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Churchill China
(LSE:CHH)
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Rating:74Outperform
Price Target:
410.00 p
▲(24.24% Upside)
Action:Upgraded
Date:04/14/26
The score is driven primarily by strong financial resilience (low leverage and solid profitability) and compelling valuation (low P/E and high dividend yield). Offsetting these positives, technical indicators are mixed-to-weak versus medium/long-term moving averages and MACD, and cash flow consistency has been uneven.
Positive Factors
Conservative balance sheet
Very low leverage provides durable financial resilience: it preserves flexibility to fund capex, support customers, or maintain payouts during downturns. Minimal debt reduces interest burden and default risk, enabling management to pursue long-term strategy without heavy financing constraints.
Negative Factors
Uneven revenue growth
Negative and inconsistent top-line growth signals exposure to demand cyclicality in hospitality and limited secular expansion. Persistent uneven revenue reduces scale benefits, pressures operating leverage, and constrains predictable cash flows needed to fund strategic investments or sustain dividends long term.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Very low leverage provides durable financial resilience: it preserves flexibility to fund capex, support customers, or maintain payouts during downturns. Minimal debt reduces interest burden and default risk, enabling management to pursue long-term strategy without heavy financing constraints.
Read all positive factors
Churchill China (CHH) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£37.39M
Dividend Yield7.98%
Average Volume (3M)19.34K
Price to Earnings (P/E)8.5
Beta (1Y)0.52
Revenue Growth-2.56%
EPS Growth-31.50%
CountryUK
Employees836
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)0.40
Shares Outstanding10,997,835
10 Day Avg. Volume13,550
30 Day Avg. Volume19,341
Financial Highlights & Ratios
PEG Ratio-0.27
Price to Book (P/B)0.61
Price to Sales (P/S)0.49
P/FCF Ratio7.49
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.4
Revenue Forecast (FY)£77.70M
Churchill China Business Overview & Revenue Model
Company Description
Churchill China plc, a UK-headquartered company based in Stoke-on-Trent, specializes in the global manufacturing and sale of ceramic and related products. Established in 1795, its extensive product range serves markets across the United Kingdom, E...
How the Company Makes Money
Churchill China makes money primarily by selling manufactured ceramic tableware products to business customers and distribution partners. Its revenue model is product-sales driven: it designs and produces tableware in-house and generates revenue w...
Churchill China Financial Statement Overview
Summary
Income Statement
72
Positive
Balance Sheet
90
Very Positive
Cash Flow
61
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 76.28M | 78.28M | 82.34M | 82.53M | 60.84M |
| Gross Profit | 5.79M | 67.38M | 74.85M | 9.17M | 50.79M |
| EBITDA | 9.59M | 12.29M | 14.37M | 12.62M | 8.83M |
| Net Income | 4.36M | 6.37M | 7.72M | 7.89M | 4.17M |
Balance Sheet | |||||
| Total Assets | 80.33M | 79.11M | 80.55M | 75.87M | 64.30M |
| Cash, Cash Equivalents and Short-Term Investments | 10.81M | 10.10M | 13.93M | 14.66M | 19.05M |
| Total Debt | 3.38M | 918.00K | 1.01M | 730.00K | 409.00K |
| Total Liabilities | 18.79M | 17.85M | 20.61M | 19.23M | 21.62M |
| Stockholders Equity | 61.54M | 61.26M | 59.94M | 56.65M | 42.68M |
Cash Flow | |||||
| Free Cash Flow | 4.99M | 645.00K | 3.07M | -731.00K | 6.00M |
| Operating Cash Flow | 7.45M | 3.65M | 8.47M | 3.97M | 9.75M |
| Investing Cash Flow | -2.42M | -3.10M | -296.00K | -5.74M | -3.71M |
| Financing Cash Flow | -4.32M | -4.38M | -3.85M | -3.68M | -1.73M |
Churchill China Technical Analysis
Positive
330.00
Price Trends
336.48
Positive
340.30
Negative
346.61
Negative
Market Momentum
1.89
Positive
56.70
Neutral
50.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CHH, the sentiment is Positive. The current price of 330 is below the 20-day moving average (MA) of 340.00, below the 50-day MA of 336.48, and below the 200-day MA of 346.61, indicating a neutral trend. The MACD of 1.89 indicates Positive momentum. The RSI at 56.70 is Neutral, neither overbought nor oversold. The STOCH value of 50.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:CHH.
Churchill China Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | £70.73M | 11.89 | 20.89% | 0.55% | 7.44% | 30.27% | |
74 Outperform | £37.39M | 8.50 | 7.14% | 7.98% | -2.56% | -31.50% | |
68 Neutral | £37.71M | 9.68 | 8.41% | 11.65% | -3.78% | -43.43% | |
68 Neutral | £52.03M | 24.16 | 3.09% | 3.45% | -0.90% | ― | |
64 Neutral | £73.61M | 84.29 | 2.10% | 1.76% | 8.88% | 16.13% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
41 Neutral | £7.03M | -1.13 | 0.16% | ― | -0.16% | -1912.80% |
* Consumer Cyclical Sector Average
GB:CHH
Churchill China
340.00
-289.08
-45.95%
GB:CFX
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-62.91%
GB:ULTP
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45.00
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-11.30%
GB:SDG
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GB:LIKE
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29.50
6.37
27.55%
Churchill China Corporate Events
Other
Churchill China Directors Report Mixed Insider Trades
Neutral
Apr 20, 2026
Churchill China disclosed a series of director dealings in its ordinary shares, with the chairman, a non-executive director, and the chief financial officer among those increasing their personal holdings through open market purchases on 17 April 2...
Business Operations and StrategyRegulatory Filings and Compliance
Churchill China Reports Late Disclosure of Director’s Share Purchase
Positive
Apr 17, 2026
Churchill China has disclosed a late notification of a director share purchase after identifying an administrative oversight. Non-executive director Caroline Stevens bought 1,547 ordinary shares on 18 December 2025 at 334.1p each, increasing her b...
Business Operations and StrategyDividendsFinancial Disclosures
Churchill China profits fall but cash strength and European pipeline support outlook
Negative
Apr 13, 2026
Churchill China reported a 2.6% decline in 2025 revenue to £76.3m and a fall in profit before tax to £6.0m, as weaker hospitality demand and lower factory volumes squeezed margins despite stable sales across Europe, North America and the...
Business Operations and StrategyFinancial Disclosures
Churchill China Sets Date to Publish 2025 Final Results
Neutral
Apr 1, 2026
Churchill China plc, a U.K.-based producer of performance ceramic products for the global hospitality sector, continues to position itself as a specialist supplier to professional foodservice customers, leveraging innovation and durability as key ...
Business Operations and StrategyFinancial Disclosures
Churchill China Meets 2025 Expectations with Solid Cash Position Despite Mixed Regional Trends
Positive
Feb 2, 2026
Churchill China reported that trading for the year ended 31 December 2025 met expectations, with full-year turnover of around £76 million and profit before tax anticipated to be in line with market consensus of £6.0 million. Europe impro...
Business Operations and StrategyFinancial Disclosures
Churchill China Meets 2025 Expectations With Solid Cash Position Despite Mixed Regional Trends
Positive
Feb 2, 2026
Churchill China reported that full-year 2025 trading met expectations, with turnover of around £76 million and profit before tax anticipated to align with market consensus of £6.0 million. Europe finished the year broadly in line with 20...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.