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Churchill China PLC (GB:CHH)
LSE:CHH

Churchill China (CHH) AI Stock Analysis

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GB:CHH

Churchill China

(LSE:CHH)

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Neutral 64 (OpenAI - 4o)
Rating:64Neutral
Price Target:
375.00p
▲(11.94% Upside)
Churchill China's overall stock score is driven by its strong valuation, with a low P/E ratio and high dividend yield, making it attractive for value and income investors. However, technical analysis indicates a bearish trend, and financial performance shows challenges in revenue growth and cash flow. The recent insider purchase provides a positive signal but is not enough to offset the current market sentiment.
Positive Factors
Strong Profitability
High profitability margins indicate efficient operations and the ability to maintain competitive pricing, supporting long-term financial health.
Robust Balance Sheet
Minimal leverage enhances financial flexibility and reduces risk, providing a solid foundation for future growth and investment opportunities.
Effective Equity Use
A solid return on equity indicates efficient management and the ability to generate returns on investments, supporting shareholder value.
Negative Factors
Declining Revenue Growth
Negative revenue growth suggests challenges in market expansion and product demand, potentially impacting long-term earnings potential.
Cash Flow Challenges
Weak cash flow conversion can limit reinvestment and operational flexibility, posing risks to sustaining growth and meeting financial obligations.
Earnings Decline
A substantial decline in earnings per share reflects reduced profitability, which may affect investor confidence and future capital raising efforts.

Churchill China (CHH) vs. iShares MSCI United Kingdom ETF (EWC)

Churchill China Business Overview & Revenue Model

Company DescriptionChurchill China plc manufactures and sells ceramic and related products in the United Kingdom, rest of Europe, the United States, and internationally. It provides plates, bowls, trays and boards, crates and carriers, stands and risers, cookware, counter serving ware, cups, mugs, saucers, beverage pots, jugs, chip mugs, dip pots and sauce dishes, lids, glassware, cutlery, utensils, and accessories, as well as raw materials for the ceramics industry. The company offers its products to pubs, restaurant and hotel chains, sports and conference venues, health and education establishments, and contract caterers, as well as for consumer use. The company was founded in 1795 and is headquartered in Stoke-on-Trent, the United Kingdom.
How the Company Makes MoneyChurchill China generates revenue through the sale of its ceramic tableware and related products to various market segments, including hospitality, retail, and export markets. The company has established strong relationships with key customers in the food service industry, which contributes significantly to its earnings. Key revenue streams include direct sales of tableware to restaurants and hotels, as well as partnerships with distributors and wholesalers. Furthermore, Churchill benefits from its ability to offer customized products for specific clients, which allows for higher margins. The company also invests in marketing and brand development to enhance its presence in both domestic and international markets, further driving sales growth.

Churchill China Financial Statement Overview

Summary
Churchill China demonstrates strong profitability and a robust balance sheet with minimal leverage. However, the company faces challenges in revenue growth and cash flow generation, which could impact future financial flexibility. Overall, the financial health is stable but with areas needing attention.
Income Statement
65
Positive
Churchill China has shown a decline in revenue growth with a negative growth rate in the latest year. However, the company maintains strong profitability with a gross profit margin of 86% and a net profit margin of 8.13%. The EBIT and EBITDA margins are also healthy, indicating efficient operations despite revenue challenges.
Balance Sheet
75
Positive
The company has a very low debt-to-equity ratio of 0.009, suggesting minimal leverage and strong financial stability. The return on equity is reasonable at 10.39%, reflecting effective use of equity to generate profits. The equity ratio is solid, indicating a strong capital structure.
Cash Flow
55
Neutral
Cash flow performance has been mixed, with a significant decline in free cash flow growth. The operating cash flow to net income ratio is moderate at 0.317, and the free cash flow to net income ratio is relatively low, indicating potential challenges in converting income into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue76.16M78.28M82.34M82.53M60.84M36.36M
Gross Profit65.26M67.38M74.85M9.17M50.79M935.00K
EBITDA10.41M12.29M14.37M12.62M8.83M2.71M
Net Income5.07M6.37M7.72M7.89M4.17M113.00K
Balance Sheet
Total Assets74.86M79.11M80.55M75.87M64.30M54.57M
Cash, Cash Equivalents and Short-Term Investments5.60M10.10M13.93M14.66M19.05M14.00M
Total Debt411.00K918.00K1.01M730.00K409.00K433.00K
Total Liabilities14.20M17.85M20.61M19.23M21.62M17.43M
Stockholders Equity60.66M61.26M59.94M56.65M42.68M37.14M
Cash Flow
Free Cash Flow2.36M645.00K3.07M-731.00K6.00M-1.47M
Operating Cash Flow5.43M3.65M8.47M3.97M9.75M987.00K
Investing Cash Flow-3.15M-3.10M-296.00K-5.74M-3.71M-2.41M
Financing Cash Flow-4.50M-4.38M-3.85M-3.68M-1.73M-411.00K

Churchill China Technical Analysis

Technical Analysis Sentiment
Negative
Last Price335.00
Price Trends
50DMA
357.10
Negative
100DMA
385.26
Negative
200DMA
466.52
Negative
Market Momentum
MACD
-6.83
Positive
RSI
26.94
Positive
STOCH
31.15
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CHH, the sentiment is Negative. The current price of 335 is below the 20-day moving average (MA) of 346.85, below the 50-day MA of 357.10, and below the 200-day MA of 466.52, indicating a bearish trend. The MACD of -6.83 indicates Positive momentum. The RSI at 26.94 is Positive, neither overbought nor oversold. The STOCH value of 31.15 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:CHH.

Churchill China Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
£48.81M8.7219.42%0.55%2.64%23.89%
68
Neutral
£45.25M7.9112.08%11.91%-3.45%-44.02%
64
Neutral
£36.84M7.278.35%7.98%-3.45%-35.25%
64
Neutral
£54.83M40.743.37%1.76%9.26%31.71%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
49
Neutral
£31.44M-2.05-19.58%3.45%-4.23%-435.86%
48
Neutral
£13.44M154.760.17%-3.72%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:CHH
Churchill China
335.00
-277.22
-45.28%
GB:CFX
Colefax
950.00
155.52
19.58%
GB:PMP
Portmeirion
97.50
-82.50
-45.83%
GB:ULTP
Ultimate Products plc
54.40
-54.62
-50.10%
GB:SDG
Sanderson Design Group PLC
43.50
-14.72
-25.28%
GB:LIKE
Likewise Group Plc
22.00
5.26
31.42%

Churchill China Corporate Events

Other
Churchill China Director Increases Stake with Share Purchase
Positive
Oct 23, 2025

Churchill China PLC announced that Mark Moore, a Non-Executive Director, purchased 730 shares of the company in an open market transaction at 360.00p per share. This transaction increases Mr. Moore’s total shareholding to 1,000 shares, representing 0.009% of the company’s total voting rights, indicating a modest increase in insider ownership which could reflect confidence in the company’s future prospects.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025