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Sanderson Design Group PLC
(LSE:SDG)
Select Model
Select Model
Rating:68Neutral
Price Target:
78.00 p
â–˛(77.27% Upside)
Action:Reiterated
Date:04/30/26
The score is driven by an attractive valuation (low P/E with a dividend) and supportive technical uptrend (price above key moving averages with positive momentum). This is tempered by uneven financial performance: despite a strong 2026 rebound, operating profitability remains very thin after prior volatility.
Positive Factors
Scalable licensing model
SDG's licensing-plus-branded-sales model reduces capital intensity and lets the company scale design reach without heavy manufacturing investment. Recurring royalties from multiple partners can produce steadier long-term cash flows and higher operating leverage if licensee sales grow.
Negative Factors
Revenue and earnings volatility
Large multi-year swings in revenue and earnings impair predictability of royalty streams and product sales. This volatility complicates long-range planning for licensing deals and product investment, and exposes the business to cyclical pressures in housing and interiors demand that could reverse recent gains.
Read all positive and negative factors
Positive Factors
Negative Factors
Scalable licensing model
SDG's licensing-plus-branded-sales model reduces capital intensity and lets the company scale design reach without heavy manufacturing investment. Recurring royalties from multiple partners can produce steadier long-term cash flows and higher operating leverage if licensee sales grow.
Read all positive factors
Sanderson Design Group PLC (SDG) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
ÂŁ52.03M
Dividend Yield3.45%
Average Volume (3M)136.08K
Price to Earnings (P/E)24.2
Beta (1Y)0.79
Revenue Growth-0.90%
EPS GrowthN/A
CountryUK
Employees550
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)0.03
Shares Outstanding72,264,620
10 Day Avg. Volume141,814
30 Day Avg. Volume136,079
Financial Highlights & Ratios
PEG Ratio-0.14
Price to Book (P/B)0.48
Price to Sales (P/S)0.34
P/FCF Ratio4.15
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.06
Revenue Forecast (FY)ÂŁ104.10M
Sanderson Design Group PLC Business Overview & Revenue Model
Company Description
Sanderson Design Group plc is a global enterprise specializing in the design, production, marketing, and worldwide distribution of interior furnishings, fabrics, and wallpapers. The company operates through two distinct divisions: Brands and Manuf...
How the Company Makes Money
SDG primarily makes money by monetizing its design brands through a combination of (1) licensing and royalties and (2) branded product sales, supported by related design and brand services. Licensing/royalties: SDG licenses its brands and designs ...
Sanderson Design Group PLC Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
73
Positive
Cash Flow
52
Neutral
| Breakdown | Jan 2026 | Jan 2025 | Jan 2024 | Jan 2023 | Jan 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 99.48M | 100.39M | 108.64M | 111.98M | 112.20M |
| Gross Profit | 65.53M | 68.44M | 73.68M | 70.30M | 69.56M |
| EBITDA | 5.55M | -7.75M | 16.11M | 12.68M | 17.12M |
| Net Income | 2.15M | -15.24M | 8.20M | 8.82M | 7.76M |
Balance Sheet | |||||
| Total Assets | 96.79M | 97.20M | 110.64M | 107.33M | 105.73M |
| Cash, Cash Equivalents and Short-Term Investments | 9.81M | 5.81M | 16.34M | 15.40M | 19.05M |
| Total Debt | 11.33M | 11.23M | 5.15M | 5.12M | 3.90M |
| Total Liabilities | 26.87M | 28.47M | 24.11M | 26.01M | 26.02M |
| Stockholders Equity | 69.92M | 68.73M | 86.53M | 81.32M | 79.71M |
Cash Flow | |||||
| Free Cash Flow | 8.16M | -6.14M | 5.83M | 856.00K | 6.78M |
| Operating Cash Flow | 8.35M | -2.06M | 9.09M | 5.64M | 8.91M |
| Investing Cash Flow | -660.00K | -3.95M | -3.04M | -4.79M | -2.13M |
| Financing Cash Flow | -3.27M | -4.57M | -4.95M | -4.90M | -3.22M |
Sanderson Design Group PLC Technical Analysis
Neutral
44.00
Price Trends
68.78
Positive
62.51
Positive
54.11
Positive
Market Momentum
1.17
Positive
49.94
Neutral
29.05
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SDG, the sentiment is Neutral. The current price of 44 is below the 20-day moving average (MA) of 74.26, below the 50-day MA of 68.78, and below the 200-day MA of 54.11, indicating a neutral trend. The MACD of 1.17 indicates Positive momentum. The RSI at 49.94 is Neutral, neither overbought nor oversold. The STOCH value of 29.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:SDG.
Sanderson Design Group PLC Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | ÂŁ70.73M | 11.89 | 20.89% | 0.55% | 7.44% | 30.27% | |
74 Outperform | ÂŁ37.39M | 8.50 | 7.14% | 7.98% | -2.56% | -31.50% | |
68 Neutral | £52.03M | 24.16 | 3.09% | 3.45% | -0.90% | ― | |
68 Neutral | ÂŁ37.71M | 9.68 | 8.41% | 11.65% | -3.78% | -43.43% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
56 Neutral | £332.76M | 9.49 | 13.23% | ― | 8.82% | 440.57% | |
41 Neutral | £7.03M | -1.13 | 0.16% | ― | -0.16% | -1912.80% |
* Consumer Cyclical Sector Average
GB:SDG
Sanderson Design Group PLC
72.00
18.63
34.91%
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Sanderson Design Group PLC Corporate Events
Business Operations and StrategyExecutive/Board Changes
Sanderson Design Group sets stretching LTIP targets to 2029
Positive
Jun 26, 2026
Sanderson Design Group PLC has detailed the performance targets attached to recently granted nil-cost options under its Long Term Incentive Plan for eight senior managers, including the CEO and CFO. The awards, linked equally to adjusted profit be...
Business Operations and StrategyRegulatory Filings and Compliance
Sanderson Design Group updates share capital as LTIP awards vest
Neutral
Jun 18, 2026
Sanderson Design Group PLC, the AIM‑quoted luxury interior design and furnishings group, has awarded ordinary shares under its Long-Term Incentive Plan to chief executive Lisa Montague and other senior managers and employees. The vesting, ma...
Business Operations and StrategyExecutive/Board Changes
Sanderson Design Group Aligns Executive Rewards with Long-Term Financial Targets
Positive
Jun 8, 2026
Sanderson Design Group PLC, a luxury interior furnishings specialist listed on AIM, focuses on designing and producing wallpapers, fabrics and paints, complemented by licensed ranges across homeware categories. The group leverages UK-based manufac...
Executive/Board ChangesRegulatory Filings and Compliance
Sanderson Design Group Updates Executive Shareholdings After LTIP Vesting
Neutral
Jun 5, 2026
Sanderson Design Group PLC, a luxury interior design and furnishings group listed on AIM under ticker SDG, operates a vertically integrated model with strong UK manufacturing and a portfolio of brands including Zoffany, Sanderson, Morris Co., Har...
Executive/Board ChangesRegulatory Filings and Compliance
Sanderson Design Group Updates LTIP Vesting and Share Capital Structure
Neutral
Jun 4, 2026
Sanderson Design Group PLC, a UK‑based luxury interior furnishings group, designs, manufactures and markets wallpapers, fabrics and paints while also earning licensing income from its brands, which include Zoffany, Sanderson, Morris Co., Ha...
Business Operations and Strategy
Sanderson Design Group to court retail investors at Mello London event
Positive
Jun 1, 2026
Sanderson Design Group PLC, a UK-based luxury interiors firm known for wallpapers, fabrics, paints and licensed homeware ranges, will showcase its portfolio and strategy to retail investors at the Mello2026 investor event in London. The company op...
Financial DisclosuresShareholder Meetings
Sanderson Design Group Publishes 2026 Annual Report and Sets AGM Date
Neutral
May 28, 2026
Sanderson Design Group PLC, the AIM listed luxury interior design and furnishings group, has published its Annual Report Accounts for the year ended 31 January 2026 along with the Notice of its Annual General Meeting on the company’s invest...
Business Operations and Strategy
King Charles III visit underscores Sanderson Design Group’s royal heritage and design legacy
Positive
May 19, 2026
Sanderson Design Group, a luxury interior furnishings group with a portfolio of heritage brands and a strong UK manufacturing base, designs and licenses wallpapers, fabrics and paints for global markets. The company leverages its historical archiv...
Business Operations and StrategyDividendsFinancial Disclosures
Sanderson Design Group Lifts Profit and Cash on Efficiency Drive and U.S. Growth
Positive
Apr 29, 2026
Sanderson Design Group reported nearly flat revenue at £99.5 million for the year to 31 January 2026, but markedly improved profitability, with adjusted underlying profit before tax rising 22.2% to £5.3 million and a swing to a statutory...
Regulatory Filings and Compliance
Sanderson Design Updates LTIP Block Listing and Share Allocation
Neutral
Apr 27, 2026
Sanderson Design Group PLC has reported its latest six‑monthly block listing return for the Sanderson Design Group Long Term Incentive Plan, covering the period from 27 October 2025 to 27 April 2026. The update details movements in ordinary ...
Business Operations and StrategyFinancial Disclosures
Sanderson Design Group Sets Online Investor Presentation for Full-Year 2026 Results
Neutral
Apr 9, 2026
Sanderson Design Group PLC, the AIM-quoted luxury interior furnishings group behind brands such as Sanderson, Morris Co. and Harlequin, combines in-house UK manufacturing of wallpapers and fabrics with an international showroom presence and a gro...
Business Operations and StrategyFinancial Disclosures
Sanderson Design Group Sets Date for Full-Year 2026 Results
Neutral
Apr 9, 2026
Sanderson Design Group PLC has announced it will release its financial results for the year ended 31 January 2026 on 29 April 2026, providing the market with an update on the performance of its luxury interior design and furnishings business. The ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.