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STV Group PLC (GB:STVG)
LSE:STVG

STV Group plc (STVG) AI Stock Analysis

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GB:STVG

STV Group plc

(LSE:STVG)

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Neutral 43 (OpenAI - 5.2)
Rating:43Neutral
Price Target:
101.00 p
▼(-11.79% Downside)
Action:ReiteratedDate:03/19/26
The score is held down primarily by weakened financial performance (2025 loss, softer cash flow) and elevated balance-sheet risk from persistent negative equity and rising debt. Technicals are also unfavorable, with the price below key moving averages and negative MACD. Valuation is the main offset due to the very high dividend yield, though the negative P/E limits confidence in earnings-based valuation.
Positive Factors
Diversified revenue model
STV’s dual income streams — advertising for its broadcast/digital audience and commissioned content production plus rights exploitation — provide durable diversification. Over 2–6 months this supports revenue resilience as advertising cycles may offset production fee timing and rights generate secondary, recurring income.
Negative Factors
Negative equity and rising debt
Persistent negative equity and a trend of increasing debt materially constrain financial flexibility. This structural capital weakness raises refinancing and covenant risk, limits ability to invest in content or absorb advertising downturns, and makes the company more vulnerable to shocks over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified revenue model
STV’s dual income streams — advertising for its broadcast/digital audience and commissioned content production plus rights exploitation — provide durable diversification. Over 2–6 months this supports revenue resilience as advertising cycles may offset production fee timing and rights generate secondary, recurring income.
Read all positive factors

STV Group plc (STVG) vs. iShares MSCI United Kingdom ETF (EWC)

STV Group plc Business Overview & Revenue Model

Company Description
STV Group plc, together with its subsidiaries, produces and broadcasts television programs in the United Kingdom. The company operates through Broadcast, Digital, Studios, and Other segments. It offers news, information, and entertainment programs...
How the Company Makes Money
STV Group makes money primarily through (1) advertising and (2) content production and distribution/rights. Advertising revenue is generated by selling commercial airtime and sponsorship/branding opportunities across its STV broadcast channel and ...

STV Group plc Financial Statement Overview

Summary
Recent fundamentals weakened materially: revenue declined in 2024–2025 and profitability swung to a net loss in 2025 with thin margins. Cash generation also softened, with low operating cash flow and slightly negative free cash flow in 2025. The largest structural risk is a persistently stressed balance sheet with negative equity across all years and rising debt, which reduces financial flexibility despite prior-year profitability (2021–2024).
Income Statement
38
Negative
Balance Sheet
22
Negative
Cash Flow
35
Negative
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue176.90M188.00M168.40M137.80M144.50M
Gross Profit3.80M85.70M42.90M48.20M47.90M
EBITDA9.90M22.80M10.90M28.70M27.70M
Net Income-5.00M10.80M4.50M17.50M19.40M
Balance Sheet
Total Assets161.90M169.70M153.90M154.50M122.60M
Cash, Cash Equivalents and Short-Term Investments12.30M11.10M13.90M18.30M14.70M
Total Debt75.70M67.20M65.30M53.00M35.30M
Total Liabilities180.00M182.60M166.50M162.80M148.50M
Stockholders Equity-8.50M-1.90M-7.50M-8.00M-25.80M
Cash Flow
Free Cash Flow-200.00K7.30M2.60M-5.20M19.70M
Operating Cash Flow2.30M8.70M3.80M-1.30M22.60M
Investing Cash Flow-4.30M-6.90M-13.90M-7.20M800.00K
Financing Cash Flow3.20M0.008.10M5.10M-13.90M

STV Group plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price114.50
Price Trends
50DMA
110.30
Negative
100DMA
109.60
Negative
200DMA
123.80
Negative
Market Momentum
MACD
-2.74
Positive
RSI
38.31
Neutral
STOCH
33.05
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:STVG, the sentiment is Negative. The current price of 114.5 is above the 20-day moving average (MA) of 105.92, above the 50-day MA of 110.30, and below the 200-day MA of 123.80, indicating a bearish trend. The MACD of -2.74 indicates Positive momentum. The RSI at 38.31 is Neutral, neither overbought nor oversold. The STOCH value of 33.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:STVG.

STV Group plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
£2.00B22.18-5.19%0.65%0.88%-133.77%
64
Neutral
£2.78B13.9811.42%6.17%-3.07%-54.90%
62
Neutral
£189.67M-1.32-21.91%11.37%-4.44%19.95%
62
Neutral
£70.58M12.626.44%4.25%1.24%7.54%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
56
Neutral
£18.26M-8.25-33.95%4.09%-13.72%-361.92%
43
Neutral
£47.66M-9.7175.19%9.87%2.23%-25.75%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:STVG
STV Group plc
102.00
-53.05
-34.21%
GB:CAU
Centaur Media
12.60
-12.85
-50.49%
GB:ITV
ITV plc
74.45
1.43
1.96%
GB:RCH
Reach plc
60.10
-4.71
-7.27%
GB:PEBB
Pebble Group PLC
48.00
11.48
31.43%
GB:CAN
Canal+
203.70
25.62
14.39%

STV Group plc Corporate Events

Business Operations and StrategyDividendsFinancial Disclosures
STV Group cuts dividend as profits slide but bets on streaming, audio and studios growth
Negative
Mar 17, 2026
STV Group reported 2025 results in line with guidance but showing pressure from weak UK advertising markets, as group revenue fell 6% to £176.9m and adjusted operating profit dropped 44% to £11.6m, with both its broadcasting and studios ...
Business Operations and StrategyFinancial Disclosures
STV Group Keeps 2025 Profits on Track Amid Advertising Slowdown and Cost Cuts
Neutral
Jan 23, 2026
STV Group expects full-year 2025 revenue to come in towards the top of its £165m-£180m guidance range, with adjusted operating profit in line with market expectations at £11.4m, despite a roughly 10% decline in total advertising rev...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 19, 2026