenue streams include fees from public relations and marketing services, digital strategy consulting, and social media management. Additionally, NFG benefits from strategic partnerships with technology firms and media organizations, which enhance its service offerings and attract new business. The company leverages its expertise in the tech sector to capture clients looking for integrated digital communication solutions, contributing significantly to its earnings.

Next Fifteen Communications Financial Statement Overview

Summary
Next Fifteen Communications demonstrates steady financial health with consistent revenue growth and stable cash flows. The company effectively manages its leverage and capital structure, reflecting a sound financial strategy. Despite some pressure on profit margins and recent declines in cash flow growth, the overall financial position remains robust, supporting future growth prospects.
Income Statement
67
Positive
The company has shown moderate revenue growth over the years with a significant increase in total revenue from 2022. Gross profit margin has fluctuated, indicating variability in cost management. Net profit margin is positive but declined, suggesting pressure on bottom-line profitability. EBITDA and EBIT margins are stable but showed a slight decline in the most recent period, indicating efficient but pressured operational performance.
Balance Sheet
72
Positive
The company's debt-to-equity ratio appears relatively stable, reflecting a balanced approach to financing. Return on equity has improved, signaling better returns for shareholders. The equity ratio is within a reasonable range, suggesting a healthy balance between equity and assets. Overall, the balance sheet reveals a stable financial structure with manageable leverage.
Cash Flow
75
Positive
Operating cash flow has remained strong, although there is a slight decline in the most recent year. Free cash flow is positive and reflects efficient capital management. The cash flow ratios indicate a healthy cash generation relative to net income, supporting the company's ability to fund operations and growth. However, the slight decline in free cash flow growth rate requires attention.
BreakdownTTMDec 2024Dec 2023Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue689.95M729.81M720.50M734.67M470.06M323.67M
Gross Profit103.31M123.74M146.73M577.84M74.40M49.35M
EBITDA69.34M104.12M73.39M147.21M-41.61M34.14M
Net Income15.88M39.47M1.62M52.91M-69.22M-4.94M
Balance Sheet
Total Assets564.71M604.96M594.43M591.62M444.76M321.65M
Cash, Cash Equivalents and Short-Term Investments76.91M89.43M47.32M42.87M58.22M26.83M
Total Debt140.15M150.96M63.02M77.66M55.46M55.58M
Total Liabilities400.67M423.77M480.03M435.40M383.30M204.77M
Stockholders Equity164.57M181.67M113.95M155.98M59.83M116.96M
Cash Flow
Free Cash Flow69.33M67.18M66.25M69.27M72.60M60.35M
Operating Cash Flow71.02M69.38M73.22M76.42M78.40M64.46M
Investing Cash Flow-7.01M-12.89M-67.58M-23.97M-32.23M-27.82M
Financing Cash Flow-66.45M-71.76M-19.39M-55.08M-14.79M-38.24M

Next Fifteen Communications Technical Analysis

Technical Analysis Sentiment
Positive
Last Price322.50
Price Trends
50DMA
314.98
Positive
100DMA
316.90
Positive
200DMA
289.04
Positive
Market Momentum
MACD
11.88
Negative
RSI
68.91
Neutral
STOCH
68.87
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:NFG, the sentiment is Positive. The current price of 322.5 is below the 20-day moving average (MA) of 327.45, above the 50-day MA of 314.98, and above the 200-day MA of 289.04, indicating a bullish trend. The MACD of 11.88 indicates Negative momentum. The RSI at 68.91 is Neutral, neither overbought nor oversold. The STOCH value of 68.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:NFG.

Next Fifteen Communications Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£285.82M21.167.16%3.68%15.99%
73
Outperform
£65.98M11.997.09%4.25%1.24%7.54%
71
Outperform
£3.53B9.2611.44%9.68%-4.54%86.79%
65
Neutral
£150.30M19.6218.23%1.09%-21.19%-29.54%
63
Neutral
£356.63M22.439.53%4.98%-5.98%-74.21%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
£129.29M-0.40-45.75%6.33%-14.27%-15466.67%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:NFG
Next Fifteen Communications
355.00
23.03
6.94%
GB:SAA
M&C Saatchi plc
122.50
-52.32
-29.93%
GB:YOU
Yougov plc
251.00
-117.76
-31.93%
GB:WPP
WPP
322.10
-364.12
-53.06%
GB:SFOR
S4 Capital Plc
20.45
-11.40
-35.79%
GB:PEBB
Pebble Group PLC
47.20
1.67
3.67%

Next Fifteen Communications Corporate Events

Regulatory Filings and Compliance
Next 15 Group Confirms Total Voting Rights Following Year-End Share Capital Update
Neutral
Jan 2, 2026

Next 15 Group plc has confirmed that as at 31 December 2025 its issued share capital comprises 101,028,935 ordinary shares of 2.5 pence each, with no shares held in treasury, establishing the current total number of voting rights in the company. This updated share capital figure will serve as the reference denominator for investors assessing whether they must disclose holdings or changes in their positions under the UK Financial Conduct Authority’s Disclosure and Transparency Rules, providing clarity and transparency for shareholders and the market.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £317.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and StrategyDelistings and Listing Changes
Next Fifteen Announces Additional Share Listing
Positive
Dec 4, 2025

Next Fifteen Communications Group plc announced the issuance of 26,796 ordinary shares due to the vesting of awards under their Long-Term Incentive Plan. Additionally, the company has applied for the admission of 77,326 more shares to AIM, related to an RSU award for M Booth Health LLC, expected to be effective on December 8, 2025. This move increases the company’s total ordinary shares to 101,028,935, potentially enhancing its market positioning and shareholder value.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £328.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Regulatory Filings and Compliance
Next 15 Group Announces Total Voting Rights Update
Neutral
Dec 1, 2025

Next 15 Group plc has announced that as of November 30, 2025, its issued share capital consists of 100,924,813 ordinary shares, with no shares held in treasury. This information is crucial for shareholders to determine their notification requirements under the Financial Conduct Authority’s Disclosure and Transparency Rules.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £328.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Next Fifteen Announces Long-Term Incentive Awards for Key Directors
Neutral
Nov 27, 2025

Next Fifteen Communications Group plc has announced the issuance of performance share awards under its Long-Term Incentive Plan to key directors, including CEO Sam Knights and Mickey Kalifa. These awards are part of a strategic move to align leadership incentives with company performance, with targets tied to the company’s relative total shareholder return, organic revenue growth, and adjusted earnings per share over a three-year period. Additionally, a buy-out award was granted to Sam Knights, replacing his previous incentives from the company’s subsidiary, Shopper Media Group, as he transitions to his new role as CEO of Next Fifteen.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £328.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and Strategy
Next Fifteen Announces Capital Markets Day to Discuss Strategic Growth
Positive
Nov 25, 2025

Next Fifteen Communications Group plc has announced a Capital Markets Day scheduled for January 28, 2026, where it will update investors and analysts on its strategic initiatives and operational progress. The event will highlight the company’s focus on AI, data, and technology, efforts to streamline its structure, and its capital allocation strategy, all aimed at enhancing its market position and delivering sustainable long-term value.

The most recent analyst rating on (GB:NFG) stock is a Hold with a £328.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Other
Next 15 Directors Increase Shareholdings, Signaling Confidence
Positive
Nov 6, 2025

Next 15 Group plc announced that two of its directors, Mark Astaire and Mickey Kalifa, have purchased additional ordinary shares in the company. Mark Astaire, a Non-Executive Director, acquired 9,500 shares, while Mickey Kalifa, the Chief Financial Officer, purchased 31,250 shares. These transactions, conducted on the London Stock Exchange, reflect a vote of confidence in the company’s prospects and may positively influence stakeholder perception.

The most recent analyst rating on (GB:NFG) stock is a Buy with a £413.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and StrategyM&A Transactions
Next 15 Ends Acquisition Talks with Epiris
Neutral
Nov 5, 2025

Next 15 Group plc has announced the termination of discussions with Epiris regarding the potential acquisition of some of its brands. The company emphasized its commitment to only consider disposals that reflect the strengths and prospects of its businesses, while continuing to trade in line with expectations and positioning itself to capitalize on market opportunities.

The most recent analyst rating on (GB:NFG) stock is a Buy with a £413.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and StrategyM&A Transactions
Next Fifteen Explores Potential Brand Sales Amid Simplification Strategy
Neutral
Nov 4, 2025

Next Fifteen Communications has acknowledged recent media speculation about the potential sale of some of its brands. The company is in discussions to explore the terms of a possible disposal, aligning with its simplification strategy. The board emphasizes that any sale will only proceed if it meets minimum value thresholds and reflects the strengths and prospects of the brands involved. The primary goal remains to maximize shareholder value, with further updates to be provided as necessary.

The most recent analyst rating on (GB:NFG) stock is a Buy with a £413.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Business Operations and StrategyM&A Transactions
Next Fifteen Sells Majority Stake in Blueshirt Group and BCA
Neutral
Oct 28, 2025

Next Fifteen Communications Group has announced the sale of its majority-owned US-based capital markets advisory businesses, The Blueshirt Group and Blueshirt Capital Advisors, to their founders and senior management. This move is part of Next Fifteen’s strategy to focus on areas where it can drive long-term value creation and simplify its portfolio. The transaction allows Blueshirt to maintain its founder-led approach while enabling Next Fifteen to concentrate on its core sectors, reflecting a disciplined approach to portfolio management.

The most recent analyst rating on (GB:NFG) stock is a Buy with a £413.00 price target. To see the full list of analyst forecasts on Next Fifteen Communications stock, see the GB:NFG Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025