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Heath (Samuel) & Sons PLC (GB:HSM)
LSE:HSM
UK Market

Heath (Samuel) & Sons (HSM) AI Stock Analysis

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GB:HSM

Heath (Samuel) & Sons

(LSE:HSM)

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Outperform 74 (OpenAI - 5.2)
Rating:74Outperform
Price Target:
431.00 p
▲(26.76% Upside)
Action:ReiteratedDate:12/07/25
Heath (Samuel) & Sons scores well due to its strong valuation and positive technical indicators. The company's low leverage and efficient cost management contribute positively, although challenges in revenue growth and profitability margins are noted. The recent dividend approval further supports investor confidence.
Positive Factors
Low Leverage / Strong Balance Sheet
Extremely low leverage (debt/equity 0.016) provides durable financial flexibility, lowers bankruptcy risk and preserves borrowing capacity. Over the next 2–6 months this supports capital allocation optionality, resilience through demand cycles and ability to fund strategic initiatives without stressing cash flow.
High Gross Margin / Cost Management
A roughly 46% gross margin reflects sustainable product-level profitability and pricing power. Combined with signs of improved EBIT/EBITDA margins, this durable margin profile helps absorb input cost swings and supports reinvestment for product development and marketing over multiple quarters.
Diversified Revenue Channels & Brand
Multiple distribution streams (direct e-commerce, retail, wholesale) and strategic sustainability partnerships reduce single-channel risk and expand addressable markets. This structural diversification supports steady demand, helps smooth seasonality and underpins medium-term growth initiatives and customer retention.
Negative Factors
Negative Revenue Growth
Persistent negative top-line growth erodes operating scale and limits the firm's ability to leverage fixed costs. Over several quarters this can compress margins, reduce funds for product investment and marketing, and make it harder to regain market share versus competitors.
Declining Return on Equity
A sharp fall in ROE indicates weaker profitability relative to shareholder capital and suggests reduced capital efficiency. If sustained, lower ROE hampers long-term shareholder returns and signals the need for operational improvements or strategic actions to restore asset and margin productivity.
Weak Free Cash Flow Conversion
Negative free cash flow growth points to weaker cash conversion and restricts the company's ability to fund dividends, capital expenditure or growth initiatives internally. Over the medium term, this can force reliance on external financing or slow strategic investments.

Heath (Samuel) & Sons (HSM) vs. iShares MSCI United Kingdom ETF (EWC)

Heath (Samuel) & Sons Business Overview & Revenue Model

Company DescriptionSamuel Heath & Sons plc engages in the manufacture and marketing of various products in the builders' hardware and bathroom field in the United Kingdom. It offers basic ancillaries and taps; bath ancillaries and taps; bathroom accessories; bidet taps; concealed showers; cupboards/cabinets; exposed showers; external and internal doors; further fittings; generic roughs; kitchen taps; shower accessories and ancillaries; toilet fittings; and windows. The company also exports its products. Samuel Heath & Sons plc was founded in 1820 and is headquartered in Birmingham, the United Kingdom.
How the Company Makes MoneyHeath (Samuel) & Sons generates revenue through multiple streams, including direct sales to consumers via their online platform and physical retail locations, as well as wholesale distribution to various retailers. The company capitalizes on its established brand reputation and loyal customer base to drive sales. Additionally, HSM has formed strategic partnerships with eco-friendly suppliers and local artisans, enhancing its product offerings while also tapping into niche markets that prioritize sustainability. Seasonal promotions and limited-edition product launches further contribute to revenue, along with a growing focus on e-commerce, which has expanded its reach and accessibility to a broader audience.

Heath (Samuel) & Sons Financial Statement Overview

Summary
Heath (Samuel) & Sons demonstrates solid financial stability with low leverage and efficient cost management. However, declining revenue growth and profitability margins pose challenges. The company needs to focus on enhancing revenue streams and improving free cash flow to sustain long-term growth.
Income Statement
65
Positive
Heath (Samuel) & Sons shows a stable gross profit margin around 46%, indicating efficient cost management. However, the net profit margin has declined to 6% from a peak of 10.5% in 2022, reflecting reduced profitability. Revenue growth is negative at -1.55%, suggesting challenges in expanding sales. The EBIT and EBITDA margins have improved slightly, indicating better operational efficiency compared to the previous year.
Balance Sheet
78
Positive
The company maintains a strong balance sheet with a very low debt-to-equity ratio of 0.016, indicating minimal leverage and financial risk. The return on equity has decreased to 7.2% from 19.2% in 2022, suggesting reduced profitability for shareholders. The equity ratio remains healthy, reflecting a strong capital structure.
Cash Flow
55
Neutral
Operating cash flow has improved significantly, but free cash flow growth is negative at -21.1%, indicating potential cash management issues. The operating cash flow to net income ratio is strong at 0.84, suggesting good cash generation relative to profits. However, the free cash flow to net income ratio is moderate at 0.51, indicating room for improvement in cash conversion.
BreakdownTTMMar 2024Mar 2023Mar 2022Mar 2021Mar 2020
Income Statement
Total Revenue14.92M14.77M15.24M14.72M14.02M11.54M
Gross Profit6.96M6.84M6.94M6.77M7.04M4.97M
EBITDA2.06M1.93M1.58M1.70M2.57M1.20M
Net Income1.02M888.00K768.00K931.00K1.47M393.00K
Balance Sheet
Total Assets15.23M15.27M15.01M14.21M14.70M13.84M
Cash, Cash Equivalents and Short-Term Investments2.62M2.17M1.68M2.72M4.41M3.68M
Total Debt171.00K202.00K85.00K118.00K191.00K55.00K
Total Liabilities2.71M2.96M2.83M3.02M7.02M8.22M
Stockholders Equity12.52M12.30M12.18M11.19M7.68M5.62M
Cash Flow
Free Cash Flow1.08M800.00K-713.00K-1.29M1.05M683.00K
Operating Cash Flow1.57M1.58M137.00K233.00K1.80M931.00K
Investing Cash Flow-446.00K-670.00K-849.00K-1.45M-727.00K-206.00K
Financing Cash Flow-408.00K-407.00K-376.00K-389.00K-360.00K-59.00K

Heath (Samuel) & Sons Technical Analysis

Technical Analysis Sentiment
Negative
Last Price340.00
Price Trends
50DMA
351.12
Negative
100DMA
343.27
Negative
200DMA
330.22
Positive
Market Momentum
MACD
-5.93
Negative
RSI
23.17
Positive
STOCH
28.57
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:HSM, the sentiment is Negative. The current price of 340 is above the 20-day moving average (MA) of 339.00, below the 50-day MA of 351.12, and above the 200-day MA of 330.22, indicating a neutral trend. The MACD of -5.93 indicates Negative momentum. The RSI at 23.17 is Positive, neither overbought nor oversold. The STOCH value of 28.57 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:HSM.

Heath (Samuel) & Sons Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
£284.24M117.956.14%3.48%-3.93%41.83%
74
Outperform
£8.49M3.928.12%3.84%-0.57%32.71%
70
Neutral
£114.32M13.877.28%3.97%5.51%-33.75%
66
Neutral
£89.43M7.4518.04%4.63%12.60%6.64%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
58
Neutral
£9.56M36.16-11.61%-27.62%-228.90%
57
Neutral
£160.46M212.001.61%4.39%-3.51%-67.38%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:HSM
Heath (Samuel) & Sons
335.00
46.08
15.95%
GB:ALU
Alumasc
250.00
-67.49
-21.26%
GB:ECEL
Eurocell
116.00
-23.88
-17.07%
GB:NXR
Norcros
316.00
97.47
44.61%
GB:TON
Titon Holdings
85.00
12.50
17.24%
GB:SRAD
Stelrad Group Plc
126.00
0.45
0.36%

Heath (Samuel) & Sons Corporate Events

Business Operations and StrategyExecutive/Board Changes
Samuel Heath & Sons Announces Finance Leadership Transition
Neutral
Feb 3, 2026

Samuel Heath & Sons plc has announced that its Financial Director, Simon Latham, will retire on 31 March 2026 after nine years in the role, marking a significant leadership change in the company’s finance function. The company has appointed Sarn Lloyd as Head of Finance, a non-board position effective 2 February 2026; Lloyd brings experience as Chief Financial Officer at engineering solutions group Neos International and as Interim Head of Finance at aerospace firm Mettis Aerospace, which the board expects will strengthen Samuel Heath’s financial management and support its strategic and operational objectives during the transition.

The most recent analyst rating on (GB:HSM) stock is a Hold with a £422.00 price target. To see the full list of analyst forecasts on Heath (Samuel) & Sons stock, see the GB:HSM Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Samuel Heath & Sons PLC Reports Modest Growth Amid Economic Challenges
Neutral
Nov 26, 2025

Samuel Heath & Sons PLC reported a modest increase in sales and operating profit for the first half of 2025, despite challenges such as increased national insurance contributions and tariffs on US sales. The company is facing a tougher economic environment in its key markets, leading to reduced headcount and cost-cutting measures in anticipation of weaker sales in the second half of the year. New product finishes have been well-received, and a collaboration with designer Laura Hammett is expected to boost future sales.

The most recent analyst rating on (GB:HSM) stock is a Buy with a £374.00 price target. To see the full list of analyst forecasts on Heath (Samuel) & Sons stock, see the GB:HSM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025