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Portmeirion Group PLC (GB:PMP)
LSE:PMP
UK Market
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Portmeirion (PMP) AI Stock Analysis

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GB:PMP

Portmeirion

(LSE:PMP)

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Neutral 41 (OpenAI - 5.2)
Rating:41Neutral
Price Target:
50.00 p
▼(-46.81% Downside)
Action:Reiterated
Date:06/05/26
The score is driven primarily by weak financial performance (losses and negative cash flow alongside rising leverage) and a strong negative price trend versus key moving averages. Valuation is hard to assess due to a negative P/E and no dividend yield data, providing limited offset to the financial and technical pressures.
Positive Factors
Brand portfolio & multi-channel sales
A diversified set of recognised heritage brands and multiple channels (wholesale, DTC and international distributors) supports durable demand, cross‑selling and pricing power. This broad product and channel mix cushions revenue volatility and aids recovery over months.
Negative Factors
Sharp recent profitability decline
Negative gross profit in 2025 signals structural margin pressure from cost inflation, pricing mismatch, or mix shifts. Such an earnings reset erodes operating leverage and requires durable fixes (pricing, sourcing, SKU rationalisation) to restore sustainable margins.
Read all positive and negative factors
Positive Factors
Negative Factors
Brand portfolio & multi-channel sales
A diversified set of recognised heritage brands and multiple channels (wholesale, DTC and international distributors) supports durable demand, cross‑selling and pricing power. This broad product and channel mix cushions revenue volatility and aids recovery over months.
Read all positive factors

Portmeirion (PMP) vs. iShares MSCI United Kingdom ETF (EWC)

Portmeirion Business Overview & Revenue Model

Company Description
Portmeirion Group PLC manufactures, markets, and distributes ceramics, home fragrances, and associated homeware products in the United Kingdom, the United States, South Korea, and internationally. It offers tableware, cookware, giftware, glassware...
How the Company Makes Money
Portmeirion makes money primarily by selling branded homewares—especially ceramic tableware—through multiple channels and geographies. Its key revenue streams are: (1) Wholesale and distributor sales: selling its branded product ranges to third-pa...

Portmeirion Financial Statement Overview

Summary
Financial performance is pressured: 2025 saw a swing to sizable losses (including negative gross profit), leverage has risen with declining equity, and both operating cash flow and free cash flow turned negative. Prior years show the business can be profitable and generate cash, but the latest year reflects significant operational stress and reduced financial flexibility.
Income Statement
28
Negative
Balance Sheet
52
Neutral
Cash Flow
24
Negative
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue91.06M91.21M102.74M110.82M106.02M
Gross Profit-4.75M48.77M56.70M62.53M59.66M
EBITDA-552.00K6.32M-2.31M12.43M10.80M
Net Income-6.24M344.00K-8.46M5.55M3.24M
Balance Sheet
Total Assets97.36M102.39M88.65M104.50M94.57M
Cash, Cash Equivalents and Short-Term Investments6.50M10.90M888.00K1.68M7.62M
Total Debt29.02M29.92M16.62M18.12M13.77M
Total Liabilities48.98M46.83M33.66M37.82M32.62M
Stockholders Equity48.38M55.56M54.99M66.68M61.95M
Cash Flow
Free Cash Flow-2.36M-1.63M6.67M-6.27M1.15M
Operating Cash Flow-1.78M6.00K9.60M-240.00K6.50M
Investing Cash Flow-1.36M-1.64M-2.92M-6.58M-4.56M
Financing Cash Flow-1.51M11.65M-7.38M670.00K-5.93M

Portmeirion Technical Analysis

Technical Analysis Sentiment
Negative
Last Price94.00
Price Trends
50DMA
89.89
Negative
100DMA
93.27
Negative
200DMA
101.72
Negative
Market Momentum
MACD
-5.01
Positive
RSI
10.49
Positive
STOCH
10.11
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PMP, the sentiment is Negative. The current price of 94 is above the 20-day moving average (MA) of 89.55, above the 50-day MA of 89.89, and below the 200-day MA of 101.72, indicating a bearish trend. The MACD of -5.01 indicates Positive momentum. The RSI at 10.49 is Positive, neither overbought nor oversold. The STOCH value of 10.11 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:PMP.

Portmeirion Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£70.98M11.6620.89%0.55%7.44%30.27%
74
Outperform
£37.39M8.577.14%7.98%-2.56%-31.50%
68
Neutral
£37.04M9.488.41%11.65%-3.78%-43.43%
68
Neutral
£53.84M25.013.09%3.45%-0.90%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
43
Neutral
£23.12M-0.28-61.90%-15.92%-227.33%
41
Neutral
£7.45M-1.190.16%-0.16%-1912.80%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:PMP
Portmeirion
54.00
-92.50
-63.14%
GB:CHH
Churchill China
340.00
-308.00
-47.53%
GB:CFX
Colefax
1,420.00
615.23
76.45%
GB:HEAD
Headlam
28.80
-64.80
-69.23%
GB:ULTP
Ultimate Products plc
44.20
-26.41
-37.41%
GB:SDG
Sanderson Design Group PLC
74.50
30.35
68.74%

Portmeirion Corporate Events

Business Operations and StrategyPrivate Placements and Financing
Portmeirion launches discounted retail offer alongside £17m placing to cut debt
Neutral
Jun 4, 2026
Portmeirion Group plc, the AIM-quoted global homeware brands group, designs and sells ceramics and other household products to consumers and retailers worldwide. The company has a significant U.K. retail investor base and uses London’s AIM m...
Business Operations and StrategyPrivate Placements and FinancingShareholder Meetings
Portmeirion Upsizes Equity Placing to £17m to Fund Balance Sheet Reset
Positive
Jun 4, 2026
Portmeirion Group has conditionally raised £17 million in an upsized share placing at 50 pence per share, issuing 34 million new ordinary shares that will account for about 70.8% of its enlarged share capital. All directors are investing a co...
Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
Portmeirion launches discounted £17m equity raise to fund turnaround and rebrand to Spode
Positive
Jun 3, 2026
Portmeirion Group plans to raise at least £15 million through a discounted share placing and up to £2 million via a separate UK retail offer, with all directors intending to participate and almost half of existing shareholders giving irr...
Business Operations and StrategyShareholder Meetings
Portmeirion Clears Most AGM Resolutions as One Fails to Pass
Neutral
Jun 2, 2026
Portmeirion Group PLC, the Stoke-on-Trent-based global homewares group behind brands such as Spode and Royal Worcester, continues to leverage its diversified footprint across the US, UK and South Korea. Its portfolio spans both heritage and contem...
Business Operations and StrategyRegulatory Filings and Compliance
Portmeirion Updates Share Capital After Employee Option Exercise
Positive
May 27, 2026
Portmeirion Group PLC has confirmed that an employee and a former employee have exercised a total of 4,773 share options granted under its 2018 Deferred Incentive Share Option Plan, with the shares satisfied from existing treasury stock. Following...
Business Operations and Strategy
Portmeirion hails £120m UK ceramics fund as it ramps up Stoke-on-Trent production
Positive
May 21, 2026
Portmeirion Group has welcomed the UK Chancellor’s announcement of a £120 million government fund to support the ceramics industry, a sector hit hard by high energy and broader cost pressures. The company, whose UK energy bill reached a...
Business Operations and StrategyExecutive/Board Changes
Portmeirion Confirms Board Appointment of New CEO Michael Scheepers
Positive
May 11, 2026
Portmeirion Group PLC, the global homeware brands group behind Spode and Royal Worcester, operates from Stoke-on-Trent with a portfolio that spans heritage ceramics and contemporary lifestyle products. The company targets diversified international...
Business Operations and StrategyExecutive/Board ChangesDividendsFinancial DisclosuresM&A Transactions
Portmeirion Swings to Loss but Backs Transformation as 2026 Starts with Return to Growth
Negative
May 6, 2026
Portmeirion Group PLC reported flat 2025 revenue of £91.1m but swung to a statutory pre-tax loss of £7.2m, as US tariffs, higher costs and inventory write-downs weighed on profitability and free cash flow, prompting the board to withhold...
Business Operations and StrategyExecutive/Board Changes
Portmeirion Names Michael Scheepers as CEO to Drive Next Phase of Global Brand Growth
Positive
May 6, 2026
Portmeirion Group PLC, the U.K.‑based global homewares brand group, has appointed Michael Scheepers as Group CEO as part of a planned leadership succession, following the decision of current chief executive Mike Raybould to step down on 11 M...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 05, 2026