Sanderson Design Group PLC (SDG) AI Stock Analysis

• Market Cap: £30.71M
• Dividend Yield: 2.36%
• Average Volume (3M): 136.08K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.13
• Revenue Growth: -4.23%
• EPS Growth: -435.86%
• Country: UK
• Employees: 550
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 0.02
• Shares Outstanding: 72,264,620
• 10 Day Avg. Volume: 141,814
• 30 Day Avg. Volume: 136,079
• PEG Ratio: <0.01
• Price to Book (P/B): 0.55
• Price to Sales (P/S): 0.38
• P/FCF Ratio: -6.19
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 3.97
• Revenue Forecast (FY): £7.71B

• Rating: 46 Neutral
• Price Target: 42.00p ▼(-1.18% Downside)

The overall stock score of 46 reflects significant financial challenges, with negative earnings and cash flows being the most impactful factors. Technical analysis indicates bearish momentum, further weighing on the score. While the dividend yield offers some appeal, the negative P/E ratio highlights valuation concerns.

Positive Factors

Strong Brand Recognition

The company's strong brand recognition and heritage in high-quality design support its market position and customer loyalty, providing a durable competitive advantage.

Diversified Revenue Streams

A diversified revenue model reduces reliance on any single income source, enhancing resilience against market fluctuations and supporting long-term stability.

High Equity Ratio

A high equity ratio indicates financial stability and low reliance on debt, providing the company with flexibility to invest in growth opportunities.

Negative Factors

Negative Cash Flows

Negative cash flows highlight potential cash management issues, which could strain the company's ability to fund operations and growth initiatives over time.

Declining Revenue

A decline in revenue suggests potential demand issues or increased market competition, which could impact long-term growth and profitability.

Negative EBIT and Net Income

Negative EBIT and net income indicate operational inefficiencies or significant expenses, posing challenges to achieving sustainable profitability.

Sanderson Design Group PLC Business Overview & Revenue Model

Company Description

Sanderson Design Group PLC (SDG) is a leading UK-based designer and manufacturer of high-quality interior furnishings, including wallpapers, fabrics, and home accessories. Established in 1870, the company operates across various sectors, including residential, commercial, and hospitality design. SDG is known for its rich heritage and commitment to craftsmanship, offering a diverse portfolio of brands that cater to different aesthetic preferences and market segments.

How the Company Makes Money

Sanderson Design Group generates revenue primarily through the sale of its interior design products, including wallpapers, fabrics, and home accessories. The company operates through various brands, each targeting specific customer segments, which allows for a diversified revenue stream. Key revenue sources include direct sales to consumers through retail channels, wholesale distribution to independent retailers, and partnerships with interior designers and architects. Additionally, SDG earns revenue from licensing agreements and collaborations with other design firms and brands, further expanding its market reach. The company's emphasis on high-quality, innovative designs and its strong brand recognition contribute to its financial performance.

Sanderson Design Group PLC Financial Statement Overview

Summary

Sanderson Design Group PLC faces significant challenges, particularly in maintaining profitability and positive cash flows. The income statement shows a downturn with negative EBIT and net income, while cash flow performance is weak with negative operating and free cash flows. However, the balance sheet remains relatively strong with a high equity ratio, indicating financial stability.

Income Statement

The income statement shows a concerning downturn in performance. The company reported a negative EBIT and net income for the latest period, indicating operational inefficiencies or significant expenses. Revenue decreased by 7.6% compared to the previous year, signaling potential demand issues or market competition. While historical data shows profitability, current negative margins highlight urgent areas needing improvement.

Balance Sheet

The balance sheet is relatively strong with a high equity ratio of approximately 71%, indicating a low reliance on debt. The debt-to-equity ratio is conservative, suggesting good financial stability. However, there is a noted decrease in cash reserves and total assets over the recent period, which could limit future investment flexibility.

Cash Flow

Cash flow performance is weak, with negative operating and free cash flows in the latest period, highlighting potential cash management issues. The operating cash flow to net income ratio worsened, indicating inefficiencies in converting earnings into cash. Previous periods showed positive cash flows, suggesting recent operational challenges.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	100.39M	100.39M	108.64M	111.98M	112.20M	93.76M
Gross Profit	68.44M	68.44M	73.68M	70.30M	69.56M	49.47M
EBITDA	4.58M	-7.75M	16.11M	12.68M	17.12M	12.53M
Net Income	-15.24M	-15.24M	8.20M	8.82M	7.76M	3.83M
Balance Sheet
Total Assets	97.20M	97.20M	110.64M	107.33M	105.73M	99.68M
Cash, Cash Equivalents and Short-Term Investments	5.81M	5.81M	16.34M	15.40M	19.05M	15.55M
Total Debt	11.23M	11.23M	5.15M	5.12M	3.90M	6.29M
Total Liabilities	28.47M	28.47M	24.11M	26.01M	26.02M	32.92M
Stockholders Equity	68.73M	68.73M	86.53M	81.32M	79.71M	66.76M
Cash Flow
Free Cash Flow	-4.88M	-6.14M	5.83M	856.00K	6.78M	16.85M
Operating Cash Flow	-2.06M	-2.06M	9.09M	5.64M	8.91M	17.92M
Investing Cash Flow	-3.95M	-3.95M	-3.04M	-4.79M	-2.13M	-1.00M
Financing Cash Flow	-4.57M	-4.57M	-4.95M	-4.90M	-3.22M	-2.55M

Sanderson Design Group PLC Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 42.50
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SDG, the sentiment is Negative. The current price of 42.5 is below the 20-day moving average (MA) of 44.45, below the 50-day MA of 46.08, and below the 200-day MA of 46.68, indicating a bearish trend. The MACD of -1.24 indicates Positive momentum. The RSI at 20.57 is Positive, neither overbought nor oversold. The STOCH value of 40.48 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:SDG.

Sanderson Design Group PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CFX	79 Outperform	£47.52M	8.49	19.42%	0.56%	2.64%	23.89%
ULTP	75 Outperform	£53.63M	9.37	12.08%	10.29%	-3.45%	-44.02%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
LIKE	57 Neutral	£64.80M	48.15	3.37%	1.66%	9.26%	31.71%
PMP	47 Neutral	£14.13M	162.70	0.17%	3.59%	-3.72%	―
SDG	46 Neutral	£30.71M	―	-19.58%	2.36%	-4.23%	-435.86%
HEAD	43 Neutral	£45.43M	-1.00	-19.28%	―	-11.65%	-273.57%

Sanderson Design Group PLC Corporate Events

Sanderson Design Group Announces LTIP Awards Vesting

Sanderson Design Group PLC has announced the vesting of awards under its Long-Term Incentive Plan (LTIP), resulting in the issuance of new ordinary shares to CEO Lisa Montague and other key personnel. This vesting reflects a conditional award made in 2020 and impacts the company’s total voting rights, with the issued share capital now consisting of 72,264,620 ordinary shares. The move signifies Sanderson Design Group’s commitment to rewarding its leadership and aligns with its strategic goals, potentially influencing shareholder interests and market perceptions.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.

Sanderson Design Group Director Increases Shareholding

Sanderson Design Group PLC announced that Patrick Lewis, a Non-executive Director, has purchased 40,000 ordinary shares of the company, increasing his holding to 44,571 shares, which represents 0.062% of the total voting rights. This transaction, conducted on the London Stock Exchange’s AIM market, underscores a vote of confidence from the company’s leadership and may positively influence stakeholder perceptions and market confidence in the company’s strategic direction.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.

Sanderson Design Group Reports Interim Results with Strategic Growth Focus

Sanderson Design Group PLC reported its interim financial results for the six months ending July 31, 2025, showing a 4% decline in revenue to £48.3 million compared to the previous year. Despite weaker consumer markets in the UK and Europe, the company saw growth in North America and licensing revenue. Strategic cost-cutting measures have been implemented, resulting in annualized savings of approximately £2.5 million, and the company remains on track to meet full-year expectations. The launch of new collections and digital platforms, alongside a focus on North American growth, are key drivers of the company’s positive outlook.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.

Sanderson Design Group to Announce Half-Year Results

Sanderson Design Group PLC has announced it will release its half-year results for the period ending 31 July 2025 on 15 October 2025. The announcement will be accompanied by a meeting for analysts and institutional investors, which will be accessible via a live webcast. This release is significant for stakeholders as it provides insights into the company’s financial performance and strategic direction for the upcoming period.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.

Sanderson Design Group Executive Purchases Shares, Signaling Confidence

Sanderson Design Group PLC announced that Mauricio Solodujin, the Global Commercial Director, has purchased 7,233 ordinary shares at £0.55 each. This transaction, conducted on August 18, 2025, reflects a commitment from a key executive, potentially signaling confidence in the company’s future prospects and stability, which may positively influence stakeholder perceptions.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £58.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.