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Heath (Samuel) & Sons PLC (GB:HSM)
LSE:HSM
UK Market

Heath (Samuel) & Sons (HSM) AI Stock Analysis

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GB:HSM

Heath (Samuel) & Sons

(LSE:HSM)

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Outperform 74 (OpenAI - 4o)
Rating:74Outperform
Price Target:
381.00p
▲(12.06% Upside)
Heath (Samuel) & Sons scores well due to its strong valuation and positive technical indicators. The company's low leverage and efficient cost management contribute positively, although challenges in revenue growth and profitability margins are noted. The recent dividend approval further supports investor confidence.
Positive Factors
Strong Balance Sheet
A strong balance sheet with minimal leverage provides financial stability and flexibility, enabling the company to invest in growth opportunities and weather economic downturns.
Cash Generation Ability
Strong cash generation relative to profits indicates efficient operations, providing the company with the liquidity needed to fund investments and manage obligations.
Efficient Cost Management
Efficient cost management helps maintain profitability and competitive pricing, supporting long-term financial health and market competitiveness.
Negative Factors
Declining Revenue Growth
Declining revenue growth indicates potential difficulties in market expansion and product demand, which could impact future profitability and market position.
Reduced Profitability Margins
Reduced profitability margins can limit reinvestment in business growth and innovation, potentially affecting competitive advantage and shareholder returns.
Negative Free Cash Flow Growth
Negative free cash flow growth suggests challenges in converting profits into cash, which may constrain the company's ability to invest in growth and meet financial obligations.

Heath (Samuel) & Sons (HSM) vs. iShares MSCI United Kingdom ETF (EWC)

Heath (Samuel) & Sons Business Overview & Revenue Model

Company DescriptionSamuel Heath & Sons plc engages in the manufacture and marketing of various products in the builders' hardware and bathroom field in the United Kingdom. It offers basic ancillaries and taps; bath ancillaries and taps; bathroom accessories; bidet taps; concealed showers; cupboards/cabinets; exposed showers; external and internal doors; further fittings; generic roughs; kitchen taps; shower accessories and ancillaries; toilet fittings; and windows. The company also exports its products. Samuel Heath & Sons plc was founded in 1820 and is headquartered in Birmingham, the United Kingdom.
How the Company Makes MoneyHeath (Samuel) & Sons generates revenue through multiple streams, including direct sales to consumers via their online platform and physical retail locations, as well as wholesale distribution to various retailers. The company capitalizes on its established brand reputation and loyal customer base to drive sales. Additionally, HSM has formed strategic partnerships with eco-friendly suppliers and local artisans, enhancing its product offerings while also tapping into niche markets that prioritize sustainability. Seasonal promotions and limited-edition product launches further contribute to revenue, along with a growing focus on e-commerce, which has expanded its reach and accessibility to a broader audience.

Heath (Samuel) & Sons Financial Statement Overview

Summary
Heath (Samuel) & Sons demonstrates solid financial stability with low leverage and efficient cost management. However, declining revenue growth and profitability margins pose challenges. The company needs to focus on enhancing revenue streams and improving free cash flow to sustain long-term growth.
Income Statement
Heath (Samuel) & Sons shows a stable gross profit margin around 46%, indicating efficient cost management. However, the net profit margin has declined to 6% from a peak of 10.5% in 2022, reflecting reduced profitability. Revenue growth is negative at -1.55%, suggesting challenges in expanding sales. The EBIT and EBITDA margins have improved slightly, indicating better operational efficiency compared to the previous year.
Balance Sheet
The company maintains a strong balance sheet with a very low debt-to-equity ratio of 0.016, indicating minimal leverage and financial risk. The return on equity has decreased to 7.2% from 19.2% in 2022, suggesting reduced profitability for shareholders. The equity ratio remains healthy, reflecting a strong capital structure.
Cash Flow
Operating cash flow has improved significantly, but free cash flow growth is negative at -21.1%, indicating potential cash management issues. The operating cash flow to net income ratio is strong at 0.84, suggesting good cash generation relative to profits. However, the free cash flow to net income ratio is moderate at 0.51, indicating room for improvement in cash conversion.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue14.92M14.77M15.24M14.72M14.02M11.54M
Gross Profit6.96M6.84M6.94M6.77M7.04M4.97M
EBITDA2.06M1.93M1.58M1.70M2.57M1.20M
Net Income1.02M888.00K768.00K931.00K1.47M393.00K
Balance Sheet
Total Assets15.23M15.27M15.01M14.21M14.70M13.84M
Cash, Cash Equivalents and Short-Term Investments2.62M2.17M1.68M2.72M4.41M3.68M
Total Debt171.00K202.00K85.00K118.00K191.00K55.00K
Total Liabilities2.71M2.96M2.83M3.02M7.02M8.22M
Stockholders Equity12.52M12.30M12.18M11.19M7.68M5.62M
Cash Flow
Free Cash Flow1.08M800.00K-713.00K-1.29M1.05M683.00K
Operating Cash Flow1.57M1.58M137.00K233.00K1.80M931.00K
Investing Cash Flow-446.00K-670.00K-849.00K-1.45M-727.00K-206.00K
Financing Cash Flow-408.00K-407.00K-376.00K-389.00K-360.00K-59.00K

Heath (Samuel) & Sons Technical Analysis

Technical Analysis Sentiment
Positive
Last Price340.00
Price Trends
50DMA
340.00
Positive
100DMA
337.26
Positive
200DMA
321.52
Positive
Market Momentum
MACD
0.17
Positive
RSI
59.11
Neutral
STOCH
64.46
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:HSM, the sentiment is Positive. The current price of 340 is below the 20-day moving average (MA) of 340.00, above the 50-day MA of 340.00, and above the 200-day MA of 321.52, indicating a neutral trend. The MACD of 0.17 indicates Positive momentum. The RSI at 59.11 is Neutral, neither overbought nor oversold. The STOCH value of 64.46 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:HSM.

Heath (Samuel) & Sons Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
£285.14M22.5310.01%3.48%-3.93%41.83%
74
Outperform
£8.62M8.468.12%3.84%-0.57%32.71%
70
Neutral
£129.25M17.497.23%3.97%5.51%-33.75%
66
Neutral
£91.22M9.8325.06%4.63%12.60%6.64%
65
Neutral
£175.11M34.729.50%4.39%-3.51%-67.38%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
52
Neutral
£10.97M-3.40-11.61%-27.62%-228.90%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:HSM
Heath (Samuel) & Sons
340.00
13.35
4.09%
GB:ALU
Alumasc
255.00
-37.95
-12.95%
GB:ECEL
Eurocell
130.50
-25.66
-16.43%
GB:NXR
Norcros
317.00
81.15
34.41%
GB:TON
Titon Holdings
97.50
15.00
18.18%
GB:SRAD
Stelrad Group Plc
137.50
1.06
0.78%

Heath (Samuel) & Sons Corporate Events

Business Operations and StrategyFinancial Disclosures
Samuel Heath & Sons PLC Reports Modest Growth Amid Economic Challenges
Neutral
Nov 26, 2025

Samuel Heath & Sons PLC reported a modest increase in sales and operating profit for the first half of 2025, despite challenges such as increased national insurance contributions and tariffs on US sales. The company is facing a tougher economic environment in its key markets, leading to reduced headcount and cost-cutting measures in anticipation of weaker sales in the second half of the year. New product finishes have been well-received, and a collaboration with designer Laura Hammett is expected to boost future sales.

The most recent analyst rating on (GB:HSM) stock is a Buy with a £374.00 price target. To see the full list of analyst forecasts on Heath (Samuel) & Sons stock, see the GB:HSM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025