Sanderson Design Group PLC (SDG) AI Stock Analysis

• Market Cap: £31.80M
• Dividend Yield: 3.45%
• Average Volume (3M): 136.08K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.09
• Revenue Growth: -4.23%
• EPS Growth: -435.86%
• Country: UK
• Employees: 550
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 0.02
• Shares Outstanding: 72,264,620
• 10 Day Avg. Volume: 141,814
• 30 Day Avg. Volume: 136,079
• PEG Ratio: <0.01
• Price to Book (P/B): 0.55
• Price to Sales (P/S): 0.38
• P/FCF Ratio: -6.19
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 3.97
• Revenue Forecast (FY): £7.71B

• Rating: 49 Neutral
• Price Target: 45.00p ▲(2.27% Upside)

The overall stock score of 49 reflects significant financial challenges, particularly in profitability and cash flow. Technical indicators suggest neutral momentum, while valuation is weak due to negative earnings. The director's share purchase provides a slight positive sentiment but does not outweigh the financial concerns.

Positive Factors

Strong Brand Recognition

The company's strong brand recognition and heritage in high-quality design provide a competitive advantage, supporting long-term customer loyalty and market presence.

Diversified Revenue Streams

Diversified revenue streams across multiple channels and partnerships help mitigate risks associated with reliance on a single market segment, providing stability and growth potential.

Financial Stability

A strong balance sheet with a high equity ratio suggests financial stability, reducing the risk of financial distress and providing flexibility for future investments.

Negative Factors

Profitability Challenges

The negative EBIT and net income indicate operational inefficiencies or high expenses, which could hinder long-term profitability and require strategic adjustments.

Weak Cash Flow Performance

Weak cash flow performance suggests potential cash management issues, impacting the company's ability to invest in growth opportunities and meet financial obligations.

Revenue Decline

The decline in revenue may indicate demand issues or increased competition, posing a risk to market share and necessitating strategic initiatives to drive growth.

Sanderson Design Group PLC Business Overview & Revenue Model

Company Description

Sanderson Design Group plc designs, manufactures, markets, and distributes interior furnishings, fabrics, and wallpapers worldwide. The company operates in two segments, Brands and Manufacturing. The Brands segment designs, markets, sells, distributes, and licenses Sanderson, Morris & Co., Harlequin, Zoffany, Scion, Clarke & Clarke, and Archive by Sanderson Design brands. This segment offers wallpapers and fabrics, homewares, window coverings, furniture items, bedding products, cushions, rugs, paints, tableware, scarfs, and leather goods. The Manufacturing segment manufactures wallcoverings and printed fabrics. The company operates showrooms in Chelsea Harbour, London; and Manhattan, New York. It serves designers, retailers, distributors, and architects. The company was formerly known as Walker Greenbank PLC and changed its name to Sanderson Design Group plc in November 2020. Sanderson Design Group plc was incorporated in 1899 and is headquartered in Denham, the United Kingdom.

How the Company Makes Money

Sanderson Design Group generates revenue primarily through the sale of its interior design products, including wallpapers, fabrics, and home accessories. The company operates through various brands, each targeting specific customer segments, which allows for a diversified revenue stream. Key revenue sources include direct sales to consumers through retail channels, wholesale distribution to independent retailers, and partnerships with interior designers and architects. Additionally, SDG earns revenue from licensing agreements and collaborations with other design firms and brands, further expanding its market reach. The company's emphasis on high-quality, innovative designs and its strong brand recognition contribute to its financial performance.

Sanderson Design Group PLC Financial Statement Overview

Summary

Sanderson Design Group PLC faces significant challenges, particularly in maintaining profitability and positive cash flows. The income statement shows a concerning downturn with negative EBIT and net income. The balance sheet is relatively strong with a high equity ratio, but cash flow performance is weak with negative operating and free cash flows.

Income Statement

The income statement shows a concerning downturn in performance. The company reported a negative EBIT and net income for the latest period, indicating operational inefficiencies or significant expenses. Revenue decreased by 7.6% compared to the previous year, signaling potential demand issues or market competition. While historical data shows profitability, current negative margins highlight urgent areas needing improvement.

Balance Sheet

The balance sheet is relatively strong with a high equity ratio of approximately 71%, indicating a low reliance on debt. The debt-to-equity ratio is conservative, suggesting good financial stability. However, there is a noted decrease in cash reserves and total assets over the recent period, which could limit future investment flexibility.

Cash Flow

Cash flow performance is weak, with negative operating and free cash flows in the latest period, highlighting potential cash management issues. The operating cash flow to net income ratio worsened, indicating inefficiencies in converting earnings into cash. Previous periods showed positive cash flows, suggesting recent operational challenges.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	98.16M	100.39M	108.64M	111.98M	112.20M	93.76M
Gross Profit	65.00M	68.44M	73.68M	70.30M	69.56M	49.47M
EBITDA	6.74M	-7.75M	16.11M	12.68M	17.12M	12.53M
Net Income	-15.26M	-15.24M	8.20M	8.82M	7.76M	3.83M
Balance Sheet
Total Assets	96.25M	97.20M	110.64M	107.33M	105.73M	99.68M
Cash, Cash Equivalents and Short-Term Investments	7.76M	5.81M	16.34M	15.40M	19.05M	15.55M
Total Debt	10.88M	11.23M	5.15M	5.12M	3.90M	6.29M
Total Liabilities	27.01M	28.47M	24.11M	26.01M	26.02M	32.92M
Stockholders Equity	69.24M	68.73M	86.53M	81.32M	79.71M	66.76M
Cash Flow
Free Cash Flow	4.03M	-6.14M	5.83M	856.00K	6.78M	16.85M
Operating Cash Flow	4.92M	-2.06M	9.09M	5.64M	8.91M	17.92M
Investing Cash Flow	-1.88M	-3.95M	-3.04M	-4.79M	-2.13M	-1.00M
Financing Cash Flow	-4.61M	-4.57M	-4.95M	-4.90M	-3.22M	-2.55M

Sanderson Design Group PLC Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 44.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SDG, the sentiment is Neutral. The current price of 44 is above the 20-day moving average (MA) of 43.87, below the 50-day MA of 44.60, and below the 200-day MA of 46.36, indicating a neutral trend. The MACD of -0.20 indicates Negative momentum. The RSI at 47.33 is Neutral, neither overbought nor oversold. The STOCH value of 58.57 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:SDG.

Sanderson Design Group PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CFX	78 Outperform	£49.33M	8.81	19.42%	0.55%	2.64%	23.89%
DFS	68 Neutral	£415.95M	17.18	10.06%	―	4.38%	―
ULTP	68 Neutral	£44.25M	7.73	12.08%	11.65%	-3.45%	-44.02%
CHH	64 Neutral	£36.29M	7.16	8.35%	7.98%	-3.45%	-35.25%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
SDG	49 Neutral	£31.80M	-2.07	-19.58%	3.45%	-4.23%	-435.86%
PMP	48 Neutral	£13.79M	158.73	0.17%	―	-3.72%	―

Sanderson Design Group PLC Corporate Events

Sanderson Design Group Announces Total Voting Rights Update

Sanderson Design Group PLC announced that as of November 30, 2025, its issued share capital consists of 72,264,620 ordinary shares, each with one voting right, and none held in treasury. This figure is crucial for shareholders to determine their notification requirements under the Financial Conduct Authority’s rules. This update reflects the company’s commitment to transparency and regulatory compliance, potentially impacting shareholder engagement and market perception.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £42.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.

Sanderson Design Group Announces LTIP Awards Vesting

Sanderson Design Group PLC has announced the vesting of awards under its Long-Term Incentive Plan (LTIP), resulting in the issuance of new ordinary shares to CEO Lisa Montague and other key personnel. This vesting reflects a conditional award made in 2020 and impacts the company’s total voting rights, with the issued share capital now consisting of 72,264,620 ordinary shares. The move signifies Sanderson Design Group’s commitment to rewarding its leadership and aligns with its strategic goals, potentially influencing shareholder interests and market perceptions.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.

Sanderson Design Group Director Increases Shareholding

Sanderson Design Group PLC announced that Patrick Lewis, a Non-executive Director, has purchased 40,000 ordinary shares of the company, increasing his holding to 44,571 shares, which represents 0.062% of the total voting rights. This transaction, conducted on the London Stock Exchange’s AIM market, underscores a vote of confidence from the company’s leadership and may positively influence stakeholder perceptions and market confidence in the company’s strategic direction.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.

Sanderson Design Group Reports Interim Results with Strategic Growth Focus

Sanderson Design Group PLC reported its interim financial results for the six months ending July 31, 2025, showing a 4% decline in revenue to £48.3 million compared to the previous year. Despite weaker consumer markets in the UK and Europe, the company saw growth in North America and licensing revenue. Strategic cost-cutting measures have been implemented, resulting in annualized savings of approximately £2.5 million, and the company remains on track to meet full-year expectations. The launch of new collections and digital platforms, alongside a focus on North American growth, are key drivers of the company’s positive outlook.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.