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Naked Wines plc (GB:WINE)
LSE:WINE

Naked Wines plc (WINE) AI Stock Analysis

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GB:WINE

Naked Wines plc

(LSE:WINE)

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Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
79.00p
▲(9.72% Upside)
Naked Wines plc's overall stock score reflects a challenging financial performance with declining revenue and profitability. However, the recent earnings call provided positive insights into cash generation and strategic improvements, which partially offset the negative valuation metrics. Technical indicators suggest a neutral market sentiment.
Positive Factors
Strong Cash Generation
Consistent positive cash generation increases financial flexibility and lowers refinancing risk. An £8m net cash increase and a £2m buyback demonstrate that operations can fund capital allocation and strategic initiatives, supporting stability while restructuring for profitability.
Improved Adjusted EBITDA
A large improvement in adjusted EBITDA indicates better unit economics and operational leverage from a tighter customer mix. Sustained margin expansion from focusing on higher-quality customers can drive free cash flow conversion and fund growth without relying on aggressive acquisition spending.
Inventory Liquidation Plan
A clear £40m inventory liquidation target materially improves working capital and gross margin headroom when achieved. Reducing stock overhang lowers holding costs, frees cash for reinvestment, and removes a structural drag on margins, enabling a healthier, leaner balance sheet.
Negative Factors
Revenue Decline
Sustained top-line contraction reduces scale benefits and can undermine long-term competitive positioning. Even if intentional, falling revenue limits ability to invest in product, marketing, and distribution, making durable profitable growth harder without regaining sustainable customer base expansion.
Negative Profitability and ROE
Persistent negative ROE and ongoing net losses indicate the company is not currently converting assets into shareholder value. Without durable margin recovery and earnings, equity cushions will be eroded and the company may face constraints financing growth or absorbing operational shocks.
Customer Acquisition & Channel Challenges
Declining efficiency of lead channels raises customer acquisition costs and limits scalable growth. Structural underperformance in key channels forces reallocation of marketing spend, slows new customer flow, and can negate improvements in retention unless alternative sustainable acquisition routes are developed.

Naked Wines plc (WINE) vs. iShares MSCI United Kingdom ETF (EWC)

Naked Wines plc Business Overview & Revenue Model

Company DescriptionNaked Wines plc (WINE) is a UK-based online wine retailer that connects independent winemakers directly with consumers. The company operates primarily in the e-commerce sector of the beverage industry, offering a wide range of wines sourced from various regions around the world. Naked Wines is known for its innovative approach to wine sales, allowing customers to support winemakers by pre-funding their production in exchange for exclusive access to high-quality wines at competitive prices.
How the Company Makes MoneyNaked Wines generates revenue primarily through its subscription model, where customers, referred to as 'Angels', contribute a monthly fee to fund winemakers. In return, Angels receive substantial discounts and exclusive access to wines. This model not only provides upfront capital for winemakers but also creates a loyal customer base. The company also earns revenue from direct wine sales through its website, where members can purchase wines at retail prices. Additionally, Naked Wines benefits from partnerships with various wineries, which allow for a diverse product offering and enhance its market presence. Seasonal promotions and limited edition releases further contribute to sales, leveraging customer engagement and driving revenue growth.

Naked Wines plc Earnings Call Summary

Earnings Call Date:Dec 09, 2025
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Jul 01, 2026
Earnings Call Sentiment Neutral
The call highlighted strong cash generation, significant improvements in adjusted EBITDA, and effective inventory management. However, it also acknowledged revenue decline, ongoing inventory liquidation costs, and challenges in certain marketing channels. Overall, progress is being made in strategic areas, but some issues remain.
Q2-2026 Updates
Positive Updates
Strong Cash Generation
GBP 10 million cash generation was reported, with GBP 2 million used for share buyback, resulting in an GBP 8 million increase over the last 12 months.
Doubling of Adjusted EBITDA
Adjusted EBITDA increased by 112% to GBP 3.6 billion, reflecting strategic focus on higher-quality core profitable customers.
Gross Profit Margin Improvement
Gross profit margin increased significantly, partially due to inventory liquidation and improved efficiency in marketing and cost savings.
Successful Inventory Management
Continued progress in inventory liquidation, with a plan to generate GBP 40 million in net cash from inventory.
Positive Retention and Acquisition Efforts
Retention metrics improved, entry-level product range in the U.S. saw increased sales, and acquisition metrics showed better efficiency.
Negative Updates
Revenue Decline
Revenue is down from the prior year, as expected, due to strategic focus on core profitable customers over acquisition.
Inventory Liquidation Costs
GBP 2.6 million in inventory liquidation costs were noted, part of a larger GBP 12 million target over the medium term.
Challenges with Video Platform Conversion
YouTube and other video platforms underperformed in conversion, leading to divestment from these channels.
Lead Generation Channel Underperformance
Lead generation is providing diminishing returns, particularly in Australia, leading to reduced investment in this channel.
Company Guidance
During the recent Naked Wines plc investor presentation, CEO Rodrigo Maza and CFO Dominic Neary shared insights into the company's performance and guidance for the first half of fiscal year 2026. The company reported a strong cash generation of GBP 10 million, which included a GBP 2 million share buyback, marking an GBP 8 million net cash increase from the previous year. The adjusted EBITDA saw a significant rise of 112%, reaching GBP 3.6 billion, attributed to a strategic shift towards higher-quality, profitable customers. Despite a decrease in revenue, this aligns with the company’s guidance and is considered part of its strategic restructuring. Neary highlighted a positive free cash flow and an improved gross profit margin, while emphasizing efforts to reduce customer acquisition costs (CAC) and enhance retention rates. The presentation reiterated a medium-term target for GBP 40 million cash generation from inventory liquidation, aiming for a sustainable growth trajectory supported by focused investments and operational efficiencies.

Naked Wines plc Financial Statement Overview

Summary
Naked Wines plc faces challenges in revenue growth and profitability, with declining margins and negative net income. The balance sheet is stable with low leverage, but returns on equity are negative. Cash flow management shows signs of improvement, but further efforts are needed to achieve sustainable profitability and growth.
Income Statement
45
Neutral
Naked Wines plc has experienced declining revenue over the past few years, with a notable decrease of 7.46% in the most recent year. The company has struggled with profitability, as evidenced by negative net profit margins and EBIT margins. The gross profit margin has also decreased significantly from previous years, indicating pressure on cost management. While there is potential for improvement, current financial performance is weak.
Balance Sheet
55
Neutral
The balance sheet shows a relatively low debt-to-equity ratio, indicating conservative leverage. However, the return on equity is negative, reflecting ongoing losses and inefficiencies in generating returns for shareholders. The equity ratio remains stable, suggesting a solid asset base, but the company needs to improve profitability to enhance shareholder value.
Cash Flow
60
Neutral
Cash flow metrics show some positive trends, with a notable improvement in free cash flow growth. The operating cash flow to net income ratio has improved, suggesting better cash management. However, the free cash flow to net income ratio indicates that cash generation is still not sufficient to cover net losses, highlighting the need for further operational improvements.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2021Dec 2021
Income Statement
Total Revenue227.46M250.22M290.41M354.05M340.23M350.26M
Gross Profit60.18M46.13M54.95M69.89M135.49M141.72M
EBITDA1.67M-1.12M-10.28M-8.77M-5.27M6.54M
Net Income-1.52M-4.90M-20.84M-17.41M-10.04M2.38M
Balance Sheet
Total Assets172.22M164.49M201.73M251.89M221.07M247.53M
Cash, Cash Equivalents and Short-Term Investments31.13M30.05M31.85M39.50M85.15M39.85M
Total Debt5.43M6.45M15.92M35.02M2.91M3.60M
Total Liabilities107.52M92.96M124.97M153.21M117.70M137.65M
Stockholders Equity64.70M71.53M76.77M98.68M103.36M109.88M
Cash Flow
Free Cash Flow14.51M16.03M2.17M-33.48M30.93M-45.05M
Operating Cash Flow14.96M17.20M3.31M-32.00M33.60M-43.12M
Investing Cash Flow-2.24M-613.00K7.92M4.89M-982.00K-1.44M
Financing Cash Flow-10.53M-17.66M-18.74M26.42M-1.07M-951.00K

Naked Wines plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price72.00
Price Trends
50DMA
72.21
Positive
100DMA
75.70
Negative
200DMA
77.40
Negative
Market Momentum
MACD
1.17
Negative
RSI
57.20
Neutral
STOCH
66.16
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:WINE, the sentiment is Positive. The current price of 72 is below the 20-day moving average (MA) of 72.62, below the 50-day MA of 72.21, and below the 200-day MA of 77.40, indicating a neutral trend. The MACD of 1.17 indicates Negative momentum. The RSI at 57.20 is Neutral, neither overbought nor oversold. The STOCH value of 66.16 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:WINE.

Naked Wines plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
£27.24B18.6613.65%3.25%1.05%-20.25%
70
Outperform
£7.04B20.476.63%4.02%0.82%160.81%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
60
Neutral
£30.84M26.395.67%0.03%-5.67%
54
Neutral
£49.94M-36.06-2.30%-15.87%90.20%
54
Neutral
£58.32M-29.57-6.01%
44
Neutral
$2.37B
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:WINE
Naked Wines plc
75.00
30.15
67.22%
GB:OCDO
Ocado Group
282.00
-45.10
-13.79%
GB:SBRY
J Sainsbury plc
314.80
70.37
28.79%
GB:TSCO
Tesco plc
422.00
68.55
19.39%
GB:VINO
Virgin Wines UK PLC
61.50
30.10
95.86%
GB:CDGP
Chapel Down Group plc
34.00
-3.00
-8.11%

Naked Wines plc Corporate Events

Stock BuybackRegulatory Filings and Compliance
Naked Wines Completes £2m Reverse Accelerated Share Buyback
Neutral
Dec 23, 2025

Naked Wines plc has completed a £2 million share buyback via a reverse accelerated bookbuild, acquiring 2,766,665 ordinary shares at 72 pence each, which will be held in treasury without voting rights. Following settlement on 29 December 2025, the company’s issued ordinary share capital will total 68,950,415 shares, all of which count towards voting rights, giving shareholders a new reference figure for calculating disclosure thresholds under UK transparency rules.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £75.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Business Operations and StrategyStock Buyback
Naked Wines Launches £2m Reverse Bookbuild Share Buyback
Positive
Dec 22, 2025

Naked Wines has launched a reverse accelerated bookbuild share buyback of up to £2 million, its second £2 million programme this year, as part of its ongoing capital return policy. Conducted by Panmure Liberum as principal, the buyback will run on 22 December 2025 and may purchase up to 7.4 million shares within pre-agreed pricing limits, with all repurchased stock to be held in treasury without voting rights, potentially enhancing intrinsic value per share and paving the way for further on‑market buybacks if demand falls below the maximum amount.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £75.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Naked Wines Expects Higher FY26 EBITDA While Refining Strategy for Profitable Growth
Positive
Dec 18, 2025

Naked Wines plc reported its Adjusted EBITDA for FY26 is expected to be at the higher end of its guidance, indicating strong financial discipline and successful peak trading performance across its markets. Although revenue is expected to be lower, this aligns with the company’s strategy to pivot towards a more profitable, efficient business model, preparing for sustainable growth in the medium term.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £75.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Naked Wines Projects Top-End Adjusted EBITDA for FY26
Positive
Dec 18, 2025

Naked Wines plc has announced that its Adjusted EBITDA for FY26 is expected to reach the top end of published guidance, supported by successful peak trading and disciplined cost management across all markets. While revenue is projected to align with the lower end of guidance due to a deliberate strategy to eliminate inefficient investments, the company is positioning itself for a return to profitable growth in the medium term.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £75.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Business Operations and StrategyStock BuybackFinancial Disclosures
Naked Wines Reports Strong Half-Year Results with Strategic Progress
Positive
Dec 9, 2025

Naked Wines plc reported significant progress in its half-year results for the period ending September 29, 2025, with a notable 112% increase in adjusted EBITDA compared to the previous year. The company successfully completed its first share buyback program, enhancing shareholder value, and continues to align its operations with its strategic plan, focusing on cash generation and profitability. Despite a reduction in revenue, the company has improved its gross profit margin and reduced customer acquisition costs, setting a strong foundation for future growth. The leadership team has been strengthened to support marketing and customer growth initiatives, and the company remains committed to disciplined revenue growth and exploring new opportunities in the US market.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £79.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Business Operations and StrategyExecutive/Board ChangesStock BuybackFinancial Disclosures
Naked Wines Reports Strong Half-Year Results with Strategic Progress
Positive
Dec 9, 2025

Naked Wines plc reported significant progress in its half-year results for the period ending September 2025, with a notable increase in adjusted EBITDA and gross profit margin. The company successfully completed a share buyback program, enhancing shareholder value, and made strategic leadership changes to support its marketing and growth initiatives. Despite a reduction in revenue, which aligns with its strategy to focus on profitable core members, the company improved its financial metrics, including a reduction in customer acquisition costs and an increase in return on equity. The company’s strategic plan remains on track, aiming for sustainable growth and improved profitability, while exploring new opportunities in the US market.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £79.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Naked Wines Appoints Susan Hooper as Non-Executive Director
Positive
Dec 9, 2025

Naked Wines has announced the appointment of Susan Hooper as a Non-Executive Director, who will also serve as Senior Independent Director and Chair of the Remuneration Committee. Susan Hooper brings extensive experience in consumer, ESG, and business services sectors, which is expected to enhance Naked Wines’ strategic ambitions. The change follows the departure of Deirdre Runnette, who has significantly contributed to the company over the past three years. This board change is anticipated to strengthen Naked Wines’ governance and sustainability efforts, aligning with its mission to transform the wine-buying experience.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £79.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Stock BuybackFinancial Disclosures
Naked Wines PLC Reports Strong Progress in Trading Update
Positive
Nov 20, 2025

Naked Wines PLC has released a post-close trading update ahead of its half-year results announcement. The company has shown significant progress in key performance indicators such as Adjusted EBITDA, margin, and cash generation, aligning with its FY26 guidance. Additionally, Naked Wines completed a £2 million share buyback program, enhancing the intrinsic value per share for shareholders. The company plans to host a presentation for existing and potential shareholders on 9 December 2025 to discuss these results further.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £77.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 10, 2025