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Churchill China PLC (GB:CHH)
LSE:CHH
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Churchill China (CHH) AI Stock Analysis

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GB:CHH

Churchill China

(LSE:CHH)

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Outperform 74 (OpenAI - 5.2)
Rating:74Outperform
Price Target:
409.00 p
▲(23.94% Upside)
Action:UpgradedDate:04/14/26
The score is driven primarily by strong financial resilience (low leverage and solid profitability) and compelling valuation (low P/E and high dividend yield). Offsetting these positives, technical indicators are mixed-to-weak versus medium/long-term moving averages and MACD, and cash flow consistency has been uneven.
Positive Factors
Conservative balance sheet / low leverage
Very low debt and steadily growing equity give Churchill durable financial flexibility. Minimal leverage reduces refinancing and interest-rate risk, supports capital allocation for product investment or dividends, and underpins resilience through hospitality demand cycles over months to years.
Negative Factors
Uneven revenue growth trend
Intermittent declines in 2023–2024 and only a partial rebound create uncertainty about sustainable top-line momentum. For a hospitality-exposed manufacturer, demand cycles and customer volume volatility can materially affect revenues and planning over the coming 2–6 months.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet / low leverage
Very low debt and steadily growing equity give Churchill durable financial flexibility. Minimal leverage reduces refinancing and interest-rate risk, supports capital allocation for product investment or dividends, and underpins resilience through hospitality demand cycles over months to years.
Read all positive factors

Churchill China (CHH) vs. iShares MSCI United Kingdom ETF (EWC)

Churchill China Business Overview & Revenue Model

Company Description
Churchill China plc manufactures and sells ceramic and related products in the United Kingdom, rest of Europe, the United States, and internationally. It provides plates, bowls, trays and boards, crates and carriers, stands and risers, cookware, c...
How the Company Makes Money
Churchill China makes money primarily by selling manufactured ceramic tableware products to business customers and distribution partners. Its revenue model is product-sales driven: it designs and produces tableware in-house and generates revenue w...

Churchill China Financial Statement Overview

Summary
Strong overall fundamentals led by a very conservatively financed balance sheet (minimal leverage, solid ROE). Profitability is solid but recent revenue growth has been uneven, and cash flow/free cash flow conversion has been volatile, which tempers the score.
Income Statement
72
Positive
Balance Sheet
90
Very Positive
Cash Flow
61
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue76.28M78.28M82.34M82.53M60.84M
Gross Profit0.0067.38M74.85M9.17M50.79M
EBITDA9.45M12.29M14.37M12.62M8.83M
Net Income4.36M6.37M7.72M7.89M4.17M
Balance Sheet
Total Assets80.33M79.11M80.55M75.87M64.30M
Cash, Cash Equivalents and Short-Term Investments10.81M10.10M13.93M14.66M19.05M
Total Debt2.48M918.00K1.01M730.00K409.00K
Total Liabilities18.79M17.85M20.61M19.23M21.62M
Stockholders Equity61.54M61.26M59.94M56.65M42.68M
Cash Flow
Free Cash Flow4.99M645.00K3.07M-731.00K6.00M
Operating Cash Flow7.45M3.65M8.47M3.97M9.75M
Investing Cash Flow-2.42M-3.10M-296.00K-5.74M-3.71M
Financing Cash Flow-4.32M-4.38M-3.85M-3.68M-1.73M

Churchill China Technical Analysis

Technical Analysis Sentiment
Positive
Last Price330.00
Price Trends
50DMA
354.40
Positive
100DMA
354.26
Positive
200DMA
386.63
Negative
Market Momentum
MACD
-1.43
Negative
RSI
64.44
Neutral
STOCH
84.09
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CHH, the sentiment is Positive. The current price of 330 is above the 20-day moving average (MA) of 308.75, below the 50-day MA of 354.40, and below the 200-day MA of 386.63, indicating a neutral trend. The MACD of -1.43 indicates Negative momentum. The RSI at 64.44 is Neutral, neither overbought nor oversold. The STOCH value of 84.09 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:CHH.

Churchill China Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
£60.95M3.4220.89%0.55%2.64%23.89%
74
Outperform
£38.77M8.577.14%7.98%-3.45%-35.25%
68
Neutral
£38.38M6.558.41%11.65%-3.45%-44.02%
64
Neutral
£62.31M62.523.35%1.76%9.26%31.71%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
49
Neutral
£46.97M9.31-22.13%3.45%-4.23%-435.86%
48
Neutral
£12.62M-1.630.16%-3.72%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:CHH
Churchill China
352.50
-182.32
-34.09%
GB:CFX
Colefax
1,180.00
405.03
52.26%
GB:PMP
Portmeirion
91.50
-83.50
-47.71%
GB:ULTP
Ultimate Products plc
45.80
-14.05
-23.48%
GB:SDG
Sanderson Design Group PLC
65.00
22.79
53.99%
GB:LIKE
Likewise Group Plc
25.00
6.54
35.43%

Churchill China Corporate Events

Other
Churchill China Directors Report Mixed Insider Trades
Neutral
Apr 20, 2026
Churchill China disclosed a series of director dealings in its ordinary shares, with the chairman, a non-executive director, and the chief financial officer among those increasing their personal holdings through open market purchases on 17 April 2...
Business Operations and StrategyRegulatory Filings and Compliance
Churchill China Reports Late Disclosure of Director’s Share Purchase
Positive
Apr 17, 2026
Churchill China has disclosed a late notification of a director share purchase after identifying an administrative oversight. Non-executive director Caroline Stevens bought 1,547 ordinary shares on 18 December 2025 at 334.1p each, increasing her b...
Business Operations and StrategyDividendsFinancial Disclosures
Churchill China profits fall but cash strength and European pipeline support outlook
Negative
Apr 13, 2026
Churchill China reported a 2.6% decline in 2025 revenue to £76.3m and a fall in profit before tax to £6.0m, as weaker hospitality demand and lower factory volumes squeezed margins despite stable sales across Europe, North America and the...
Business Operations and StrategyFinancial Disclosures
Churchill China Sets Date to Publish 2025 Final Results
Neutral
Apr 1, 2026
Churchill China plc, a U.K.-based producer of performance ceramic products for the global hospitality sector, continues to position itself as a specialist supplier to professional foodservice customers, leveraging innovation and durability as key ...
Business Operations and StrategyFinancial Disclosures
Churchill China Meets 2025 Expectations with Solid Cash Position Despite Mixed Regional Trends
Positive
Feb 2, 2026
Churchill China reported that trading for the year ended 31 December 2025 met expectations, with full-year turnover of around £76 million and profit before tax anticipated to be in line with market consensus of £6.0 million. Europe impro...
Business Operations and StrategyFinancial Disclosures
Churchill China Meets 2025 Expectations With Solid Cash Position Despite Mixed Regional Trends
Positive
Feb 2, 2026
Churchill China reported that full-year 2025 trading met expectations, with turnover of around £76 million and profit before tax anticipated to align with market consensus of £6.0 million. Europe finished the year broadly in line with 20...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 14, 2026