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STV Group PLC (GB:STVG)
LSE:STVG

STV Group plc (STVG) AI Stock Analysis

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GB:STVG

STV Group plc

(LSE:STVG)

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Neutral 57 (OpenAI - 5.2)
Rating:57Neutral
Price Target:
121.00p
▲(5.68% Upside)
The score is held back primarily by financial risk from persistent negative equity and rising debt despite the 2024 earnings recovery and positive cash flow. Valuation is a clear positive (low P/E and high dividend yield), while technicals are broadly neutral with mixed moving-average signals. Corporate updates are modestly supportive but secondary.
Positive Factors
Revenue Growth
The 12% revenue growth indicates robust demand for STV's offerings, enhancing its market position and supporting long-term financial stability.
Strategic Partnerships
This partnership expands STV Player's content offering, potentially increasing subscriber base and revenue, aligning with long-term growth strategies.
Profitability Improvements
Improved margins reflect operational efficiency and cost management, supporting sustainable profitability and competitive advantage.
Negative Factors
High Leverage
High leverage and negative equity pose solvency risks, potentially limiting financial flexibility and impacting long-term growth capabilities.
Shareholder Dissent
Shareholder dissent could signal governance issues or dissatisfaction with management, potentially affecting strategic decisions and investor confidence.
Low Operating Cash Flow
Low operating cash flow may constrain the company's ability to fund operations and growth initiatives, impacting long-term financial health.

STV Group plc (STVG) vs. iShares MSCI United Kingdom ETF (EWC)

STV Group plc Business Overview & Revenue Model

Company DescriptionSTV Group plc, together with its subsidiaries, produces and broadcasts television programs in the United Kingdom. The company operates through Broadcast, Digital, Studios, and Other segments. It offers news, information, and entertainment programs. The company delivers its content on air, online, and on demand. It also provides internet services; and sells advertising airtime and space in its media. The company was incorporated in 2000 and is based in Glasgow, the United Kingdom.
How the Company Makes MoneySTV Group plc generates revenue through multiple streams, primarily from advertising sales on its television and digital platforms. Television advertising is a significant revenue driver, with the STV Channel attracting advertisers looking to reach audiences in Scotland. The company also monetizes its digital content through the STV Player, which offers opportunities for targeted advertising and subscription-based services. Additionally, STV Productions contributes to the company’s earnings by producing and selling original content to broadcasters and streaming services worldwide. Strategic partnerships and collaborations with other media entities further enhance its revenue potential, leveraging content distribution and shared advertising initiatives.

STV Group plc Financial Statement Overview

Summary
Income statement is recovering in 2024 with sharply improved margins versus 2023, and cash flow is positive (2024 operating CF 8.7m; FCF 7.3m). However, results and cash generation are volatile across years, and the balance sheet is the key weakness with persistent negative equity and rising debt (53.0m in 2022 to 67.2m in 2024).
Income Statement
62
Positive
Profitability rebounded in 2024, with revenue up to 188.0m and margins improving sharply versus 2023 (gross margin ~45.6% vs ~25.5%; net margin ~5.7% vs ~2.7%). However, longer-term results are volatile: 2021–2022 were meaningfully more profitable (net margins ~12–13%), while 2023 saw a sharp reset in earnings power. Overall, the income statement shows recovery momentum but uneven consistency across years.
Balance Sheet
28
Negative
Leverage risk is elevated because shareholders’ equity is negative in every year shown (e.g., -1.9m in 2024), which makes the capital structure structurally weak and ratio signals like debt-to-equity less meaningful/unstable. Total debt is sizeable and has risen from 53.0m (2022) to 67.2m (2024), limiting financial flexibility despite growing assets. The key strength is that equity has improved significantly from deeply negative levels in 2019–2021, but it remains below zero.
Cash Flow
41
Neutral
Cash generation is positive in the most recent two years (operating cash flow 8.7m and free cash flow 7.3m in 2024), indicating the business can convert earnings into cash in the latest period. That said, free cash flow declined sharply in 2024 versus 2023 (down ~57.6%), and 2022 showed negative operating and free cash flow, highlighting variability and execution risk. Overall cash flow trends are improving from the 2022 trough but lack steady, reliable growth.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue187.60M188.00M168.40M137.80M144.50M107.10M
Gross Profit45.60M85.70M42.90M48.20M47.90M42.30M
EBITDA15.80M22.80M10.90M28.70M27.70M13.40M
Net Income5.10M10.80M4.50M17.50M19.40M7.60M
Balance Sheet
Total Assets174.20M169.70M153.90M154.50M122.60M96.30M
Cash, Cash Equivalents and Short-Term Investments10.90M11.10M13.90M18.30M14.70M5.20M
Total Debt65.20M67.20M65.30M53.00M35.30M33.50M
Total Liabilities190.30M182.60M166.50M162.80M148.50M126.20M
Stockholders Equity-4.80M-1.90M-7.50M-8.00M-25.80M-29.80M
Cash Flow
Free Cash Flow900.00K7.30M2.60M-5.20M19.70M7.50M
Operating Cash Flow2.90M8.70M3.80M-1.30M22.60M9.60M
Investing Cash Flow-3.70M-6.90M-13.90M-7.20M800.00K-3.20M
Financing Cash Flow-7.30M0.008.10M5.10M-13.90M-7.40M

STV Group plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price114.50
Price Trends
50DMA
109.76
Positive
100DMA
111.72
Positive
200DMA
135.55
Negative
Market Momentum
MACD
0.77
Positive
RSI
53.40
Neutral
STOCH
57.41
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:STVG, the sentiment is Positive. The current price of 114.5 is above the 20-day moving average (MA) of 114.04, above the 50-day MA of 109.76, and below the 200-day MA of 135.55, indicating a neutral trend. The MACD of 0.77 indicates Positive momentum. The RSI at 53.40 is Neutral, neither overbought nor oversold. The STOCH value of 57.41 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:STVG.

STV Group plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
£75.61M13.757.09%4.25%1.24%7.54%
73
Outperform
£3.03B16.6510.46%6.17%-3.07%-54.90%
67
Neutral
£3.11B-26.07-5.19%0.65%0.88%-133.77%
65
Neutral
£201.66M4.047.38%11.37%-4.44%19.95%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
57
Neutral
£53.73M10.309.87%2.23%-25.75%
56
Neutral
£64.05M-5.98-32.35%4.09%-13.72%-361.92%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:STVG
STV Group plc
114.50
-75.48
-39.73%
GB:CAU
Centaur Media
44.00
18.55
72.89%
GB:ITV
ITV plc
83.50
14.85
21.63%
GB:RCH
Reach plc
67.50
-10.51
-13.47%
GB:PEBB
Pebble Group PLC
50.00
6.84
15.85%
GB:CAN
Canal+
323.00
135.44
72.21%

STV Group plc Corporate Events

Executive/Board Changes
STV Group Strengthens Board with New Appointment
Positive
Dec 11, 2025

STV Group plc has announced the appointment of Gillian Kent as a Non-Executive Director and Senior Independent Director. She will also join several key committees, including the Nomination, Remuneration, Audit & Risk, and ESG Committees, effective from December 10, 2025. This strategic addition to the board is expected to enhance the company’s governance and oversight capabilities, potentially impacting its operational effectiveness and stakeholder confidence.

Business Operations and Strategy
STV Group Appoints New Joint Corporate Brokers
Positive
Dec 11, 2025

STV Group plc has announced the appointment of Singer Capital Markets and Cavendish Capital Markets as its Joint Corporate Brokers. This strategic move is expected to enhance the company’s financial advisory capabilities, potentially impacting its market positioning and stakeholder relations positively.

Business Operations and StrategyExecutive/Board Changes
STV Group Announces Strategic Board Changes Amid Industry Shifts
Neutral
Dec 5, 2025

STV Group plc has announced significant changes to its Board of Directors. Aki Mandhar has stepped down as a Non-Executive Director to focus on her executive career, while Colin Jones will not seek re-election in 2026 and has stepped down from certain roles. Gillian Kent has been appointed as a Non-Executive Director and Senior Independent Director, bringing extensive experience in digital and technology-led businesses to the board. These changes are part of STV’s strategy to navigate the evolving media landscape, with Chairman Clive Whiley expressing confidence in the new appointments to guide the company through industry challenges.

Business Operations and StrategyExecutive/Board Changes
STV Group Announces Leadership Transition with New Chairman Appointment
Neutral
Nov 19, 2025

STV Group plc, a prominent player in the media industry, has announced a significant change in its board leadership. Paul Reynolds has stepped down as Non-Executive Director and Chairman, effective 18 November 2025, and Clive Whiley has been appointed as his successor. This transition is part of the company’s strategic efforts to continue its growth and development under new leadership, with Whiley also taking on roles in the Nomination and ESG Committees.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 30, 2025