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DFS Furniture PLC (GB:DFS)
LSE:DFS
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DFS Furniture (DFS) AI Stock Analysis

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GB:DFS

DFS Furniture

(LSE:DFS)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
125.00 p
▼(-33.51% Downside)
Action:Reiterated
Date:03/21/26
The score is held back primarily by very weak technicals (price below all major moving averages and negative momentum). Financial performance is moderate, supported by strong cash flow generation but constrained by high leverage and low net profitability. Valuation appears mid-range based on the P/E, with no dividend data to add support.
Positive Factors
High gross margin
A 56.46% gross margin signals durable product-level pricing power and efficient cost of goods control in upholstery retail. That margin buffer supports investments, marketing and operating costs, helping the business remain viable through demand cycles and industry pressure.
Negative Factors
High leverage
A debt-to-equity ratio near 1.87 denotes meaningful leverage that raises interest and refinancing risk. In a cyclical retail sector, high leverage constrains strategic flexibility, increases vulnerability to sales shocks, and makes sustained deleveraging a multi-quarter challenge.
Read all positive and negative factors
Positive Factors
Negative Factors
High gross margin
A 56.46% gross margin signals durable product-level pricing power and efficient cost of goods control in upholstery retail. That margin buffer supports investments, marketing and operating costs, helping the business remain viable through demand cycles and industry pressure.
Read all positive factors

DFS Furniture (DFS) vs. iShares MSCI United Kingdom ETF (EWC)

DFS Furniture Business Overview & Revenue Model

Company Description
DFS Furniture plc designs, manufactures, sells, delivers, installs, and retails upholstered furniture in the United Kingdom and Europe. The company retails sofas under the DFS and Sofology brands; and modern furniture, lighting, and home accessori...
How the Company Makes Money
DFS primarily makes money by retailing furniture directly to consumers. Its key revenue stream is the sale of upholstered furniture (notably sofas and recliners) and other furniture products (e.g., dining and occasional furniture), generated throu...

DFS Furniture Financial Statement Overview

Summary
Income statement is mixed with moderate revenue growth (4.44%) and a strong gross margin (56.46%) but weak net margin (2.35%). Balance sheet risk is elevated due to high leverage (debt-to-equity 1.87) and a low equity ratio, partially offset by moderate ROE (9.60%). Cash flow is a relative strength with strong free cash flow growth (15.08%) and good cash conversion (FCF to net income 0.88).
Income Statement
65
Positive
Balance Sheet
55
Neutral
Cash Flow
70
Positive
BreakdownTTMJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue1.07B1.03B987.10M1.09B1.15B1.06B
Gross Profit528.30M581.70M550.80M500.10M517.70M513.50M
EBITDA167.10M154.30M131.10M156.00M175.20M218.70M
Net Income35.10M24.20M-4.40M26.20M31.40M88.70M
Balance Sheet
Total Assets966.80M983.60M1.05B1.06B1.12B1.10B
Cash, Cash Equivalents and Short-Term Investments20.50M13.90M26.80M26.70M17.30M22.70M
Total Debt420.60M472.10M591.70M577.20M551.20M493.90M
Total Liabilities688.20M731.40M817.50M822.10M851.00M820.30M
Stockholders Equity278.60M252.20M229.00M237.10M268.90M284.50M
Cash Flow
Free Cash Flow148.80M160.30M94.30M76.50M81.70M243.70M
Operating Cash Flow161.10M181.20M115.90M111.40M129.10M292.90M
Investing Cash Flow-23.20M-20.30M-19.80M-33.60M-45.60M-47.40M
Financing Cash Flow-133.80M-185.10M-98.60M-56.10M-84.50M-301.80M

DFS Furniture Technical Analysis

Technical Analysis Sentiment
Negative
Last Price188.00
Price Trends
50DMA
130.26
Negative
100DMA
158.40
Negative
200DMA
156.85
Negative
Market Momentum
MACD
-3.40
Negative
RSI
43.35
Neutral
STOCH
33.08
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DFS, the sentiment is Negative. The current price of 188 is above the 20-day moving average (MA) of 124.12, above the 50-day MA of 130.26, and above the 200-day MA of 156.85, indicating a bearish trend. The MACD of -3.40 indicates Negative momentum. The RSI at 43.35 is Neutral, neither overbought nor oversold. The STOCH value of 33.08 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:DFS.

DFS Furniture Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£67.93M3.4220.89%0.55%7.44%30.27%
72
Outperform
£4.13B16.9223.58%2.57%4.13%8.25%
68
Neutral
£52.03M15.783.09%3.45%-0.90%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
£62.31M20.922.10%1.76%8.88%16.13%
56
Neutral
£280.77M4.4313.23%8.82%440.57%
41
Neutral
£33.72M-0.46-61.90%-15.92%-227.33%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:DFS
DFS Furniture
121.50
-41.28
-25.36%
GB:CFX
Colefax
1,315.00
490.36
59.46%
GB:HEAD
Headlam
42.00
-51.60
-55.13%
GB:HWDN
Howden Joinery
767.00
-66.11
-7.94%
GB:SDG
Sanderson Design Group PLC
72.00
30.76
74.59%
GB:LIKE
Likewise Group Plc
25.00
1.37
5.80%

DFS Furniture Corporate Events

Business Operations and StrategyExecutive/Board Changes
DFS Furniture appoints Dominique Highfield to board as CFO
Positive
May 6, 2026
DFS Furniture, the market-leading UK retailer of living room and upholstered furniture, operates an integrated network of showrooms and websites in the UK and Republic of Ireland under the DFS and Sofology brands. The group offers a broad range of...
Business Operations and StrategyRegulatory Filings and Compliance
DFS Furniture’s Employee Trust Boosts Stake to Support Share Incentive Plans
Positive
Apr 30, 2026
DFS Furniture has disclosed that its Employee Benefit Trust has completed the purchase of 1,594,929 ordinary shares at an average price of £1.28, funded by a £5.8m gift from the company. Following this transaction, the trust holds 4,486,...
Executive/Board ChangesRegulatory Filings and Compliance
DFS Furniture Sets Out Exit Terms as Interim CFO Marie Wall Steps Down
Neutral
Apr 2, 2026
DFS Furniture has announced that Marie Wall will step down from the board and her role as interim chief financial officer on 2 April 2026, after helping oversee a successful transition. The company detailed that she will receive salary, pension, b...
Business Operations and StrategyStock Buyback
DFS Furniture boosts Employee Benefit Trust with multi-million share purchases
Positive
Apr 1, 2026
DFS Furniture has confirmed that its Employee Benefit Trust has completed the purchase of 1,300,000 ordinary shares, adding to its existing stake of 3,389,630 shares, equivalent to about 1.4% of the company’s issued capital. The move undersc...
Business Operations and StrategyDividendsFinancial Disclosures
DFS Furniture lifts profit and cuts debt as strategy delivers resilient H1 performance
Positive
Mar 19, 2026
DFS Furniture reported strong interim results for the 26 weeks to 28 December 2025, with revenue up 8.6% to £547.7m and underlying profit before tax jumping to £30.9m despite a subdued upholstery market. Gross margin rose to 57.8% as cos...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 21, 2026