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Churchill China PLC (GB:CHH)
LSE:CHH
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Churchill China (CHH) AI Stock Analysis

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GB:CHH

Churchill China

(LSE:CHH)

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Neutral 61 (OpenAI - 4o)
Rating:61Neutral
Price Target:
375.00p
▲(5.63% Upside)
Churchill China's stock score is primarily influenced by its strong valuation, offering a low P/E ratio and high dividend yield. However, the technical analysis indicates bearish momentum, which is a significant risk. The financial performance is stable but shows areas needing improvement, particularly in cash flow generation.
Positive Factors
Strong Profitability
High profitability margins indicate efficient operations and the ability to maintain competitive pricing, supporting long-term financial health.
Robust Balance Sheet
Minimal leverage enhances financial flexibility and reduces risk, providing a solid foundation for future growth and investment opportunities.
Effective Equity Use
A solid return on equity indicates efficient management and the ability to generate returns on investments, supporting shareholder value.
Negative Factors
Declining Revenue Growth
Negative revenue growth suggests challenges in market expansion and product demand, potentially impacting long-term earnings potential.
Cash Flow Challenges
Weak cash flow conversion can limit reinvestment and operational flexibility, posing risks to sustaining growth and meeting financial obligations.
Earnings Decline
A substantial decline in earnings per share reflects reduced profitability, which may affect investor confidence and future capital raising efforts.

Churchill China (CHH) vs. iShares MSCI United Kingdom ETF (EWC)

Churchill China Business Overview & Revenue Model

Company DescriptionChurchill China PLC is a leading manufacturer of ceramic tableware and associated products, primarily serving the hospitality and retail sectors. Established in 1795, the company specializes in high-quality, durable products that cater to the needs of restaurants, hotels, and other food service establishments. Churchill's core offerings include a wide range of dinnerware, cookware, and bespoke solutions, emphasizing innovation, design, and sustainability.
How the Company Makes MoneyChurchill China generates revenue through the sale of its ceramic tableware and related products to various market segments, including hospitality, retail, and export markets. The company has established strong relationships with key customers in the food service industry, which contributes significantly to its earnings. Key revenue streams include direct sales of tableware to restaurants and hotels, as well as partnerships with distributors and wholesalers. Furthermore, Churchill benefits from its ability to offer customized products for specific clients, which allows for higher margins. The company also invests in marketing and brand development to enhance its presence in both domestic and international markets, further driving sales growth.

Churchill China Financial Statement Overview

Summary
Churchill China demonstrates strong profitability and a robust balance sheet with minimal leverage. However, the company faces challenges in revenue growth and cash flow generation, which could impact future financial flexibility. Overall, the financial health is stable but with areas needing attention.
Income Statement
65
Positive
Churchill China has shown a decline in revenue growth with a negative growth rate in the latest year. However, the company maintains strong profitability with a gross profit margin of 86% and a net profit margin of 8.13%. The EBIT and EBITDA margins are also healthy, indicating efficient operations despite revenue challenges.
Balance Sheet
75
Positive
The company has a very low debt-to-equity ratio of 0.009, suggesting minimal leverage and strong financial stability. The return on equity is reasonable at 10.39%, reflecting effective use of equity to generate profits. The equity ratio is solid, indicating a strong capital structure.
Cash Flow
55
Neutral
Cash flow performance has been mixed, with a significant decline in free cash flow growth. The operating cash flow to net income ratio is moderate at 0.317, and the free cash flow to net income ratio is relatively low, indicating potential challenges in converting income into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue76.16M78.28M82.34M82.53M60.84M36.36M
Gross Profit65.26M67.38M74.85M9.17M50.79M935.00K
EBITDA10.41M12.29M14.37M12.62M8.83M2.71M
Net Income5.07M6.37M7.72M7.89M4.17M113.00K
Balance Sheet
Total Assets74.86M79.11M80.55M75.87M64.30M54.57M
Cash, Cash Equivalents and Short-Term Investments5.60M10.10M13.93M14.66M19.05M14.00M
Total Debt411.00K918.00K1.01M730.00K409.00K433.00K
Total Liabilities14.20M17.85M20.61M19.23M21.62M17.43M
Stockholders Equity60.66M61.26M59.94M56.65M42.68M37.14M
Cash Flow
Free Cash Flow2.36M645.00K3.07M-731.00K6.00M-1.47M
Operating Cash Flow5.43M3.65M8.47M3.97M9.75M987.00K
Investing Cash Flow-3.15M-3.10M-296.00K-5.74M-3.71M-2.41M
Financing Cash Flow-4.50M-4.38M-3.85M-3.68M-1.73M-411.00K

Churchill China Technical Analysis

Technical Analysis Sentiment
Negative
Last Price355.00
Price Trends
50DMA
369.70
Negative
100DMA
398.55
Negative
200DMA
478.12
Negative
Market Momentum
MACD
-4.51
Negative
RSI
41.04
Neutral
STOCH
50.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CHH, the sentiment is Negative. The current price of 355 is above the 20-day moving average (MA) of 354.25, below the 50-day MA of 369.70, and below the 200-day MA of 478.12, indicating a neutral trend. The MACD of -4.51 indicates Negative momentum. The RSI at 41.04 is Neutral, neither overbought nor oversold. The STOCH value of 50.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:CHH.

Churchill China Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
£47.52M8.4919.42%0.55%2.64%23.89%
75
Outperform
£53.63M9.3712.08%10.29%-3.45%-44.02%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
£39.59M7.828.35%7.53%-3.45%-35.25%
57
Neutral
£64.80M48.153.37%1.66%9.26%31.71%
47
Neutral
£14.13M162.700.17%-3.72%
46
Neutral
£30.71M-19.58%3.12%-4.23%-435.86%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:CHH
Churchill China
355.00
-360.43
-50.38%
GB:CFX
Colefax
945.00
180.31
23.58%
GB:PMP
Portmeirion
98.50
-111.50
-53.10%
GB:ULTP
Ultimate Products plc
61.60
-49.30
-44.45%
GB:SDG
Sanderson Design Group PLC
48.00
-12.16
-20.22%
GB:LIKE
Likewise Group Plc
22.50
7.49
49.90%

Churchill China Corporate Events

Other
Churchill China Director Increases Stake with Share Purchase
Positive
Oct 23, 2025

Churchill China PLC announced that Mark Moore, a Non-Executive Director, purchased 730 shares of the company in an open market transaction at 360.00p per share. This transaction increases Mr. Moore’s total shareholding to 1,000 shares, representing 0.009% of the company’s total voting rights, indicating a modest increase in insider ownership which could reflect confidence in the company’s future prospects.

The most recent analyst rating on (GB:CHH) stock is a Hold with a £375.00 price target. To see the full list of analyst forecasts on Churchill China stock, see the GB:CHH Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Churchill China Reports Decline in H1 2025 Revenue Amid Market Challenges
Negative
Sep 3, 2025

Churchill China reported a challenging first half of 2025, with revenue decreasing by 5.2% to £38.5 million. The company faced significant headwinds in the hospitality sector, including increased labor costs and weak consumer sentiment, which impacted profitability. Despite these challenges, Churchill China maintained stable market share and focused on operational efficiency and automation investments to counteract cost pressures. The company remains optimistic about medium-term market recovery and continues to prioritize maintaining a healthy cash balance.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025