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Likewise Group Plc (GB:LIKE)
LSE:LIKE

Likewise Group Plc (LIKE) AI Stock Analysis

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GB:LIKE

Likewise Group Plc

(LSE:LIKE)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
27.00p
▲(22.73% Upside)
Likewise Group Plc's overall stock score reflects strong financial performance and positive corporate events, which are offset by weak technical indicators and a high valuation. The company's robust revenue growth and strategic investments position it well for future expansion, but current market conditions and valuation metrics suggest caution.
Positive Factors
Sustained Revenue Growth
A multi-year rise from £30M to £149.8M demonstrates durable top-line momentum. Coupled with diversified streams—subscriptions, project fees, support and analytics—the growth suggests broader market adoption and lower single-customer concentration risk, supporting scalable long-term expansion.
Strong Cash Generation
A high operating cash flow to net income ratio and expanding free cash flow indicate robust cash conversion. This durable cash generation funds reinvestment, working capital, debt servicing and strategic initiatives without relying on external financing, strengthening financial flexibility over time.
Strategic Investments & Management Alignment
Active investments in logistics and capacity expansion plus executive dividend reinvestment signal management commitment to long-term scaling. These structural moves improve operational capacity and align leadership incentives with shareholder outcomes, supporting sustained competitive positioning.
Negative Factors
Very Low Net Profitability
A 0.5% net margin, despite revenue growth, indicates limited bottom-line conversion. Persistently thin net profits reduce the company's ability to build reserves, fund strategic initiatives internally, and withstand margin shocks, making long-term earnings durability vulnerable to cost or demand swings.
Weak Return on Equity
An ROE near 2% shows limited effectiveness turning shareholder capital into profits. Over months this structural weakness suggests capital allocation or operational inefficiencies; without improvement, investor returns and the case for equity-funded growth are constrained.
Moderate Leverage
A debt/equity ratio of 0.81 represents meaningful leverage. Combined with low net margins and weak ROE, this moderate indebtedness may limit financial flexibility, raise interest exposure and constrain the ability to pursue opportunistic investments or absorb prolonged downturns without dilutive financing.

Likewise Group Plc (LIKE) vs. iShares MSCI United Kingdom ETF (EWC)

Likewise Group Plc Business Overview & Revenue Model

Company DescriptionLikewise Group plc, together with its subsidiaries, distributes floorcoverings and matting products for domestic and commercial floorcovering markets in the United Kingdom and internationally. The company offers residential flooring products, such as carpet, vinyl, laminate, LVT, and artificial grass products, as well as underlays and accessories. It also manufactures and sells doormats, rugs, and runners. The company offers its products under the Dandy, BRUCE STRAKE, Marquee Floors, Likewise, The home of, LEWIS ABBOTT, FACTORY FLOORING, and H&V Carpets brand names. Likewise Group plc was incorporated in 2012 and is based in Solihull, the United Kingdom.
How the Company Makes MoneyLikewise Group Plc generates revenue primarily through the sale of its flooring products. The company's key revenue streams include wholesale distribution to retailers, direct sales to commercial clients, and online sales channels. Additionally, Likewise Group Plc benefits from strategic partnerships with manufacturers and suppliers, which allow it to offer a diverse range of products and competitive pricing. The company's extensive distribution network and focus on customer service contribute significantly to its earnings by enhancing market reach and customer satisfaction.

Likewise Group Plc Financial Statement Overview

Summary
Likewise Group Plc demonstrates a strong growth trajectory, particularly in revenue and cash flow generation. While profitability margins are improving, net profitability remains a challenge. The balance sheet reflects a solid equity position with manageable leverage, though returns on equity need enhancement. Overall, the company's financial health is robust, with room for improvement in profitability metrics.
Income Statement
The company's revenue has shown a consistent growth trajectory, increasing from £30M in 2019 to £149.8M in 2024. Gross profit margin improved to 30.7% in 2024, indicating effective cost management. Net profit margin, albeit positive at 0.5% in 2024, remains low, suggesting limited bottom-line profitability. Notably, EBIT and EBITDA margins have improved, reflecting enhanced operational efficiency.
Balance Sheet
The debt-to-equity ratio stands at 0.81, indicating a moderate leverage level that suggests manageable risk. The equity ratio is 39.7%, showing a stable asset financing structure through equity. However, the return on equity (ROE) is relatively low at 1.95%, suggesting limited returns generated from equity investments.
Cash Flow
The company has shown strong cash flow improvements with a robust operating cash flow to net income ratio of 9.34. Free cash flow has grown significantly over the years, enhancing financial flexibility. However, the free cash flow to net income ratio is 7.15, indicating a healthy conversion of profits into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue157.00M149.79M139.54M123.64M60.49M47.32M
Gross Profit43.13M46.02M42.23M36.47M18.14M12.33M
EBITDA8.26M7.39M6.60M3.02M2.32M-1.31M
Net Income1.33M774.60K844.02K-836.30K-145.42K-3.07M
Balance Sheet
Total Assets106.97M99.93M101.59M97.01M56.07M37.12M
Cash, Cash Equivalents and Short-Term Investments2.99M2.20M5.71M5.91M8.45M2.82M
Total Debt32.95M32.13M30.39M28.00M16.31M10.01M
Total Liabilities67.14M60.25M62.07M57.90M33.72M25.54M
Stockholders Equity39.82M39.68M39.52M39.11M22.35M11.59M
Cash Flow
Free Cash Flow5.53M5.54M3.76M-3.33M-1.89M3.84M
Operating Cash Flow8.72M7.23M5.79M-1.33M-299.97K4.92M
Investing Cash Flow-3.39M-5.91M-2.82M-15.46M-3.05M-2.54M
Financing Cash Flow-5.53M-4.81M-3.17M14.25M8.97M-178.19K

Likewise Group Plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price22.00
Price Trends
50DMA
23.85
Positive
100DMA
25.15
Negative
200DMA
23.50
Positive
Market Momentum
MACD
0.08
Negative
RSI
75.94
Negative
STOCH
75.56
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:LIKE, the sentiment is Positive. The current price of 22 is below the 20-day moving average (MA) of 22.35, below the 50-day MA of 23.85, and below the 200-day MA of 23.50, indicating a bullish trend. The MACD of 0.08 indicates Negative momentum. The RSI at 75.94 is Negative, neither overbought nor oversold. The STOCH value of 75.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:LIKE.

Likewise Group Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
£49.33M8.8119.42%0.55%2.64%23.89%
64
Neutral
£62.31M46.303.37%1.76%9.26%31.71%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
49
Neutral
£31.80M-2.07-19.58%3.45%-4.23%-435.86%
48
Neutral
£13.79M158.730.17%-3.72%
47
Neutral
£37.72M-0.78-19.28%-11.65%-273.57%
40
Underperform
£44.12M-0.18-9.72%10.94%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:LIKE
Likewise Group Plc
25.00
6.69
36.54%
GB:CFX
Colefax
960.00
175.45
22.36%
GB:HEAD
Headlam
44.80
-94.20
-67.77%
GB:PMP
Portmeirion
99.00
-78.50
-44.23%
GB:VCP
Victoria
35.85
-89.15
-71.32%
GB:SDG
Sanderson Design Group PLC
45.00
-10.31
-18.64%

Likewise Group Plc Corporate Events

Other
Likewise Group’s PDMR Share Transaction Maintains Ownership Structure
Neutral
Nov 27, 2025

Likewise Group plc, a company listed on the AIM market, has announced a transaction involving Adrian Laffey, a person discharging managerial responsibilities. On November 25, 2025, Laffey transferred 888,888 ordinary shares to a Self-Invested Personal Pension (SIPP) through a sale and immediate repurchase, resulting in no change in his beneficial ownership, which remains at 7,473,911 shares or 2.98% of the company’s issued share capital. This transaction, conducted on the London Stock Exchange, is part of routine financial management and does not alter the company’s shareholding structure.

The most recent analyst rating on (GB:LIKE) stock is a Hold with a £25.00 price target. To see the full list of analyst forecasts on Likewise Group Plc stock, see the GB:LIKE Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Likewise Group Plc Reports Strong Sales Growth Amid Market Challenges
Positive
Nov 19, 2025

Likewise Group Plc reports a 7.4% increase in sales revenue for the second half of the financial year, with a notable 13.3% rise in sales for Likewise Floors by the end of October. Despite challenging market conditions and increased costs, the company anticipates profits to surpass previous years and remains on track to achieve its medium-term objectives. The construction of a new distribution hub in Newport and enhancements to logistics networks are expected to boost capacity and support future growth. Additionally, key executives, including the CEO and a non-executive director, have reinvested their interim dividends into company shares, signaling confidence in the company’s future prospects.

The most recent analyst rating on (GB:LIKE) stock is a Hold with a £30.00 price target. To see the full list of analyst forecasts on Likewise Group Plc stock, see the GB:LIKE Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025