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DFS Furniture (GB:DFS)
:DFS
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DFS Furniture (DFS) AI Stock Analysis

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GB

DFS Furniture

(LSE:DFS)

Rating:60Neutral
Price Target:
173.00p
▼(-1.14%Downside)
The stock's overall score is influenced by positive corporate events highlighting strong trading performance and reduced debt, counterbalanced by financial performance challenges and high valuation. Technical analysis shows positive momentum, but the high P/E ratio suggests potential overvaluation.
Positive Factors
Margin Potential
There is significant scope for margin upside as the market improves.
Market Sentiment
The group's first upgrade since January 2022 indicates positive market sentiment.
Order Growth
DFS has reported order intake growth of +10% through H1, ahead of expectation, supporting H1 PBT improving to £16-17m.
Profit Recovery
DFS Furniture marked an impressive recovery in profit, continuing strong trading trends.
Negative Factors
Competitor Disruption
The company has increased its market share, particularly benefiting from the disruption faced by a competitor.

DFS Furniture (DFS) vs. iShares MSCI United Kingdom ETF (EWC)

DFS Furniture Business Overview & Revenue Model

Company DescriptionDFS Furniture plc designs, manufactures, sells, delivers, installs, and retails upholstered furniture in the United Kingdom and Europe. The company retails sofas under the DFS and Sofology brands; and modern furniture, lighting, and home accessories under the brand name. It also engages in the contract logistics business. It operates a network of 126 DFS showrooms, 50 Sofology stores, and 36 Dwell showrooms. The company also sells its products through websites. DFS Furniture plc was founded in 1969 and is headquartered in Doncaster, the United Kingdom.
How the Company Makes MoneyDFS Furniture generates revenue primarily through the sale of its furniture products, which include sofas, armchairs, beds, and other home furnishings. The company operates an omnichannel retail model, with physical stores providing a direct sales environment and an e-commerce platform offering online shopping convenience. DFS also benefits from its supply chain integration by owning manufacturing facilities that produce many of its products, allowing for cost efficiencies and quality control. Additionally, DFS offers financing options to customers, which can lead to additional income through interest from credit agreements. The company's revenue is further supported by strategic marketing efforts and collaborations with designers to continually refresh its product offerings, ensuring a steady flow of customers seeking contemporary and stylish home furnishings.

DFS Furniture Financial Statement Overview

Summary
DFS Furniture faces challenges with declining revenues and profitability pressures, as reflected in the income statement. The balance sheet highlights high leverage, while cash flow statements show strong operational cash generation. The overall financial health indicates a need for strategic adjustments to improve profitability and reduce leverage risks.
Income Statement
45
Neutral
DFS Furniture has shown a declining revenue trend, with a 9.4% decrease from 2023 to 2024. The company also experienced a negative net profit margin due to a net loss in 2024, reflecting profitability challenges. However, the gross profit margin remained relatively stable, indicating some control over production costs.
Balance Sheet
50
Neutral
The balance sheet reveals a high debt-to-equity ratio, indicating significant leverage, which can be risky in times of economic downturns. The equity ratio stands at 21.9%, suggesting limited equity relative to assets. Return on equity has turned negative, reflecting the net loss.
Cash Flow
60
Neutral
Operating cash flow remains strong, surpassing net income, indicating good cash generation from core operations. Free cash flow has grown by 23.3% from 2023 to 2024, which is a positive sign. However, the high leverage could strain future cash flows.
BreakdownJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue987.10M1.09B1.15B1.06B724.50M
Gross Profit550.80M500.10M517.70M513.50M325.30M
EBITDA131.10M156.00M175.20M218.70M45.10M
Net Income-4.40M26.20M31.40M88.70M-69.20M
Balance Sheet
Total Assets1.05B1.06B1.12B1.10B1.17B
Cash, Cash Equivalents and Short-Term Investments26.80M26.70M17.30M22.70M62.30M
Total Debt591.70M577.20M551.20M493.90M735.90M
Total Liabilities817.50M822.10M851.00M820.30M969.70M
Stockholders Equity229.00M237.10M268.90M284.50M201.90M
Cash Flow
Free Cash Flow94.30M76.50M81.70M243.70M23.40M
Operating Cash Flow115.90M111.40M129.10M292.90M46.80M
Investing Cash Flow-19.80M-33.60M-45.60M-47.40M-22.00M
Financing Cash Flow-98.60M-56.10M-84.50M-301.80M7.70M

DFS Furniture Technical Analysis

Technical Analysis Sentiment
Positive
Last Price175.00
Price Trends
50DMA
166.00
Positive
100DMA
151.16
Positive
200DMA
144.27
Positive
Market Momentum
MACD
2.55
Negative
RSI
66.12
Neutral
STOCH
71.75
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DFS, the sentiment is Positive. The current price of 175 is above the 20-day moving average (MA) of 167.68, above the 50-day MA of 166.00, and above the 200-day MA of 144.27, indicating a bullish trend. The MACD of 2.55 indicates Negative momentum. The RSI at 66.12 is Neutral, neither overbought nor oversold. The STOCH value of 71.75 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:DFS.

DFS Furniture Peers Comparison

Overall Rating
UnderperformOutperform
Sector (57)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
£50.51M7.3214.20%1072.85%-7.42%-42.84%
GBCFX
73
Outperform
£44.52M8.1318.68%55.79%2.96%9.77%
68
Neutral
£62.26M79.691.96%147.06%7.35%-11.43%
GBDFS
60
Neutral
£403.70M62.282.72%2.84%-6.00%-69.78%
GBSDG
59
Neutral
£37.87M6.71-19.63%285.71%-7.59%-284.80%
57
Neutral
HK$25.55B4.08-2.03%5.79%-0.31%-67.64%
46
Neutral
£69.04M-12.15%6.45%-9.66%-425.03%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:DFS
DFS Furniture
174.00
58.00
50.00%
GB:ULTP
Ultimate Products plc
61.50
-72.89
-54.24%
GB:HEAD
Headlam
87.80
-52.70
-37.51%
GB:CFX
Colefax
760.00
-89.39
-10.52%
GB:SDG
Sanderson Design Group PLC
52.50
-29.74
-36.16%
GB:LIKE
Likewise Group Plc
25.50
7.24
39.65%

DFS Furniture Corporate Events

Business Operations and StrategyFinancial Disclosures
DFS Furniture Exceeds Profit Guidance Amid Strong Trading Performance
Positive
Jul 17, 2025

DFS Furniture plc reported a robust trading performance for the fiscal year ending June 29, 2025, with profits expected to exceed the top end of guidance, driven by strong trading and cost control. The company achieved a 10% year-on-year increase in order intake, outperforming a subdued market, and significantly reduced its net bank debt, enhancing its financial position. Both DFS and Sofology brands showed strong growth, and the company improved its gross margins through disciplined cost management. Despite challenging macroeconomic conditions, DFS is well-positioned to deliver attractive returns for shareholders as the market recovers.

The most recent analyst rating on (GB:DFS) stock is a Hold with a £120.00 price target. To see the full list of analyst forecasts on DFS Furniture stock, see the GB:DFS Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
DFS Furniture Announces Change in Major Holdings
Neutral
May 13, 2025

DFS Furniture Plc has announced a change in its major holdings, as Perpetual Limited, based in Sydney, Australia, has adjusted its voting rights in the company. The notification indicates that Perpetual Limited now holds 9.973% of the voting rights, a slight decrease from its previous position of 10.038%. This adjustment in voting rights may influence the company’s governance and decision-making processes, potentially impacting its strategic direction and stakeholder interests.

The most recent analyst rating on (GB:DFS) stock is a Hold with a £120.00 price target. To see the full list of analyst forecasts on DFS Furniture stock, see the GB:DFS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 17, 2025