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Churchill China PLC (GB:CHH)
LSE:CHH

Churchill China (CHH) AI Stock Analysis

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GB:CHH

Churchill China

(LSE:CHH)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
465.00 p
▲(40.91% Upside)
Action:ReiteratedDate:12/07/25
Churchill China's overall stock score is driven by its strong valuation, with a low P/E ratio and high dividend yield, making it attractive for value and income investors. However, technical analysis indicates a bearish trend, and financial performance shows challenges in revenue growth and cash flow. The recent insider purchase provides a positive signal but is not enough to offset the current market sentiment.
Positive Factors
Low leverage
Extremely low leverage provides durable financial flexibility and reduces refinancing and interest-rate risk. With almost no debt, Churchill China can fund working capital, capital expenditure or withstand demand shocks from operations without jeopardizing solvency or requiring urgent external financing.
Negative Factors
Declining revenue
Consecutive or material revenue decline signals pressure on market share or order volumes in core channels. If revenue contraction persists it can erode operating leverage, constrain reinvestment, and require margin protection or cost restructuring to maintain returns over coming quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage
Extremely low leverage provides durable financial flexibility and reduces refinancing and interest-rate risk. With almost no debt, Churchill China can fund working capital, capital expenditure or withstand demand shocks from operations without jeopardizing solvency or requiring urgent external financing.
Read all positive factors

Churchill China (CHH) vs. iShares MSCI United Kingdom ETF (EWC)

Churchill China Business Overview & Revenue Model

Company Description
Churchill China plc manufactures and sells ceramic and related products in the United Kingdom, rest of Europe, the United States, and internationally. It provides plates, bowls, trays and boards, crates and carriers, stands and risers, cookware, c...
How the Company Makes Money
Churchill China generates revenue through the sale of its ceramic tableware and related products to various market segments, including hospitality, retail, and export markets. The company has established strong relationships with key customers in ...

Churchill China Financial Statement Overview

Summary
Churchill China demonstrates strong profitability and a robust balance sheet with minimal leverage. However, the company faces challenges in revenue growth and cash flow generation, which could impact future financial flexibility. Overall, the financial health is stable but with areas needing attention.
Income Statement
65
Positive
Balance Sheet
75
Positive
Cash Flow
55
Neutral
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue76.16M78.28M82.34M82.53M60.84M36.36M
Gross Profit65.26M67.38M74.85M9.17M50.79M935.00K
EBITDA10.41M12.29M14.37M12.62M8.83M2.71M
Net Income5.07M6.37M7.72M7.89M4.17M113.00K
Balance Sheet
Total Assets74.86M79.11M80.55M75.87M64.30M54.57M
Cash, Cash Equivalents and Short-Term Investments5.60M10.10M13.93M14.66M19.05M14.00M
Total Debt411.00K918.00K1.01M730.00K409.00K433.00K
Total Liabilities14.20M17.85M20.61M19.23M21.62M17.43M
Stockholders Equity60.66M61.26M59.94M56.65M42.68M37.14M
Cash Flow
Free Cash Flow2.36M645.00K3.07M-731.00K6.00M-1.47M
Operating Cash Flow5.43M3.65M8.47M3.97M9.75M987.00K
Investing Cash Flow-3.15M-3.10M-296.00K-5.74M-3.71M-2.41M
Financing Cash Flow-4.50M-4.38M-3.85M-3.68M-1.73M-411.00K

Churchill China Technical Analysis

Technical Analysis Sentiment
Negative
Last Price330.00
Price Trends
50DMA
372.92
Negative
100DMA
358.64
Negative
200DMA
404.55
Negative
Market Momentum
MACD
-23.15
Positive
RSI
26.25
Positive
STOCH
37.74
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CHH, the sentiment is Negative. The current price of 330 is above the 20-day moving average (MA) of 323.85, below the 50-day MA of 372.92, and below the 200-day MA of 404.55, indicating a bearish trend. The MACD of -23.15 indicates Positive momentum. The RSI at 26.25 is Positive, neither overbought nor oversold. The STOCH value of 37.74 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:CHH.

Churchill China Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
£56.05M3.4220.89%0.55%2.64%23.89%
68
Neutral
£37.38M6.558.41%11.65%-3.45%-44.02%
64
Neutral
£31.89M7.918.31%7.98%-3.45%-35.25%
64
Neutral
£48.60M62.523.35%1.76%9.26%31.71%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
49
Neutral
£39.75M9.31-22.13%3.45%-4.23%-435.86%
48
Neutral
£12.48M-1.630.16%-3.72%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:CHH
Churchill China
290.00
-197.90
-40.56%
GB:CFX
Colefax
1,085.00
225.58
26.25%
GB:PMP
Portmeirion
90.50
-98.50
-52.12%
GB:ULTP
Ultimate Products plc
44.60
-21.39
-32.41%
GB:SDG
Sanderson Design Group PLC
55.00
10.36
23.21%
GB:LIKE
Likewise Group Plc
19.50
2.76
16.49%

Churchill China Corporate Events

Business Operations and StrategyFinancial Disclosures
Churchill China Meets 2025 Expectations with Solid Cash Position Despite Mixed Regional Trends
Positive
Feb 2, 2026
Churchill China reported that trading for the year ended 31 December 2025 met expectations, with full-year turnover of around £76 million and profit before tax anticipated to be in line with market consensus of £6.0 million. Europe impro...
Business Operations and StrategyFinancial Disclosures
Churchill China Meets 2025 Expectations With Solid Cash Position Despite Mixed Regional Trends
Positive
Feb 2, 2026
Churchill China reported that full-year 2025 trading met expectations, with turnover of around £76 million and profit before tax anticipated to align with market consensus of £6.0 million. Europe finished the year broadly in line with 20...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025