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Portmeirion Group PLC (GB:PMP)
LSE:PMP
UK Market
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Portmeirion (PMP) AI Stock Analysis

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GB:PMP

Portmeirion

(LSE:PMP)

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Neutral 45 (OpenAI - 5.2)
Rating:45Neutral
Price Target:
90.00 p
▼(-4.26% Downside)
Action:Reiterated
Date:05/09/26
The score is primarily held back by weak financial performance, driven by a sharp deterioration in profitability and negative operating/free cash flow, alongside a worsening leverage trend. Technicals are neutral-to-slightly bearish with price below longer-term averages. Valuation is also constrained by loss-making results (negative P/E) and no provided dividend yield.
Positive Factors
Diversified channels & brands
Portmeirion's multi-brand portfolio and multi-channel model (wholesale, DTC, international distributors) provides structural revenue diversification. Over 2-6 months this supports resilience to single-channel shocks, allows margin mix management, and enables cross-sell and geographic expansion strategies.
Negative Factors
Sharp profitability deterioration
A swing to sizeable net losses and negative gross profit in 2025 signals structural margin pressure or significant cost shocks. Persistent margin erosion undermines operating leverage and the ability to reinvest in brands or channels, increasing the time and scope required to restore sustainable profitability.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified channels & brands
Portmeirion's multi-brand portfolio and multi-channel model (wholesale, DTC, international distributors) provides structural revenue diversification. Over 2-6 months this supports resilience to single-channel shocks, allows margin mix management, and enables cross-sell and geographic expansion strategies.
Read all positive factors

Portmeirion (PMP) vs. iShares MSCI United Kingdom ETF (EWC)

Portmeirion Business Overview & Revenue Model

Company Description
Portmeirion Group PLC manufactures, markets, and distributes ceramics, home fragrances, and associated homeware products in the United Kingdom, the United States, South Korea, and internationally. It offers tableware, cookware, giftware, glassware...
How the Company Makes Money
Portmeirion makes money primarily by selling branded homewares—especially ceramic tableware—through multiple channels and geographies. Its key revenue streams are: (1) Wholesale and distributor sales: selling its branded product ranges to third-pa...

Portmeirion Financial Statement Overview

Summary
Financial performance is heavily pressured: 2025 saw a swing to sizable losses with gross profit turning negative, and both operating cash flow and free cash flow were negative. Leverage is still moderate, but rising versus prior years while equity has stepped down, reducing the balance-sheet cushion.
Income Statement
28
Negative
Balance Sheet
52
Neutral
Cash Flow
24
Negative
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue91.06M91.21M102.74M110.82M106.02M
Gross Profit-4.75M48.77M56.70M62.53M59.66M
EBITDA-552.00K6.32M-2.31M12.43M10.80M
Net Income-6.24M344.00K-8.46M5.55M3.24M
Balance Sheet
Total Assets97.36M102.39M88.65M104.50M94.57M
Cash, Cash Equivalents and Short-Term Investments6.50M10.90M888.00K1.68M7.62M
Total Debt29.02M29.92M16.62M18.12M13.77M
Total Liabilities48.98M46.83M33.66M37.82M32.62M
Stockholders Equity48.38M55.56M54.99M66.68M61.95M
Cash Flow
Free Cash Flow-2.36M-1.63M6.67M-6.27M1.15M
Operating Cash Flow-1.78M6.00K9.60M-240.00K6.50M
Investing Cash Flow-1.36M-1.64M-2.92M-6.58M-4.56M
Financing Cash Flow-1.51M11.65M-7.38M670.00K-5.93M

Portmeirion Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price94.00
Price Trends
50DMA
93.66
Negative
100DMA
95.98
Negative
200DMA
108.99
Negative
Market Momentum
MACD
-1.42
Negative
RSI
54.38
Neutral
STOCH
103.41
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PMP, the sentiment is Neutral. The current price of 94 is above the 20-day moving average (MA) of 90.30, above the 50-day MA of 93.66, and below the 200-day MA of 108.99, indicating a neutral trend. The MACD of -1.42 indicates Negative momentum. The RSI at 54.38 is Neutral, neither overbought nor oversold. The STOCH value of 103.41 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:PMP.

Portmeirion Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£66.89M3.4220.89%0.55%7.44%30.27%
74
Outperform
£35.74M4.567.14%7.98%-2.56%-31.50%
68
Neutral
£37.71M6.558.41%11.65%-3.78%-43.43%
68
Neutral
£48.42M7.483.09%3.45%-0.90%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
48
Neutral
£34.67M-0.21-61.90%-15.92%-227.33%
45
Neutral
£12.68M-2.070.16%-0.16%-1913.20%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:PMP
Portmeirion
92.00
-73.00
-44.24%
GB:CHH
Churchill China
325.00
-195.29
-37.53%
GB:CFX
Colefax
1,295.00
490.23
60.92%
GB:HEAD
Headlam
43.20
-50.20
-53.75%
GB:ULTP
Ultimate Products plc
45.00
-22.02
-32.86%
GB:SDG
Sanderson Design Group PLC
67.00
24.79
58.73%

Portmeirion Corporate Events

Business Operations and StrategyExecutive/Board ChangesDividendsFinancial DisclosuresM&A Transactions
Portmeirion Swings to Loss but Backs Transformation as 2026 Starts with Return to Growth
Negative
May 6, 2026
Portmeirion Group PLC reported flat 2025 revenue of £91.1m but swung to a statutory pre-tax loss of £7.2m, as US tariffs, higher costs and inventory write-downs weighed on profitability and free cash flow, prompting the board to withhold...
Business Operations and StrategyExecutive/Board Changes
Portmeirion Names Michael Scheepers as CEO to Drive Next Phase of Global Brand Growth
Positive
May 6, 2026
Portmeirion Group PLC, the U.K.‑based global homewares brand group, has appointed Michael Scheepers as Group CEO as part of a planned leadership succession, following the decision of current chief executive Mike Raybould to step down on 11 M...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 09, 2026