Sanderson Design Group PLC (GB:SDG)
LSE:SDG
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Sanderson Design Group PLC
(LSE:SDG)
Select Model
Select Model
Rating:68Neutral
Price Target:
68.00 p
▲(54.55% Upside)
Action:ReiteratedDate:04/30/26
The score is driven by an attractive valuation (low P/E with a dividend) and supportive technical uptrend (price above key moving averages with positive momentum). This is tempered by uneven financial performance: despite a strong 2026 rebound, operating profitability remains very thin after prior volatility.
Positive Factors
Conservative balance sheet
Low historical leverage and sizable equity provide financial flexibility to absorb demand swings, fund working capital for seasonally driven inventory, and support strategic brand investment. This capital structure reduces refinancing risk and underpins stability over the next several months.
Negative Factors
Earnings and revenue volatility
Multi-year swings in revenue make forecasting and capacity planning difficult, increasing the risk of margin compression and inventory mismatches. Such volatility can strain supplier terms and weaken confidence from wholesale partners and licensees over a 2–6 month horizon.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Low historical leverage and sizable equity provide financial flexibility to absorb demand swings, fund working capital for seasonally driven inventory, and support strategic brand investment. This capital structure reduces refinancing risk and underpins stability over the next several months.
Read all positive factors
Sanderson Design Group PLC (SDG) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£46.61M
Dividend Yield3.45%
Average Volume (3M)136.08K
Price to Earnings (P/E)7.5
Beta (1Y)0.76
Revenue Growth-0.90%
EPS GrowthN/A
CountryUK
Employees550
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)0.03
Shares Outstanding72,264,620
10 Day Avg. Volume141,814
30 Day Avg. Volume136,079
Financial Highlights & Ratios
PEG Ratio-0.14
Price to Book (P/B)0.48
Price to Sales (P/S)0.34
P/FCF Ratio4.15
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.06
Revenue Forecast (FY)£104.10M
Sanderson Design Group PLC Business Overview & Revenue Model
Company Description
Sanderson Design Group plc designs, manufactures, markets, and distributes interior furnishings, fabrics, and wallpapers worldwide. The company operates in two segments, Brands and Manufacturing. The Brands segment designs, markets, sells, distrib...
How the Company Makes Money
SDG makes money primarily by monetizing its design brands across interior furnishings categories through a mix of product sales and brand-rights arrangements. Key revenue streams typically include: (1) Sale of branded interior products: SDG sells ...
Sanderson Design Group PLC Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
73
Positive
Cash Flow
52
Neutral
| Breakdown | Jan 2026 | Jan 2025 | Jan 2024 | Jan 2023 | Jan 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 99.48M | 100.39M | 108.64M | 111.98M | 112.20M |
| Gross Profit | 65.53M | 68.44M | 73.68M | 70.30M | 69.56M |
| EBITDA | 222.00K | -7.75M | 16.11M | 12.68M | 17.12M |
| Net Income | 2.15M | -15.24M | 8.20M | 8.82M | 7.76M |
Balance Sheet | |||||
| Total Assets | 96.79M | 97.20M | 110.64M | 107.33M | 105.73M |
| Cash, Cash Equivalents and Short-Term Investments | 9.81M | 5.81M | 16.34M | 15.40M | 19.05M |
| Total Debt | 11.33M | 11.23M | 5.15M | 5.12M | 3.90M |
| Total Liabilities | 26.87M | 28.47M | 24.11M | 26.01M | 26.02M |
| Stockholders Equity | 69.92M | 68.73M | 86.53M | 81.32M | 79.71M |
Cash Flow | |||||
| Free Cash Flow | 8.16M | -6.14M | 5.83M | 856.00K | 6.78M |
| Operating Cash Flow | 8.35M | -2.06M | 9.09M | 5.64M | 8.91M |
| Investing Cash Flow | -660.00K | -3.95M | -3.04M | -4.79M | -2.13M |
| Financing Cash Flow | -3.27M | -4.57M | -4.95M | -4.90M | -3.22M |
Sanderson Design Group PLC Technical Analysis
Positive
44.00
Price Trends
56.78
Positive
50.83
Positive
49.83
Positive
Market Momentum
0.76
Negative
79.80
Negative
77.91
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SDG, the sentiment is Positive. The current price of 44 is below the 20-day moving average (MA) of 56.02, below the 50-day MA of 56.78, and below the 200-day MA of 49.83, indicating a bullish trend. The MACD of 0.76 indicates Negative momentum. The RSI at 79.80 is Negative, neither overbought nor oversold. The STOCH value of 77.91 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:SDG.
Sanderson Design Group PLC Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | £68.70M | 3.42 | 20.89% | 0.55% | 7.44% | 30.27% | |
74 Outperform | £36.84M | 4.56 | 7.14% | 7.98% | -2.56% | -31.50% | |
68 Neutral | £46.61M | 7.48 | 3.09% | 3.45% | -0.90% | ― | |
68 Neutral | £38.05M | 6.55 | 8.41% | 11.65% | -3.78% | -43.43% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
56 Neutral | £301.56M | 4.43 | 13.23% | ― | 8.82% | 440.57% | |
45 Neutral | £12.68M | -2.07 | 0.16% | ― | -0.16% | -1913.20% |
* Consumer Cyclical Sector Average
GB:SDG
Sanderson Design Group PLC
64.50
23.26
56.40%
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Sanderson Design Group PLC Corporate Events
Business Operations and StrategyDividendsFinancial Disclosures
Sanderson Design Group Lifts Profit and Cash on Efficiency Drive and U.S. Growth
Positive
Apr 29, 2026
Sanderson Design Group reported nearly flat revenue at £99.5 million for the year to 31 January 2026, but markedly improved profitability, with adjusted underlying profit before tax rising 22.2% to £5.3 million and a swing to a statutory...
Regulatory Filings and Compliance
Sanderson Design Updates LTIP Block Listing and Share Allocation
Neutral
Apr 27, 2026
Sanderson Design Group PLC has reported its latest six‑monthly block listing return for the Sanderson Design Group Long Term Incentive Plan, covering the period from 27 October 2025 to 27 April 2026. The update details movements in ordinary ...
Business Operations and StrategyFinancial Disclosures
Sanderson Design Group Sets Online Investor Presentation for Full-Year 2026 Results
Neutral
Apr 9, 2026
Sanderson Design Group PLC, the AIM-quoted luxury interior furnishings group behind brands such as Sanderson, Morris Co. and Harlequin, combines in-house UK manufacturing of wallpapers and fabrics with an international showroom presence and a gro...
Business Operations and StrategyFinancial Disclosures
Sanderson Design Group Sets Date for Full-Year 2026 Results
Neutral
Apr 9, 2026
Sanderson Design Group PLC has announced it will release its financial results for the year ended 31 January 2026 on 29 April 2026, providing the market with an update on the performance of its luxury interior design and furnishings business. The ...
Business Operations and StrategyProduct-Related Announcements
Sanderson Design Group Launches Zoffany x Michael S. Smith Indoor-Outdoor Fabrics
Positive
Mar 16, 2026
Sanderson Design Group has announced the global launch of the Zoffany x Michael S. Smith Indoor Outdoor Fabrics collection, an innovative collaboration with the prominent American interior designer known for high-profile projects including work at...
Business Operations and Strategy
Sanderson Design Group Names Singer Capital Markets as Nominated Adviser and Sole Broker
Positive
Mar 2, 2026
Sanderson Design Group PLC, the AIM‑listed luxury interior furnishings group behind brands such as Sanderson and Morris Co., designs and manufactures wallpapers, fabrics and paints, and also licenses its designs for a wide range of home pro...
Business Operations and StrategyFinancial Disclosures
Sanderson Design Group Lifts Profit and Cash as US and Online Sales Gain
Positive
Feb 10, 2026
Sanderson Design Group PLC, the AIM listed luxury interiors group, reported that trading for the year to 31 January 2026 was in line with expectations, with group revenue broadly flat at £99.5 million and adjusted underlying profit expected t...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.