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Ultimate Products plc (GB:ULTP)
LSE:ULTP

Ultimate Products plc (ULTP) AI Stock Analysis

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GB:ULTP

Ultimate Products plc

(LSE:ULTP)

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Neutral 68 (OpenAI - 5.2)
Rating:68Neutral
Price Target:
58.00p
▲(3.94% Upside)
Ultimate Products plc's overall stock score is driven by its strong valuation, with a low P/E ratio and high dividend yield, making it attractive for value investors. However, the weak technical indicators and mixed financial performance, particularly the challenges in revenue growth, weigh down the score. The absence of earnings call data and corporate events means these factors do not influence the score.
Positive Factors
Diversified revenue model
A multi-channel model spreads sales across retail, DTC, licensing and private-label manufacturing, reducing customer concentration and distribution risk. This structural diversification supports steadier revenue streams and resilience to single-channel disruption over the medium term.
Improved cash generation
Stronger free cash flow and stable cash conversion from earnings enhance financial flexibility. Durable cash generation supports reinvestment, working capital, debt reduction and dividends, improving the company’s capacity to fund strategic initiatives and absorb cyclical shocks.
Better leverage management
A declining debt-to-equity trend reduces financial risk and interest burden, giving management room to allocate capital more strategically. Improved leverage strengthens the balance sheet and increases resilience to economic downturns and rising funding costs.
Negative Factors
Declining revenue and margin pressure
Persistent top-line decline paired with gross margin contraction signals structural demand or cost competitiveness issues. Over months this can erode operating leverage, constrain reinvestment and pressure sustainable profitability unless product mix or pricing is improved.
Falling return on equity
A declining ROE indicates the company is generating less profit per unit of equity, suggesting weaker capital efficiency. If sustained, this undermines long-term shareholder returns and may reflect margin, asset utilization or pricing challenges needing strategic corrective action.
Material EPS decline
A large negative EPS growth rate points to meaningful earnings deterioration. Sustained EPS declines reduce internal funding capacity for growth, dividends and deleveraging, and signal operational or demand headwinds that could impair strategic flexibility over the medium term.

Ultimate Products plc (ULTP) vs. iShares MSCI United Kingdom ETF (EWC)

Ultimate Products plc Business Overview & Revenue Model

Company DescriptionUltimate Products Plc, together with its subsidiaries, supplies branded homeware products in the United Kingdom, Germany, Rest of Europe, and internationally. The company offers a range of durable household products, including vacuum cleaners, food prep, storage solutions, and airers, as well as fans, heaters, and electric fires under the Beldray Brand; cookware, kitchen electrical, and scale products under the Salter brand; audio products under the Intempo brand; non-electrical kitchen and laundry products under the Russell Hobbs brand; and travel luggage and accessories under constellation and ZFrame brands. It also provides floorcare, healthy living, and party appliances under the PROlectrix brand; bone China kitchenware products under Portobello brand; pillows, duvets, mattress, protectors, and toppers under Dreamtime brand; and bakeware, cookware, and textile products under George Wilkinson brand. In addition, the company offers party and kitchen products under Giles and Posner brand; kitchen products under American Originals and Progress brands; and handmade wire brushes products under the Kleeneze brand. It offers products through retailers, as well as online. The company was formerly known as UP Global Sourcing Holdings plc and changed its name to Ultimate Products Plc in October 2023. Ultimate Products Plc was founded in 1997 and is headquartered in Oldham, the United Kingdom.
How the Company Makes MoneyUltimate Products generates revenue through a multi-faceted business model that includes wholesale distribution to retailers, direct-to-consumer sales, and licensing agreements. The company primarily earns money from selling its proprietary brands to major retailers, supermarkets, and online platforms, leveraging its strong relationships within the retail sector. Additionally, Ultimate Products engages in private label manufacturing for clients, allowing them to produce customized products under their own brands. The company also benefits from strategic partnerships with key retailers, enhancing its market reach and sales volume, while continuously innovating its product lines to meet consumer demands, thereby driving revenue growth.

Ultimate Products plc Financial Statement Overview

Summary
Ultimate Products plc demonstrates a mixed financial performance. While revenue growth has been challenging, the company maintains operational efficiency with stable profit margins. The balance sheet shows improved leverage management, but profitability relative to equity has declined. Cash flow generation has improved significantly, providing a solid foundation for future investments and debt management.
Income Statement
65
Positive
Ultimate Products plc has experienced a decline in revenue growth, with a negative growth rate in the latest year. The gross profit margin has decreased from previous years, indicating pressure on cost management. However, the company maintains a reasonable net profit margin and EBIT margin, suggesting operational efficiency despite revenue challenges.
Balance Sheet
70
Positive
The company's debt-to-equity ratio has improved over the years, indicating better leverage management. However, the return on equity has decreased, reflecting reduced profitability relative to shareholder equity. The equity ratio remains stable, suggesting a balanced asset structure.
Cash Flow
75
Positive
There is a significant improvement in free cash flow growth, indicating enhanced cash generation capabilities. The operating cash flow to net income ratio is stable, reflecting consistent cash conversion from earnings. However, the free cash flow to net income ratio has slightly decreased, suggesting a need for careful cash management.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue150.13M150.13M155.50M166.31M154.19M136.37M
Gross Profit32.70M32.70M38.26M40.51M36.29M28.65M
EBITDA11.90M11.90M17.88M19.47M18.35M11.62M
Net Income5.81M5.81M10.53M12.59M12.37M7.31M
Balance Sheet
Total Assets106.23M106.23M116.24M109.73M115.09M91.44M
Cash, Cash Equivalents and Short-Term Investments4.06M4.06M4.73M5.09M6.20M133.00K
Total Debt21.60M21.60M19.40M24.98M33.22M21.60M
Total Liabilities59.84M59.84M66.48M63.59M71.60M59.39M
Stockholders Equity46.40M46.40M49.76M46.14M43.49M32.05M
Cash Flow
Free Cash Flow5.44M5.44M12.88M18.25M1.84M6.25M
Operating Cash Flow5.77M5.77M14.18M19.25M3.68M8.63M
Investing Cash Flow-466.00K-466.00K-1.30M-1.99M-3.80M-32.95M
Financing Cash Flow-5.98M-5.98M-13.26M-18.38M6.19M24.13M

Ultimate Products plc Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price55.80
Price Trends
50DMA
57.04
Negative
100DMA
58.48
Negative
200DMA
60.29
Negative
Market Momentum
MACD
-0.86
Negative
RSI
46.63
Neutral
STOCH
26.87
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:ULTP, the sentiment is Neutral. The current price of 55.8 is above the 20-day moving average (MA) of 53.89, below the 50-day MA of 57.04, and below the 200-day MA of 60.29, indicating a neutral trend. The MACD of -0.86 indicates Negative momentum. The RSI at 46.63 is Neutral, neither overbought nor oversold. The STOCH value of 26.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:ULTP.

Ultimate Products plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
£51.40M9.1819.42%0.55%2.64%23.89%
68
Neutral
£45.09M7.8812.08%11.65%-3.45%-44.02%
68
Neutral
£421.73M17.4110.06%4.38%
64
Neutral
£35.63M7.038.35%7.98%-3.45%-35.25%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
49
Neutral
£32.52M-2.19-19.58%3.45%-4.23%-435.86%
48
Neutral
£13.65M156.350.17%-3.72%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:ULTP
Ultimate Products plc
54.20
-44.92
-45.32%
GB:CHH
Churchill China
330.00
-237.66
-41.87%
GB:CFX
Colefax
990.00
210.42
26.99%
GB:DFS
DFS Furniture
182.50
44.50
32.25%
GB:PMP
Portmeirion
98.50
-79.00
-44.51%
GB:SDG
Sanderson Design Group PLC
46.50
-7.36
-13.67%

Ultimate Products plc Corporate Events

Business Operations and StrategyRegulatory Filings and Compliance
Ultimate Products Increases Employee Benefit Trust Stake to 3.28% of Share Capital
Positive
Jan 12, 2026

Ultimate Products plc has disclosed that the trustee of its Employee Benefit Trust (EBT) purchased 36,077 ordinary shares on 9 January 2026 at 55.4359 pence per share, as part of arrangements to satisfy awards under the company’s share incentive schemes. Following this transaction, the EBT now holds 2,834,174 ordinary shares, representing approximately 3.28% of Ultimate Products’ issued share capital, underscoring the company’s continued use of equity-based incentives to align employees’ interests with those of shareholders and support staff retention in a competitive consumer goods sector.

The most recent analyst rating on (GB:ULTP) stock is a Hold with a £65.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Ultimate Products’ Employee Trust Increases Stake to Support Share Incentive Schemes
Positive
Jan 2, 2026

Ultimate Products plc has disclosed that the trustee of its Employee Benefit Trust has purchased 34,176 ordinary shares in the company at 57.1929 pence per share, as part of arrangements to satisfy awards under its employee share incentive schemes. Following this transaction, the EBT now holds 2,813,534 ordinary shares, representing about 3.26% of the company’s issued share capital, underscoring the group’s continued use of equity-based incentives to align employees’ interests with those of shareholders.

The most recent analyst rating on (GB:ULTP) stock is a Hold with a £65.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and Strategy
Ultimate Products Increases Employee Benefit Trust Shareholding to 3.22%
Positive
Dec 24, 2025

Ultimate Products plc has announced that the trustee of its Employee Benefit Trust (EBT) has purchased 20,388 ordinary shares in the company at 55.6044p per share, taking the EBT’s holding to 2,779,358 shares, or about 3.22% of the company’s issued share capital. The EBT shares are held to satisfy awards under the group’s share incentive schemes, underscoring Ultimate Products’ ongoing use of equity-based remuneration to incentivise and retain employees, and modestly increasing the pool of shares earmarked for staff participation in the business.

The most recent analyst rating on (GB:ULTP) stock is a Hold with a £65.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Ultimate Products Employee Trust Increases Stake to Support Share Awards
Positive
Dec 22, 2025

Ultimate Products plc has disclosed that its Employee Benefit Trust has purchased 35,390 ordinary shares in the company at 56.5123 pence per share, taking the trust’s holding to 2,758,970 shares, or about 3.2% of the issued share capital. The EBT exists to hold shares for the benefit of employees and to satisfy awards under the group’s share incentive schemes, so the increased stake underlines the company’s ongoing use of share-based remuneration as a key part of its employee rewards structure, which may help align staff interests more closely with shareholder value and support talent retention across its international operations.

The most recent analyst rating on (GB:ULTP) stock is a Hold with a £65.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and StrategyDelistings and Listing ChangesShareholder Meetings
Ultimate Products Announces AGM Results and Strategic Delisting
Neutral
Dec 12, 2025

Ultimate Products plc announced that all resolutions at their Annual General Meeting were passed, including the decision to delist from the Official List and move to AIM. This strategic shift, effective January 15, 2026, is expected to enhance the company’s operational flexibility and align with its growth objectives, potentially impacting its market positioning and stakeholder interests.

The most recent analyst rating on (GB:ULTP) stock is a Hold with a £65.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and Strategy
Ultimate Products Enhances Employee Benefit Trust Holdings
Positive
Dec 5, 2025

Ultimate Products plc announced that its Employee Benefit Trust (EBT) has purchased 30,703 ordinary shares, enhancing its holdings to approximately 3.15% of the company’s issued share capital. This move is part of the company’s strategy to support its share incentive schemes, which benefit its employees and potentially strengthen its market position by aligning employee interests with company performance.

The most recent analyst rating on (GB:ULTP) stock is a Buy with a £80.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and Strategy
Ultimate Products Enhances Employee Share Incentive Scheme
Positive
Nov 28, 2025

Ultimate Products plc announced that its Employee Benefit Trust has acquired 27,448 ordinary shares, bringing its total holdings to approximately 3.12% of the company’s issued share capital. This move is part of the company’s strategy to support its share incentive schemes, which aim to benefit its employees and potentially enhance workforce motivation and retention.

The most recent analyst rating on (GB:ULTP) stock is a Buy with a £80.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and Strategy
Ultimate Products Enhances Employee Benefit Trust Holdings
Positive
Nov 24, 2025

Ultimate Products plc announced that its Employee Benefit Trust (EBT) purchased 48,415 ordinary shares, enhancing its holdings to approximately 3.09% of the company’s issued share capital. This move supports the company’s share incentive schemes, benefiting its employees and potentially strengthening employee engagement and retention. The transaction reflects Ultimate Products’ commitment to its workforce and could positively impact its market positioning by aligning employee interests with company performance.

The most recent analyst rating on (GB:ULTP) stock is a Buy with a £80.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and Strategy
Ultimate Products’ EBT Share Sale Reflects Employee Engagement Strategy
Neutral
Nov 14, 2025

Ultimate Products plc announced that its Employee Benefit Trust (EBT) sold 82,731 ordinary shares at 61.125 pence per share. This transaction leaves the EBT holding 2,617,014 shares, about 3.03% of the company’s issued share capital. The sale is part of the company’s share incentive schemes, which benefit its employees. This move reflects the company’s ongoing commitment to employee engagement and may influence its market positioning by potentially affecting share distribution and employee satisfaction.

The most recent analyst rating on (GB:ULTP) stock is a Buy with a £80.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and StrategyDelistings and Listing ChangesFinancial DisclosuresShareholder Meetings
Ultimate Products plc Announces Venue Change to AIM and Publishes Annual Report
Neutral
Nov 12, 2025

Ultimate Products plc has announced the publication of its Annual Report and Accounts for the year ended 31 July 2025, along with the Notice of its Annual General Meeting. The company is proposing to change its listing venue from the London Stock Exchange’s Main Market to AIM, which it believes is more suitable given its current market capitalization. This move is expected to take effect on 15 January 2026, pending shareholder approval. The transition is part of the company’s strategy to optimize its capital allocation and enhance shareholder value. The announcement also outlines the company’s risk management strategies, emphasizing its efforts to mitigate macroeconomic factors, customer demand fluctuations, and supply chain challenges.

The most recent analyst rating on (GB:ULTP) stock is a Buy with a £80.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Ultimate Products plc Grants Deferred Share Awards to Senior Management
Neutral
Nov 6, 2025

Ultimate Products plc announced the grant of deferred share awards under its Employee Share Scheme, aiming to retain and incentivize senior management. The grant involves options over 203,925 ordinary shares, with specific allocations to key managerial personnel. This move reflects the company’s strategy to strengthen its leadership team despite not meeting its target performance levels, as evidenced by the exclusion of the CFO from the awards. The company’s total share options now stand at 6,304,086, with the Employee Benefit Trust holding a significant portion of the issued share capital.

The most recent analyst rating on (GB:ULTP) stock is a Buy with a £80.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and StrategyDelistings and Listing ChangesFinancial Disclosures
Ultimate Products plc Reports Challenging FY25 with Strategic Shifts
Neutral
Oct 28, 2025

Ultimate Products plc reported a challenging financial year ending July 31, 2025, with a 3% decline in total revenue to £150.1 million, primarily due to a significant drop in air-fryer and third-party close-out sales. Despite these challenges, the company achieved growth in its core brands and made operational improvements, including the implementation of a new Product Information Management system and senior management promotions. The company is considering a move from the London Stock Exchange’s Main Market to AIM, believing it to be more suitable given its current market capitalization. These strategic moves aim to better position the company for future growth opportunities in the UK and international markets.

The most recent analyst rating on (GB:ULTP) stock is a Buy with a £69.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and Strategy
Ultimate Products Enhances Employee Trust with Share Purchase
Positive
Oct 24, 2025

Ultimate Products plc announced that its Employee Benefit Trust (EBT) purchased 19,119 ordinary shares at 62.76 pence each, increasing its holding to 2,699,745 shares, or 3.13% of the company’s issued share capital. This transaction underscores the company’s commitment to its employee incentive schemes, potentially enhancing employee satisfaction and aligning staff interests with corporate performance, thereby strengthening its market position.

The most recent analyst rating on (GB:ULTP) stock is a Buy with a £69.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and Strategy
Ultimate Products Enhances Employee Share Trust Holdings
Positive
Oct 20, 2025

Ultimate Products plc announced that its Employee Benefit Trust (EBT) has purchased 19,463 ordinary shares, increasing its holding to approximately 3.11% of the company’s issued share capital. This move underscores the company’s commitment to its employee share incentive schemes, potentially enhancing employee engagement and aligning their interests with the company’s performance.

The most recent analyst rating on (GB:ULTP) stock is a Buy with a £69.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and StrategyFinancial DisclosuresShareholder Meetings
Ultimate Products to Host Investor Presentation Following Financial Results
Neutral
Oct 17, 2025

Ultimate Products plc announced an upcoming live investor presentation on October 31, 2025, following the release of its audited financial results for the year ended July 31, 2025. The event, hosted by CEO Andrew Gossage and CFO Chris Dent, aims to enhance communication with shareholders and provide insights into the company’s strategy and performance. This initiative underscores Ultimate Products’ commitment to transparency and engagement with its investor community.

The most recent analyst rating on (GB:ULTP) stock is a Buy with a £69.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Business Operations and Strategy
Ultimate Products Enhances Employee Share Incentive Scheme with EBT Share Purchase
Positive
Oct 13, 2025

Ultimate Products plc announced that its Employee Benefit Trust (EBT) has acquired 19,065 ordinary shares at a price of 62.9397 pence per share. This purchase increases the EBT’s holdings to 2,661,163 shares, representing approximately 3.08% of the company’s issued share capital. This move is part of the company’s strategy to support its share incentive schemes, potentially enhancing employee engagement and aligning staff interests with company performance.

The most recent analyst rating on (GB:ULTP) stock is a Buy with a £69.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 11, 2025