Sustained Revenue GrowthYouGov has delivered durable top-line expansion, with revenue up materially year-over-year driven by the Shopper acquisition and a recovery in data products. Sustained revenue growth supports recurring subscription economics, scale in analytics, and capacity to invest in product and market expansion over multiple years.
Strong Cash GenerationConsistent operating cash flow and rising free cash flow improve financial flexibility, enabling reinvestment in data science, M&A integration, and deleveraging without undermining operations. Reliable cash conversion underpins sustainable investment in platform and long-term shareholder returns.
Successful Acquisition IntegrationThe Shopper deal has bolstered revenue and margins through cross-selling and GBP 20m annualized cost saves. Effective integration demonstrates acquisition execution capability, expands product set and client access, and creates lasting scale benefits that strengthen competitive positioning in retail and CPG research.