Sanderson Design Group PLC (SDG) AI Stock Analysis

• Market Cap: £39.38M
• Dividend Yield: 3.45%
• Average Volume (3M): 136.08K
• Price to Earnings (P/E): 9.3
• Beta (1Y): 0.80
• Revenue Growth: -4.23%
• EPS Growth: -435.86%
• Country: UK
• Employees: 550
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 0.02
• Shares Outstanding: 72,264,620
• 10 Day Avg. Volume: 141,814
• 30 Day Avg. Volume: 136,079
• PEG Ratio: <0.01
• Price to Book (P/B): 0.55
• Price to Sales (P/S): 0.38
• P/FCF Ratio: -6.19
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 0.06
• Revenue Forecast (FY): £104.12M

• Rating: 49 Neutral
• Price Target: 63.00 p ▲(43.18% Upside)
• Action: Reiterated Date: 02/14/26
• Date: Action: Reiterated 02/14/26

The score is held down mainly by weak financial performance (loss-making period, declining revenue, and negative operating/free cash flow). Technicals are supportive due to strong momentum and price above key moving averages, but extreme overbought signals add risk. Valuation is mixed: a moderate dividend yield helps, while a negative P/E reflects current losses.

Positive Factors

Brand portfolio & licensing revenue

A dual revenue model of product sales plus licensing provides durable, lower-capital income streams. Licensing royalties and brand rights can drive recurring revenue, improve margin mix and enable scale without proportional manufacturing capex, supporting steadier cash flows long-term.

Negative Factors

Declining revenue and negative profitability

A falling top line and recurring negative EBIT/net income signal weakened demand or margin compression. Persistent operating losses erode retained earnings, constrain reinvestment in product development and marketing, and can impair the firm's ability to execute strategic growth initiatives.

Sanderson Design Group PLC Business Overview & Revenue Model

Company Description

Sanderson Design Group plc designs, manufactures, markets, and distributes interior furnishings, fabrics, and wallpapers worldwide. The company operates in two segments, Brands and Manufacturing. The Brands segment designs, markets, sells, distrib...

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Sanderson Design Group plc designs, manufactures, markets, and distributes interior furnishings, fabrics, and wallpapers worldwide. The company operates in two segments, Brands and Manufacturing. The Brands segment designs, markets, sells, distrib...

How the Company Makes Money

Sanderson Design Group generates revenue primarily through the sale of its interior design products, including wallpapers, fabrics, and home accessories. The company operates through various brands, each targeting specific customer segments, which...

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Sanderson Design Group generates revenue primarily through the sale of its interior design products, including wallpapers, fabrics, and home accessories. The company operates through various brands, each targeting specific customer segments, which...

Sanderson Design Group PLC Financial Statement Overview

Breakdown	TTM	Jan 2025	Jan 2024	Jan 2023	Jan 2022	Jan 2021
Income Statement
Total Revenue	98.16M	100.39M	108.64M	111.98M	112.20M	93.76M
Gross Profit	65.00M	68.44M	73.68M	70.30M	69.56M	49.47M
EBITDA	6.74M	-7.75M	16.11M	12.68M	17.12M	12.53M
Net Income	-15.26M	-15.24M	8.20M	8.82M	7.76M	3.83M
Balance Sheet
Total Assets	96.25M	97.20M	110.64M	107.33M	105.73M	99.68M
Cash, Cash Equivalents and Short-Term Investments	7.76M	5.81M	16.34M	15.40M	19.05M	15.55M
Total Debt	10.88M	11.23M	5.15M	5.12M	3.90M	6.29M
Total Liabilities	27.01M	28.47M	24.11M	26.01M	26.02M	32.92M
Stockholders Equity	69.24M	68.73M	86.53M	81.32M	79.71M	66.76M
Cash Flow
Free Cash Flow	4.03M	-6.14M	5.83M	856.00K	6.78M	16.85M
Operating Cash Flow	4.92M	-2.06M	9.09M	5.64M	8.91M	17.92M
Investing Cash Flow	-1.88M	-3.95M	-3.04M	-4.79M	-2.13M	-1.00M
Financing Cash Flow	-4.61M	-4.57M	-4.95M	-4.90M	-3.22M	-2.55M

Sanderson Design Group PLC Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 44.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SDG, the sentiment is Neutral. The current price of 44 is below the 20-day moving average (MA) of 57.03, below the 50-day MA of 53.73, and below the 200-day MA of 49.14, indicating a neutral trend. The MACD of 0.33 indicates Positive momentum. The RSI at 44.32 is Neutral, neither overbought nor oversold. The STOCH value of 42.14 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:SDG.

Sanderson Design Group PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CFX	78 Outperform	£56.05M	3.42	20.89%	0.55%	2.64%	23.89%
ULTP	68 Neutral	£37.54M	8.53	12.14%	11.65%	-3.45%	-44.02%
CHH	64 Neutral	£33.54M	7.91	8.31%	7.98%	-3.45%	-35.25%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
DFS	56 Neutral	£303.88M	4.43	9.74%	―	4.38%	―
SDG	49 Neutral	£39.38M	9.31	-22.13%	3.45%	-4.23%	-435.86%
PMP	48 Neutral	£12.75M	-1.63	0.16%	―	-3.72%	―

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