Sanderson Design Group PLC (SDG) AI Stock Analysis

• Market Cap: £37.87M
• Dividend Yield: 3.81%
• Average Volume (3M): 154.39K
• Price to Earnings (P/E): 6.7
• Beta (1Y): 0.95
• Revenue Growth: -7.59%
• EPS Growth: -284.80%
• Country: UK
• Employees: 550
• Sector: Consumer Cyclical
• Sector Strength: 69
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): -0.21
• Shares Outstanding: 72,132,200
• 10 Day Avg. Volume: 107,665
• 30 Day Avg. Volume: 154,394
• PEG Ratio: <0.01
• Price to Book (P/B): 0.54
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -7.77
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 59 Neutral
• Price Target: 0.50p ▼(-99.05%Downside)

The stock score reflects significant financial challenges, offset by positive technical indicators and corporate events. Financial performance is hindered by negative earnings and cash flows, but the company's strong balance sheet and recent strategic initiatives provide some stability. Technical analysis shows bullish momentum, and corporate events indicate positive market sentiment.

Sanderson Design Group PLC Business Overview & Revenue Model

Company Description

Sanderson Design Group PLC (SDG) is a leading luxury interior furnishings company based in the United Kingdom. The company operates in the home and lifestyle sectors, offering a wide range of high-quality products including wallpapers, fabrics, and paints. SDG is renowned for its distinctive and innovative designs, catering to both residential and commercial markets globally. The company owns several iconic brands such as Sanderson, Morris & Co., and Harlequin, each with its unique style and heritage.

How the Company Makes Money

Sanderson Design Group PLC generates revenue primarily through the design, manufacture, and sale of luxury interior furnishings. The company's key revenue streams include the sale of wallpapers, fabrics, and paints under its various brands. SDG also benefits from licensing agreements, where its designs are licensed to third-party manufacturers and retailers, providing a steady stream of royalty income. Additionally, the company engages in strategic partnerships and collaborations to expand its market reach and enhance brand visibility, contributing to its overall earnings. Export sales to international markets also play a significant role in the company's revenue model, as SDG continues to grow its presence outside the UK.

Sanderson Design Group PLC Financial Statement Overview

Summary

Sanderson Design Group PLC faces significant challenges, particularly in maintaining profitability and positive cash flows. The income statement shows a concerning downturn, with negative EBIT and net income. The balance sheet is relatively strong with a high equity ratio, but cash flow performance is weak, with negative operating and free cash flows. Immediate strategic adjustments are needed to address operational inefficiencies.

Income Statement

The income statement shows a concerning downturn in performance. The company reported a negative EBIT and net income for the latest period, indicating operational inefficiencies or significant expenses. Revenue decreased by 7.6% compared to the previous year, signaling potential demand issues or market competition. While historical data shows profitability, current negative margins highlight urgent areas needing improvement.

Balance Sheet

The balance sheet is relatively strong with a high equity ratio of approximately 71%, indicating a low reliance on debt. The debt-to-equity ratio is conservative, suggesting good financial stability. However, there is a noted decrease in cash reserves and total assets over the recent period, which could limit future investment flexibility.

Cash Flow

Cash flow performance is weak, with negative operating and free cash flows in the latest period, highlighting potential cash management issues. The operating cash flow to net income ratio worsened, indicating inefficiencies in converting earnings into cash. Previous periods showed positive cash flows, suggesting recent operational challenges.

Breakdown	Mar 2025	Mar 2024	Mar 2023	Mar 2022	Mar 2021
Income Statement
Total Revenue	100.39M	108.64M	111.98M	112.20M	93.76M
Gross Profit	68.44M	73.68M	74.22M	73.83M	56.98M
EBITDA	-7.75M	15.93M	17.42M	17.30M	12.67M
Net Income	-15.24M	8.20M	8.82M	7.76M	3.83M
Balance Sheet
Total Assets	97.20M	110.64M	107.33M	105.73M	100.40M
Cash, Cash Equivalents and Short-Term Investments	5.81M	16.34M	15.40M	19.05M	15.55M
Total Debt	11.23M	5.15M	5.12M	3.90M	6.29M
Total Liabilities	28.47M	24.11M	26.01M	26.02M	32.92M
Stockholders Equity	68.73M	86.53M	81.32M	79.71M	67.48M
Cash Flow
Free Cash Flow	-6.14M	5.83M	828.00K	6.85M	16.84M
Operating Cash Flow	-2.06M	9.09M	5.62M	8.98M	17.92M
Investing Cash Flow	-3.95M	-3.04M	-4.76M	-2.12M	-999.00K
Financing Cash Flow	-4.57M	-4.95M	-4.90M	-3.29M	-2.55M

Sanderson Design Group PLC Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 52.50
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SDG, the sentiment is Positive. The current price of 52.5 is above the 20-day moving average (MA) of 51.18, above the 50-day MA of 46.55, and above the 200-day MA of 52.34, indicating a bullish trend. The MACD of 1.76 indicates Positive momentum. The RSI at 68.74 is Neutral, neither overbought nor oversold. The STOCH value of 47.22 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:SDG.

Sanderson Design Group PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CFX	73 Outperform	£45.10M	8.24	18.68%	0.54%	2.96%	9.77%
ULTP	70 Outperform	£50.51M	7.32	14.20%	5.15%	-7.42%	-42.84%
LIKE	68 Neutral	£62.26M	79.69	1.96%	1.96%	7.35%	-11.43%
Sector *	64 Neutral	£1.71B	10.36	6.12%	3.42%	0.55%	-32.84%
SDG	59 Neutral	£37.87M	6.71	-19.63%	3.81%	-7.59%	-284.80%
PMP	51 Neutral	£18.41M	53.40	0.62%	2.25%	-11.22%	―
HEAD	48 Neutral	£69.04M	―	-12.15%	6.45%	-9.66%	-425.03%

Sanderson Design Group PLC Corporate Events

Sanderson Design Group Announces Total Voting Rights Update

Sanderson Design Group PLC announced that as of June 30, 2025, its issued share capital consists of 72,132,203 ordinary shares, each with one voting right. This information is crucial for shareholders to determine their interests in the company’s share capital according to the Financial Conduct Authority’s rules. The announcement underscores the company’s transparency and compliance with regulatory requirements, which is important for maintaining investor trust and confidence.

Sanderson Design Group Passes AGM Resolutions Amid Shareholder Engagement

Sanderson Design Group PLC announced the successful passing of all resolutions at its Annual General Meeting, including the re-election of directors and the approval of a final dividend. The board noted significant opposition to the amendment of the Long Term Incentive Plan and is engaging with shareholders to address their concerns, demonstrating a commitment to corporate governance and shareholder relations.

Sanderson Design Group Reports Positive Trading and Successful Product Launch

Sanderson Design Group PLC has announced that its trading is in line with Board expectations for the full year, despite initial challenges from tariffs impacting order intake. The company has seen improvements in order intake across the UK, USA, and Northern Europe, and its recent Highgrove by Sanderson collection launch has been well received. The licensing segment continues to perform well, and cost-saving measures in manufacturing are on track to achieve break-even. Inventory reduction is progressing as planned, contributing to a strengthening net cash position.

Sanderson Design Group Announces LTIP Award Vesting

Sanderson Design Group PLC announced the vesting of awards under its Long-Term Incentive Plan, resulting in the allocation of ordinary shares to CEO Lisa Montague and other managerial staff. This vesting, which took place on June 17, 2025, involved the issuance of 75,887 new ordinary shares, increasing the company’s total voting shares to 72,132,203. The move reflects Sanderson’s commitment to rewarding its leadership and aligns with its strategic goals, potentially impacting shareholder interests and market positioning.

Sanderson Design Group Announces LTIP Awards to Key Management

Sanderson Design Group PLC has announced the grant of nil-cost options over ordinary shares to seven key managerial figures under its Long Term Incentive Plan (LTIP). These awards, which are contingent on performance conditions including financial performance, growth in USA revenues, and sustainability measures, will vest on 06 June 2028. This strategic move aims to align the interests of the management with the company’s long-term goals, potentially impacting its financial performance and market positioning positively.

Sanderson Design Group Announces LTIP Awards Vesting

Sanderson Design Group PLC has announced the vesting of awards under its Long-Term Incentive Plan (LTIP), resulting in the allocation of ordinary shares to its CEO, CFO, other managerial staff, and employees. This move, which reflects the company’s commitment to rewarding its leadership and staff, involves the issuance of 61,463 new ordinary shares, bringing the total issued share capital to 72,056,316 shares. The vesting of these shares is expected to reinforce the company’s operational stability and align the interests of its management with those of its shareholders, potentially impacting the company’s market position and stakeholder confidence.

Sanderson Design Group Releases Annual Report and AGM Notice

Sanderson Design Group PLC has released its Annual Report & Accounts for the year ending 31 January 2025 and announced the Notice of its Annual General Meeting (AGM), scheduled for 25 June 2025. The documents are available on the company’s investor website, and printed copies are being distributed to shareholders. This announcement is crucial for stakeholders as it provides insights into the company’s financial performance and strategic direction, potentially impacting investor confidence and market positioning.

Sanderson Design Group Director Increases Stake with Share Purchase

Sanderson Design Group PLC announced that Juliette Stacey, a Non-executive Director, has purchased 11,086 ordinary shares in the company. This transaction reflects a modest increase in insider ownership, potentially signaling confidence in the company’s future prospects. The purchase might influence stakeholder perceptions positively, as insider buying is often seen as an indicator of expected company growth or stability.

Sanderson Design Group Faces Challenging Year with Strategic Initiatives

Sanderson Design Group PLC reported a challenging financial year ending January 2025, with revenue dropping by 7.6% to £100.4m and a significant decline in adjusted underlying profit before tax by 63.9% to £4.4m. Despite a tough consumer environment, the company maintained strong licensing performance and continued strategic initiatives, including cost-saving measures and digitalization efforts. The company also highlighted its focus on North America as a key growth market and the launch of a direct-to-consumer online shop for Morris & Co. products. The financial results reflect ongoing market challenges, but the company remains optimistic about its strategic direction and growth opportunities.