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LBG Media Plc (GB:LBG)
LSE:LBG

LBG Media Plc (LBG) AI Stock Analysis

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GB:LBG

LBG Media Plc

(LSE:LBG)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
71.00 p
▼(-28.89% Downside)
Action:ReiteratedDate:03/05/26
The score is supported primarily by strong balance-sheet quality and generally healthy cash generation despite volatility. It is held back by a weak technical picture (downtrend and bearish momentum) and operational inconsistency signaled by the sharp 2025 revenue decline. Valuation is reasonable with a modest P/E, but no dividend data is available to enhance the valuation view.
Positive Factors
Balance-sheet strength
A conservatively positioned balance sheet with very low leverage and steadily rising assets and equity supports resilience through ad-market cycles. This financial flexibility underpins investment in content, studio capabilities, and M&A optionality without stressing liquidity, reducing solvency risk over 2–6 months.
Consistent cash generation
Sustained positive operating and free cash flow in recent years provides durable internal funding for content production and commercial initiatives. Strong cash conversion in 2024 aligned with profits indicates quality earnings, enabling reinvestment and working capital support despite episodic volatility.
Social-first branded content model
A niche focus on short-form social entertainment and integrated in-house studios matches structural trends toward platform-native video and influencer-led campaigns. Direct advertiser relationships and scalable creative production create durable revenue channels and competitive differentiation versus generic publishers.
Negative Factors
Revenue volatility and recent decline
A pronounced top-line swing, including a ~27% revenue drop in 2025, signals unstable demand or campaign timing sensitivity. Chronic revenue volatility complicates planning, weakens pricing leverage with advertisers, and can quickly erode margins if lower volumes persist over the medium term.
Variable cash flow history
Historical swings—including a negative cash year and a large FCF decline—indicate inconsistent cash conversion tied to project timing and ad cycles. This variability raises the need for larger liquidity buffers and prudent capex, limiting aggressive growth spend or dividends during weaker ad cycles.
Concentration on ad/platform monetisation
Heavy dependence on advertising and platform revenue share exposes the company to secular ad-budget shifts, platform algorithm changes, and policy/regulatory risks. Limited confirmed diversification (no material subscriptions/licensing/e‑commerce) heightens structural exposure to external platform and advertiser dynamics.

LBG Media Plc (LBG) vs. iShares MSCI United Kingdom ETF (EWC)

LBG Media Plc Business Overview & Revenue Model

Company DescriptionLBG Media PLC operates an online media publisher worldwide. The company produces articles, celebrity interviews, documentaries, reality shows, political live-streams, and hard-hitting social purpose campaigns. It offers its products through various brands, such as LADbible, a news site; Gamingbible; SPORTbible, a website for sports; UNILAD Adventure; UNILAD Tech; UNILAD; ODDSbible; UNILAD Sound; and Tyla. LBG Media PLC was founded in 2012 and is based in Manchester, the United Kingdom.
How the Company Makes MoneyLBG Media Plc generates revenue through multiple streams, primarily from advertising and sponsorship deals. The company collaborates with brands to create and distribute tailored content that resonates with its audience, thus driving engagement and brand awareness. Key revenue streams include direct advertising sales, partnerships with brands for sponsored content, and revenue generated from social media platforms through influencer marketing. Additionally, LBG may benefit from affiliate marketing arrangements and performance-based campaigns, where they earn commissions based on the success of the promotions they run. Significant partnerships with various brands and agencies enhance their ability to monetize content effectively, contributing to their overall earnings.

LBG Media Plc Financial Statement Overview

Summary
Strong balance-sheet strength (low debt vs. equity and rising assets/equity) supports resilience. Profitability rebounded sharply in 2024 with solid EBIT/EBITDA margins, and operating/free cash flow remained positive in 2024–2025. Offsetting this, 2025 revenue fell materially and cash flow history shows volatility (including a negative year in 2022 and weaker FCF in 2025).
Income Statement
62
Positive
Profitability improved materially from 2023 to 2024, with net income rising to ~£9.9m (from ~£1.7m) and EBIT/EBITDA margins expanding (2024 EBIT margin ~20% and EBITDA margin ~23%). Revenue growth was strong in 2024 (~28%), but the latest year (2025) shows a sharp revenue decline (~-27%), signaling higher volatility and a less predictable top-line trajectory. Overall, margins look solid in recent periods, but growth consistency is a key weakness.
Balance Sheet
86
Very Positive
The balance sheet is conservatively positioned: total debt is low (~£3.1m in 2025) versus a large equity base (~£80.7m), implying limited leverage and financial risk. Equity and total assets have steadily increased over time (equity ~£52.3m in 2021 to ~£80.7m in 2025; assets ~£68.6m to ~£101.8m), supporting balance-sheet resilience. Return on equity was strong in 2024 (~13.5%) versus much lower in 2023 (~2.6%), highlighting improved efficiency, though returns can fluctuate with earnings volatility.
Cash Flow
67
Positive
Cash generation is generally healthy in the latest periods: operating cash flow was ~£17.4m in 2024 and ~£15.2m in 2025, with free cash flow similarly strong (~£17.0m in 2024; ~£14.7m in 2025). However, free cash flow fell sharply in 2025 (growth ~-39%), and 2022 showed negative operating and free cash flow, indicating periodic swings in cash conversion. 2024 cash flow roughly matched reported profits (operating cash flow to net income ~0.97), a positive quality signal, but consistency remains the main watch item.
BreakdownTTMSep 2025Sep 2024Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue126.86M92.22M86.59M67.51M62.81M54.50M
Gross Profit47.15M61.45M28.78M17.81M42.65M40.04M
EBITDA32.00M18.02M20.31M9.96M9.92M10.40M
Net Income12.16M10.62M9.86M1.67M5.35M5.23M
Balance Sheet
Total Assets97.14M101.84M97.14M91.33M70.33M68.58M
Cash, Cash Equivalents and Short-Term Investments27.17M30.84M27.17M15.80M29.27M34.34M
Total Debt4.24M3.13M4.24M5.48M3.24M3.76M
Total Liabilities23.98M21.18M23.98M26.18M9.11M16.30M
Stockholders Equity73.16M80.66M73.16M65.15M61.23M52.28M
Cash Flow
Free Cash Flow24.02M14.68M16.98M5.20M-3.62M11.68M
Operating Cash Flow25.41M15.16M17.44M7.20M-1.40M12.33M
Investing Cash Flow-24.15M-5.43M-4.15M-19.61M-2.22M556.00K
Financing Cash Flow-2.58M-6.04M-1.64M-943.00K-1.45M14.52M

LBG Media Plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price99.85
Price Trends
50DMA
79.61
Negative
100DMA
84.98
Negative
200DMA
91.27
Negative
Market Momentum
MACD
-4.78
Positive
RSI
34.52
Neutral
STOCH
19.18
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:LBG, the sentiment is Negative. The current price of 99.85 is above the 20-day moving average (MA) of 74.33, above the 50-day MA of 79.61, and above the 200-day MA of 91.27, indicating a bearish trend. The MACD of -4.78 indicates Positive momentum. The RSI at 34.52 is Neutral, neither overbought nor oversold. The STOCH value of 19.18 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:LBG.

LBG Media Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
£84.74M77.505.43%0.60%1.92%-75.53%
65
Neutral
£152.69M18.5424.52%1.09%-21.19%-29.54%
64
Neutral
£127.54M19.41
63
Neutral
£408.94M7.136.22%0.53%-6.22%-6.69%
62
Neutral
£194.41M-1.327.38%11.37%-4.44%19.95%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
£145.53M-1.92-45.75%6.33%-14.27%-15466.67%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:LBG
LBG Media Plc
61.00
-43.00
-41.35%
GB:BBSN
Brave Bison
75.50
23.91
46.34%
GB:FUTR
Future plc
441.80
-374.12
-45.85%
GB:SAA
M&C Saatchi plc
126.00
-37.96
-23.15%
GB:RCH
Reach plc
61.60
-11.80
-16.07%
GB:SFOR
S4 Capital Plc
21.95
-8.63
-28.22%

LBG Media Plc Corporate Events

Business Operations and StrategyShareholder Meetings
LBG Media Sets Date for 2026 AGM and Circulates 2025 Annual Report
Neutral
Feb 19, 2026

LBG Media plc has announced that it will hold its 2026 Annual General Meeting in London on 19 March 2026 at its Whitechapel High Street office. The company has made the AGM notice available on its website, and shareholders have been sent the 2025 Annual Report and Accounts along with the formal meeting notice.

By confirming the AGM date and distributing its latest annual report, LBG Media is progressing with its regular governance and shareholder engagement cycle. The disclosure underlines the company’s focus on transparency with investors as it continues to build its position as a leading digital media platform for young adults on social and owned channels.

The most recent analyst rating on (GB:LBG) stock is a Buy with a £87.00 price target. To see the full list of analyst forecasts on LBG Media Plc stock, see the GB:LBG Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
LBG Media Delivers FY25 Growth and Ramps Up Investment in Direct Revenue Streams
Positive
Feb 4, 2026

LBG Media reported full-year results for the 12 months to 30 September 2025 showing adjusted group revenue of £92.0m and total group revenue of £92.2m, up 10% at constant currency and 7% respectively, with adjusted EBITDA rising 3% to £25.2m and profit before tax of £14.0m, in line with market expectations despite a tough UK comparator. Growth was driven by a 13% increase in Direct revenues, including strong gains in the U.S. (+29%) and UK (+11%), while Indirect revenues were broadly stable, up 1% overall as higher social platform income offset weaker website revenues; cash generation remained robust with £30.8m of cash and no debt. The company corrected its guidance for Direct margins before central costs to the mid‑20% range and set out a strategy to accelerate investment in senior leadership, sales capabilities and technology in its UK and U.S. Direct businesses, expecting Direct to exceed half of group revenues and potentially reach around 70% over time, with Indirect still providing high‑margin support to its content and audience “flywheel.” Management highlighted rising client engagement, a strong pipeline with global blue‑chip brands, particularly in the U.S., and increased disclosure of revenue by four core markets to give investors greater visibility, arguing that the shift towards higher‑growth Direct revenues should make performance more predictable and support selective, strategically aligned acquisitions.

The most recent analyst rating on (GB:LBG) stock is a Hold with a £81.00 price target. To see the full list of analyst forecasts on LBG Media Plc stock, see the GB:LBG Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
LBG Media Posts Double-Digit Revenue Growth and Ramps Up Investment in Direct Ad Sales
Positive
Feb 3, 2026

LBG Media reported full-year 2025 results broadly in line with market expectations, delivering 10% constant-currency revenue growth to £92.2m and a 3% rise in adjusted EBITDA to £25.2m, supported by robust cash generation and a net cash position of £30.8m with no debt. Growth was driven by a 13% increase in Direct revenues, notably strong gains in the U.S. (+29%) and UK (+11%), while Indirect revenues stabilised with a modest 1% rise as higher social-platform income offset weaker website revenue; the group is now accelerating investment in senior leadership, sales capability and emerging AI technologies to expand its higher-growth Direct business in the UK and U.S. Management expects Direct revenue to become the majority of group sales and to deliver low-to-mid-teens growth with mid-30% margins before central costs, aiming to make earnings more predictable and to enhance long-term profitability, while maintaining Indirect revenues as a high-margin, slower-growth engine that underpins scale and reach for advertisers.

The most recent analyst rating on (GB:LBG) stock is a Hold with a £90.00 price target. To see the full list of analyst forecasts on LBG Media Plc stock, see the GB:LBG Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
LBG Media Sets Date for FY 2025 Results and Investor Briefing
Neutral
Jan 8, 2026

LBG Media plc has announced that it will publish its financial results for the year ending 30 September 2025 on 3 February 2026. On the same day, the management team will hold a hybrid virtual and in-person briefing for investors and analysts, with a recording of the presentation to be made available on the company’s website, underscoring its effort to maintain transparent communication with the market and stakeholders ahead of a key financial reporting milestone.

The most recent analyst rating on (GB:LBG) stock is a Hold with a £90.00 price target. To see the full list of analyst forecasts on LBG Media Plc stock, see the GB:LBG Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 05, 2026