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System1 Group PLC (GB:SYS1)
LSE:SYS1
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System1 (SYS1) AI Stock Analysis

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GB:SYS1

System1

(LSE:SYS1)

Rating:74Outperform
Price Target:
492.00p
▲(11.82% Upside)
System1's strong financial performance is the most significant factor, supported by robust revenue growth and high profitability margins. The technical analysis indicates moderate bullish momentum, while the valuation suggests the stock is reasonably priced. The absence of earnings call data and corporate events does not impact the score.

System1 (SYS1) vs. iShares MSCI United Kingdom ETF (EWC)

System1 Business Overview & Revenue Model

Company DescriptionSystem1 Group PLC, together with its subsidiaries, provides marketing and market research consultancy services. The company offers a range of tools, such as predictive marketing tool that uses the wisdom of the crowd to identify winning concepts; and ad-testing tool that identifies the emotional impact of advertising. It operates in the Americas, the United Kingdom, rest of Europe, and the Asia Pacific. The company was formerly known as BrainJuicer Group PLC and changed its name to System1 Group PLC in March 2017. System1 Group PLC was founded in 1999 and is headquartered in London, the United Kingdom.
How the Company Makes MoneySystem1 generates revenue primarily through a cost-per-action (CPA) model, where clients pay for specific actions taken by users, such as clicks, leads, or conversions. The company also earns money through display advertising and search engine marketing services, where it charges clients based on impressions or clicks. Key revenue streams include partnerships with various online publishers and advertisers, enabling System1 to access a broad inventory of ad placements. The company further benefits from its proprietary technology that enhances targeting and performance optimization, driving higher engagement rates and, consequently, increased earnings.

System1 Financial Statement Overview

Summary
System1 exhibits strong financial performance with robust revenue growth, high profitability margins, and a stable balance sheet with low leverage. The company's cash flow generation is solid, supporting its operational and strategic initiatives.
Income Statement
85
Very Positive
System1 has demonstrated strong revenue growth with a 6.79% increase in the latest year, alongside impressive profitability metrics. The gross profit margin is high at 87.80%, indicating efficient cost management. The net profit margin improved significantly to 11.95%, reflecting enhanced operational efficiency. EBIT and EBITDA margins are robust at 14.24% and 17.91%, respectively, showcasing strong earnings performance.
Balance Sheet
78
Positive
The company's balance sheet is stable with a low debt-to-equity ratio of 0.037, indicating minimal leverage and financial risk. Return on equity is strong at 31.72%, suggesting effective use of equity to generate profits. The equity ratio stands at 64.16%, highlighting a solid equity base relative to total assets.
Cash Flow
72
Positive
System1's cash flow position is healthy, with a 7.38% growth in free cash flow, indicating strong cash generation capabilities. The operating cash flow to net income ratio is 0.70, suggesting efficient conversion of income into cash. The free cash flow to net income ratio is high at 89.21%, reflecting strong cash profitability.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue37.43M37.43M30.02M23.41M24.10M22.84M
Gross Profit31.48M32.86M26.12M19.72M20.20M19.11M
EBITDA6.71M6.70M4.40M2.04M1.10M4.30M
Net Income4.47M4.47M2.03M404.00K955.00K1.69M
Balance Sheet
Total Assets21.98M21.98M19.09M14.98M18.59M17.41M
Cash, Cash Equivalents and Short-Term Investments12.83M12.83M9.61M5.72M11.17M9.01M
Total Debt526.00K526.00K346.00K1.46M5.01M5.08M
Total Liabilities7.88M7.88M8.52M6.37M10.33M10.17M
Stockholders Equity14.10M14.10M10.57M8.61M8.26M7.23M
Cash Flow
Free Cash Flow5.42M4.92M5.10M-1.88M3.90M3.71M
Operating Cash Flow5.55M5.51M5.93M-628.00K4.04M3.91M
Investing Cash Flow-595.00K-595.00K-833.00K-1.25M-138.00K-198.00K
Financing Cash Flow-1.37M-1.33M-1.12M-3.82M-1.95M-1.09M

System1 Technical Analysis

Technical Analysis Sentiment
Positive
Last Price440.00
Price Trends
50DMA
431.62
Positive
100DMA
436.96
Positive
200DMA
521.94
Negative
Market Momentum
MACD
1.89
Positive
RSI
53.61
Neutral
STOCH
58.82
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SYS1, the sentiment is Positive. The current price of 440 is below the 20-day moving average (MA) of 440.30, above the 50-day MA of 431.62, and below the 200-day MA of 521.94, indicating a neutral trend. The MACD of 1.89 indicates Positive momentum. The RSI at 53.61 is Neutral, neither overbought nor oversold. The STOCH value of 58.82 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:SYS1.

System1 Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
£55.83M12.4836.26%1.14%24.67%119.90%
73
Outperform
£75.61M13.327.08%3.63%0.88%10.37%
70
Neutral
£200.00M15.8733.95%0.87%-12.89%
60
Neutral
$46.60B4.08-11.40%4.13%1.85%-42.71%
60
Neutral
£49.99M9.61-24.72%4.77%-5.93%
52
Neutral
£27.10M-9.50%-4.28%12.79%
48
Neutral
£142.64M99.88-42.53%4.43%-16.14%-5856.63%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:SYS1
System1
440.00
-294.64
-40.11%
GB:CAU
Centaur Media
34.50
5.44
18.72%
GB:EBQ
Ebiquity
19.50
-7.50
-27.78%
GB:SAA
M&C Saatchi plc
164.00
-35.51
-17.80%
GB:SFOR
S4 Capital Plc
23.00
-22.96
-49.96%
GB:PEBB
Pebble Group PLC
51.00
-5.44
-9.64%

System1 Corporate Events

Other
System1 Founder Increases Stake with Significant Share Purchase
Positive
Aug 8, 2025

System1 Group PLC announced that its Founder and President, John Kearon, has purchased 101,558 ordinary shares at a price of £4.32 each, increasing his total shareholding to 23.01% of the company’s voting rights. This transaction, conducted on the London Stock Exchange, underscores Kearon’s confidence in the company’s future prospects and may influence investor perception positively, potentially impacting the company’s market position.

Business Operations and StrategyFinancial Disclosures
System1 Group Reports Q1 FY26 Revenue Decline Amidst Strong US Growth and Innovation Focus
Neutral
Jul 9, 2025

System1 Group PLC reported a 7% decline in total revenue for Q1 FY26 compared to the previous year, primarily due to cautious client spending in Europe and currency fluctuations. Despite these challenges, the company saw a 19% increase in innovation revenue and strong new business performance, with over 80 new client wins contributing to growth. The US market showed robust performance, with platform revenue reaching a record high. System1 also launched a new product targeting digital advertising and maintained a healthy net cash position. The company remains optimistic about achieving a 15% revenue growth for FY26, driven by strong US and UK operations and continued investment in innovation.

DividendsBusiness Operations and StrategyFinancial Disclosures
System1 Group Reports Robust Financial Growth and Strategic Investments
Positive
Jul 9, 2025

System1 Group PLC reported a strong financial performance for the fiscal year ending March 31, 2025, with total revenue increasing by 25% to £37.4 million and profit before tax rising by 71% to £5.3 million. The company experienced significant growth in platform revenue, which rose by 39%, and added over 300 new clients, contributing to a 49% increase in US revenue. The board proposed an increased ordinary dividend and a special dividend, reflecting confidence in the company’s growth prospects. The company also plans to invest an additional £2 million in FY26 to accelerate growth and enhance its innovation proposition.

Executive/Board ChangesBusiness Operations and Strategy
System1 Founder John Kearon Transitions to Non-Executive Role
Positive
Jul 9, 2025

System1 Group PLC announced that its founder, John Kearon, will transition from his role as Founder and President to a non-executive director position starting September 1, 2025. Kearon will also chair a new board committee, QualCo, to provide strategic guidance and maintain the company’s leadership in creative effectiveness. This move is expected to strengthen System1’s market position by leveraging Kearon’s expertise in behavioral science and emotion-driven market research.

Business Operations and StrategyRegulatory Filings and Compliance
System1 Group PLC Announces Change in Voting Rights
Neutral
Jul 4, 2025

System1 Group PLC, a UK-based company, has announced a change in its voting rights structure due to an acquisition or disposal of shares by Ennismore Fund Management Limited. The notification reveals that Ennismore’s voting rights in System1 have decreased from 4.84% to 3.88%, indicating a reduction in their stake. This change could impact System1’s shareholder dynamics and influence within the company, potentially affecting its strategic decisions and market positioning.

Business Operations and Strategy
Octopus Investments Increases Stake in System1 Group PLC
Neutral
Jun 16, 2025

System1 Group PLC, a UK-based company, has announced a change in its shareholder structure. Octopus Investments Limited has increased its voting rights in System1 Group PLC from 5.04% to 6.06%, crossing a significant threshold. This change in holdings could impact the company’s decision-making process and influence its strategic direction.

Business Operations and Strategy
System1 Group PLC Unveils 2025 Long-Term Incentive Plan
Positive
May 14, 2025

System1 Group PLC has announced the launch of its 2025 Long-Term Incentive Plan (LTIP), which aims to align executive incentives with shareholder value through long-term performance and sustainable growth. The plan includes nil-cost options over ordinary shares for executive team members, replacing the previous 2021 LTIP. The options vest over three dates, contingent on achieving specific revenue and profit targets, with a maximum of 10% of total share capital available under the plan. This initiative is expected to strengthen System1’s market position by motivating leadership to meet ambitious financial goals.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 30, 2025