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XP Factory PLC (GB:XPF)
LSE:XPF

XP Factory PLC (XPF) AI Stock Analysis

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GB:XPF

XP Factory PLC

(LSE:XPF)

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Neutral 47 (OpenAI - 5.2)
Rating:47Neutral
Price Target:
12.50 p
▼(-1.96% Downside)
Action:ReiteratedDate:12/07/25
XP Factory PLC's overall stock score is primarily impacted by its financial instability, characterized by high leverage and cash flow challenges. Technical analysis further indicates bearish momentum, while valuation metrics highlight the company's lack of profitability. The positive corporate events related to employee engagement do not significantly offset these concerns.
Positive Factors
Revenue Growth
Consistent double-digit revenue growth demonstrates durable demand for XP Factory’s experiential offerings and supports scale economics. Over 2-6 months this trend underpins cash generation potential from higher utilisation, gives room to invest in marketing and network support, and helps absorb fixed costs as the business expands.
Negative Factors
High Leverage
Material leverage raises refinancing and interest-cost risks that persist beyond short-term cycles. High debt limits strategic flexibility, constrains investment in new sites or refurbishments, and increases the chance of covenant pressures or higher financing costs if cash flows remain volatile over the next several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Consistent double-digit revenue growth demonstrates durable demand for XP Factory’s experiential offerings and supports scale economics. Over 2-6 months this trend underpins cash generation potential from higher utilisation, gives room to invest in marketing and network support, and helps absorb fixed costs as the business expands.
Read all positive factors

XP Factory PLC (XPF) vs. iShares MSCI United Kingdom ETF (EWC)

XP Factory PLC Business Overview & Revenue Model

Company Description
XP Factory Plc provides live escape-the-room experiences in the United Kingdom and internationally. The company develops and operates a network of franchised, licensed, and owner-operated branches and offsite escape-the-room type games under the E...
How the Company Makes Money
XP Factory PLC generates revenue through multiple channels, primarily by selling tickets for its immersive experiences and adventure activities. The company also earns money from corporate events and team-building sessions, which are tailored to b...

XP Factory PLC Financial Statement Overview

Summary
XP Factory PLC demonstrates robust revenue growth, but profitability and cash flow issues persist. High leverage and negative returns on equity suggest financial instability. While the company manages production costs effectively, it needs to address its debt levels and improve cash flow management to enhance financial health.
Income Statement
62
Positive
Balance Sheet
55
Neutral
Cash Flow
48
Neutral
BreakdownTTMMar 2025Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue61.13M57.82M45.87M22.83M6.98M2.66M
Gross Profit31.15M36.98M24.11M14.71M5.08M1.88M
EBITDA10.10M8.49M7.35M6.52M2.30M-1.85M
Net Income-886.00K-1.25M-336.00K-994.00K-874.00K-6.58M
Balance Sheet
Total Assets84.95M81.61M73.15M61.91M48.97M11.38M
Cash, Cash Equivalents and Short-Term Investments4.52M1.09M3.94M3.19M8.22M2.72M
Total Debt46.83M43.23M33.68M25.52M10.06M4.03M
Total Liabilities63.01M57.83M48.14M40.31M27.15M6.17M
Stockholders Equity21.95M23.78M25.00M21.60M21.82M5.20M
Cash Flow
Free Cash Flow1.06M-55.00K3.29M-5.89M-1.96M-3.30M
Operating Cash Flow7.68M7.63M10.72M3.32M742.00K-1.26M
Investing Cash Flow-6.41M-7.30M-6.19M-6.59M-11.91M-2.03M
Financing Cash Flow1.39M-3.17M-3.77M-1.78M16.67M3.83M

XP Factory PLC Technical Analysis

Technical Analysis Sentiment
Positive
Last Price12.75
Price Trends
50DMA
12.29
Positive
100DMA
12.16
Positive
200DMA
11.86
Positive
Market Momentum
MACD
0.34
Negative
RSI
58.77
Neutral
STOCH
35.71
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:XPF, the sentiment is Positive. The current price of 12.75 is above the 20-day moving average (MA) of 12.03, above the 50-day MA of 12.29, and above the 200-day MA of 11.86, indicating a bullish trend. The MACD of 0.34 indicates Negative momentum. The RSI at 58.77 is Neutral, neither overbought nor oversold. The STOCH value of 35.71 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:XPF.

XP Factory PLC Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
£3.44B26.7217.89%1.21%14.60%58.84%
64
Neutral
£620.65M-23.984.40%3.36%-2.59%-46.13%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
54
Neutral
£20.34M17.875.63%-6.24%-82.21%
52
Neutral
£259.19M-1.12-111.93%-14.89%12.08%
47
Neutral
£22.33M-3.21-5.08%20.40%-271.43%
41
Neutral
£260.43M-3.32-9999.00%-65.42%27.73%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:XPF
XP Factory PLC
12.75
1.75
15.91%
GB:ASC
ASOS plc
217.00
-31.50
-12.68%
GB:SHOE
Shoe Zone
44.00
-47.00
-51.65%
GB:DEBS
boohoo group Plc
17.25
-4.45
-20.51%
GB:JD
JD Sports Fashion
70.52
7.78
12.40%
GB:DOCS
Dr. Martens Plc
64.20
18.15
39.40%

XP Factory PLC Corporate Events

Business Operations and StrategyExecutive/Board Changes
XP Factory Names TruFin CEO James van den Bergh as New Chairman
Positive
Feb 2, 2026
XP Factory plc has appointed James van den Bergh as independent non-executive chairman, succeeding Richard Rose with immediate effect following Rose’s previously signalled decision to step down. Van den Bergh, currently CEO of AIM-listed Tru...
Business Operations and StrategyFinancial Disclosures
XP Factory Posts Record Festive Sales but Cuts Earnings Outlook Amid Boom Slowdown
Negative
Feb 2, 2026
XP Factory reported record quarterly sales over the 2025/26 festive period, with UK owned and operated revenue up 4.2% and group year-to-date pre-IFRS 16 adjusted EBITDA edging to £4.8m, but warned that full-year 2026 earnings will fall below...
Business Operations and StrategyRegulatory Filings and Compliance
XP Factory Executives Increase Stakes Through Share Incentive Plan
Positive
Jan 13, 2026
XP Factory plc has disclosed that four senior executives, including CEO Richard Harpham and COO Andrew Jacobs, have acquired ordinary shares under the company’s Share Incentive Plan, with 4,624 Partnership Shares purchased in the market on 1...
Business Operations and Strategy
XP Factory Updates on Share Incentive Plan
Positive
Dec 12, 2025
XP Factory PLC has announced an update regarding its Share Incentive Plan (SIP), an all-employee share scheme that allows employees to purchase shares using salary deductions. On December 11, 2025, the company acquired 6,900 Partnership Shares at ...
Business Operations and StrategyStock BuybackFinancial DisclosuresPrivate Placements and Financing
XP Factory PLC Reports Strong Growth and Secures New Credit Facility
Positive
Dec 9, 2025
XP Factory PLC reported a 13% increase in revenue to £28.2 million for the first half of FY2026, driven by growth in both Escape Hunt and Boom Battle Bar brands. Despite a challenging market environment, the company achieved strong cash gener...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025