Ultimate Products plc (GB:ULTP)
LSE:ULTP
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Ultimate Products plc
(LSE:ULTP)
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Rating:68Neutral
Price Target:
50.00 p
â–¼(-10.39% Downside)
Action:DowngradedDate:12/11/25
Ultimate Products plc's overall stock score is driven by its strong valuation, with a low P/E ratio and high dividend yield, making it attractive for value investors. However, the weak technical indicators and mixed financial performance, particularly the challenges in revenue growth, weigh down the score. The absence of earnings call data and corporate events means these factors do not influence the score.
Positive Factors
Owned brand portfolio & retail relationships
Owning multiple consumer brands and deep retailer/e-commerce relationships is a durable competitive strength. It enables repeat seasonal programs, wider distribution, and merchandising access, supporting steady reorder volumes and brand-led pricing power over the medium term.
Negative Factors
Declining revenue trend
A persistent decline in revenue undermines scale benefits and can weaken retailer shelf space and bargaining power. Reduced top-line momentum constrains margin expansion, limits reinvestment in product ranges, and heightens sensitivity to competitive and seasonal headwinds.
Read all positive and negative factors
Positive Factors
Negative Factors
Owned brand portfolio & retail relationships
Owning multiple consumer brands and deep retailer/e-commerce relationships is a durable competitive strength. It enables repeat seasonal programs, wider distribution, and merchandising access, supporting steady reorder volumes and brand-led pricing power over the medium term.
Read all positive factors
Ultimate Products plc (ULTP) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£38.38M
Dividend Yield11.65%
Average Volume (3M)76.95K
Price to Earnings (P/E)6.6
Beta (1Y)0.65
Revenue Growth-3.78%
EPS Growth-43.43%
CountryUK
Employees350
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)0.03
Shares Outstanding86,330,130
10 Day Avg. Volume73,042
30 Day Avg. Volume76,953
Financial Highlights & Ratios
PEG Ratio-0.20
Price to Book (P/B)1.07
Price to Sales (P/S)0.33
P/FCF Ratio9.10
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£80.00Price Target Upside43.37% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.06
Revenue Forecast (FY)£138.07M
Ultimate Products plc Business Overview & Revenue Model
Company Description
Ultimate Products Plc, together with its subsidiaries, supplies branded homeware products in the United Kingdom, Germany, Rest of Europe, and internationally. The company offers a range of durable household products, including vacuum cleaners, foo...
How the Company Makes Money
Ultimate Products makes money by selling branded consumer products at wholesale prices to retail and e-commerce customers, earning a margin between its landed cost of goods (predominantly sourced from third-party manufacturers) and the selling pri...
Ultimate Products plc Financial Statement Overview
Summary
Income Statement
65
Positive
Balance Sheet
70
Positive
Cash Flow
75
Positive
| Breakdown | TTM | Jul 2025 | Jul 2024 | Jul 2023 | Jul 2022 | Jul 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 145.10M | 150.13M | 155.50M | 166.31M | 154.19M | 136.37M |
| Gross Profit | 31.31M | 32.70M | 38.26M | 40.51M | 36.29M | 28.65M |
| EBITDA | 9.27M | 11.90M | 17.88M | 19.47M | 18.35M | 11.62M |
| Net Income | 3.90M | 5.81M | 10.53M | 12.59M | 12.37M | 7.31M |
Balance Sheet | ||||||
| Total Assets | 107.53M | 106.23M | 116.24M | 109.73M | 115.09M | 91.44M |
| Cash, Cash Equivalents and Short-Term Investments | 3.35M | 4.06M | 4.73M | 5.09M | 6.20M | 133.00K |
| Total Debt | 16.08M | 21.60M | 19.40M | 24.98M | 33.22M | 21.60M |
| Total Liabilities | 61.12M | 59.84M | 66.48M | 63.59M | 71.60M | 59.39M |
| Stockholders Equity | 46.42M | 46.40M | 49.76M | 46.14M | 43.49M | 32.05M |
Cash Flow | ||||||
| Free Cash Flow | 13.69M | 5.44M | 12.88M | 18.25M | 1.84M | 6.25M |
| Operating Cash Flow | 13.89M | 5.77M | 14.18M | 19.25M | 3.68M | 8.63M |
| Investing Cash Flow | -600.00K | -466.00K | -1.30M | -1.99M | -3.80M | -32.95M |
| Financing Cash Flow | -12.46M | -5.98M | -13.26M | -18.38M | 6.19M | 24.13M |
Ultimate Products plc Technical Analysis
Negative
55.80
Price Trends
48.74
Negative
52.29
Negative
55.59
Negative
Market Momentum
-0.58
Negative
48.65
Neutral
87.18
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:ULTP, the sentiment is Negative. The current price of 55.8 is above the 20-day moving average (MA) of 45.18, above the 50-day MA of 48.74, and above the 200-day MA of 55.59, indicating a neutral trend. The MACD of -0.58 indicates Negative momentum. The RSI at 48.65 is Neutral, neither overbought nor oversold. The STOCH value of 87.18 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:ULTP.
Ultimate Products plc Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
78 Outperform | £60.44M | 3.42 | 20.89% | 0.55% | 7.44% | 30.27% | |
74 Outperform | £38.49M | 8.57 | 7.14% | 7.98% | -2.56% | -31.50% | |
68 Neutral | £38.38M | 6.55 | 8.41% | 11.65% | -3.78% | -43.43% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
56 Neutral | £295.79M | 4.43 | 13.23% | ― | 8.82% | 440.57% | |
49 Neutral | £45.53M | 9.31 | -22.13% | 3.45% | -4.23% | -435.86% | |
48 Neutral | £12.62M | -1.63 | 0.16% | ― | -3.72% | ― |
* Consumer Cyclical Sector Average
GB:ULTP
Ultimate Products plc
45.20
-14.08
-23.76%
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Ultimate Products plc Corporate Events
Business Operations and StrategyStock Buyback
Ultimate Products Increases Employee Benefit Trust Stake to 3.7% of Share Capital
Positive
Apr 27, 2026
Ultimate Products plc has reported a further purchase of its own shares into its Employee Benefit Trust, with the trustee acquiring 35,000 ordinary shares at 46.4744 pence each. The EBT is used to hold stock for the benefit of staff and to satisfy...
Regulatory Filings and Compliance
Ultimate Products Discloses ISA Transfer by Supply Chain Chief
Neutral
Apr 21, 2026
Ultimate Products plc has disclosed a director dealing involving Chief Supply Chain Officer David Bloomfield, who executed a “Bed and ISA” transaction in the company’s shares. The move underscores standard personal tax planning a...
Business Operations and StrategyRegulatory Filings and Compliance
Ultimate Products Increases Employee Benefit Trust Stake to 3.7% of Share Capital
Positive
Apr 20, 2026
Ultimate Products has disclosed that the trustee of its Employee Benefit Trust has acquired 15,000 ordinary shares at 45.94 pence each, continuing an ongoing programme of purchases for staff share schemes. The trust now holds 3,173,014 shares, equ...
Business Operations and Strategy
Ultimate Products boosts employee share trust to 3.7% stake
Positive
Apr 13, 2026
Ultimate Products plc has disclosed that its Employee Benefit Trust has acquired 12,000 additional ordinary shares at 45.02 pence each, as part of the Group’s ongoing arrangements to support staff share schemes. The trust now holds 3,158,014...
Regulatory Filings and Compliance
Ultimate Products discloses director’s family ISA share transfer
Neutral
Apr 10, 2026
Ultimate Products plc, the UK-based owner of homeware brands such as Salter and Beldray, specialises in small domestic appliances, housewares, laundry, audio, and heating and cooling products sold through a broad international retail and online ne...
Business Operations and Strategy
Ultimate Products boosts employee benefit trust’s stake with fresh share purchases
Positive
Apr 7, 2026
Ultimate Products plc, the UK homewares group behind brands such as Salter and Beldray, has expanded its employee benefit trust’s stake in the company through additional market purchases of ordinary shares. The trust supports the firm’...
Business Operations and StrategyStock Buyback
Ultimate Products Boosts Employee Benefit Trust Stake to 3.6% of Share Capital
Positive
Mar 30, 2026
Ultimate Products plc has reported a further purchase of its own shares into its Employee Benefit Trust, with trustee JTC Employer Solutions Trustee Limited acquiring 15,000 ordinary shares at 45.4699 pence each. The EBT is used to hold shares for...
Business Operations and StrategyExecutive/Board ChangesDelistings and Listing ChangesFinancial Disclosures
Ultimate Products Tightens Brand Focus as Profits Fall but Cash Flow Strengthens
Neutral
Mar 24, 2026
Ultimate Products reported a 6% decline in interim revenue to £74.5m and a sharper fall in profits, as subdued general merchandise demand and a strategic pullback from low-margin third-party clearance and white-label sales weighed on performa...
Business Operations and Strategy
Ultimate Products Boosts Employee Benefit Trust Stake with New Share Purchase
Positive
Mar 23, 2026
Ultimate Products plc has disclosed that the trustee of its Employee Benefit Trust has purchased 15,000 ordinary shares at 45.21 pence each, adding to the pool of shares held for staff incentives. The transaction increases the EBT’s holding ...
Business Operations and Strategy
Ultimate Products boosts Employee Benefit Trust stake to 3.6% of share capital
Positive
Mar 16, 2026
Ultimate Products plc, the UK homeware brands group behind Salter and Beldray, continues to build on its broad retail footprint across more than 30 countries and a diversified portfolio spanning small domestic appliances, housewares and laundry. W...
Financial Disclosures
Ultimate Products schedules online briefing to present interim results
Neutral
Mar 16, 2026
Ultimate Products plc, a UK-based homeware brands owner whose portfolio includes Salter and Beldray, operates across five main product categories and supplies more than 300 retailers in over 30 countries. The group combines extensive physical reta...
Business Operations and Strategy
Ultimate Products Expands Employee Benefit Trust Stake in Share Capital
Positive
Mar 9, 2026
Ultimate Products plc has disclosed that the trustee of its Employee Benefit Trust has acquired 15,000 ordinary shares at 49.92 pence each, increasing the EBT’s holding to 3,089,014 shares, or about 3.6% of the company’s issued share c...
Business Operations and Strategy
Ultimate Products Boosts Employee Benefit Trust Stake with Share Purchase
Positive
Mar 2, 2026
Ultimate Products plc has disclosed that the trustee of its Employee Benefit Trust has purchased 15,000 ordinary shares at 53.55 pence each, increasing the trust’s holding to 3,074,014 shares, or about 3.6% of the company’s issued shar...
Business Operations and Strategy
Ultimate Products Boosts Employee Benefit Trust Stake with Share Purchase
Positive
Feb 24, 2026
Ultimate Products plc has disclosed that the trustee of its Employee Benefit Trust has acquired 15,000 ordinary shares at 53.47p each, lifting the trust’s holding to 3,059,014 shares, or about 3.5% of the company’s issued share capital...
Business Operations and StrategyRegulatory Filings and Compliance
Ultimate Products Increases Employee Benefit Trust Stake to 3.5% of Share Capital
Positive
Feb 17, 2026
Ultimate Products plc has disclosed that its employee benefit trust has purchased 15,000 ordinary shares in the company at a price of 53.36 pence per share. The trust is managed by JTC Employer Solutions Trustee Limited and is used to hold shares ...
Other
Ultimate Products CFO Increases Stake via Pension-Linked Share Dealings
Positive
Feb 13, 2026
Ultimate Products plc reported that Chief Financial Officer Chris Dent has restructured and increased his personal stake in the company through transactions on 12 February 2026 involving the purchase of 16,677 shares and the sale of 9,749 shares. ...
Business Operations and StrategyExecutive/Board Changes
Ultimate Products Grants New C-Suite Share Options as Legacy Incentive Plan Expires
Positive
Feb 12, 2026
Ultimate Products has granted 950,000 share options to six senior managers under its Performance Share Plan, aiming to strengthen alignment between the C-suite and shareholders as the business pursues its next phase of growth. The options, priced ...
Business Operations and StrategyFinancial Disclosures
Ultimate Products Grows Core Brands as Revenue Dips and Debt Falls
Neutral
Feb 11, 2026
Ultimate Products reported unaudited revenue of £74.5m for the first half of 2026, down 6% year on year due to subdued demand for general merchandise and an expected decline in non-core clearance and white-label sales. However, sales of its p...
Business Operations and Strategy
Ultimate Products Boosts Employee Trust Stake with New Share Purchase
Positive
Feb 9, 2026
Ultimate Products plc has disclosed that the trustee of its Employee Benefit Trust has purchased 95,000 ordinary shares at 57.43 pence each, increasing the trust’s holding to 3,029,014 shares, or about 3.5% of the company’s issued shar...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Ultimate Products Extends Employee Benefit Trust Share Purchase Programme to 2026
Positive
Feb 2, 2026
Ultimate Products plc has extended and expanded the share purchase programme operated through its Employee Benefit Trust (EBT), authorising the trustee JTC Employer Solutions Trustee Limited to buy additional ordinary shares in the company through...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.